Design Task Adidas Running Apparel

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DESIGN TASK RUNNING APPAREL BY JADE SCANLON.

This design package offers ultra-cool running apparel to young women. Life in a big city can be challenging, particularly when it comes to staying fit and healthy. Running groups are the ‘go to’ for women today in big cities. These running groups provide security whilst helping runners to socialise and build on their confidence. This package celebrates women in power, confidence and the community. Included are two looks for both the COLD RDY quarter and the HEAT RDY quarter. The Versatility Look challenges existing running products whilst encouraging consumers to discover new running locations off the beaten track.


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