YOUR COMPLETE MARKETING SOLUTION
Let’s Build your
Marketing Plan in 3 easy Steps
Strategic Marketing Simplicity brought to you by Jadeye
By Jade Delphine Otten Founder of Jadeye
Strategic Marketing Simplicity brought to you by Jadeye
YOUR COMPLETE MARKETING SOLUTION
how we help you
we build your plan in
3 simple steps 1
Step 1: The Outcome: Understanding your Marketing Goals and Targets
2
Step 2: The Purpose: Understanding why you want to achieve these goals
3
Step 3: The Action Steps: Scheduling your marketing a year in advance [ Page 3 of 17 ]
jadeye strategy
let’s build your Marketing Plan
step 1 The Outcome: Understanding your Marketing Goals and Targets
In short: Understanding the outcome to any venture assists in unifying the group or company to steer their
efforts unanimously in the same direction, gaining momentum and ultimately streamlining the entire process. Many companies enjoy the benefits of planning ahead with their Marketing, ensuring that the proactive approach is applied to every aspect of their growth, development and target achievement.
What we do: We will allocate one of our Strategic Marketing Consultants to sit with you and your team and
engage in a series of strategically formulated questions, allowing us to gather as much pertinent information possible to succinctly comprehend your Marketing Goals and Targets for the year ahead.
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YOUR COMPLETE MARKETING SOLUTION
taking the stress out of your day
is what we do
jadeye strategy
let’s build your Marketing Plan
step 2 The Purpose: Understanding why you want to achieve these goals In short: Very careful consideration to the ultimate purpose and reason why you want to achieve your Marketing Goals and Targets need to be clearly defined before setting your plans in motion.
What we do: By understanding the purpose we not only highlight the overall reason why these marketing efforts are in place, but we also begin to anticipate any pitfalls along the way. We believe in purpose,
and if your marketing efforts are geared towards an emotionally charged intention that is fulfilling and inspiring, the momentum will supersede your wildest expectations!
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YOUR COMPLETE MARKETING SOLUTION
"Every single person makes decisions on what to purchase; with or without your influence. Marketing is ensuring that your product is recalled at that specific moment." jade delphine otten creative director - jadeye
jadeye strategy
let’s build your Marketing Plan
step 3 The Action Steps: Scheduling your marketing a year in advance In short: Once your inspiring and fulfilling purpose and ultimate outcomes for your marketing plan are clearly identified, our experts in above, below and through the line marketing will cohesively
mould a tailored 12, 24 or even 36 month Marketing calendar utilizing our 8 areas of expertise.
What we do: This allows us to ensure that your marketing goal is seamlessly woven into all your marketing
material and strategic planning, while the over-all purpose and emotional drive will determine the mood and tone of each and every piece of marketing material produced.
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jadeye strategy
let’s build your Marketing Plan
YOUR COMPLETE MARKETING SOLUTION
Recommended Solutions
our recommended
solutions 1
solution 1: the plan
2
solution 2: the plan with a pm
3
solution 3: the plan powered by the team
get our experts to design your marketing plan today!
get your marketing plan and expert advice whenever you need
get your marketing plan and roll it out with the help of the entire jadeye team at your service 24/7
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Recommended Solutions REF: JS001
solution 1:
the plan
*upgrade to a plan with a pm for r7 000 p/m (save r3 000 every month) In this package we research and develop your marketing plan utilizing the 3 steps as defined on Page X. Once completed, you will receive:
A Marketing Plan inclusive of a.
A clearly defined Marketing Goal and / or Objective
c.
A list of suggested Marketing Platforms
b.
An inspiring reason and purpose to steer your team and partners
d.
A list of suggested Marketing Mediums
f.
A list of preferred Magazines to advertise in
e. g. h. i. j.
k. l.
A list of Events, Conferences and Exhibitions to attend A list of preferred Websites and Online Marketing platforms to advertise on A detailed color-coded Marketing Calendar A projected estimation of Marketing costs
10 Hours of Project Management and Coordination Services per month 30 Hours of Design per month
20 Hours of Online Marketing and Development
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jadeye strategy
let’s build your Marketing Plan
YOUR COMPLETE MARKETING SOLUTION
Recommended Solutions REF: JS002
solution 2:
the plan with a PM monthly retainer of r10 000 per month ex vat note: once off R30 000 for marketing plan development
In this package we offer you a Marketing Plan as below as well as one of our Project Managers who will be allocated to your account and at your service for any additional research, marketing assistance or advice you may require for the duration of your contract.
A Marketing Plan inclusive of a.
A clearly defined Marketing Goal and / or Objective
c.
A list of suggested Marketing Platforms
b.
An inspiring reason and purpose to steer your team and partners
d.
A list of suggested Marketing Mediums
f.
A list of preferred Magazines to advertise in
e. g. h. i. j.
A list of Events, Conferences and Exhibitions to attend A list of preferred Websites and Online Marketing platforms to advertise on 10 Hours of Project Management and Coordination Services per month A detailed color-coded Marketing Calendar A projected estimation of Marketing costs
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Recommended Solutions REF: JS003
solution 3:
the plan with a team monthly retainer of R30 000 (ex VAT) per month note: once off R30 000 for marketing plan development
In this package we offer you a Marketing Plan as below as well as allocate a select number of hours to carry out and produce the required marketing material as indicated in your calendar.
A Marketing Plan inclusive of a.
A clearly defined Marketing Goal and / or Objective
c.
A list of suggested Marketing Platforms
b.
An inspiring reason and purpose to steer your team and partners
d.
A list of suggested Marketing Mediums
f.
A list of preferred Magazines to advertise in
e. g. h. i. j.
k. l.
A list of Events, Conferences and Exhibitions to attend A list of preferred Websites and Online Marketing platforms to advertise on A detailed color-coded Marketing Calendar A projected estimation of Marketing costs
10 Hours of Project Management and Coordination Services per month 30 Hours of Design per month
20 Hours of Online Marketing and Development
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YOUR COMPLETE MARKETING SOLUTION
meet our creative director hello! my name is
jade delphine otten senior marketing associate | creative director | team leader | project manager senior graphic designer | executive events manager ... and at your service! The ability to design for various mediums including online, print, animation, exhibition stands among many others is what I believe sets me apart from others. I have completed various projects including corporate identity creation, strategic planning for brand and product awareness, online campaigns and competitions, social media viral campaigns, exhibition and event coordination, photography (staff portraiture and product photography) as well as video editing and coordinating shoots. With over 10 years of industry experience, a passion for excellence and a long list of happy repeat clients, I assure you that my team and I will deliver on carrying out each task with grace and excellence, giving you complete peace of mind.
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about jadeye what we do We are a strategic marketing agency with the devoted objective to build a lasting relationship between your client and your brand.
where we come from We officially registered and opened our doors to the public on the 1st of March 2006, offering small to medium sized businesses marketing services including event management, graphic design and website development to mention a few. But in 2012 our focus shifted from being an 'end-of-the-line' service provider to an 'afore-the-line' strategic solutions provider, developing systems and material to increase marketing traction in a proactive manner with measurable results. With this clear understanding of our desired outcome and service offering in hand, we began forming researched strategic partnerships with top quality local and overseas manufacturers and suppliers offering the latest marketing material and inventions to achieve this result.
the jadeye promise Our clients demand the very best quality and value because they understand the costs incurred when purchasing a sub-par inferior product which either breaks, needs constant repair or worse; gives a bad impression on the brand. We understand this, which is why all our outsourced marketing materials are only sourced from leading local and global manufacturers who are leaders in their trade and offer exceptional quality and craftsmanship with a guarantee or warrantee to solidify this promise to you.
where we are today Today, we offer a complete strategic marketing turnkey solution to corporate organizations in Johannesburg North, South Africa. Our Vision is to become the only marketing agency that corporate organizations will to utilize for their marketing material. We will achieve this by keeping our promise of building long-term beneficial relationships both within Jadeye and that of our clients.
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YOUR COMPLETE MARKETING SOLUTION
about jadeye continued... our services Each division at Jadeye offers a comprehensive list of specific specialized services refined and developed to assist you in achieving your goals and targets in a measurable, strategic manner to ultimately build a relationship between your client and your brand.
Relationship Development Approach Our relationship development approach between client and brand is the fundamental testament to our very own success, having formed our own lasting relationships with some of SA's top organizations in banking, office automation, mining, retail, franchises, luxury cars and scientific laboratory consumable manufacturers to mention a few. We utilize relationship development systems to better understand our clients industry and targets, and perform thorough research to ensure that our approach and direction in creating your marketing material is both relevant and appeasing to your specific target audience.
strategic planning for your success Up-selling is the phrase that pays, which is our core focus in all our strategic planning and solutions providing. We figure out how we can attractively package a service or product that is widely acceptable and desired by the majority of your target audience, with the objective to form a relationship between your customers and your brand. This is our core focus throughout the entire development process. We then take it one step further and ask how we can promote that relationship to a VIP or esteemed status by correctly utilizing up-selling in its grandeur by offering well-researched products and services that will be of interest to your client. This approach is intricately woven into each and every step of the way to developing your marketing material, which is what distinctly sets us apart from any other agency in South Africa.
our team Jade Otten - Creative Director Matt Beckett - Key Accounts Manager and Divisional Manager Calvin Terblanche - Key Accounts Manager Karen Ruzicka - Administrator and PA to Creative Director Elrisia Pieterse - Accountant and Bookkeeper
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contact us
thank you for your time Thank you for your time in reading our proposal, we hope you found it exciting and inspiring and are now interested in meeting with us to discuss your marketing requirements in more detail. We look forward to meeting you, and can’t wait to discuss your exciting marketing objectives!
contact details Jadeye Offices:
Contact Details:
1B, Unit 6 Northgate Office Park Aureole Ave Northgate Johannesburg
Office: 011 465 4524 E-mail: jadeye@jadeye.co.za Website: www.jadeye.co.za P.O. Box 57, Witkoppen 2068
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YOUR COMPLETE MARKETING SOLUTION
.co.za
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