COMPANY OVERVIEW
COMPANY OVERVIEW Rebelle Rouge is a high end denim company catering to women from the ages of 18-35. We are located in Atlanta, Georgia. Our jeans are carefully developed and properly manufactured to ensure quality to our customers. “Every size and every curve matters”, we offer jean sizes that range from 00-30.
COMPANY SPECIALTIES • In store fittings from our highly trained associates to help find proper size. • Custom size fit & ordering (extra fee & must set up consultation 24 hours ahead) • In store ordering (free shipping to home)
PRODUCT LINE
DENIM CUT
WASH/STYLE/COLOR
• Skinny • Legging • Boyfriend • Girlfriend • Flare • Dress • Boot-Cut • High-Waist
• Regular raw denim • Stone washed • Distressed • Black • White
PRICES • Jeans starting at $100 - $250 • Prices increase depending on custom consultation requests/details.
VALUES & GUIDELINES
WE PROMISE....... • To prohibit discrimination and child labor with our manufacturers and vendors • To provide quality and durability in our denim • To provide top customer service/relationships with our clients • To provide a comfortable shopping enviroment filled with courage, respect, and loyalty.
TARGET MARKET
TINA LEE
AGE: 29 LOCATION: Los Angeles, CA OCCUPATION: Entrepreneur MARITIAL STATUS: Married with one child Tina is very laid back and versatile. She is quite dedicated to her business, which is a boutique shop located in California. When she is not traveling with her husband Robert, or in the office, Tina enjoys spending time with her family, working out, shopping, and relaxing watching tv. Her favorite
KIMBERLEE JAY
AGE: 24 LOCATION: Atlanta, Georgia OCCUPATION: Celebrity Make-Up Artist MARITAL STATUS: Single Kimberlee Jones is definitely a diva. She is a graduate of the Industry Makeup Academy of Atlanta. When she is not traveling or working, Kim enjoys going out with her friends to enjoy the downtown Atlanta night-life, shopping, photography, and cooking. Her favorite fashion brands are True Religion, ZARA, and Victoria’s Secret.
NICOLE REID
AGE: 26 LOCATION: Atlanta, Georgia OCCUPATION: Image Consultant MARITAL STATUS: In a relationship Nicole Reid is your typical bubbly girl. Her favorite color is pink. She enjoys fashion. Nicole is a graduate of Savannah College of Art and Design. In her spare time, she enjoys spending time with her boyfriend Mason, going shopping, hanging with friends on the beach, and designing jewelry. Her favorite fashion brands are Chanel, New York & Company, and Michael Kors.
COUNTRY RESEARCH
UNITED STATES Population: 318.5 M United States: Unemployment rate 6.15% Annual inflation rate in the U.S. 0.1% Median household income in the U.S $53,657
Geography: The United States is the third largest country in size and population. The country is located in North America bordered by the Pacific and Atlantic Ocean. The United States contains 50 states including the District of Columbia. Every year the United States features natural hazard that threated lives that may result in deaths and millions of dollars in repairs of damage. These natural disasters include earthquakes, floods, volcanic eruption, tornado, tsunami, wildfire, drought, hailstorms, heat waves, hurricanes, mudflows, solar flares, and others. Type of Government: The government of the United States is divided into three branches: legislative, executive, and judicial branch. The US President, known as the head of the government, shares his powers with the congress and judicial system. All of these people are independent governments, but they depend on each other decisions in order to properly function.
INFRASTRUCTURE
United States Report Card 2015 • Roads • Dams • Schools • Energy • Public Parks • Waste Water • Transit • Bridges • Solid Wastes
*score based on capacity, conditions, funding and public safety
MANUFACTURING IN THE U.S PROS: • Quality expectations of garments are much higher. • Communications with suppliers are easier
CONS: • Sourcing in the US can generally be costly of at least 50% more than other countries Asia. • Increased dependence on energy of some imports, which can cause more pollution.
POLITICAL • The United States has very low levels of economic, political and financial system risk. • Moderate growth rate • U.S. economy has managed to return to a low, but stable, rate of growth. • Foreign policy remains largely focused on turmoil throughout the Middle East and Eastern Europe
ECONOMICAL
• Known as the dominate economy. • The economic system is well-developed due to its services and manufacturing industries. • Currently low gas prices, which means low delivery costs.
SOCIAL • Faces the problem of an aging population which can lead to serious labor shortage and rising tax rates in the future. • Best healthcare and education system • Rising racial intolerance is a serious concern • Increasing illegal immigration • Risk of racial discrimination
TECHNOLOGICAL
• Innovation and technology are the cornerstones of the US economy. • Expected to continue to retain a technology supremacy over its competitors (China and India.) • Opens massive opportunities for companies with expertise in enviromental technology
WAGES & STATE LAW
California Minimum Wage Rates CALIFORNIA Basic Minimum Rate (per hour) $10 Designated Hours (Daily) 8 hrs - 12 hrs (overtime) Designated Hours (Weekly) 40 hrs (anything over is considered overtime)
TECH PACK
DENIM
Page # 1
Label/ Packing Sheet Stlye# 1
Company Name: Rouge Boutique
Group Name: Jordyn,Sassy,Nikki, Kim, Stella, and Victoria
Address: 158 Peach Street Atlanta, GA 30301
Classification: Women Jean’s
Phone: 345-123-5670
Fabric Content: 100% twill cotton
Fax: 345-123-5670 Item-Vendor-Code-Orgirin Designer Label Better Label & Production Inc. Atlanta, GA 1001 Size Tab Atlanta Label corporation Care Label Atlanta Label Corporation
Colorway: Content: 100% Twill Cotton 100% Twill Cotton 100% Twill Cotton
Bar Code tag Label printer Inc. China, Alibaba
Transparent paper
Hang tag Label printer Inc. China, Alibaba
Cardboard Laminate
Date Created: 3/20/16
Season: Fall 2016
Size-Quantity-Unit Of Measure 1 per garment 1 per garment
1 per garment
Location Center Back
Center back, Under Designer L. right of care label
Center Back, Left of size tab
1 per garment
Attach byDension gun
1 per garment
Attach byDension gun
Color 3 Color
Comments Pull from stock
1 color Print to fill order 1 color
Dry clean only
Order by size 2 color range & Stlye number Pull from 3 Color stock