This pitch book was created for the a national advertising competition for the American Student Advertising Federation. Red 186, Western Kentucky University's student advertising division, was charged with developing a campaign against binge drinking that would resonate with college students. We created the ENOUGH campaign. It is gritty, edgy and honest. I was one of the guiding voices in the tone of the campaign. I designed this book and did all the photography. The project was chosen as first-runner-up.
