jACKSON HALL I’m a graphic designer with a passion in branding, photography, and vector illustration. Originally from South Carolina and Kentucky, I graduated from Flagler College with a Bachelor’s of Arts Degree in Graphic Design. The part of design I enjoy the most is improving existing brands and creating inspiring new designs. I especially love when I can embed the history of the product or company into the brand itself, or hide clever details within a logo that allow the user to find something new on a second viewing.
TABLE OF CONTENTS
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st. augustine sandpipers
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american pastoral
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the tin pickle
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bioball golf
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space strike bowling
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spesees
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dewsweeper’s tea
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weeki wachee springs
ST. AUGUSTINE SANDPIPERS A minor-league baseball franchise represented by its coastal locale in St. Augustine, FL. The team’s branding focuses on uniting America’s favorite pastime and the sunny shores of the beach. Elements such as the classic baseball script will appeal to the life-long fans of baseball, while children will be delighted by the team’s cuddly sandpiper mascot and playful attitude.
pocket-sized team schedule
poster advertisement campaign
AMERICAN PASTORAL A photo series revolving around the struggle between nature and man, American Pastoral is presented as a photography exhibiton at the Crisp-Ellert Museum in St. Augustine, FL. The marketing for the exhibition is intended for a primarily young and artistic audience. The design is simple and clean, allowing the focus to remain on the images themselves.
THE TIN PICKLE Located at the St Augustine Lighthouse & Maritime Museum, The Tin Pickle is a small eatery located in a former WWII-era Coast Guard Jeep garage. Here, visiting tourists can dine on a delicious banana split, an old-fashioned hot dog, or the ‘patriotic pickle.’ In order to appeal to a broad audience, including young families, the eatery is represented by a loveable, retro pickle character while keeping a worn, 1940’s tin metal aesthetic.
BIOBALL GOLF Bioball is a line of recycled golf balls that comes packaged in recycled paper packaging. The environmentally-conscious brand and organic, flowing design will draw in a younger audience, in an attempt to expand the overall audience of the sport. The overall theming is centered around the four elements of nature - earth, water, air, and fire - and invites the user to harness the power of nature.
SPACE STRIKE BOWLING Space Strike Bowling is an immersive bowling center featuring over 20 lanes, a space-simulator, cafe, and gift shop. Aimed at vacationing families, the brand attracts kids with its fun characters and exciting glow-in-the-dark color palette while appealing to parents and older kids with a quirky sense of humor and thrilling options. With creative theming to fit a ‘real’ space station, this brand stays fully in character throughout the user’s experience.
restroom signage
SPESEES SpeSees is a children’s edutainment app built to get kids outdoors and exploring their environment. The app identifies any bug, plant, or animal that the child photographs with their tablet. Created with 7-9 year old children in mind, the app features a bright color pallette and a fun mascot to walk them through the app in Sees McGee.
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video storyboard
DEWSWEEPER’S TEA This line of Twining’s Breakfast Tea is made with the 50 - 65 year old golfer in mind. Named after the slang term for early-morning golfers, this line of tea gets golfers ready for the busy day ahead. Using a traditional design befitting one of the world’s oldest sports and oldest tea companies, Dewseeper’s Tea takes advantage of a neutral color palette and the classic plaid pattern of golf attire.
WEEKI WACHEE SPRINGS Weeki Wachee Springs is a Florida state park that features live mermaid shows. This rebranding modernizes the brand while staying connected to its vintage past as a 70-year-old Florida attraction - the colors are based on tiles that were revealed in the park’s signature theater during a recent renovation. Young children will enjoy the playful tone and bright colors, while parents and grandparents will appreciate the nods to the park’s rich history.
personalized postcard
THANK YOU!