DESIGN TASK RUNNING APPAREL BY JADE SCANLON.
This design package offers ultra-cool running apparel to young women. Life in a big city can be challenging, particularly when it comes to staying fit and healthy. Running groups are the ‘go to’ for women today in big cities. These running groups provide security whilst helping runners to socialise and build on their confidence. This package celebrates women in power, confidence and the community. Included are two looks for both the COLD RDY quarter and the HEAT RDY quarter. The Versatility Look challenges existing running products whilst encouraging consumers to discover new running locations off the beaten track.
COMMUNITY.
RUNNING IN THE CITY.
WOMEN IN POWER.
FREE SPIRITED.
YOUNG WOMEN.
CONFIDENT.
EXPLORER.
FABRICS & TRIMS
VERSATILITY ILLUSTRATION The product worth challenging is the windbreaker. Online there are no windbreaker jackets by Running that have a versatile hood for women. The windbreaker designed for this package has an extended collar that is fastened with a button snap. The adidas running heat transfer wraps around the collar where the hood is stored. The jacket has a full CF zip, back pocket and a unique hemline. On the back of the jacket there are small holes for ventilation. The windbreaker is versatile and adaptable for all climates and occasions due to its lightweight, transparent, water-repellent and WIND RDY. In addition, the windbreaker is a packable jacket and can be clipped onto a running belt. Therefore, women are ready and prepared for all weather conditions on their run. This unique windbreaker is designed to encourage the young women of today to step out of their comfort zone, and run with confidence.