To me, sound design requires assimilating a large volume of new information and life experience, plus personally experiencing a variety of new phenomena. Through a process of digesting and transforming stimuli, one develops a new sensibility which can then be employed to improve the appearance, functionality, and innate value of objects. Design facilitates the public's appreciation for the communication between the physical and the psychological. In other words, design is a form of communication linking people, people and society, people and objects. It can be used to create a culture of one's own and to create things that make our world a more beautiful place.