How to explode your email open rates

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How to Explode Your Email Open Rates: Do you get frustrated because your open rates are way too low?

Are you looking for the one magic trick that will get people to open and buy your stuff?

Solving this problem, is possible, IF you are willing to put pieces of a puzzle together.

Here are the rules of the game: I’m going to give you 43 puzzle pieces. But it is your job to take action and simply put the pieces of the email marketing puzzle together.

Are you up for the challenge?

There are 43 puzzle pieces!

The winner gets to earn a bunch of money when you put THIS puzzle together!

Lets look at the puzzle pieces!

Remember, email marketing is all about email engagement. According to email marketing expert Neil Patel, ISPs actually analyze engagement when deciding whether to dump your email in the spam folder or not!

Have you seen your spam folder lately? See how much crap is in that folder (as well as good stuff that doesn’t belong their). Do you trust your ISP to make decisions for you? Most people do.

ISPs can see your numbers, so if you have a large list that’s practically dead, then they’ll suspect spam.

Sales tied to emails represent 37% of the total revenue of QuickSprout.com.

In his article, 5 reasons why you can’t make your email marketing work , Neil Patel talks about 5 significant things that will contribute to email marketing success. They are the first 5 pieces of your puzzle: Watch the full eMail Open Rate Video training webinar below

OR Just read ahead

Access iPAS 2 here!

Piece # 1. Segment your list Stop putting all of your prospects into one list. For example a list that markets to cross fit people should not be mixed with home business seekers.

The first email, you send should be a short introductory email.

This email should set expectations about what type of content you are going to send your subscribers and how often. This way they won’t be surprised by the frequency of your emails.

Piece #2. Frequency If sent too often, you’ll get more unsubscribes. On the other hand, sending inconsistently or infrequently, your readers will stop anticipating your emails (and not open them when they do arrive).

Piece # 3. VALUE: The content must be unique and useful. Don’t send out rehashed emails or blog posts. If you are going to send out an old blog post, let time pass. At least 6 – 8 months. On the other hand there is nothing wrong with putting an older (high converting) blog post in your follow up emails for your new subscribers.

Piece # 4. Share Personal Stories: Personal stories will build a great relationship with your subscribers. But, be sure to bridge the gap between you and your reader.

Piece # 5. Controversy: Talk about a high-profile figure that you disagree with or about something controversial. These email pieces are going to be the ones that probably will get forwarded the most.

I talk more about controversy and polarizing topics in my 27 Email Marketing Superstar Strategies.

Piece #6 Remember words that set off the spam alarm!

Which words to will signal a spam filter? $$$ Affordable Bargain

Best price Big bucks Cash Compare rates Cost Discount Free As seen on Buy Buy direct Clearance Order Shopper Click Trial No experience Per day No obligation cheap earn $ fast cash make $ order now promise 4U No selling 100% free Free access Free leads Free trial Fantastic deal Amazing Act Now! This isn’t junk Open Email marketing

Internet marketing Online marketing Multi level marketing Take action now

What are the basics?

Piece # 7. Avoid red Piece # 8. Avoid using exclamation marks!

Piece # 9. Avoid all uppercase letters in your subject lines and e-mails.

Piece # 10. Misleading subject lines Be sure that your subject line is congruent with your body. Misleading subjects are a big part of the spam algorithm email providers use.

Piece # 11. Personalizing the subject line This will virtually guarantee higher open rates – Subject lines containing the first name of the subscriber always perform better than e-mails without.

Piece # 12. Don’t link too much –two or three links are ideal.

Piece # 13. Include Unsubscribe links Each of your emails should contain an unsubscribe link. The harder you make it for people to unsubscribe, the more problems you will have. Some people even include an unsubscribe link at the top of the email AND the bottom.

Piece # 14. Delete Unopened Subscriber’s email addresses: If people don’t open your emails, they are most likely to end up in spam boxes even though the recipients don’t mark your email as spam.

Piece # 15. Delete Bounce Backs: If an email bounces back, remove that email address from your list.

Treat your list like it’s gold. If you don’t take care of it, your emails will not be delivered to your prospect’s in-boxes.

Did you know? *66% of all consumers over age 15 made a purchase though an email? *91% of consumers check their email at least once per day. *33% of emails are opened because of subject line alone. *Stats provided my QuickSprout.com

Piece # 16 – Use OPTIMAL Words in Subject lines Alert News Bulletin Daily Weekly (not monthly) Sale New Pic Blueprint Top 10 10 ways Emotional Live Video Rant

More about Subject lines: Use action, urgency and friendly words.

Use emotion, content indicators and lists (see my 27 email marketing strategies) Be ultra specific Don’t repeat subject lines from one email to the next.

Piece # 17 – Use Enticing Subject Lines Remember the acronym CPUQ (pronounced “see – puck”) Controversy, Power-words, Urgency, Questions.

Piece # 18 – Keep the subject lines in lower case letters Lower case letters make emails seem casual as if a friend was sending you an email (hopefully, you treat

your prospects like your best friends).

Fortunately, there are several things you can do to make your subject lined immune from the delete key, just check out my recent post called “27 Email Marketing Superstar Strategies” .

This post also includes a free hangout I did for my team just a few days ago.

According to a study by Enteprneur Magazine, there are at least 10 things you can do to increase your email open rates. Many of them are listed below:

Piece # 19 – Create an engaging, casual, and personal subject line!

Use emotion when possible.

Piece # 20 – Test your subject line.

If your email provider has a split testing option, use it. Try split testing two different subject lines.

Ask your auto email support person how to split test. Usually, it is just a push of a button and a matter of scheduling the split test.

Here’s a sneaky trick! You can create a temporary list segment, for a particular email message, that separates people who did not open your email the first time. Send the same email out a second time, to these other people. But use a different subject line. Also change the body a bit. You can get extra mileage from the same email this way. You can learn more about this trick on my post called ” How to Increase Your eMail Open Rates!

Piece # 21. Write As if you are talking to your best friend Use the recipient’s first name in your opening, then write your message as if you were writing to your best friend.

Piece # 22 – Write quality content High-quality email less frequently is one of the best ways to keep open rates high.

Piece # 23 – The “From” line should be a personal name, not a company name: Keep it personal!

For example, David Wood, multimillionaire owner of Empower Network, uses “David Wood” in the from line, not “Empower Network” in his email campaigns. He keeps it personal.

Piece # 24 – Don’t make your emails like a brochure! (we are not in the business of

sending “junk” mail) Plain text converts better than fancy templates. Keep it simple (and personal).

Piece # 25 – Keep your emails mobile friendly!

According to Entrepreneur magazine, roughly 74 percent of smartphone owners use their phone to check email. Mobile currently represents 51 percent of all email opens.

Many Auto Email Auto email providers allow you to test your email for mobile friendliness.

Piece # 26 – Create quality Content!

The most ideal way to improve your e-mail open rates is to send compelling e-mails that are relevant to the reader’s needs. You can send a short compelling email that links to a blog post. Or you can provide the content directly. I prefer to send them to my blog.

Piece # 27 – Offer something valuable in every e-mail you send.

Including tips and tricks, and industry research. Don’t pitch so much. Remember the 80/20 rule!

What about List segmentation?

Piece # 28 – Survey your list!

What are your subscribers looking for? Ask them! Just survey them!

You can create surveys for your email list by using a simple tool at SurveyMonkey.com.

You simply send your list a link to a survey that you create in SurveyMonkey.

They compile all of the results in an easy to use format.

You can segment your list based on products, interest, likes, age, etc.

Piece # 29 – Limit List sizes – Segment when needed: As your e-mail list grows by the thousands, the open rate declines drastically.

How does a smaller list improve conversion?

In a recent article by email expert Neil Patel, one email marketer he knew trimmed off almost 90 percent of his list after cleaning it up…but doubled his conversions!

Piece # 30 – Get Mobile Optimized According to Incomediary.com 43% of all emails worldwide are opened on mobile devices as of April 2014.

Incomediary.com also recommends the following to increase your email open rates:

Piece # 31 – Offer Real Value Consistently Once people understand that you care and truly provide high quality information with the world they’ll be looking forward to your products and recommendations.

Nothing will get you marked as spam or unsubscribed quicker than pounding your list with “join my thing” or buy, buy buy.

For example, in my emails, I sometime give free training for people who need to get leads into their business. I do no selling in the email. I simply teach people how they can get 30 – 50 leads per day with free traffic generation strategies I teach. It is 100% pure value and people appreciate the value.

If you think about it, I’m providing value that anyone can use to get leads for any business online. Who wouldn’t want that kind of value!

Remember the 80:20 rule The formula is 80% Value and 20 pitch. (sometimes I even do 90/10)

Piece # 32 – Create A Soap Opera (a never ending story) These are fun because you will get to sharpen your story telling skills.

Basically you build up anticipation by giving the impression you’re about to reveal some outstanding information and always make them wait until tomorrow by coming back around to the beginning of your story.

Leave them hanging at the end of your email. They will start to anticipate your next email.

In fact they will probably be upset if you DON’T send them the next email.

Piece # 33 – Remain Consistent With Delivery Time Piece # 34 – Check your spam score with your auto email service.

An ideal spam score should be 0/8. according to ActiveCampaign.com.

Piece # 35 – Ask your subscribers to add your “from” address to their address books.

Putting a simple line of text in your email asking your subscribers to add your “from” email address to their contact list can improve delivery rates in the future.

If they are using gmail, ask them to move your email from the promotions (or spam) folder to their inbox folder.

Piece # 36 – Send a Split Campaign with different subject lines to compare results.

Have a clear business objective: To be successful at anything you need to know why you are doing it.

Piece # 37 – Nurture your subscribers?

Companies that make nurturing their list a priority generate 50% more sales from their leads at a 33% reduction in cost.

HelpScout found that making time to nurture leads produced a 21% increase open rate for their email marketing campaigns.

That’s why relationship marketing is fundamental to a winning email campaign. To increase your email

open rate, you must be committed to strengthening the rapport between you and your email subscribers.

You must nurture them: share, communicate and connect with them as a true friend.

One of the most effective ways to nurture your leads is by providing helpful, interesting and useful content that they can use in their businesses.

More on Winning email subject lines: Piece # 38 – An email subject line with 4 – 15 characters gets the best open rates, according to Unbounce.com!

Piece # 39 – Short, descriptive subject lines work best!

Don’t overcomplicate your email subject lines. Get straight to the point and your subscribers will immediately decide what action to take.

I want to thank eloqua.com for the following acronym!

Piece # 40 – Use these 5 key elements to C.U.R.V.E. your subject line: C = curiosity U = urgency R = relevancy V = value E = emotion Curiosity: What are they missing out on if they don’t click. Let them know!

Urgency: Can you put and element of time here?

If they don’t act by 12:00 pm, what will they miss out on.

Relevancy: this is the #1 reason people subscribe to your list. Is your subject line relevant to your body.

Is your email relevant to why the subscribed in the first place. If so, your open rate will gradually improve.

Value: Relevant information must always be valuable and deliver what you promised your recipients. The subject line is the most effective place to show this.

Emotion: This is a major aspect of creating winning email subject lines.

Research from Fuel Design shows that customers’ buy stuff based on emotion 80% of the time.

Two examples: Existing headline: Tips To Help Keep Your Taxes Organized All Year Round Fresh headline: 5 Smart Tips To Keep Your Taxes Organized Easily Why is the fresh headline better? The new subject line is shorter and appeals to the reader’s vanity with the word “smart”.

If you want to see multiple examples of compelling subject lines, check out my post called 27 Email

Marketing Superstar Strategies!

Dear John, Hi John, or Hi,?

Piece # 41 – Avoid using “Dear” in the subject line.

Mailchimp advises that you instead, use their given name, full name or last name for effective personalization.

Piece # 42 – Ask open-ended questions!

In what area of Internet marketing do you need urgent help?

Can you tell me what you’re struggling with in your startup business?

Piece # 43 – Timing is key: Midweek emails (Tuesdays, Wednesdays, or even Thursday) gives the best open rates. Personally, my email open rates (and opt ins) follow a bell shape curve. It’s almost like clock work.

According to MarketingSerpa, the peak open times are between 8am to 9am, 3pm to 4pm, and 8pm – 9pm. Check out MarketingSerpa’s infographic below:

Schedule emails to land in the inbox no later than 1 hour before top open times.

Conclusion: Now that you have the pieces of the puzzle, take action and put the them together? Only you can finish your puzzle!

Don’t forget the following two acronyms:

Check out my related posts called: 27 Email Marketing Superstar Strategies! Or How to Increase Your Email Open Rates.

If you are struggling to get leads on line, check out my free 8 Step Check List and Video Walk Through to 30 – 50 leads per day!

Which puzzle piece was most helpful? Why? What have you done to increase your own email open rates?

Please comment, like and share below!

To your success, Jack Later

PS If you want exclusive access to the same system I use to make money online, check out iPAS 2 here! It is the best system I have ever seen for earning a significant part time income on line! You can try it out with a $7 trial membership here!

Check out my income proof below:

My results are not typical See our disclaimer at www.income.jacklater.net Share this post and help spread the love!

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