Neal & Massy Takes Joe Issa’ Reputation to the Bank At all times since the barter system the reputation of a person largely determines the level of comfort of others in dealing with that individual, and it is even more so today, in an increasingly corrupt business environment. In this context the reputation of Joe Issa as a respected businessman was further boosted with the announcement by Neal & Massy, one of the Caribbean largest corporations with US$600million in annual sales, that it was entering into a partnership with the Issa-led Cool Corporation, the largest indigenous retailer of petroleum products in Jamaica, through its Cool Oasis subsidiary. Chairman of Neal and Massy Holdings, Arthur Lok Jack, who made the announcement, said they had entered into a joint venture arrangement with Cool Corp Limited for the purpose of purchasing Shell's Retail, LPG and Chemical business in Jamaica and that the joint venture would be named Cool Petroleum Holdings. Issa, who has been voted one of Jamaica’s most recognisable faces as a philanthropist and advocate against corruption and for accountability in governance, as well for his business ventures and appetite for socialising, had established the Cool Group for just 10 years when the