Concrete Studios brand book

Page 1

jacob.shourd@gmail.com www.concretestudios.me


Let’s break the mold.


brand positioning statement

For ad agencies and local businesses big or small, Concrete Studios offers a hometown feel with high end results, delivering modern personality and a firm handshake because only Concrete Studios can transcend your expectations on all fronts of design.


logo


brand demeanor Versatile Sleek Reliable Functional

Capable Detailed Clean Honest

brand associations With Concrete Studios you get the best of both worlds. Functional design with your business in mind.

graphic standards The graphic standards in this section provide guidelines for use of many of the specific communications components that represent Concrete Studios brand including the name, logo, and other marks. These graphic standards are designed to ensure these components are used in an accurate and consistent manner.

name The preferred way to refer to Concrete Studios is by the full name, “Concrete Studios” and the artist name Jacob Shourd as a subhead. The company name, “Concrete Studios,” should always be used on first reference with artist’s name second in priority. There will be no tagline.


reference to artist 1.) No photographs of artist will be supplied unless upon request. 2.) Mark shall always be included with name of artist to further reinforce branding and separate personal relationship with a visibly young artist.

official logo An official Concrete Studio’s logo must be prominently displayed on all communications both print and web.

colors 4-color process: 0 C 0 M 0 Y 75 K RGB: 99 R 100 G 102 B Web: #5F6062 PMS: 425 C 4-color process: 0 C 0 M 0 Y 45 K RGB: 157 R 159 G 162 B Web: #9D9FA2 PMS: 423 C 4-color process: 100 C 100 M 100 Y 100 K Web: #000000

reversed


applying the logo The logo can be used in its complete state (1) or as either mark (2) or logotype (3). 1.

2. 3. The logo may not be stretched or altered in any way. Logo may be used in these ways in order to re-position per placement on the page.

below example is incorrect.

The full logo (1) may not appear any smaller than one inch in width. Number (3) above also should be no smaller than one inch in width when resized. Number (2) should never be less than .25 inches in width. Do not obscure, provide insufficient contrast including color or pattern, or in any way diminish the visibility and legibility of the logo.


logo visibility no-no’s

spacing 1.5 times

The spacing between the mark and logotype is equal to the width of the middle bar of the mark.

To ensure visibility, provide adequate spacing between the logo and other elements. Minimum required spacing is 1.5 times the height of the top bar of the mark.

typographic identity This section identifies typography consistent with the Concrete Studios brand. Klinic Slab, Avenir Next, and Adobe Caslon Pro are primary type families for Concrete Studios. Primary type families should be used on all materials produced by Concrete Studios.


primary typefaces Klinic Slab Light

Klinic Slab Medium

Klinic Slab Light Italic

Klinic Slab Medium Italic

Klinic Slab Book

Klinic Slab Bold

Klinic Slab Book Italic

Klinic Slab Bold Italic

Avenir Next Ultra Light

Avenir Next Demi Bold

Avenir Next Ultra Light Italic Avenir Next Italic

Avenir Next Regular

Avenir Next Medium

Avenir Next Demi Bold Italic Avenir Next Bold

Avenir Next Bold Italic Avenir Next Heavy

Avenir Next Medium Italic

Avenir Next Heavy Italic

Adobe Caslon Pro Regular

Adobe Caslon Pro Semibold Italic

Adobe Caslon Pro Semibold

Adobe Caslon Pro Bold Italic

Adobe Caslon Pro Italic

Adobe Caslon Pro Bold


visual identity

www.concretestudios.me

letterhead


visual identity

envelope

www.CONCRETESTUDIOS.me

business cards


collateral budget Office Depot: HP 564XL black ink cartridge ~550 pgs Southworth 32lb. white resumé paper 100 sheets

$24 $17.49

Envelopes.com #10 Smoke colored envelopes 50 count + 7 day shipping

$28.86

Greenerprinter.com 17pt Double-thick Matte cover business cards Full color both sides 500 count. less shipping

$57.86

$17.39

UPS ground

self promotion budget Hobby Lobby: Mini Casting Kit (to make the mold) Small wood box (to cast the mold) 5” x 6” white jewelry box Heavy white cardstock 50 sheets Ace Hardware DAP Quick Plug Hydraulic Cement 5lbs. yields 50+ concrete cards Vistaprint.com Notebook 5” x 8” price each 3” x 1.5” self-inking stamp 7day shipping USPS mailing

$29.95 $2.99 $1.79 $8.99 $11.21

$6.37 $14.99 $20.53 $3-15


cover letter

Jacob Shourd 501.207.1984 jacob.shourd@gmail.com www.concretestudios.me

Date Mr. / Ms. Art Director Agency Name Address Line 1 Address Line 2 Dear Mr. / Ms., Please consider me a worthy applicant for your graphic design position. I was thrilled to see the opening on the AIGA website, especially because the position would be building upon the skills I have already developed. After browsing your website, and familiarizing myself with your company’s work and services, I would consider it a valuable opportunity to be a part of your creative team.

,

As a recent graduate of Arkansas State University in Jonesboro, and a freelance designer, I have accumulated working knowledge in areas such as advertising, identity systems, packaging, web design, HTML, and CSS. Illustrator, InDesign, Photoshop, and Dreamweaver submit to my prods for perfection. Also in my arsenal are more traditional skill sets such as lettering, dry embossing, and cooking a mean grilled cheese. The goal for all of my work is to communicate effectively and with purpose, from concept to completion. I am driven, dedicated, and work as well solo as I do in a team. I enjoy meshing business with design in order to find the most effective strategy for reaching the target market. My career goals are to continue to learn and grown as a graphic designer while using my individuality as an invaluable asset to my employer. I look forward to meeting with you to further discuss my capabilities, goals, and portfolio of work. I will call your office next week to arrange a meeting time. Thank you for your time and consideration, Sincerely,

Jacob Shourd


resumé

Jacob Shourd 501.207.1984

jacob.shourd@gmail.com

www.concretestudios.me

Education · ASU-Jonesboro 2011-present Bachelor of Fine Arts in Graphic Design Minor: Marketing · ASU-Beebe 2009-2010 Relevant Classes: Identity Design, Print & Publication, Advertising Design, Digital Illustration, Web Design, Fundamental Accounting Concepts

Experience · Psionic Audio designed product packaging November 2013 Collaborated with client to develop the perfect on-shelf image for a high quality product. · Nottambulo Handmade logo August 2013 Fabricated a female-friendly design for the clients’ online store. · Searcy Living Magazine internship July 2013 Created advertising and headings for the upcoming issue, recreated logos, and acquired knowledge of the inner workings of the business. · Land O’ Frost Point of Sale pitched to client November 2012 Worked with client to establish a point of sale to push their Schwinn Bicycle promotion. · Performance Lawn Care logo June 2010 Conceptualized with client and built logo for use on hats and vehicle branding.

Skills Illustrator InDesign

Photoshop DreamWeaver

· Project Management, Lettering, Sketching & HTML/CSS

Awards · Bronze Student Addy Van Gogh Villa Stationery 2012 · Chancellor & Dean’s Lists 2011 & 2012 · Arkansas Challenge Scholarship 2011 - 2013 · Land O’ Frost Scholarship 2009

Activities AIGA Member 2012- present Think Tank Conference Nashville 2012 Backpacked through 9 European countries 2012 · References upon request


promotional pieces


promotional pieces


self promo


self promo


www.concretestudios.me one page scrolling site


www.concretestudios.me


www.concretestudios.me

become a fan app icon (just because)

Jacob Shourd

@jshourd

@jshourd

Jacob Shourd

Jacob Shourd

@shourdo_



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