Low Price Skates Redesign

Low Price Skates Redesign Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Low Price Skates Redesign Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

CREATIVE BRIEF Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

BACKGROUND:

We will be remodeling www.lowpriceskates.com a roller skate e-commerce website. We believe that the current layout is confusing, repetitive and to bright. Our new version will tone the colordown and give a new age retro look. We aim to make shopping for the skate or your choice,easy and comfortable for any user by eliminating repetitive content and making the search for your skates very clear and easy.

TARGET AUDIENCE:

-Novice skaters looking for the right roller skates.

-Adults buying roller skates for their children.

-competitive roller skaters -recreational roller skaters

OBJECTIVES:

We want our target audience to feel like THIS is the place to buy there roller skates. We want them to not feel overwhelmed upon entering and have no hesitationwhen browsing through roller skates and checking out after their purchase.

TONE:

Will have a retro feel to it. Not a tacky retro but a fun new age retro.

MEDIA:

E-commerce website

COMPETITIVE ANALYSIS Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

NEWSKATES.COM

SKATEMALL.COM

SKATES.COM

DISCOUNTSKATEWEAR.COM

COMPETITIVE ANALYSIS Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

COLOR PALLET NAVIGATION SEARCH LOCATION PRICE POINT PERFORMANCE

BLUE & GRAY

YELLOW & RED

BLACK, GRAY & YELLOW

PINK & LAVENDER

TOP/ SIDE

TOP & SIDE

TOP & SIDE

TOP / LINKS

YES

YES

YES

YES

LEWISVILLE, TX

LEWISVILLE, TX

SAN FRANSISCO, CA

PHOENIX, AZ

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$$

$$

$$

SLOW-MEDIUM

MEDIUM

MEDIUM

MEDIUM

INSPIRATION Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

INSPIRATION Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

MOOD BOARD Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

LOGO SKETCHES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

LOGO FINALS Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

STYLE GUIDE Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

TITLES- Raspoutine DemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 BODY - Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 R = 204 G = 181 B = 155

C=1 M =14 Y = 27 K = 21

Paper White

R = 209 G = 34 B = 63

R=0 G = 162 B = 152

C = 15 M =100 Y = 79 K=0

C = 100 M=5 Y = 51 K=0

Regular Black

DIMENSIONS Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

960 px

600 px

SITE MAP Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WIREFRAMES Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

IPAD Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

IPHONE Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

WORKS CITED Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan

Google. “Google Images.” Google Images. All Images Used, n.d. Web. 21 Nov. 2012. <http://www.images.google.com/>.

Low Price Skates. “ROLLER SKATES.” (Roller Skates) (Speed Skates) = Low Price Skates. Low Price Skates, n.d. Web. 21 Nov. 2012. <http://www.lowpriceskates.com/>.

Newskates. “Ice Skates / Inline Skates / Roller Skates / Quad Speed Skates / Kids Skates / Derby Skates / Skate Boots.” New Skates Ice Skates Roller Skates Hockey Skates Inline Skates Speed Skates NewSkates.com. New Skates, n.d. Web. 21 Nov. 2012. <https://www.newskates.com/>.

Pro Edge Sports. “Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear.” Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear. Pro Edge Sports, n.d. Web. 21 Nov. 2012. <http://www.discountskatewear.com/>.

Skate Mall. “Roller Skates & Ice Skates @ SkateMall (FREE SHIPPING).” Roller Skates & Ice Skates @ SkateMall (Free Shipping). Skate Mall, n.d. Web. 21 Nov. 2012. <http://www.skatemall.com/>.

Skates. “Skates.com Provides Inline Skates, Ice Skates, and Roller Skates.” Skates.com Provides Inline Skates, Ice Skates, and Roller Skates. Skates.com, n.d. Web. 21 Nov. 2012. <https://www.skates.com/>.