Knack / Creative Process
Definition- an acquired or natural skill at performing a task. Purpose- our company provides a space for professional creatives to easily produce their art while also connecting with other creatives and getting their name out to the through our shop.
A bold typeface to represent-the sophisticated nature of the Knack brand High chroma accent colors represent-the energy of the production space
What We Offer -screenprinting -digital printing -letterpress -relief printing -paper station -photo shoot area -in house rentable production equipment -inhouse artist shop
Logo Evolution First Attempt: good movement, awkward spacing
K First Revision: no enough movement
Last Revision:
Secondary Mark:
K
Typeface & Color Psychology
Paralucent Paralucent Paralucent Paralucent
Pp
Energetic
Passionate Abnormal
Stability
Sophisticated
Collateral Inspiration
Collateral Inspiration
Collateral Inspiration
Website Inspiration
Understanding the Consumer The KNACK brand is focused on not losing touch with personal exchanges in communication. If someone is to receive something in hand rather than online, it becomes more personal and meaningful. Quality is paramount when communicating with our consumers. This is why it is best for KNACK to have handcrafted sketchbooks, posters and interactive pieces. When executing this idea there must be quality in all things such as use of paper, ink, equipment, and tools. As a production heavy company it is important to be elite in all aspects. As far as social media and online advertisements, the objective is to be clear and concise.
not losing touch handcrafted quality elite clear and concise
Collateral Evolution
Collateral Evolution
Final Collateral Pieces