CHIEH CHENG 2017-2018
PROFILE Master’s degree in Economics with more than four years of experience working in related field. Received a diploma of the Motion Graphic Design Pre-Master Program at EC Design School. Detail-oriented, hard-working and proficient in multiple design software. Praised for well-organized work ethic, independent research, and problem-solving skills.
WORKS www.behance.net/JadeCheng76 vimeo.com/user73971491 www.flickr.com/photos/chengchieh76/
INTERESTS • Reading • Drawing and CG painting • Seeing movies • Classical music • Traveling • Cooking
EXPERIENCE 2016, Account Coordinator, LINE Corporation 2013-2015, Assistant Analyst, TrendForce Corp. 2012, Assistant Researcher, Chung-Hua Institution for Economic Research
EDUCATION M.A. in Economics, National Cheng-Chi University 2009 – 2012 Master thesis: the protection of cultural goodthe comparison of tariffs and quotas. Advisor: Weng, Yungho, Ph.D B.A. in Economics, National Cheng-Chi University 2007 – 2009
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SKILLS
TABLE OF CONTENTS
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Project 1
The Making of Ancient Chinese Jade
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Project 2
Han and Jade - Wedding Video
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Project 3
Personal Introduction Video
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Project 4
Jovial Publishing Company Identity System
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Project 5
CD Cover and Case Design for Decca Classics
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Project 6
Logo and Poster Design for Bold Travel Agency
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Project 7
Poster Design for Taiwan Tourism Bureau
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Project 8
Illustrations
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Project 9
Power Off, Design On APC Illustration Design Competition
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PROJECT
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THE MAKING OF ANCIENT CHINESE JADE Date: Nov. 2017 Resolution: 1280x720 Duration: 02 m 00 s Format: mov Tools: Photoshop, After Effects Directed by: Chieh Cheng Narrated by: Han Yang Music: Phil's Album-Quirky Toymaker Video link: https://vimeo.com/242014564 My father has collected ancient Chinese jade for almost 20 years. He always explains how precious these stones are by describing how difficult they were to be crafted. However, his friends often fail to fathom it completely. I wanted to provide more interesting and engaging context by using motion graphics. The
background is set at Stone Age which people cannot use metal tools to craft jade because I planned to demonstrator how creative the ancients were under such limitation. First, I explained why jade is so special in the Chinese culture through the evolution of Chinese character of the word “jade” from present time tracing back to the past. Then I brought out another key point of jade crafting, hardness. To show this feature, the jade stone was transformed into a fist and broke many stone plates. The scene of quartz sand was created to introduce the steps of jade crafting. Based on the information I found in books and the internet, there are roughly 5 steps for jade making: picking raw materials, cutting open materials, boring holes, carving and engraving patterns and polishing. After steps were displayed, the final scene went back to “cong”, a typical form of jade artifacts in the Neolithic Period.
One of the jade congs from my father’s collection.
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PROJECT
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HAN AND JADE -WEDDING VIDEO Date: Dec. 2017 Resolution: 1280x720 Duration: 01 m 59 s Format: mov Tools: PaintTool SAI, Photoshop, After Effects Directed by: Chieh Cheng Narrated by: Han Yang and Chieh Cheng Music: https://www.bensound.com Video link: https://vimeo.com/246612097 In mid-2016, I used a template to make a short video to be played at my wedding banquet. The video includes several CG paintings I created based on the memorable moments in the lives of my husband and I.
I tried a variety of painting styles to match the topics of the scenes. For example, I used sketch style to highlight the cozy and relaxed atmosphere when we at the coffee house and applied wooden texture to the scene of observing insects to emphasize the natural environment. After learning After Effects in 2017, I remade the video by adding a warm opening, a sweet ending and a voice-over. Moreover, I broke every CG paintings into layers and rearranged the position of each layer. I also applied camera moves so as to turn these still images into motion. The purpose of remaking the video is to tell the same story more vividly. Through the motion I designed for CG paintings, I want the viewers to feel as if I am laying out my memories in front of them.
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Rockstar Games, Inc. (2006). Grand Theft Auto: Vice City Stories [PlayStation Portable game]. New York, NY: Take-Two Interactive Software, Inc.
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PROJECT
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PERSONAL INTRODUCTION VIDEO Date: Jan. 2018 Resolution: 1280x720 Duration: 02 m 00 s Format: mov Tools: Whiteboard, markers, eraser, camera, tripod, Final Cut Pro Directed by: Chieh Cheng Music: https://www.bensound.com Video link: https://vimeo.com/252142905 One of the fascinating elements which can be controlled to make the video more interesting is the “time”. When the video is speeded up or slowed down, the details or the whole picture of the content will be amplified to give audiences different viewing experiences. This concept is applied to my
personal introduction video. I made this video by drawing the story about myself on a whiteboard. I used only black and red markers to emphasize the contrast of scenes and make images clear enough to view. The drawing order was particularly designed so that viewers will not know the subjects of every scene until the drawing is completed. Moreover, in some scenes, I used an eraser to erase a part of the drawing so as to present more information and raise viewers’ curiosity. Lastly, I increased the speed rate of the video so the drawing process becomes another intriguing element. The drawings look like plants growing from the tip of the markers under the fast speed which gives audiences a vivid impression.
JOVIAL
12.4 mm 12.4 mm
目新出版
12.4 mm 9 mm
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PROJECT
JOVIAL PUBLISHING COMPANY IDENTITY SYSTEM Date: Dec. 2017 Tools: Chinese brush and ink, watercolors, water-soluble wax pastels, Illustrator, Photoshop Typeface: Avenir, DFMing Objective: Jovial is a newly found publisher. Designing a logo and a brand identity to suit their business. Company’s target audience: People aged 30 and above who are interested in history, literature and social science. Jovial’s mission is to provide readers with in-depth reading contents and novel reading experiences.
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I used pictographic Chinese characters to express the meaning of company’s Chinese name 目新, an
2.2 mm
Four of the types of Cunfa were used to express the surface of Jupiter.
abbreviation of a Chinese idiom 耳目一新, which means “to find everything fresh and new”. 目 denotes eye, 新 pronounced similar to 心(heart) and hands(手) symbols that the company handles publications professionally. Together I combined these symbols into a sailing ship to signify the company’s willingness to embrace new publishing concepts and challenges in the future. Furthermore, 目新 sounds similar to Jupiter in Mandarin. The planet is one the brighter stars in the night sky and also called Fu star(Fu signifies prosperity) in the Chinese culture. Hence, I chose Cunfa, a Chinese painting technique using light ink strokes to express the textures, to mimic the surface of Jupiter. Cunfa also offers a wooden texture to the painting, which gives audiences feelings of warmth and vitality. Finally, I developed the company’s identity system with the logo and painting.
Lightly added colors and made them complement with the ink. There is a special wooden texture in the completed painting.
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PROJECT
CD COVER AND CASE DESIGN FOR DECCA CLASSICS Date: Nov. 2017 Tools: Illustrator, Photoshop Typeface: Mr Eaves XL San Nar OT Objective: Decca Classics plans to release a collection of Romantic music. The collection includes masterpieces of Chopin, Tchaikovsky, Rachmaninoff, and Debussy. Designing covers and cases for each composer. Target audience: People aged 20 to 40 who are not familiar with classical music but want to purchase their first set.
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Usually, classical albums are designed to suit the needs of classical music lovers, therefore, performers and composers are often displayed on the CD covers. However, it can be seen as barriers to the people (especially young adults) who do
not know much about the classical music. To solve this problem, I unified the themes into music notes to symbolize distinct music styles of composers. In addition, I set four saturated color tones and chose a rose, a flame, an umbrella, and a paintbrush to visualize the feelings audiences will have when listening to the works of different composers. For CD covers, I reduced the size of musical notes and turned them into scattering brushes to create the patterns on discs. For booklets, I applied one type of the rest symbols which is long enough to connect each page in booklets. Another meaning is that audiences can find relief for their souls by listening to classical music. People who want to step into the world of classical music are able to receive a preliminary understanding of the music style when they see the design of CD covers and cases.
Pictures of performers and composers are usually used in designing classical music albums. The designs before the 80s are usually matched with the spirit of music.
BOLD
COLOR PALETTE (EARTH TONE)
T R AV E L AG E NC Y
Map pin
Lens/ eye
Airplane
INCORRECT USE OF THE LOGO Do not apply gradient to the logo
45G92B43 # 2D5C2B R
Brand
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Do not add outlines to the logo
113G148B68 719444
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Do not add any shadow to the logo
204G136B34 # CC8822 R
9 mm
BOLD T R AV E L AG E NC Y
5 mm
BOLD T R AV E L AG E NC Y
BOLD T R AV E L AG E NC Y
122G106B86 # 7A6A56
R
228G153B105 E49969 R
201G188B156 # C9BC9C
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BOLD
3.5 mm
T R AV E L AG E NC Y
192G72B48 C04830 R
106G57B6 # 6A3906
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PROJECT
4.5 mm
LOGO AND POSTER DESIGN FOR BOLD TRAVEL AGENCY Date: Jul. 2017 Tools: Illustrator, Photoshop Typeface: Futura Objective: Design a logo for Bold Travel Agency and a series of posters for their advertisement campaign. Target audience: Tourists aged from 25 to 45 who are adventuresome and want their travel experiences to be unique and memorable. Bold Travel Agency focuses on uncommon destinations for travelers. Targeted clients are people who seek adventures and are not afraid to take a risk on their journey.
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The company wants to combine their brand and the logo, moreover, the logo should be easily
identified as a travel agency. I combined the symbol of a map pin, a lens, an airplane and the brand name to design the logo. An airplane was placed on the edge of the circle, which symbolizes traveling with Bold helps clients to step out of the comfort zones. Futura was chosen as the typeface to demonstrate a modern and adventurous impression. Ten earthtone colors were used to construct the color plan. These concepts convey the image of the travel agency. Mexico, Pakistan, and Afghanistan are the destinations for the latest travel package. The posters design ideas are explained as follow. Three countries’ representative architects were placed in opened luggages to hint the upcoming surprises offered by the journey. The tones of the posters were set to bring clients the feelings of positivity, warmth, and mystery so that to change the common perceptions of these countries.
Do not replace the dot with other icons
Hi
Do not warp the logo
149G97B52 # 956134 R
3 mm
Do not change the shape of any part of the logo
Do not add any text to the logo
164G139B120 # A48B78
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R
5 mm
9 mm
4.5 mm
Do not move the dot on the lens
Do not rotate the logo
Do not use diffe in one logo
ferent colors
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PROJECT
POSTER DESIGN FOR TAIWAN TOURISM BUREAU Date: Nov. 2017 Tools: Illustrator, Photoshop Typeface: Avenir Objective: Design a series of posters represent different features around Taiwan. The theme of the posters is “the impression of Taiwan�. Special requirement: Photos are not allowed to be used in the posters. Target audience: Tourists who aged from 35 to 65 and interested in natural environment and humanities.
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To meet the requirement of not using photos, I created a variety of shapes filled with varied colors to capture the landscapes from the north, south, east and west of Taiwan. I also applied grain effects
to the shapes in order to give the posters some blur and vintage looks. These techniques create an effect that is similar to recalling memories, which suits the theme. I chose four featured landscapes, the northern coast, the tea plantation, Taroko Gorge and the salt ponds, to represent the north, west, east and south side of Taiwan. Moreover, the sceneries from these places are suitable to be transformed into lines and colored shapes, so that the posters can display the concept of impressions perfectly. The times in each poster is distinct. In the tea plantation poster, the time is set in the afternoon, at dawn in the northern coast poster, at noon in the salt ponds poster, and at the early morning in the Taroko Gorge poster. The purpose is to tell tourists that the sceneries in Taiwan are diverse even within one single day, so it is worthy to visit and explore its beauty.
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PROJECT
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ILLUSTRATIONS These four illustrations are selected from artworks completed in the Illustration Design Course provided by EC Design School. Through different media and techniques, I painted colorful worlds and characters with my imagination. I wrote down their stories to express emotions and thoughts came out of my mind when I created them.
Title: Summer Night Date: Aug. 2017 Size: 24 x 15.2 cm Tools: Water-soluble wax pastels, watercolor pencils, sponges Objective: Paint different sizes of circles with varied colors. Explore the possibilities of circular shape.
STORY The night in summer, the moon embraces the starring night which belongs to her. Distant galaxies are having fun within their own universe. On earth, fireflies, frogs and snails are persuing their loved ones. Beetles are not interested in seeking life partners, what attracts them are fruits left by someone else. Despite being alone, the owl doesn't care and enjoys observing everything by the nice and cool lotus field. The spider is merely a traveler heading toward the near forest where the right one is waiting for him.
Title: Travel with Me, My Dear Deer Date: Jul. 2017 Size: 22.1 x 14.6 cm Tools: Colored pencils, watercolor pencils Objective: Patterns on animal bodies are incredible creations by nature. Try applying a variety of patterns in the illustration and telling a story of it.
STORY
My name is Deer, but I am not a deer. The human named m I was left in a forest when I was a baby. Mr. B found me and t that connects my eyes to a telescope so that I can see. After Mr. B built a large tent on my neck as a house and encourag
One day we reached the forest where Mr. B found me. Sudd me I am a Forest Spirit like her and not blind. A Forest Spirit cal umbrella which attracts rain. When the raindrops touche were suddenly colorized and turned into patterns printed on
Through these patterns, I feel heartbeats and emotions. Tut Mr. B’s sorrow despite he told me I should go. I decided to c from Tuttu. I promised her that I will rejoin my kind after I fin
me by my look resembles to this animal in their world. took me in. He noticed I am blind, so he invented a device r I grew up, I became too large to be hidden in the village, so ged me to travel with him.
denly, someone showed up and her name is Tuttu. She told t needs rain to “nourish� its eyes to see. She took out a magi-
ed my eyes, I see souls within every living thing. These souls n my body.
ttu said I should come to the place where I belong. I can feel continue my journey with Mr. B and borrowed the umbrella nish my journey
Title: Seeds Date: Aug. 2017 Size: 10 x 16.2 cm Tools: Liquid masking film, acrylic colors Objective: Use liquid masking film to make silhouettes and combine them with acrylic colors.
STORY In an unknown universe, there was a dying planet. Once, there were habitants who appreciated everything the planet provided. As time passed, habitants consumed resources more but their gratitude grew less. They abandoned the planet at last. At her last breath, a pain in her chest woke her up. A giant blue bird came out of nowhere gave her a peck. And along came a comet. Rays of red light dots showed up around the comet and went inside the planet. Dots became trees, grew and expanded. The planet came alive again.
Title: Let me be your eyes Date: Aug. 2017 Size: 16.1 x 23.6 cm Tools: Oil pastels, cutting pieces from magazines Objective: Combine oil pastels, scratch art and pieces cut from magazines to create a collage.
STORY The one-eyed captain has an ugly face, no one wants to befriend him. The one-eyed captain has a kind heart, no one knows that. The one-eyed captain has a green-blue hat, the bird takes it as a nest. The one-eyed captain has poor sight, the bird becomes his eyes. The one-eyed captain has no friend, the bird befriends him. The one-eyed captain now has a friend, everyone is surprised. The one-eyed captain has a kind heart, now everyone knows. Now, the one-eyed captain has many friends.
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PROJECT
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POWER OFF, DESIGN ON APC ILLUSTRATION DESIGN COMPETITION
Objective: Schneider Electric held a competition to illustrate the feelings of the moment when designers encounter power outage and lose all the unsaved works.
the feelings at the moment of a power outage. The reason is that people rely on electricity to do everything. Without electricity, people are incapable to live a modern life. Furthermore, the situation is even worse if it was a designer, who came across this situation. Completed works without being saved is the worst nightmare. Hence, I illustrated a person whose blood, brain and heart are taken away by a power-off computer. Without his blood, brain, and heart, that person turns into a zombie that holds a power cord with his tears.
One of the most featured products of Schneider Electric is Uninterruptible Power Supply (UPS) system, which brings out the theme of the competition.
I used red and green power switch symbols and each points toward different directions to represent on and off of power. There is a light shining outside of the frame, which suggests that there is always hopes if designers use a UPS system.
Date: Jul. 2017 Tools: Illustrator Typeface: VAGRounded-Bold
I think zombie is the perfect object to express
*APC is a product brand by Schneider Electric.
CHIEH CHENG 1F., No. 7, Aly. 58, Ln. 208, Rui-an St., Taipei City, Taiwan +886 955 756 351 ivyismine@gmail.com Copyright Š 2017 by Chieh Cheng All rights reserved. This portfolio or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of Chieh Cheng.