Jade Dressler Personality Brands

for lifestyle personality experts + their brands.

“with a belief in yourself, you already own the world’s most precious + valued treasure. ready to share it?”

I am Jade. my LOVE is to uncover the gold in people. to coax out + share all the passion of creative personality-driven brands.

I am a brand healer. a stylist. a vision realizer. a transformer. a cheerleader. a confidence builder. you will LOVE the MAGIC we make.

TOGETHER. when we communicate your +++ value to your market.

ultimately, every brand is a personality-based brand. we all want to do business with friends. we take our 30 years of BIG BRAND MAGIC for these notable brands: and share it to amp up personality-driven brands! YOU!

what

we do. we indulge + nourish lifestyle personality-based brands. we make magic.

personality: our creative lifestyle clients have ranged from media moguls to famous chefs to olympic athletes to park avenue socialites and to vh1 show producers.

lifestyle: our brand clients range from design magazines to design within reach’s first book to 5-star resorts and to bespoke wellness brands for luxury hotels.

we are vitally connected to opportunity. from art basel to parties at louis vuitton to a panel of top corporate luxury and wellness business leaders at new york city’s most exclusive membership club to the best organic farmer…we know where the tastemakers are and what they are reading, viewing and talking about.

our team conceptualizes and creates desire. we are a committed team of networked creatives, aware of the changing landscape of business, supporting entrepreneurial enterprise and guiding clients artfully in the direction of their business and lifestyle vision.

we create fertile ground for our clients. our connection landscape spans from influential consumers to mainstream media to influential blogs to decision-making vip’s at brands, agencies, production companies, directors, celebrities, tv networks, home shopping networks, film producers and investors.

we match talent with major brands for content, event and product partnerships.

and next, our client case histories. including dramatic

BEFORE. + AFTER’s.

events. places. campaigns. product development. bio. testimonials.

BEFORE. AFTER. the pamela morgan story. we revive a lifestyle brand for a party hostess.

the pamela morgan story. we revive a lifestyle brand for a party hostess.

the pamela morgan story. we revive a lifestyle brand for a party hostess.

challenge: we were referred to pamela morgan to help her create a new vision and platform for her culinary and entertainment brand. her last book came out in the 90’s and while she received accolades back then, and she began doing youtube videos, her confidence and her brand really needed a refresh.

solutions: we utilized our brand discovery method resulting in all new images (see previous slide) and new evocative language to describe pamela’s unique market positioning, from the tag line to logo, styling, new video and photography and website.

results: pamela beams with confidence now in front of the cameras and has new platforms for her expansion of brand offerings.

the dr. pedre story. 10 years together! we turn a media-shy doc into a nationally prominent medical expert, wellness author + influencer.

BEFORE. AFTER.

the dr. pedre story.

10 years together! we turn a media-shy, doc into a nationally prominent medical expert, wellness author + influencer.

“I’ve trusted the creative aspects of my brand with Jade Dressler for over 10 years now. Her teams have grown my content and social media. We are now on our second site development, with very robust content and e-commerce. A pro. I trust her wholeheartedly with my brand.” Dr. Vincent Pedre, integrative physician and author

the dr. pedre story.

10 years together! we turn a doc into a nationally prominent medical expert, wellness author + influencer.

challenge: we did a complete transformation of dr. pedre’s “ new age ” image with a rebranding to reflect his “integrative” and “conversational” approach to medicine.

solutions: we have directed the look and feel of dr. pedre’s logos, brand voice, photo shoots, and designed two websites for him. media training and coaching have raised his confidence. together all of which has refined the presentation of his message. results: he is a globally recognized + confident presenter. we have placed him in print and on tv and direct his social media platform and media placements. introductions and negotiations for speaking engagements, teaching and content gigs with mindbodygreen, aspen brain lab, institute for integrative nutrition and others.

the dr. renee story. we turn a shy“ mom psychologist” into a confident mental health expert on national tv.

BEFORE. AFTER.

the dr. renee story. “ mom psychologist” into a national tv medical expert.

challenge: we first met child psychologist, dr. renee clauselle backstage at a tv station, where she was about to go on camera, completely nervous. we gave her some on the spot expert tips to calm down and in the next weeks we began to work together.

solutions: we coached dr. renee on her branding, style, and media outreach and recreated her brand presentation to match her expertise. from her website to photo shoots to social media, we amped up dr. renee’s self-esteem, style and platforms. we helped her see the relevancy of her viewpoint and how best to share it.

we tuned into issues of children in the news cycles and seasonal parenting woes and placed dr. renee’s quotes in parenting, lifestyle and wellness media. We brokered her features on radio and tv news such as abc news now and good morning america to satellite radio segments on martha stewart radio and sirius xm . online and print placements include wide-reach platforms such as sheknows.com to prevention magazine. results: pictures speak a thousand words. from a shy mom to a very confident (+ frequently called back) media presenter.

the robin wilson story. she sells clean home design products at macy’s. meanwhile, we negotiate and book her speaking gigs.

BEFORE. AFTER.

the robin wilson story.

she sells clean home design products at macy’s. meanwhile, we negotiate and book her speaking gigs.

challenge: robin wilson is the founder of a lifestyle brand that relaunched at macy’s and was on inc.'s 2020 female founders 100 list. she has partnered with retailers and generated over $85 million in branded wholesale revenue from textiles, furniture and cabinetry since 2010. robin is the author of clean design wellness for your lifestyle. too busy selling she could not keep up with speaking and pr requests.

solutions: we consulted robin and hit the ground running, arranging and negotiating all details of her speaking engagements. results:

we booked robin for events like wayfair’s black women founders + innovators panel and the best me conference. we negotiated a higher fee than what was presented for her keynote speaker appearance, a fundraiser for the hope start, among other engagements.

the dame lori story. we style a niche sexpert, stylist + coach for the mainstream. BEFORE. AFTER.

the dame lori story.

we style a niche sexpert, stylist + coach for the mainstream.

challenge: we did a complete re-branding of dame lori, up-leveling her from a profile as a goofy sexpert to a friendly, credible fashion + sensuality expert. lori is a “soul stylist” schooled in both sensuality and also spirituality. dame lori was also a trained chaplain in the buddhist tradition, and she desired to be positioned as a unique voice in the fashion world, offering a deeper solution to issues of self-esteem and personal style.

solutions: we created a strategic path of re-branding her image, logo, website, key topics, products and services, collateral, photo shoots and voice to prepare her to be considered a fashion personality.

results: we pitched dame lori to hearst’s real beauty and sheknows, the top women’s site, as their sexuality expert. we ghost-wrote her posted entries, which have also been picked up by yahoo! shine, and we directed the integration to increase the seo for her blog. we created the dame game, loris blog, including the branding involving famous icons of style and the choice of writers contributing content. thus, the dame became a name.

BEFORE. AFTER. the tracy stern story. we invent a new image for a tea expert to grow her business.

the tracy stern story. we invent a new image for a tea expert to grow her business. .

challenge: tracy stern is an enterprising businesswoman whose tea salons were found from new york to paris to dubai. She was a serial enterpreneur and we worked with tracy to conceptualize and convey the message between her public and business persona, as well as her diverse offerings.

solutions: we have styled her photo shoots, (see above) conceptualized, written and created business presentations and videos for investors, steered her to media training, set up producer meetings for her tv show, and set up licensing meetings for tv shopping networks.

results: tracy’s success has expanded from her successful tea brand into a full lifestyle offering.

BEFORE. AFTER.

the susan tabak story.

we turn first time author, personality + paris shopping expert into a brand. we update her again for 2019.

challenge: susan tabak, a personal shopper with a killer address book in paris, called us to launch her book chic in paris, with a party at louis vuitton in soho, ny, during fashion week. featuring the style secrets of eight famous parisian style icons such as inès de la fressange and loulou de la falaise, with an introduction by christian louboutin, the book and the party were smash hits. after fashion week, susan needed to continue the buzz for her book and brand.

solutions: we created a blog. which made her into a brand with a voice. we originated, conceptualized and designed this original website, blog concept, design, seo, links, traffic growth and writing. at its height, the site hosted an average of 4,000 visitors a day. total site visits since inception: 1.5 million. the best day traffic was 26,000 hits due to a tag tied to the news of the day. we encouraged susan to twitter, we suggested topics and wrote many posts for the first two years of this blog. we publicized the blog to other bloggers, the press and built the traffic base.

result: chic in paris photo shoots and tv pilot: we produced and filmed a pilot during paris fashion week, featuring susan and arranged access and face-to-face designer interviews with karl lagerfeld, marc jacobs, olivier theyskens, etc. segments were filmed in louis vuitton, lanvin, dior and chopard stores. 2019: we update susan for instagram, positioning her as a source for style secrets for those over 50. our design for instagram mixed images of susan with fashion notables and new, relaxed images of her at chic places.

+ more client case histories

the matthew david story.

we create major visibility for an event + design visionary.

challenge: this event planner to the stars (think: madonna) was talented but always behind the scenes out of the public eye. matthew david wanted in! solutions: we secured media training for matthew and positioned him as a stylist with insider tips so he would shine on tv.

results: we created media content placements for feature stories in major magazines such as o, instyle, out and bridal guide with multiple (three to seven) pages and contributor credit and made sure he was filmed by access hollywood for his design for the launch of p.diddy’s sean john flagship store in nyc.

the marie aiello story.

we envision the new identity for a interior designer to superstars.

challenge: marie aiello is a world class interior designer with famous clients, from the rockefeller family to chef eric ripert, yet she desired more commercial work beyond her residential clients. she had an unfinished website from a challenging team and came to us for a fix of brand vision + a finished site.

solutions: we utilized our proprietary brand discovery which helped marie focus on her specific gifts and the language to promote to her market. her finished site is a gem.

results: after our work together, marie booked seven new jobs plus she won the bid to design a 669-room hotel for tsx broadway, a new multi-use new development in times square, nyc.

sound producer, dj for “it” girls of paris . claude serieux

florist to obama, jay z, beyonce, p.diddy. collin abraham

art curator, owner of the sagamore, south beach, miami: cricket taplin

we connect creatives to places + develop businesses.

brazil. picinguaba

lake como italy. castadiva resort

brooklyn, nyc. legend at shangri la studios

we work with global thinking, global clients.

hgtv show concepted and secured for collin abraham, floral designer for obama, jay.z and beyonce…paris fashion week runway backstage interviews with karl, marc and alber for author, susan tabak…partnerships for claude serieux, the gotan project’s creative director and “it girl” lou doillon’s paris dj…urban art installations in milan for salone del mobile…client events and custom programming for the sundance channel, vh1, new york and vogue magazines, the luxury marketing council and fit’s couture council.

events. a loop of art, community + luminaries.

we produced the sony pictures classics’ industry toast to film luminary marcie bloom at the hamptons film festival…paired college students + aerial art for the global peace film festival… created a pop up shop to support global artist, jr’s sailboat race benefiting kids in brazil…created black + white legend portraits for the united nations’ fashion for development gala and introduced the united states to the cannes debuted, mathieu kassovitz produced film, “ avida, ” starring actress, velvet, at the tribeca film festival.

places. resorts. restaurants. retail. art in the environment.

press and social media campaigns for babalu miami, a new design store in herzog & de meuron’s landmark 1111 lincoln road…major press for design within reach’s first book… metropolitan home magazine trade press…designer matthew david’s home party for 20 editors…major media for paulaner brewery in nyc…12 gates across brazil’s mountain region for fazenda catucaba resort…10 journalists to the grand opening of castadiva, lake como’s newest 5-star resort in 100 years.

product development. biz dev + distribution + deals.

for jamp jewelry, designs sold and media placed around the world such as vogue and elle …commissioned designs for bill blass and oscar de la renta …design concepts and sculptures for aveda, macys and the new museum … for muhlbauer of austria, sales to bergdorf goodman, hats on lenny kravitz, lydia hearst and jennifer beals and trade show entry…product development for sacred space ny, a bespoke wellness company for top hotels… little marvin, introduction and street style video content concept for international elle.com.

offering creative branding + marketing consultancy services for individual talents, business startups and companies looking to rebrand. we are the beginning of new opportunities. we steer the process and handle everything from brand and project strategy, development and production services to press campaigns, production of marketing collateral materials. we work with our affiliates in nyc, la, london, milan, paris.

creative representation representation and development of personality based brands entertainment

property development

brand extension partners product development and licensing

media training

events and speaking engagements

introductions

celebrity and tastemakers

sponsorships and endorsements

charitable, cause-marketing partners

social media

social media + network marketing strategies

experiential marketing

brand ambassadors for wom

media campaigns

media consultations and plans

consumer and trade media

custom online content generation

publicity and product launches

content

content strategy

custom blogs, books and media photography

photojournalism

video and film

branding + marketing

brand development

integrated marketing

collateral materials

website design services.

Alvaro Montagna, artist

Brett Johnson, designer, producer

Cassandra Seidenfeld, actress

Claude Serieux, DJ

Collin Abraham, event planner

Consuelo Vanderbilt Costin, start-up founder

Cricket Tapin, curator

Dame Lori, soul stylist

Dr. Renee Clauselle, child psychologist

Dr. Vincent Pedre, wellness expert

Elliott Wilson, journalist, television producer

Emmanuel Rengade, hospitality

Fabrice Tardieu, designer

Fiona Fraser, designer

Iona Crawford, designer

we have created for these personalities.

Janine Francolini, mental health expert

Jarid Manos, author, activist

Jennifer Jimenez, interior designer

Jenny Gering, stylist

Joey Falsetta, photographer

little marvin, producer

Liz Eubank, interior designer

Marc Buccellato, fitness CEO

Marie Aiello, interior designer

Martin Shanker, retail consultant

Matthew David, event designer

Megan Cleary, shoe expert

Michael Phelps, Olympian

Nisa Lee, celebrity chef

Orlando Salmeri, photographer

Orson Salicetti, mixologist

Pamela Morgan, culinary expert

Randy Scott Slavin, photographer

Rody Douzoglou, curator

Satya Scainetti, jeweler

Scott Sanders, interior designer

Shelley Lewis, wellness founder

Susan Tabak, Parisian expert

Tracy Stern, entrepreneur

Velvet, actress

Jade Dressler is known as a creative director and consultant who brings over thirty-five solid years of content, branding, marketing and public relations experience to the promotion and representation of lifestyle brands and clients. Her specialties are envisioning and maximizing the cultural confluence and influence of art, design and style from exhibits to interiors to clothing collections.

During the past 12 years heading up Jade Dressler, Jade has been engaged to design and direct branding, marketing and events for major names such as American Express Publishing; Anne Cole Swim; Benjamin Moore; Car & Driver magazine; Daniel Boulud’ s Five Leaf Cuisine; Food & Wine magazine; Design Within Reach, Gemini Sound International; Hachette Filipacchi; Luxottica eyewear; Lenscrafters; Louis Vuitton; Paulaner; Speedo; Sunglass Hut; XXL magazine and trade events such as the International Art Expo and Natural Product Expos.

Prior to her agency, she was Marketing Director for Blue Fish, one of the first lines of organic clothing and a member of Social Venture Network and Businesses For Social Responsibility, she was at the forefront of sustainable business practices and green product development. She is noted for her couture jewelry and accessories collection, JAMP, that sold internationally at stores such as Henri Bendels, Joyce in Hong Kong, and Saks Fifth Avenue; appeared in media such as Vogue, Elle and WWD; was worn by legends such as Cher, Nina Hagen and Naomi Campbell and graced the runway presentations of Bill Blass, Mary McFadden and Oscar de la Renta.

Jade’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.

jade dressler

And I, as ever, am happy to have you by my side. Thanks for always getting it done. Xoxo

Little Marvin, writer and executive producer of Amazon’s original series Them: Covenant

You are always on the cutting edge.

David Beahm, Celebrity Event Planner for Catherine Zeta Jones, etc.

You are really good at what you do. Thank you for all your help. You are very wise.

Cricket Taplin, Curator, The Cricket Taplin Collection at The Sagamore Hotel, Miami Beach

Yesterday was AWESOME, I love the chemistry and really looking forward to working with you on this (HGTV pilot prep media training) and more projects to come.

Kelly Abraham for Collin Abraham, Event Designer for President Obama, Jay Z, Beyoncé testimonials.

You are 100% a class act Miss Jade!

Kristen Paladino Casting Director, Paladino Casting

testimonials.

PS, thank you again for turning this all around on a ridic time frame. It speaks to your work ethic which we share and appreciate!!!

Hesta Prynn, Singer, rapper, DJ

Randy Scott Slavin, Artist, Videographer

Jade, you are one of the great ones. It’s an honor to have you nearby. With love, xo

Elena Brower, Author, Yoga Celebrity

Whatever you say, Jade, whatever you do, you will influence me.

Dame Lori, Sensuality Expert, Stylist

Thank you SOoOoOoOo much for your creative genius, love and friendship today!

Jess Domain, BMI Recording Singer-Songwriter Artist

Jade, THANK YOU for sharing your blog with us. It is BREATHTAKINGLY GORGEOUS and yes, I am shouting. Thank you, too, for recognizing Ralph’s work and artistry. You are a woman with a very good eye.

Rosita Rucci, PR, Ralph Rucci

testimonials.

I’m so glad the big 50th Anniversary celebration for Car & Driver was a success. I hope to work with you again soon.

Jill S.

Davison,

VP Corporate Communications, Meredith Corporation

Well done, a home run! (Today Show segment)

Seth McLaughlin, VP Marketing, Luxottica Retail

...I just wanted to thank you officially for your kind reception and for arranging all those great meetings for me. It has been a very productive few days and I appreciated your energy and professionalism very much .

Emmanuel Rengade, Owner, Picinguaba + Fazenda Catucaba Resorts

Congratulations on these two excellent articles. They are perfect. The ‘brand story’ is really compelling. I salute you…and your PR advisor, Jade. Superb job!

Justin MacInerney, Director of Luxury Brands, Saks Fifth Avenue

Thank you for all your hard work, sales of the book shot right up after your New York Times hit!

Mark

Major, Marketing Director, Design Within Reach

Down since WAY BEFORE Day 1. Such an Amazing individual/PR and media professional/ thank you, Jade. Danyel Smith, former EIC Billboard, Vibe

You are AMAZING and my new favorite person!

GRATZI!!!

Stef Michaels, Access Hollywood, Adventure Girl

Jade, you are an absolute powerhouse dynamo.

I just can’t thank you enough for your unbridled creativity, hard work, and beamingly positive attitude! You were just amazing!!! Thank you!!!

Andreas von Scheele, Film Director, Head of Film & Video Production at mindbodygreen.com

You guys did a fantastic job!

Len Burnett, publisher, Uptown magazine, founder and CEO of Vibe, Vibe Lifestyle Network on our ideation and production partnership with Sundance Channel broadcast event testimonials.

john favreau, little lake partners president 646.573.7973, jpfavreau@earthlink.net trish nagy, former elle international, brand director trish.travieso@gmail.com dr. vincent pedre, ceo, dr. pedre wellness 917.723.9711, drpedre@gmail.com