beekeeping made simple
Senior Capstone Caleb Guidry
Senior Capstone Brief
What is Hive Co.? Hive Co. is a company geared towards educating and creating a more accessible way to beekeeping. It’s goal is to inspire a new generation of beekeepers to help the current honey bee population thriving in hopes to continue to prevent disasters such as Colony Collapse Disorder or CCD for short. Colony Collapse Disorder was an unexplainable phenomenon that caused the honey bee population to virtually disappear in the early 2000’s. Now in more recent years research has shown us potential causes that have had a hand in causing such an ordeal such as harmful pesticides. Moreover, beekeeping can be a very strenuous job to handle. As more people are exploring the possiblity of backyard beekeeping, they run into the problem of knowing where to start and in turn, give up. Knowing this information in conjunction with real world experience, Hive Co. aims to challenge these problems by creating a product that both serves as platform for education on the subject and an exciting yet simplistic way to beekeeping.
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Senior Capstone Typography & Color
Color Choice
Type Choice
The colors used give the user a sense of warmth and comfort through the
Museo Rounded will be used for both header and light content material.
use of soft/warm colors. These colors can also commonly be seen used in
Dunbar Text will be used as secondary body copy in select areas. The type
the bee keeping industry for most bee boxes. Orange will mainly be used as
selected showcases a rounded san serif appearance which conveys a sense
a visual indicator drawing the audiences attention, it will be use for
comfort and ease. One of the core aspects of Hive Co. is to take the stress
headers and titles such as the logo. The other colors are to be used for ei-
out of beekeeping, using this typeface supports that value.
ther backgrounds or contrast to help supplement artwork.
Museo Sans Rounded 500 Museo Sans Rounded 500 italic Museo Sans Rounded 700 Museo Sans Rounded 700 italic Museo Sans Rounded 900 Italic
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Senior Capstone Logo Rough Drafts
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Senior Capstone Logo Rough Drafts Cont.
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Senior Capstone Final Logo Mark Comparison
Original
Updated
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Senior Capstone Hive Kit Thematic Guide
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Senior Capstone Hive Kit Thematic Guide Cont.
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Senior Capstone Hive Kit Tiers
Tier 1
Tier 2
Hive Kits Each Hive Kit serves as the main product of Hive Co., each one comes specially equipped with its’ own respective gear according to the tier tied to it. Tier 1 is the most basic of the the three including the minimum required gear and minimal setup time. Each one is tailored to fit the beekeepers comfort level and experience. Tools and accessories shown are not exact representations of what the customer will recieve.
Tier 3 21
Senior Capstone Tier 1 Instruction Guide Cover
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Senior Capstone Tier 1 Instruction Guide
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Senior Capstone Tier 1 Instruction Guide
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Senior Capstone Tier 1 Instruction Guide
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Senior Capstone Hive Co. Newsletter Cover
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Senior Capstone Hive Co. Newsletter
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Senior Capstone Hive Co. Newsletter
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Senior Capstone Newsletter / Instruction Guide Mockups
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Senior Capstone Instagram Ad Series
No Hidden Ingredients.
Strained, Not Filtered.
100% Pure Natural Honey.
105 likes
105 likes
105 likes
‘s HiveCo. Harvest your own honey with Hive CoÕ s simple kits!
‘ss simple kits! HiveCo. Harvest your own honey with Hive CoÕ
‘s HiveCo. Harvest your own honey with Hive CoÕ s simple kits!
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Senior Capstone Instagram Ad Mockup
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Senior Capstone Hive Co. Ads Bus Stop / Billboard
Get Curious About Beekeeping. Build Your Own Hive.
Find out more at HiveCo.com
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Senior Capstone Bus Stop Mockup
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Senior Capstone Billboard Mockup
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Senior Capstone Website Wireframe / Skinning Rough Drafts
login
login
Welcome!
About Us
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Senior Capstone Website
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Senior Capstone Recap
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Senior Capstone Recap Ads
No Hidden Ingredients.
Strained, Not Filtered.
100% Pure Natural Honey.
105 likes
105 likes
105 likes
‘s HiveCo. Harvest your own honey with Hive CoÕ s simple kits!
‘ss simple kits! HiveCo. Harvest your own honey with Hive CoÕ
‘s HiveCo. Harvest your own honey with Hive CoÕ s simple kits!
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