Jacob Eckert Portfolio
Jacob Eckert | Packaging | JacobEckertdesign@gmail.com
Jacob Eckert | 2011Š
XpressO Luxury Espresso Machine Ideation This project was to create a high end model espresso machine. I took a look at the interaction you have with an espresso machine and wanted a unique and elegant solution while keeping it a high end product.
Jacob Eckert | 2011Š
XpressO Luxury Espresso Machine Digital features XpressO has a built in touchscreen interface. When the machine is idle a classy looking clock is in view and when in use becomes a convenient way to input settings and options.
Jacob Eckert | 2011Š
XpressO Luxury Espresso Machine Final Concept
Jacob Eckert | 2011Š
Omnix electronic game board Power to the Board! The design of the traditional game board is about play. Omnix is designed to enhance the way we play bringing together people and new technologic innovation.
Jacob Eckert | 2011Š
Omnix electronic game board Play is the reason Board games bring people together; In the digital age, we need a device which brings the new age paradigm of play to the present -day market. We all have wanted to save games, redeem lost pieces and clean up our game closets!
Jacob Eckert | 2011Š
Omnix electronic game board Final Concept The board’s function and its need to interact led me to my final concept. This model is sleek, simple and connective to a table full of people. .42
.62 11.61
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1.50 5.80 6.25 TRUE R.200
.23 7.00
.250 .200 .20
10.11
.090 11.61
1.86
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.150 R6.02 R5.62
.40 10.00 1.30
.60
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Jacob Eckert | 2011Š
Omnix electronic game board Features Omnix creates a new platform for digital play as an electronic game board with wireless network connectivity for multiple players, SD card memory storage and an online GameShop to keep you up to date with new games. The board spins on a gam n. center point forestability.
10’’ Touchscreen
Save game on an SD card
Base Spins! Power on
Turn on Omnix touch screen
Load game from SD card memory
Connect devices for games with private screens and multiplayers
Connect iPhones, iPod touches, iPads, Andro Platform Phones via Bluetooth and WiFi networks
Acess the Omnix GameShop to download more games
electronic game board
game
n.
Jacob Eckert | 2011©
Omnix electronic game board Packaging The Omnix box is a window on the game board. It replicates its’ unique form and opens and closes securely.
Logo Development Omnix comes from the latin root omni meaning ‘all’ with an added x which it resemble’s in the products exo-skeleton.
Jacob Eckert | 2011©
Dot Sketch Application Application Design How do we draw when were bored? We look to stars or a ceiling and like to pretend our environment is 2D and can be drawn on, but its only our nature! sketch
about
help
Jacob Eckert | 2011Š
Dot Sketch Application Dot sketch! It’s in our nature to want to draw between points. Now here’s the app for that!
Jacob Eckert | 2011©
Old Spice body wash Packaging re-Design Old Spice body wash’s packaging needs a facelift, becasue it has been copied by knock-off brands.
Old Spice: High Endurance Body Wash smooth & slippery
Old Spice: High Endurance Body Wash shape is like a brick
smooth & slippery bland graphic
shape is like a brick cheap appeal
bland graphic
Old Spice: High Endurance BodyBrand Wash Ergonomic Proportional Display Exotic Heavy
shape is like a brick
cheap appeal
Heavy Brand Ergonomic Proportional Display Exotic cheap appeal
Heavy Brand Ergonomic Proportional Display Exotic
Jacob Eckert | Packaging design
Jacob Eckert | Packaging design On a common drug store shelf it is easy to loose sight of the High Endurance Old Spice body wash. The knock-off brands tend to look more like Old Spice than any other competitors.
smooth & slippery
bland graphic
Busy Boring Symbolic
Busy Boring Symbolic Jacob Eckert | Packaging design
Busy Boring Symbolic
Jacob Eckert | 2011Š
Old Spice body wash User Research Old Spice has a strong brand identity and language. Placement in the market place of knock-offs closely resembling the Old Spice body wash bottle is a sign that the economic product line needs to be raised in appearance to retain value to the consumer.
Customer Competition: Competitive brand Matrix
Competitive brands on shelf
premium
Customer Segmentation: Brandon / College Student
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2. IRISH SPRING
3. GILLETTE
4. SUAVE FOR MEN
5. NIVEA FOR MEN
6. DOVE FOR MEN
7. DIAL FOR MEN
8. CVS
9. OLD SPICE
$$$ Brand & Product Insights
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1. AXE
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economy 4.
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Jacob Eckert | Packaging design
Customer Segmentation: Jason / 26 year old Businessman Brand & Product Insights
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Morning football practice Class Mandatory study hall for athletes Trip to the cafeteria
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Meets to study and hang out with friends Work out session with team College dinner Friends and roommates are social and invite over friends to drink and have fun 5. 6.
1. 2. 3. 4. 5. 6. 7. 8. 9.
Droid/Smartphone to keep track of his day and sports updates HP Pavilion Laptop/Affordable to his needs and likes its design Champion clothing/wears sweats, hoodies and T-shirts to keep with his lifestyle Gilette/Stays clean shaven but likes his facial hair groomed Powerade/A refreshing drink after practice and to hydrate in class Dre Beats Headphones/wears to class, and on football trips Under Armor/wears it practice and during lifting Playstation 3/plays whenever he gets downtime to relax and forget about school Fitted hat/wears a hat everywhere to represent his team
Jacob Eckert | Packaging design
3 6 7.
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Out of bed, showers, makes breakfast at home Drives to work, picks up a coffee and newspaper Begins going through the days agenda and work Meeting with his department team at work
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Finishes tasks and e-mail’s and calls to clients Takes off from work and goes directly to the gym Drives home, showers and meets friends at a bar Returns home, and watches news, and sports
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1. Blackberry/business professional and needs constant track of his clienteles email’s 2. I cant believe its not butter/daily butter for his breakfast in an easy spray 3. Starbucks coffee/enjoys the quality and calming aroma 4. Nike/likes the material, the look, and the feeling of being athletic 5. Honda Civic (Used)/driving this car until he has enough job security to upgrade 6. Sports Center/keeps him updated when he cant watch the games 7. iPod touch/brings iPod to his gym and uses it with an iTrip while driving 8. Sony Audio System/a pick me up in the morning or at night to relax his mood 9. Oakley/ wants be cool to ride into the sun
Jacob Eckert | Packaging design
Jacob Eckert | 2011©
Old Spice body wash Rapid concept’s These illustrated renderings are quick and productive. They show two alternative themes; bold and classic.
Jacob Eckert | 2011Š
Old Spice body wash Conceptual Old Spice has an iconic brand identity. Their economic grade body wash has taken on a new look which has been copied. Its’ look has now become generic and Old Spice has lost it’s distinctiveness. Through rapid ideation this body wash packaging is a hybrid between sleek and clean using an earlier look of Old Spice’s products.
Ingredients:Triclosan, SD Alcohol 40, Propylene Glycol, Propylene Glycol, Tetrasodium EDTA, D&C Green 5, Sodium Stearate, and water. 1-800-925-0633 www.oldspice.com dist. by PROCTOR & GAMBLE CINCINNATI, OH 45202
Jacob Eckert | 2011©
Mountain Dew & Motorola Battle of the Brands! This project objective was to create a marketable product from two brands.
Jacob Eckert | 2011Š
Motorola & Mountain Dew Brand Board
Mountain Dew & Motorola Brand Identities Two independent and strong brands are looking to bring a product into market which will benefit both companies. Then I choose a Motorola product to co brand from their wireless headphone lines.
Motorola & Mountain Dew
Product Profiles: Bluetooth wireless headsets
S-10 HD
Motorola & Mountain Dew
Product Profiles: Bluetooth wireless headsets Jacob Eckert | Packaging design
S-9 HD
S9 HD
S305 HD
S-10 HD
S-9 HD
Jacob Eckert | Packaging design
Jacob Eckert | 2011Š
Mountain Dew & Motorola Logo Development The objective here was to Motorolatwo & Mountain Dew combine brand identities while retaining both brand languages for one cobranded product.
Logo Development
Jacob Eckert | 2011Š
Packaging Concept
Jacob Eckert | 2011Š
Radio Flyer Tween Project Who is the Tween Market?
Discovery/Research
The tween user group is the range from around 8 14 years of age. This group is part of an ever-growing market. This project was to challenge the iconic Radio Flyer brand with a product for this user niche.
Concept Ideation
Concept Development
Team Kinetic
Tween Market Concept Exploration For Radio Flyer Background Radio Flyer is the name behind the iconic red wagon Today they have expanded there product line from wagons, to scooters, skate boards, and trikes for kids. Market Opportunity Between kids and teenagers, is the Tween market. This is an opportunity to further project the strength of the Radio Flyer brand. Project Objectives Create a product for Radio Flyer while keeping within the brands integrity, which can be used in the tween age bracket. By opening this market, it could lead to a brand identity which isn’t limited to an early childhood, but rather an entire childhood.
Discovery/Research
Concept Ideation
Concept Development
© 2011 Columbia College
Discovery/ Research Tween Consumer Tween Market 9-14
TWEEN GIRL TWEEN BOY
© 2011 Columbia College
Jacob Eckert | 2011©
Radio Flyer Tween Project Ideation Early ideation grouped concepts into land, air, and water product lines. Radio Flyer has an iconic red and playful design language.
Collection of Modular pieces of the cart kit
threaded screw connection to
Jacob Eckert | 2011Š
Radio Flyer Tween Project Kart-Builder: Basic Operations
Connection Snap together connectors and pipes similar to the way you adjust crutches. On each end of every unique piece are holes to snap connector pieces together
Elastic Chain/Pulley Part of the developed kit is an elastic chain which connects to the peddle part and a gear which connects to a wheel.
To Go Kit The packaging comes ready to roll right out of a store. The seat and wheel parts also are dual purpose.
Jacob Eckert | 2011Š
Radio Flyer: Redpipe build kit Kit Variations This product is a complete set for tweens to build their own cart, trike, bike, sled, or whatever your imagination can bring to life! Three variations to build with kit...
Racer
Trike
Tricycle Jacob Eckert | 2011Š
Radio Flyer: Redpipe build kit Radio Flyer Kart-Builder
Jacob Eckert | 2011Š
Jacob Eckert PROFILE EDUCATION MAJOR COURSES COMPLETED
I am currently enrolled in the Product Design program at Columbia College Chicago. My objective is to obtain a position to utilize my education and continue to progress in the field of design. Columbia College Chicago, Chicago IL — Currently enrolled as a Product Design major Product Design l, ll, lll, lV, and V. CAD for Product Design: Beginning, Intermediate and Advanced, Form Analysis, Furniture Design, Toy Design, Packaging, and Digital Presentation for Product Design
SKILL SETS
Model making with foam, wood, plastic, and metal CAD modeling in Solidworks and in Rhino Adobe Photoshop, Illustrator, and InDesign Keynote (presentations & low-fidelity animations)
INTERESTS
Design, Languages and Linguistics, Building/Modeling, History, Geography, Jokes, Technology and Music.
CONTACT TELEPHONE E-MAIL CURRENT ADDRESS HOME ADDRESS
203.313.4439 JacobEckertDesign@gmail.com 2313 N. Albany Ave. Chicago, IL 60647 16 Elgin Ave. Bethel, CT 06801 Jacob Eckert | 2011©