FASHION MARKETS
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Styles for a Modern Woman [72 S. La Grange Rd, La Grange IL, 60525] [708-888-8888] | [day2nightfashion@gmail.com] | Instagram: @day2nightfashion
This clothing store will be the number one place new mom's will look forward to go shop for their new wardrobe. It will sell clothing a mom can take from day to night with minimal effort and a styling service all in one place. JK store will carry merchandise such as clothing pieces, shoes, jewelry, and accessories. The main goal is to carry all these items to complete the look for the customer. We believe if the customer sees the whole look put together on them they will get the idea. The clothing we would carry would be versatile because what we want to do is teach these moms how to take one outfit from day to night.
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Preopening Cash Loan Line of Credit Gross Sales Total Cash Itemized Exp. Staffing Payroll Taxes Rent/Security deposit Utlitlies Telephone/Fax Internet POS System maintanance/software updates Insurance Supplies and Postage Marketing/Advertising Travel and Entertainment Accounting/Bookkeeping Bank Services Misc Inventory Legal Renovations Fixt/Furniture Store sign Loan repay LOC repay Ttl exp Owner's draw TOT CASH PMTS EOM Cash
$ $ $ $
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
$
$
April
30,000 $ 100,000 30,000 $ 130,000 $
3,735 360 135 34 81 135 164 900 338 293 164 164 48,000 1,000 5,000 13,000 1,500
May
July
August
Sept
21,976 $
21,316 $
19,834 $
17,659 $
16,177 $
18,900 $ 43,899 $
25,110 $ 47,086 $
22,410 $ 43,726 $
18,900 $ 38,734 $
22,410 $ 40,069 $
26,190 $ 42,367 $
1,801 255 2,925 363 91 68 136 34 82 136 165 907 340 295 11,205
2,086 295 2,925 420 105 79 158 39 95 158 191 1,051 394 342 13,095
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,718 243 2,925 346 87 65 130 32 78 130 157 866 325 281 9,450
$
1,090 $
75,001 $ $ $ 24,999 $
June
24,999 $
17,923 4,000 21,923 21,976
$ $ $ $ $ $ $ $ $ $ $ $ $ $
$ $ $ $
2,004 284 2,925 404 101 76 151 38 91 151 184 1,010 379 328 12555
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 21,770 4,000 25,770 21,316
$ $ $ $
1,801 255 2,925 363 91 68 136 34 82 136 165 907 340 295 11,205
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 19,892 4,000 23,892 19,834
$ $ $ $
1,391 197 2,925 280 70 53 105 26 63 105 127 701 263 228 9,450
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 17,075 4,000 21,075 17,659
$ $ $ $
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 19,892 4,000 23,892 16,177
$ $ $ $
^Cash Flow Sheet: For the boutique I had to do a forecast on the cash in and cash out. My cash-in was revenue I gained through sales for the month, and any cash loans or lines or credit marked as Total Cash. Next my cash-out is made up of fixed costs that must be paid during each particular month plus loan repayments and/or payments of the line of credit. By doing this sheet I was able to see where I had to cut expenses if sales do not materialize as planned. Although it may not be able to cut fixed expenses since they never change, one thing I could do is take less money for myself in a particular month, hopefully be able to make it up in a more profitable month.
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$ $ $ $ $ $ $ $ $ $ $ $ $ $ $
1,090 $ 22,522 4,000 26,522 15,845
$ $ $ $
Multiple Pricing Our goal is to have affordable pricing. We understand that times are tough especially if one has a big family many mom’s may not be able to afford expensive clothing. Our dresses and skirts have a price of $39.99. Our bottoms have a price of $39.99 as well. Our tops have a price of $29.99 and our jackets/outwear have a price of $49.99. We will also be selling accessories and that has an average price of $25.00. We also provide a styling service which will have a fee of $35.00 an hour. Markdown Sales Our markdown prices will also be affordable reasonable prices. Dresses and skirts will be markdown to $23.99. Our bottoms will be markdown to $27.99 and our tops will be markdown to $19.49. Our outerwear will be markdown to $29.99 and our accessories will also be markdown to $18.75. All these prices are based on average prices. Category
Avg. Retail
Opening Inventory Plan Avg. Cost % Price Pt.
# Pc./Price Pt.
Planned %
Dresses/Skirt
$ $ $ $
50.99 49.99 39.99 85.99
$ $ $ $
25.50 24.50 15.50 42.50
25% 25% 40% 10%
75 75 120 30
Wgt. Avg. Total Bottoms
$
39.99
$
15.64
100%
300
$ $ $ $
50.99 49.99 39.99 85.99
Wgt. Avg. Total Tops
$
$ $ $ $ 39.99 $
25.00 24.50 15.00 42.50 15.88
25% 25% 40% 10% 100%
75 75 120 30 300
$ $ $ $
49.99 39.99 29.99 59.99
$
24.50 19.50 11.00 29.90 11.91
25% 25% 40% 10% 100%
75 75 120 30
Wgt. Avg. Total Jackets
$ $ $ $ 29.99 $
$ $ $ $ $
69.99 59.99 49.99 99.99 49.99
$ $ $ $ $
34.99 29.99 19.80 49.99 19.85
30% 40% 20% 10% 100%
45 60 30 15 150
$ $ $ $ $
45.00 $ 35.00 $ 25.00 $ 75.00 $ 25.00 $
22.50 17.50 9.50 37.50 9.93
35% 40% 15% 10% 100%
53 60 23 15 150
$ $
35.00 $ 35.00 $
15.0 15.0
Wgt. Avg. Total Accessories
Wgt. Avg. Total Styling Service Wgt. Avg. Total Grand Tot.
100%
Total Cost
25% $
8,927.98
20% $
7,142.39
25% $
8,927.98
15% $
5,356.79
10% $
3,571.19
5% 100% $
35,712
300
3 1200
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PLAY AREA
Above is the Planogram I created of the boutique. Since it is a store for mom’s having plenty of space is crucial, due to the majority of mom’s coming in with strollers. The store will be located in the Down Town La Grange area. It is next door to the La Grange Theater, high traffic area and around restaurants. The benefits to our location will appeal to our target costumer because it is family friendly neighborhood with sufficient street and garage parking. This area host family events which brings in our target costumer. Another perk to our location is that public transportation is easily accessible, for example the Metra is walking distance and has bus stops. Due to high volume of shoppers it can make parking access limited but unfortunately it’s out of our reach 6