COLOR EYES
LIPS
CHEEKS
“We must stop asking women to compromise their health in the name of beauty.”
14 FACE
— Gregg Renfrew Founder and CEO
34 LIPS
40 TOOLS
22 EYES
6
COMPLEXION
DEFINING A HIGHER STANDARD Of safety and performance.
THE BEAUTYCOUNTER INGREDIENT SELECTION PROCESS 1. BAN INTENTIONALLY When formulating our products, we prohibit the use of over 1,500 harmful or questionable ingredients.
2. SCREEN RIGOROUSLY We use a range of sources to evaluate every potential ingredient for safety.
3. LEARN CONSTANTLY We review emerging data regularly and commission nonanimal studies.
4. SOURCE RESPONSIBLY We aim to partner with sustainable, nonGMO suppliers for the highest quality ingredients.
5. SHARE TRANSPARENTLY We go beyond what is required by the law and identify every ingredient on our labels, even fragrance components.
B e a u t y c o u n t e r. c o m 4 C
C O LO R 5 C
VANISHING ACT Calming, soothing, makeup-removing magic. INSTANT EYE MAKEUP REMOVER This dual-phase formula gently breaks up the most stubborn makeup with coconut and macadamia oils, and completely washes it away with a water phase infused with soothing cornflower extract. Just shake to activate. 2555 125 ML / 4.23 FL OZ US | $25 CA | $30
B e a u t y c o u n t e r. c o m 6 C
C O LO R 7 C
COMPLEXION
DISCOVER THE
CONFIDENCE OF SAFER BEAUTY Creamy coverage that supports your skin’s health. TINT SKIN HYDRATING FOUNDATION More than just coverage, this buildable foundation has skin care benefits. The easy-toblend formula contains sodium hyaluronate, a natural moisture magnet, to promote a more even tone and help reduce the appearance of fine lines and wrinkles. 40 ML / 1.35 FL OZ US | $42 CA | $51
PORCELAIN 2310
LINEN 2311
SAND 2312
HONEY 2313
GOLDEN 2315
N EW
TAN 2314
B e a u t y c o u n t e r. c o m 8 C
CHESTNUT 2316
MOCHA 2317
COCOA 2318
N EW
ESPRESSO 2319
C O LO R 9 C
COMPLEXION
INGREDIENT FOCUS:
HYALURONIC ACID [ (C14H21NO11)n ]
Hyaluronic acid is naturally found in almost every skin cell, no matter what skin type. Like a soaked sponge, it holds up to 1,000 times its weight in water just beneath the skin’s surface, then steadily releases moisture throughout the day. This helps skin retain its natural barrier to seal in essential hydration. Unfortunately, as we age our stores get depleted, leading to drier, duller skin, which is why hyaluronic acid is having a major moment in skin care—every skin type craves it. We use sodium hyaluronate, a more stable form of hyaluronic acid, in our Tint Skin Hydrating Foundation and Dew Skin Moisturizing Coverage to reach the deepest layers of the skin for continuous hydration. Coverage that cares for your skin—now that’s what we call a win-win.
B e a u t y c o u n t e r. c o m 10 C
C O LO R 11 C
COMPLEXION
CONCEALER A CLICK AWAY
SHEER HYDRATION,
MEET SUN PROTECTION
Get just the right amount every time.
Reveal a dewy complexion with multi-benefit coverage.
Nยบ 1
US 2350 CAN 2355
Nยบ 2
Nยบ 3
Nยบ 4
Nยบ 5
US 2361 CAN 2356
US 2352 CAN 2357
US 2353 CAN 2358
US 2354 CAN 2359
DEW SKIN MOISTURIZING COVERAGE SPF 20 Sheer hydration, weightless coverage, and sun protection combine in this skin-illuminating tinted moisturizer. Black currant, peony root extract, and vitamin C help reduce the appearance of age spots and enhance brightness, while sodium hyaluronate promotes firmness. 40 ML / 1.35 FL OZ US | $45 CA | $56
B e a u t y c o u n t e r. c o m 12 C
FAIR
LIGHT
MEDIUM 1
MEDIUM 2
DARK
2405
2406
2407
2408
2409
TOUCHUP SKIN CONCEALER PEN Formulated with knotgrass extract, this long-lasting concealer helps reduce the appearance of fine lines as it hides dark circles, redness, and blemishes. Its click-pen and brush applicator make it easy to apply just the right amount, even on the go. 2.5 ML / 0.09 FL OZ US | $33 CA | $40
C O LO R 13 C
COMPLEXION
SET, REFINE, AND END SHINE With a weightless, skinperfecting veil.
MATTIFYING POWDER A translucent and weightless finishing powder that blends invisibly to set makeup, absorb shine, and reduce the appearance of pores and fine lines. 2601 9 G / 0.32 OZ US | $38 CA | $46
B e a u t y c o u n t e r. c o m 14 C
C O LO R 15 C
UMBER 2124
Irresistible shades for cheeks in a take-anywhere applicator. COLOR PINCH CREAM BLUSHER Jojoba esters and carnauba wax give this formula skin-conditioning properties for bright, dewy cheeks that look and feel amazing. 5.7 G / 0.2 OZ US | $38 CA | $46
CARAMEL 2125
HIBISCUS 2123
B e a u t y c o u n t e r. c o m 16 C
C O LO R 17 C
FACE
COLOR ON THE GO
FACE
INGREDIENT FOCUS:
PORCELAIN FLOWER [ Hoya lacunosa ] As fragile and delicate as fine porcelain, the petals of this Thai bloom are covered with a fine layer that gives them a shiny, crystalline appearance. In traditional medicine, the porcelain flower has been used for its antiinflammatory benefits to treat skin irritations or wounds. We use it to enhance our Matte Bronzers and other powder products with moisturereplenishing properties.
B e a u t y c o u n t e r. c o m 18 C
C O LO R 19 C
FACE
CHOOSE THE SAFER WAY TO BRONZE
MATTE BRONZER Moisturizing porcelain flower extract helps this bronzer deliver a radiantly healthy glow without drying out the skin. With a refined matte finish, it doubles as a shimmer-free contour for a more natural look. 10 G / 0.35 OZ US | $40 CA | $49
Nº 1 • 2152 US
With colors carefully evaluated for heavy metals.
Nº 2 • 2153 US 2151 CAN
B e a u t y c o u n t e r. c o m 20 C
C O LO R 21 C
FACE
SHAKE UP YOUR MAKEUP Mix complementary blush shades for customizable cheek color.
BLOOM/TULIP 2104
FLAMINGO/APRICOT 2105
TAWNY/WHISPER 2106
POWDER BLUSH DUO Made with moisturizing porcelain flower extract, a Thai bloom with antioxidant benefits, each satiny powder blends seamlessly to emulate naturally flushed cheeks. Wear alone, layered, or blended together. 10 G / 0.35 OZ US | $42 CA | $50
B e a u t y c o u n t e r. c o m 22 C
C O LO R 23 C
EYES
LENGTHENING MASCARA Formulated for easy removal and zero flaking, this smudge-proof mascara adds alluring length and definition without harmful ingredients. A unique precision brush perfectly separates, defines, and coats each lash.
VOLUMIZING MASCARA This advanced formula uses cleaner plant-derived ingredients to increase appearance of volume by 385%* without clumping, flaking, or smudging. Lashes look fuller and more dramatic in an instant. *Lab result based on two coats.
2551 5 ML / 0.17 FL OZ US | $29 CA | $36
2552 12 ML / 0.4 FL OZ US | $29 CA | $36
B e a u t y c o u n t e r. c o m 24 C
LOVE AT FIRST SIGHT Eye essentials for fuller fringe, longer lashes, and a perfectly pure stare. C O LO R 25 C
EYES
EYES INGREDIENT FOCUS:
ROSEMARY [ Rosmarinus officinalis ] This fragrant kitchen staple is more than a culinary mainstay. Thanks to antioxidant and antimicrobial properties, it has noteworthy skin care benefits as well. Rosemary leaf extract can help reduce the risk of irritation and fend off bacteria, especially for sensitive skin. We use it in our Color Outline Eye Pencils and Color Define Brow Pencils to keep our formulas creamy and conditioning.
EYES
SHARPEN YOUR PENCIL GAME
With rich eye and brow colors that glide on and stay put. DARK 2507
MEDIUM 2506
LIGHT 2505
COLOR DEFINE BROW PENCIL Fill in gaps or even out sparse areas with brow pencils developed to define brows so they appear thicker, natural, and polished. A built-in wand easily blends and brushes color for a seamless finish.
COLOR OUTLINE EYE PENCIL Rosemary leaf extract, a natural antioxidant, and sunflower oil give our waterproof eye pencils their creamy feel. The stay-put formula glides on gently and seamlessly, plus every pencil features a smudge tip for easy blending.
US | $24 CA | $29
US | $24 CA | $29 BROWN 2516
B e a u t y c o u n t e r. c o m 28 C
NAVY 2518
VIOLET 2517
BLACK 2515 C O LO R 29 C
WE THIRD-PARTY TEST EACH BATCH OF COLOR COSMETICS FOR
heavy metals AND SET OUR LIMITS BELOW EVEN THE MOST HEALTH-PROTECTIVE STANDARDS IN THE WORLD.
B e a u t y c o u n t e r. c o m 30 C
Although naturally occurring elements, heavy metals can have negative health impacts. Lead, cadmium, mercury, and arsenic are among the most dangerous heavy metals. So why are they showing up in makeup? Heavy metals can tag along as contaminants on ingredients used to color cosmetics. It’s impossible to avoid heavy metals altogether, but Beautycounter has taken a health-protective initiative to allow trace levels at or below international standards. We screen every batch of color cosmetics before they come to market, always striving for zero or non-detectable limits.
C O LO R 31 C
Fawn/Night 2208
Pearl/Champagne 2206
TWELVE EYE SHADES, COUNTLESS WAYS Colors paired for endless mixing and matching.
Slipper/Slate 2210
Shell/Malt 2207
B e a u t y c o u n t e r. c o m 32 C
EYESHADOW DUO Wear these satiny, universally flattering powders alone, layered, or mixed together. Each shade is made with antioxidant-rich porcelain flower extract to moisturize the delicate eye area and blend seamlessly. 4 G / 0.14 OZ US | $35 CA | $43
Peach/Bronze 2211
C O LO R 33 C
EYES
Oyster/Amethyst 2209
LIP COLOR WARDROBE Polish your look with a sheer coat.
LIPS
SHEER LIPSTICKS Made with skin-conditioning jojoba esters and smoothing plant-based waxes, these longlasting lipsticks provide universally flattering color with a polished sheen. The silky, hydrating formula does not contain synthetic fragrance, just a delicious hint of vanilla. Layer coats to up the intensity or wear under Lip Gloss for a more lustrous look. 3.4 G / 0.12 OZ US | $32 CA | $38
B e a u t y c o u n t e r. c o m 34 C
PLUM: 2064
PETAL: 2060
NUDE: 2066
CORAL: 2062
CURRANT: 2063
TWIG: 2061 ROSE: 2065
TERRA: 2059
SCARLET: 2068
RAISIN: 2067
Sheer Lipstick in Twig was a 2014 Allure Best of Beauty award winner.
C O LO R 35 C
LIPS
SMOOTH AS GLOSS
Moisturizing lip color meets subtle shine. LIP GLOSS Made with carnauba wax, jojoba oil, and vitamin C, each infinitely wearable color conditions lips and promotes lasting hydration and shine. 7 ML / 0.24 FL OZ US | $29 CA | $36
BUFF
FIG 2020
2017
RUBY 2021
B e a u t y c o u n t e r. c o m 36 C
SIENNA 2019
PEONY 2018
DAHLIA 2016
BARE SHIMMER 2027
C O LO R 37 C
LIPS
THE SECRET ON EVERYONE’S LIPS Moisture-sealing conditioners in irresistible scents.
Peppermint 1050
Calendula 1051
LIP CONDITIONER Soothing avocado oil is combined with softening shea butter, meadowfoam seed oil, and jojoba oil for an ultra-moisturizing lip balm; available in two irresistible scents. 11 G / 0.4 OZ US | $22 CA | $25
B e a u t y c o u n t e r. c o m 38 C
C O LO R 39 C
CRUELTY-FREE
Made with soft taklon bristles, never animal hair.
POWDER BRUSH The ultimate all-purpose tool for Blush Duos, Matte Bronzers, and Mattifying Powder. 2916 US | $39 CA | $49
COMPLETE BRUSH COLLECTION Achieve a full, flawless face with this set of six brushes made with high-quality, animal hair-free taklon bristles. Inspired by artist paintbrushes, each one is tailored to the size and shape of our cosmetic compacts, and the bristles are weighted to make color application easier and more ergonomic. 7110 US | $131 CA | $164
FLAT COMPLEXION BRUSH Use with Tint Skin Hydrating Foundation or Touchup Concealer Pen to apply evenly and build coverage. 2911 US | $33 CA | $41
PRECISION BRUSH Multi-use tool to cover imperfections, define, line or smudge liner on eyes, and paint lips. 2912 US | $23 CA | $29 B e a u t y c o u n t e r. c o m 40 C
ALL-OVER EYE BRUSH Use to blend Eye Duo shadows seamlessly. 2915 US | $25 CA | $31 CREASE EYE BRUSH Shaped for precise blending and contouring darker shades into eye creases. 2913 US | $25 CA | $31
ANGLED BLUSH BRUSH Create cheek and jaw definition with Blush Duos or Matte Bronzer. 2914 US | $35 CA | $44
C O LO R 41 C
TOOLS
BRUSHES FOR EVERY ANGLE
A BRUSH WITH PERFECTION Mess-free application for flawless foundation on the go.
RETRACTABLE FOUNDATION BRUSH This dome-shaped brush made for liquid foundation and tinted moisturizer is a must-have for even coverage. Its soft, animal hair-free taklon bristles are easy to clean, and its retractable design is easy to carry for a fresh and flawless face everywhere you go. 2910 US | $35 CA | $44 B e a u t y c o u n t e r. c o m 42 C
C O LO R 43 C
OVER
80,000
CHEMICALS ARE REGISTERED FOR USE IN
consumer products.
MOST OF THESE DO NOT HAVE ANY HEALTH OR SAFETY DATA, ESPECIALLY THOSE INGREDIENTS USED IN BEAUTY.
Beautycounter is working to change that, so safer beauty for everyone becomes the norm, not the exception.
B e a u t y c o u n t e r. c o m 44 C
C O LO R 45 C