JACQUELINE OLMOS FASHION MERCHANDISING
PORTFOLIO
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ABOUT ME
To me fashion is the ultimate artistic expression of individual style, it is a way of packaging the body and representing your inner and outer self. I consider myself to be a fashion visionary, and I am constantly trying to envision what people are going to be wearing in 18 to 24 months from now. I am a creative individual, who is passionate about fashion, and highly skilled at visual expression which in turn allows me to fully express myself creatively. My experiences at both the customer service and retail level have given me a clear understanding of how to find out what a ‘client’ really wants along with an ability to identify key trends. While working at H&M it allowed me to explore the Visual Merchandising field of being able to assist the store visual merchandiser to present the garments in an attractive way. I really enjoyed setting up windows and instore displays making sure the store is fun and fashionable in everyway. Over time I have developed great presentational, analytical and people skills, all of which are useful when I try to inspire and motivate my peers. I look forward to attend the Brennan School of Business for my Master’s in Business Administration in the Fall of 2016. 2
TABLE OF CONTENTS RESUME…………………………………….
Pg.4-5
TARGET INTERNSHIP………………………………
Pg.6-9
H&M INTERNSHIP………………………………...
Pg10-13
TREND FORESCASTING……….......................................... Pg. 14-17 MARKETING COMMUNICATIONS…………………………… Pg.18-21
FASHION MARKETS……………………………………..
Pg. 22-27
Kate Spade Social Responsibility……………………………. Pg. 28-31 TORY BURCH PRESS KIT………………………………………………. Pg.32-35 CREATIVE FASHION MAGAZINE……………………………………… Pg.36-40
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Jacqueline Olmos 237 N. Wolf Road, Hillside, IL 60162 708-856-9227 jacqueline.olmos@gmail.com| olmojacq@my.dom.edu Profile My objective is to leverage my experience while continuing to be challenged. I have 10 years of experience working in the customer service industry delivering one of a kind impeccable services. My background in customer service, extensive math use and professional environment, represents a unique combination of disciplines. Personally, I have the drive and determination to consistently achieve success as a leader in all of the organizations that I have worked with in the past. I am currently seeking a position as a Visual Merchandiser or Production Manager, I am confident my experience will make a positive impact for both the employer and company. Education Dominican University, River Forest, IL Expected: May, 2016 A Bachelor of Arts in Apparel Merchandising GPA: 3.5/4.0 Phi Theta Kappa Honor Society (2012-Present) Selected Coursework: Visual Merchandising, Introduction to Business, Fashion Marketing and Merchandising, Macroeconomics, Principles of Marketing, Retailing, International Sourcing Brand Development, International Business, Management Internships Target, Hillside IL Team Leader 2015 Supervised a team of 8 associates Managed payroll and schedules H & M Oakbrook, IL Sales Advisor 2015 Worked on sales floor, fitting rooms and cash registers Managed incoming garments and making sure the store looks attractive Target Pharmacy, Hillside IL 2009-2015 Pharmacy Technician Provide customer service to an average of 80 customers during a 10-hour shift which includes responding to requests, providing medications and accepting payment Update and maintain medical information for 100+ patients including medications and medical history Build relationships with patients and ensure their health questions are answered H & R Block, Melrose Park, IL 2009-2011 Tax Associate Assisted customers with tax filing by entering W2, tax and dependent information and verifying accuracy of information prior to submission Examined and verified the accuracy of tax information for an average of 100 tax returns per season Provided data entry of customer information into accounting data base Professional Development Contacted the IRS for customers interested in a loan prior to tax season Technical Skills: Microsoft Office (Word, PowerPoint, Excel, Access & Outlook), Photoshop, Professional Development
Technical Skills: Microsoft Office (Word,Illustrator PowerPoint, Excel, Access & Outlook), Photoshop, Illustrator Volunteer: Guide,Office Elmhurst Hospital (2013-Excel, July 2014) Technical Front Skills:Desk Microsoft (Word, PowerPoint, Access & Outlook), Photoshop, IllustratorSpanish Languages Skills: Fluent in reading, writing and speaking 5 Languages Skills: Fluent in reading, writing and speaking Spanish.
Target Internship
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INVENTORY & PLANNING MANAGEMENT INTERNSHIP
Create a forecast of Home DĂŠcor sales (Hardlines). Summer 2015 at Target Skills attained and\or improved: Analysis\Persuasiveness\Research\Writing\Professionalism\ Organization\Creativeness\Forecast inventory\ Forecast trends\Forecast sales Over the Summer of 2015 I completed an Internship at Target, although I have worked for the company for 6 years I was in the Pharmacy department. I occasionally helped out on the sales floor during holiday extended hours. My interest on learning more about other roles was what led me to asked the store manager if I was able to intern in other departments.
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^My internship started out in the outdoor patio furniture inventory. My responsibility was to take inventory and planogram planning on the sales floor. Another task was pricing it was important to make sure the prices on the floor matched the ones in the store ad.
^Above the picture on the left is an example of when inventory is brought onto the sales floor.
^I then moved to the women’s clothing department. Here I learned more of the planogram process when new inventory would come in we had to change the layout on the floor to accommodate the new clothing. I had to set older inventory on the clearance section in order to promote the new garments for the upcoming season.
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H&M Internship
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VISUAL MERCHANDISING
In store entrance display, 2015 photo credit: Jackie Olmos
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During my internship/part-time job at H&M I was able to experience different roles within the store such as a retail sales advisor, styling and assisting the visual merchandiser. One of my favorite tasks was to set instore displays and mannequins using the product to drive sales. I was able to do this by studying the customer walk/path and recognize best sellers by placing them in strategic points to maximize sales. In order to successfully launch a trend I had to consider the fixture placement and outfit builds, making sure that the product within each department fit the trends of the season. My ultimate goal was to lead, attract and inspire customers to ensure the store meets its target sales. I enjoyed expressing my creativity through the mannequin, garments and accessories displayed in the store and windows.
^Window Display Spring 2015 This window display our story was for that casual, comfort and stylish all around woman. She can go from a dress mood to a more menswear touch with the right pieces this look can be achieved.
<It is all about the storytelling this is for the customer who want to get their children in the Halloween spirit without the typical holiday look but a top-notch stylish version the H&M way. 13
TREND FORECASTING
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TREND 2015 FORESCASTING Agents of Change â&#x20AC;˘
In order to do a Trend Forecast, I had to research on the top most popular trends of the season. The next challenge was choosing a few of the popular trends in order to do an analysis on why it works well for the season, what makes it unique and will it come back or not.
A transitional piece on the runway was the biker look, or as we like to call it Biker is the new black. This look can transition from a Spring look to Fall look with a just a few minor adjustments to the outfit. The black leather classics are here to stay; it is a staple piece in our wardrobe. The vest is a fresh look for the Fall 2015 this piece looks like it will be here to stay with its transitional effect and lean silhouettes makes this piece a must-have for any woman trying add a key piece into her look of the day.
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An unexpected trend was the Dark and moody floral patterns, but with its dark hues and abstract pattern makes this a trendy piece, the change of pattern can make a plain outfit into fun and sophisticated. We would not consider it a transitional piece because of its bold dark patterns, making this piece perfect for the cold season. Designers went for bold graphic patterns, more towards black and white although occasionally with pops of color, creating chic casualwear.
A final key piece that looks to be doing a comeback is the Plaid and simple look, this piece can transform into a chic look when wearing a coat or a menswear look when wearing a loose button up. This piece looks like a major comeback is in stored. We will have to wait and see what trends will make the must- have list among our A-list fashion icons.
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MARKETING COMMUNICATIONS
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INTERNATIONAL RETAILING/GLOBAL MARKETING A’GACI IN MONTERREY, MEXICO
Every year, thousands of students from all over the country pour into the capital city of Monterrey, to study at the Monterrey Institute of Technology and Higher Education, the University of Monterrey and the Autonomous University of Nuevo Leon. As Mexico’s richest city, Monterrey is considered to be one of the best places to do business in the country and stands as a symbol of progress in Latin America. Funding and support: Startup Studio Monterrey. These are two reasons why A’GACI clothing store would be a great addition to the this thriving city .
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, a Mexican startup incubator, recently launched a program to provide entrepreneurs with projects in the IT sector with specialized mentoring and workplaces. Entrepreneurs don’t have to pay to be part of the program, but the incubator takes 6 percent of each project’s profits. •Trump card: The tech industry in Monterrey has grown three times faster than the global average in the last 15 years. This According to the Worldattributed Citiesto Research Network rapid growth is generally the support and funding available in the city. is the second wealthiest city in Archived, “Monterrey •Success story: Huichol Vertical Gardens has grown from a Mexicohobby and tothe ninthstartup. in Latin America GDPinof a thriving Since growing thewith nicheamarket Monterrey, they have all over Mexico 130.7 billion dollars inextended 2012, their It isoperations the highest in the and plan to expand from residential to corporate projects this countryyear.and second of Latin America”, It is
considered a Beta World City, cosmopolitan and competitive. Rich in history and culture, Monterrey is often regarded as the most “Americanized” and developed city in the entire country. • "The World According to GaWC 2010". Globalization and World Cities Research Network. Archived from the original on 2013-02-01. Retrieved 20 August 2012.
> The Gran Plaza, is the center of shopping in the downtown area. A large pedestrian mall has been created and is very popular, with locals and tourists. Universities are close by the area attracting students to the Plaza.
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FASHION MARKETS
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Styles for a Modern Woman [72 S. La Grange Rd, La Grange IL, 60525] [708-888-8888] | [day2nightfashion@gmail.com] | Instagram: @day2nightfashion
This clothing store will be the number one place new mom's will look forward to go shop for their new wardrobe. It will sell clothing a mom can take from day to night with minimal effort and a styling service all in one place. JK store will carry merchandise such as clothing pieces, shoes, jewelry, and accessories. The main goal is to carry all these items to complete the look for the customer. We believe if the customer sees the whole look put together on them they will get the idea. The clothing we would carry would be versatile because what we want to do is teach these moms how to take one outfit from day to night.
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Preopening Cash Loan Line of Credit Gross Sales Total Cash Itemized Exp. Staffing Payroll Taxes Rent/Security deposit Utlitlies Telephone/Fax Internet POS System maintanance/software updates Insurance Supplies and Postage Marketing/Advertising Travel and Entertainment Accounting/Bookkeeping Bank Services Misc Inventory Legal Renovations Fixt/Furniture Store sign Loan repay LOC repay Ttl exp Owner's draw TOT CASH PMTS EOM Cash
$ $ $ $
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
$
$
April
30,000 $ 100,000 30,000 $ 130,000 $
3,735 360 135 34 81 135 164 900 338 293 164 164 48,000 1,000 5,000 13,000 1,500
May
July
August
Sept
21,976 $
21,316 $
19,834 $
17,659 $
16,177 $
18,900 $ 43,899 $
25,110 $ 47,086 $
22,410 $ 43,726 $
18,900 $ 38,734 $
22,410 $ 40,069 $
26,190 $ 42,367 $
1,801 255 2,925 363 91 68 136 34 82 136 165 907 340 295 11,205
2,086 295 2,925 420 105 79 158 39 95 158 191 1,051 394 342 13,095
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,718 243 2,925 346 87 65 130 32 78 130 157 866 325 281 9,450
$
1,090 $
75,001 $ $ $ 24,999 $
June
24,999 $
17,923 4,000 21,923 21,976
$ $ $ $ $ $ $ $ $ $ $ $ $ $
$ $ $ $
2,004 284 2,925 404 101 76 151 38 91 151 184 1,010 379 328 12555
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 21,770 4,000 25,770 21,316
$ $ $ $
1,801 255 2,925 363 91 68 136 34 82 136 165 907 340 295 11,205
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 19,892 4,000 23,892 19,834
$ $ $ $
1,391 197 2,925 280 70 53 105 26 63 105 127 701 263 228 9,450
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 17,075 4,000 21,075 17,659
$ $ $ $
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 19,892 4,000 23,892 16,177
$ $ $ $
^Cash Flow Sheet: For the boutique I had to do a forecast on the cash in and cash out. My cash-in was revenue I gained through sales for the month, and any cash loans or lines or credit marked as Total Cash. Next my cash-out is made up of fixed costs that must be paid during each particular month plus loan repayments and/or payments of the line of credit. By doing this sheet I was able to see where I had to cut expenses if sales do not materialize as planned. Although it may not be able to cut fixed expenses since they never change, one thing I could do is take less money for myself in a particular month, hopefully be able to make it up in a more profitable month. 25
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 22,522 4,000 26,522 15,845
$ $ $ $
Multiple Pricing Our goal is to have affordable pricing. We understand that times are tough especially if one has a big family many momâ&#x20AC;&#x2122;s may not be able to afford expensive clothing. Our dresses and skirts have a price of $39.99. Our bottoms have a price of $39.99 as well. Our tops have a price of $29.99 and our jackets/outwear have a price of $49.99. We will also be selling accessories and that has an average price of $25.00. We also provide a styling service which will have a fee of $35.00 an hour. Markdown Sales Our markdown prices will also be affordable reasonable prices. Dresses and skirts will be markdown to $23.99. Our bottoms will be markdown to $27.99 and our tops will be markdown to $19.49. Our outerwear will be markdown to $29.99 and our accessories will also be markdown to $18.75. All these prices are based on average prices. Category
Avg. Retail
Opening Inventory Plan Avg. Cost % Price Pt.
# Pc./Price Pt.
Planned %
Dresses/Skirt
$ $ $ $
50.99 49.99 39.99 85.99
$ $ $ $
25.50 24.50 15.50 42.50
25% 25% 40% 10%
75 75 120 30
Wgt. Avg. Total Bottoms
$
39.99
$
15.64
100%
300
$ $ $ $
50.99 49.99 39.99 85.99
Wgt. Avg. Total Tops
$
$ $ $ $ 39.99 $
25.00 24.50 15.00 42.50 15.88
25% 25% 40% 10% 100%
75 75 120 30 300
$ $ $ $
49.99 39.99 29.99 59.99
$
24.50 19.50 11.00 29.90 11.91
25% 25% 40% 10% 100%
75 75 120 30
Wgt. Avg. Total Jackets
$ $ $ $ 29.99 $
$ $ $ $ $
69.99 59.99 49.99 99.99 49.99
$ $ $ $ $
34.99 29.99 19.80 49.99 19.85
30% 40% 20% 10% 100%
45 60 30 15 150
$ $ $ $ $
45.00 $ 35.00 $ 25.00 $ 75.00 $ 25.00 $
22.50 17.50 9.50 37.50 9.93
35% 40% 15% 10% 100%
53 60 23 15 150
$ $
35.00 $ 35.00 $
15.0 15.0
Wgt. Avg. Total Accessories
Wgt. Avg. Total Styling Service Wgt. Avg. Total Grand Tot.
100%
Total Cost
25% $
8,927.98
20% $
7,142.39
25% $
8,927.98
15% $
5,356.79
10% $
3,571.19
5% 100% $
35,712
300
3 1200
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PLAY AREA
Above is the Planogram I created of the boutique. Since it is a store for mom’s having plenty of space is crucial, due to the majority of mom’s coming in with strollers. The store will be located in the Down Town La Grange area. It is next door to the La Grange Theater, high traffic area and around restaurants. The benefits to our location will appeal to our target costumer because it is family friendly neighborhood with sufficient street and garage parking. This area host family events which brings in our target costumer. Another perk to our location is that public transportation is easily accessible, for example the Metra is walking distance and has bus stops. Due to high volume of shoppers it can make parking access limited but unfortunately it’s out of our reach 27
KATE SPADE SOCIAL RESPONSIBILITY
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Kate Spade About: The brand has teamed up with local artisans in Rwanda for a new limited-edition collection with a purpose. Called On Purpose, the collection is handcrafted by 150 women in Masoro, a small town in Rwanda. The goal is to give these women economic stability, which Kate Spade & Company believes will in turn transform their community. This is not considered a charity project but a way to teach artisans how to become valued suppliers in the global marketplace. Kate Spade & Company hope to move from community to community to transform communities one. I know by empowering women to participate fully in economic life across all sectors is essential to build stronger economies, achieve internationally agreed goals for development and sustainability, and improve the quality of life for women, families and communities.
Top: Rwanda woman cutting fabric for handbag.
Center: The bracelets made by Rwanda women with empowerment words.
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When I was growing up I saw how much my mom struggled to raise my two sisters and I. My mom did not have the tools or resources to be able to provide a stable economic home. Women with insecure work and limited resources, little stability and no ability to plan for a foreseeable future can also lead to an unstable emotional environment. I believe that if other companies were to promote education, training and professional development for women the likelihood of an unstable future will soon decrease. It is important to implement enterprise development, supply chain and marketing practices that empower women. Current research shows that gender diversity helps businesses perform. By providing women with necessary tools to succeed not only gives them a sense of fulfillment but independence. One of the highlights of the On Purpose organization it allows women to be their own boss, received great benefits plus a salary that is able to help them support their families.
Rwanda women working on an On Purpose handbag with attached scarf.
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TORY BURCH PRESS KIT
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THE TORY BURCH GIRL
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Target Customer/ Demographics- Athletic city girl fashionista (top 3 pictures) Age: 25-45 Income: $60,000+ Gender: Female Ethnicity: All Education: College degree Geo/Psychographic Pent house owner with a city view (bottom 2 pictures) 34
TORY BURCH FITBIT PRESS RELEASE Tory Burch, Bank of America team up to launch investment program for women entrepreneurs featured in Dallas Business Journal
Tory Burch Fitbit design
We’re excited to announce that we’re partnering with Tory Burch to develop a collection of stylish accessories for the Fitbit Flex ! This Spring, you’ll be able to purchase pendants, bracelets, and wristbands designed by Tory Burch that will hold the Fitbit Flex tracker, transforming your Flex into a super-chic accessory. I had to research the new and upcoming Tory Burch products, in order to be able to put together this press release. I decided to focus on the Tory Burch Fitbit because during that time Fitbit products were just coming up with different models. The difference between the other Fitbit models and Tory’s Fitbit was its stylish and versatile look, a product that can be worn day and night with any outfit not just active wear.
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CREATIVE FASHION MAGAZINE
ORGANIZE YOUR HOME OFFICE
Sparkle Spotlight- How to Energize your Day
Beauty Experts
THIS SEASON’S
All about Lips, Eyes & Skin
TECHIEST ACCESSORY
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As a class group we had to create a magazine in our Fashion Communications class. Each individual had a role for the different types of content in order to create a concise and flawless editorial magazine. I enjoyed working on this magazine because I was able to improve my communication and time flexibility skills, since we had to meet before and after classes to be able to put this magazine together. My role for this magazine was the Home Interior section, I wrote a piece on how to organize and style a home office, visuals were also added for ideas. We also had to include ad pages but not just any adâ&#x20AC;&#x2122;s it had to fit our target market.
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10 Ways to Organize a Stylish Home Office By: Jackie Olmos 1. Location, location, location- You will likely spend many hours in your home office, so do not stiff yourself on space into a windowless area. Also consider traffic flow and your ability to withstand distractions. 2. Do not sacrifice form of function - Consider your workflow and what items you need at your fingertips before investing in furniture, and then look for pieces that are both beautiful and functional 3. Invest in a great chair - a beautiful, ergonomically-correct, comfortable seat is worth every dime. 4. Paint the walls a color (s) you love- Forget "office beige" you need a color that brings out your creativity and inspires you. For some people, that is a bright, cheery color like orange or lime green. Others need a calming shade like botanical green. 5. Give yourself a view - Position the desk where you can stare at something more interesting than a blank wall (even if you do love the color). 6. Choose homey furniture - Unless you are going for a contemporary look, choose extras that enhance the comfy feeling of your home office, like a pretty mug for a pencil holder, trendy notepads and sticky notes, and a decorative waste basket. Wrap your bulletin board in a gorgeous fabric. Hang inspirational prints on the walls. 7. Organize vertically and horizontally 8. Tame the cord jungle – There is not much you can do to beautify the computer, printer, and phone, but you can hide unsightly cords. Start by making sure your equipment is as close to outlets and easy to access if you need to unplug. Encase cords on the desk in a pretty fabric cord cover. 9. Add plenty of light 10. Inspire yourself - A special photo on your desk — that motivates you to create and/or get the work done so you can get out of there. A print of Paris can channel your inner muse.
< Décor idea one, a mix of different bright colors of pinks and yellows.
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DĂŠcor idea two, using light colors and pastels.
DĂŠcor idea three using different types of blue shades and elegant pieces. 41
THANK YOU
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