Lipton Yoga Studio Brand guidelines
LIPTON YOGA STUDIO Brand Guidelines
1
The Nature of Identity
Logo Standards
Table of Contents 7
New Brand Mission
8
The Main Logo
Visual Standards
2
22
Typography
24
Color Palette
Lipton Yoga Studio Brand guidelines
Applications 28
Business Stationery
30
Water Bottle
32
Logo Signage
Business Used 26
Brand Extensition
3
Yoga means meansaddition— addition— “ Yoga addition of addition ofenergy, energy, strength and strength andbeauty beautytoto body, mind body, mindand andsoul.” soul.”
by Amit Ray
Lipton Yoga Studio Brand guidelines
Logo Standards New Brand Mission Introduction The Main Logo
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The Nature of Identity
6
Lipton Yoga Studio Brand guidelines
New Brand Mission Statement Brand Mission Meet the physical and psychological needs of consumers while helping them have a better life.
Repositioning Statement Lipton believes that healthy life can bring people pleasure and relaxation. In the past, we only provided tea products, but now we plan to expand our mission, so that people in the future can get more relaxation and fall in love with life. The new Lipton will offer yoga, Yoga studio allows people to help people relieve stress in life. We offer yoga clothing, yoga mats, towels, water bottles and membership cards. We’re always here to help people reduce stress and help them live a better life.
Intro Statement This is the basic element guide for the basic Liption yoga Studio. This guide covers the concepts and basic information of ournew brand. It defines all the products we do and it also covers our brand spirit. Following these basic guidelines ensures brand consistency.
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The Nature of Identity
The Main Logo Lipton Yoga Studio is the clear logo for the main visual symbols of our brand. In keeping with our brand personality, our logo is kept in an easy-to-understand form. Logo is a geometry-based design. Similar to the human form, it represents the posture of yoga meditation. Green and orange are the main colors, which also reflects the brand spirit and can make the logo have a strong visual effect.
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Lipton Yoga Studio Brand guidelines
3.5
LIPTON YOGA STUDIO
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The Nature of Identity
Alternative Versions of Our Logo For consistency, our logo with green/blue and energy orange should be only be used on white background. When using the logo in photographs and other solid color backgrounds, the logo needs to be convert to black or white.
Heal Teal
Healthy Orange
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Lipton Yoga Studio Brand guidelines
White
Black
LIPTON YOGA STUDIO 11
The Nature of Identity
Logo Clear Space Always leave space around the logo to protect legibility. This security zone must be free of duplicates, graphic elements, embedded images and colors. Any visual element other than the background will not encroach on this space. The minimum required blank area of the logo is defined by the measurement “X” as shown.
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Lipton Yoga Studio Brand guidelines
x
LIPTON YOGA STUDIO Border Protection
1/3 x
x
x
x
x
Border Protection
LIPTON YOGA STUDIO Border Protection
x
1/3 x
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The Nature of Identity
Signatures & Alternate Logos Depend on how much space that we can use. We provide vertical version and horizontal version of our logo. Vertical usually be used in media, and horizontal is used in label or packaging.
Corporate Signature
LIPTON YOGA STUDIO
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Lipton Yoga Studio Brand guidelines
Horizontal Logo
LIPTON YOGA STUDIO Logotype
Symbol
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The Nature of Identity
Logo Sizing We consider the different uses of our logo in advance. Therefore, we have a specification for the size of the logo. In different media or different job sizes, we will need to use different sized logos to best fit the area, our logo is still clear and we need to follow these standards.
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Lipton Yoga Studio Brand guidelines
1inch
1inch
Standard Size
1inch
The standard logo size has a width of 1 inches.
0.625inch
0.625inch 0.625inch
Minimum Size We limit minimum size of the logo to
0.5 inch
ensure that the logo is legible and recognizable. The minimum size in a width of 0.5 inches.
0.5 inch 0.5 inch
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The Nature of Identity
Unauthorized Usage Any modification of our logo would confused the meaning that we want to convey. For example, rotate elements, add graphics or apply other colors. Therefore, the following list of incorrect usages must be avoided to maintain the integrity of our brand.
LIPTON YOGA STUDIO Do not apply other colors for our logo.
LIPTON YOGA STUDIO Do not apply the distance between the image and the font closer.
LIPTON YOGA STUDIO Don't use too round fonts or too thin fonts in our logo.
LIPTON YOGA STUDIO Do not use a serif typeface in our logo.
LIPTON
LIPTON YOGA STUDIO Don't fill the color and change the style of the word.
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YOGA STUDIO Do not change the thickness of the logo graphic and change the size of the font.
Lipton Yoga Studio Brand guidelines
LIPTON YOGA STUDIO Do not make the type leading too big.
LIPTON YOGA STUDIO Do not place our logo near objects without defined clear space.
LIPTON YOGA STUDIO Do not rotate out logo in any angles.
LIPTON YOGA STUDIO Do not place logo on background with high contrast or limit legibility.
LIPTON YOGA STUDIO Do not compress our logo.
LIPTON YOGA STUDIO Do not apply our logo on similar color of background.
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“ True meditation is about being
fully present with everything that is–including discomfort and challenges. It is not an escape from life.” by Craig Hamilton
Lipton Yoga Studio Brand guidelines
Visual Standards Color Palette Typography
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The Nature of Identity
Typography Type plays an important role in DIN identity system and should be used consistently. To help ensure that all of our visual communications are consistent, we provide that following guide to help with the correct usage.
HeadLine Font
DIN Condensed / Bold
Aa
ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890!@#$%^&*()_+
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Lipton Yoga Studio Brand guidelines
Bodycopy Akzidenz Grotesk / Light
Aa
ABCDEFGHIGKLMNOPQRSTUV W X YZ abcdefghigklmnopqrstuv w xyz 1234567890!@#$%^&*( )_+
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The Nature of Identity
Color Palette We use the color combinations with blue/green and orange as our principle colors. Blue-green and orange color gives a feeling of vitality.
Primary Color
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Pantone: 3262 C
Pantone: 166C
CMYK: 76 | 0 | 38| 0
CMYK: 6 | 78 | 100 | 0
RGB: 0 | 186| 176
RGB: 228 | 92 | 37
HEX: 00BFB3
HEX: E35205
Lipton Yoga Studio Brand guidelines
Secondary Color
Pantone: 0
Pantone: 573 C
CMYK: 0 | 0 | 0 | 0
CMYK: 6 | 78 | 100 | 0
RGB: 255 | 255 | 255
RGB: 228 | 92 | 37
HEX: 0
HEX: B5E3D8
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“ When you listen to yourself,
everything comes naturally. It comes from inside, like a kind of will to do something. Try to be sensitive. That is yoga.”
by Petri Räisänen
Lipton Yoga Studio Brand guidelines
Applications Business Stationery Water Bottle Logo Signage
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The Nature of Identity
Business Stationery
LIPTON YOGA STUDIO
LIPTON YOGA STUD
17 November 2018
CA 94109
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Gary Kelly
Lipton Yoga Studio Address Phone Website
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416 East Campbell Ave, Campell, CA 95008 408 379 7474 Liptonyogastudio.com
Owner k.cavagnaros@.liptonyogastudio.com
L Y
Lipton Yoga Studio Brand guidelines
DIO
LIPTON YOGA STUDIO
LIPTON YOGA STUDIO Address Phone Website
416 East Campbell Ave, Campell, CA 95008 408 379 7474 Liptonyogastudio.com
416 East Campbell Ave, Campell, CA 95008 408 379 7474 Liptonyogastudio.com
CA 94109
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The Nature of Identity
Water Bottle
30
Lipton Yoga Studio Brand guidelines
Applications-Signage
31
The Nature of Identity
Apparel
32
Lipton Yoga Studio Brand guidelines
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The Nature of Identity
Yoga Series
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Lipton Yoga Studio Brand guidelines
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The Nature of Identity
Yoga Hair Band Yoga is a sport that is good for physical and mental health. What is very important to people is the right equipment. We will provide yoga bags and hair bands to every member.
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Lipton Yoga Studio Brand guidelines
Yoga Ball
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“ Yoga is a light, which
once lit, will never dim. The better your practice, the brighter the flame.�
by B.K.S lyengar
Lipton Yoga Studio Brand guidelines
Brand Extension Yoga Bag Yoga Studio Juice Bar
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The Nature of Identity
Yoga Bag Yoga is a sport that is good for physical and mental health. What is very important to people is the right equipment. We will provide yoga bags, hair bands and Fitness ball to every member.
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Lipton Yoga Studio Brand guidelines
41
The Nature of Identity
Yoga Studio Lipton yoga studio provides each member with a clean and bright classroom. In order to ensure that every member can enjoy better service, we have a set of yoga products for each member, which is more convenient.
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Lipton Yoga Studio Brand guidelines
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The Nature of Identity
Juice Bar Yoga is a sport that is good for physical and mental health. What is very important to people is the right equipment. We will provide yoga bags, hair bands and Fitness ball to every member.
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Lipton Yoga Studio Brand guidelines
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The Nature of Identity
www.naturalyogastudio.com 46