Weave brand book

W E L C O M E T O W E AV E C R E AT E D

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THE PACE OF CHANGE AND THE EVOLVING DEMANDS OF CONSUMERS ARE AT SUCH THAT FIRMS CAN NO LONGER DEPEND ONLY ON INTERNAL CAPABILITIES TO MEET EXTERNAL NEEDS Tapscott and Williams

This is where ‘Weave Created’ steps in; A communications agency that specialises in connecting brands with their consumers. At Weave we’re all about proposing benefits for the consumer and the brand because at the end of the day; a happy consumer equals a happy brand. Our agency focuses primarily on how brands can utilise waiting times to engage and re-connect with their consumers. We turn negative time into positive time, something that no other agency currently specialises in.

We’re exclusive and you won’t find what we do anywhere else.

Weave aims to increase customer satisfaction by using brand experiences and strategies to decrease the awareness of time experience by the consumer. We use waiting times to build strong relationships for brands on every level, creating integrated marketing campaigns across a variety of communication channels. It’s pretty simple really.

OUR PERSONALITY

CONNECTED

TAILORED

HONEST

EXCLUSIVE

Driven by ideas we’re passionate about what we do. We don’t settle for anything other than the best and neither should you.

WE ARE PA S S I O N

AT E

W H AT W E O F F E R We pride ourselves on finding solutions to your problems in the most creative and cost effective way.

Delivering the best results for our clients is what motivates us, and rigorous planning and relevant consumer insights enable our success. The strategies we propose are carefully designed for individual brands and are created to generate results that reach your audiences and deliver positive impact for your business.

We use integrated marketing campaigns to build powerful relationships between brands and their consumers. We use a variety of marketing tools to create and develop this connection including; PR, Social Media, experiencial events, branding and advertising.

A LITTLE BIT ABOUT US

CLARE SMITH

FOUNDER AND CEO Whilst most 15 year olds have a paper round and spend weekends at the park, Clare spent her early years working in high-end retail. Becoming accustomed to meeting new and interesting people everyday and studying their behavior over the years has enabled her to identify consumer types, past present and future. With a diverse brand portfolio Clare knows the ins and outs of brand success and has her finger well and truly on the consumer pulse. Having worked alongside Jade on a hugely successful project with Unilever the pair destined for their own company. Also a beauty enthusiast Clare says she wants to tackle that sector next. “I have lots of ideas for the industry watch this space�

Contact Clare

By Phone: 07514758287 By email: csmith307@hotmail.co.uk

JADE HOLMES

FOUNDER AND MARKETING DIRECTOR After graduating from Nottingham Trent University with a degree in Fashion Communication and Promotion Jade got together will fellow student Clare Smith to found Weave Created. Jade prides herself on her creative and inventive approach, skills she puts to work every day at Weave. As one of the founders, she’s responsible for ensuring that our core values are always present no matter whom our clients or our outcomes.

Her passion for creating integrated campaigns has seen her deliver stand out work that not only raises awareness with key influencers, but makes a difference to business objectives. She leads the marketing and communications department and has directed compelling creative for brands such as Unilever and BMW Mini.

Contact Jade By phone: 07948973586 By email: jadeholmes@virginmedia.com

W H O H AV E W E W O R K E D W I T H ?

M E R L I N E N T E R TA I N M E N T

THE PROBLEM Frequent complaints and negativity surrounding the queue times at Alton Towers and Thorpe Park.

THE SOLUTION To launch an entertaining new app, which re-directs and engages consumers throughout their day to shorten queue times and improve the overall experience.

T H E WA I T I N G G A M E A P P L I C AT I O N

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WHSmith W H S M I T H T R AV E L

THE PROBLEM Need to re-connect with the student consumer and remind them how WHSmith can be an integral part of their travel journey.

THE SOLUTION To launch an integrated campaign that focuses on how WHSmith can help students to utilise their time, in particular their travel time.

Geofencing technology sends texts to students when they’re within the circle.

MOBILE MARKETING

QR CODE POSTERS

Linking students to helpful and relevant videos from TED speakers and famous figures on time management, motivation etc.

PRINT AD V E RT S

DEAD TIME IS YOUR TIME