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Competitive Dynamics  08-07-19
 Maddox Smith
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Competitive Dynamics
Executive Summary The report provided focuses on the key aspects of the competitive dynamics of the three companies named Coles, Woolworths and ALDI. It has been found that the companies Woolworths and Coles have been the biggest competitors and the retail industry dominators in Australia. Both of these companies are on the constant practice of outpacing each other and focus on maintaining the momentum of their market dominance. With the entry of the new retail organisation ALDI, they have been finding it difficult to gain a place in the retail industry of the company, and it has been said that Woolworths would continue to outpace these companies due to the high quality of their services and products.
Introduction The firms that are operating in the same market and are operating the same kind of products and targeting the same kind of customers are known as competitors. The case study of Australian Supermarkets has been chosen to focus on the understanding of the competitive dynamics, which would allow in forming an opinion on the extent of the rivalry going on among the biggest supermarket chains of the country such as Coles and Woolworths. They have great dominance in the Australian market, and thus, this report will focus on their dynamics with their competitors and the ways they use to improve their marketing strategies.
Australian Supermarkets and Competitive Dynamics Hence the retailers and the prominent supermarket chains in the country are facing a huge amount of competition. Initially, the competition was mostly between the companies Coles Supermarket chain and Woolworths Group. Both of these companies have managed to gain a competitive advantage on the domestic level and have gained the loyalty of the customers as well. Both of these companies have also managed to ensure their presence in some of the most remote towns to make their products more accessible and increase their customer base on a wider scale (Chen and Miller, 2015). With the entry of the new competitors, it is relevant that the companies would probably have to make some changes to maintain their market dominance and articulate the business in the same manner as usual.
A brief overview of the performance of ALDI Both the companies Coles and Woolworths are the giant competitors in their home, and the competition between them is so intriguing that one does not let the other to go ahead of them. Hence the supply chain management of these markets is very stiff and functioning as well. Hence in the currents scenario, ALDI is trying to gain some market share in Australia and is
Online looking forward to enticing potential employees with the bait of multiple workplace benefits.