Simple Tips for Starting a Business Blog

If you are a local business owner, launching a blog on your website may have been on your to-do list for a long time or perhaps you started years ago and it’s sitting unloved and out of date waiting for you to add something new?

Having a business blog is a great way to increase the visibility of your company. Not only does it keep your audience engaged but it also increases direct sales. 60% of people are inspired to seek out a product after reading about it. But it will only work if you post regularly and effectively.

Creating relevant blog posts increases the loyalty of your existing customers. They’ll stay with you because you appeal to them. You can also attract new clients by expanding your social media reach. Here are some tips to get your business blog working for you.

1. 2. Who are you writing for?

Your blog is for your customers, not for you. Who are they and what are they interested in? Working out who your ideal client is, will help you create perfect blog posts for them.

Think long term

Plan a series of blogs rather than making them up week to week. Remember seasonal trends and new product releases when you are planning. This gives you time to create a great blog post exactly when your audience will want to read it.

Get the structure right

People scroll through content so make it easy for them to read. Include the important information in the opening paragraph and elaborate later on. Spend time planning a heading that will hook them in. Break your writing into small, easy to digest chunks using subheadings. Articles with visuals get 94% more views, so include images from a free site such as unsplash.com.

Who sees your blog posts?

Promote your blog posts on your social media accounts and add relevant hashtags to reach further. Keep resharing the same posts for months and even years with quick updates. Make sure you are actively present on the same social platforms as your customers so they can find you.

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Don’t blog and run

Blogging takes a lot of time- don’t waste it! Make every post work harder by repurposing your content to use again. One blog article could be used as a series of social media posts or turned into a video for YouTube. Keep a social media calendar to plan what and when you will be sharing.

Track how well your posts do

Analyse which blog posts work best for your company by tracking the likes and shares they receive. Post at different times of day to see when people are reading them. This will help you publish when your customers are checking their social media accounts.

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Helly Douglas - Writer

Helping you engage schools, children and families through carefully crafted writing.