Why Joe Issa Hangs Out With Optimists Multi-award winner and hugely successful businessman Joe Issa, concurs with 5-year study which found that rich people avoid one type of person – a pessimist. According to Kathleen Elkins in Business Insider, “After researching the daily habits of wealthy people for five years, author Thomas C. Corley found that they avoid one type of person at all costs: pessimists.” The article painted a picture-perfect image of Issa when it quoted Corley as saying that “selfmade millionaires are very particular about who they associate with.” Issa, who is known to have hosted many of the world’s top luminaries including royalty, prime ministers, movie stars and music superstars, is believed to have no time for negativity, always hailing youth achievement and encouraging them to aspire for top leadership position in society.