Jamaica Suffers from Lack of International Jet Ski Events in Entertainment Calendar – Joe Issa Chairman of Cool Corporation and accomplished jet skier Joe Issa, says properly organized national and international jet ski events could benefit Jamaica’s tourism product, change the way jet skiing is viewed and possibly give the country another sporting area to dominate.
“Jet skiing is a fascinating sport; it’s entertainment at its best. Everybody love the thrills, young and old including both Jamaicans and tourists, who travel all over the world to ski for pleasure and or participate in competitions. “Jet ski tourism is a big and growing market, so even if we can tap only a tiny part of that segment, we are still talking about millions in additional revenue to the island…and given Jamaica’s sporting prowess, we could be spawning future world champions,” says Issa, who is small water crafts owner and jet ski enthusiast.