Photo Courtesy of Moen Canada
EVENTS and PROMOTIONS 2020 CALENDAR Castle Building Centres Group Ltd. 100 Milverton Drive, Suite 400 Mississauga, Ontario L5R 4H1 www.castle.ca © 2020 Castle Building Centres Group Ltd.
Promotions at a Glance
COMMUNITY RECOGNITION PROGRAM:
MEDIA ADVERTISING PROGRAM:
Promote your store and Castle Building Centres within your community by participating with a charitable donation, team or event sponsorship or participation in a community promotional opportunity.
Connect with your local community, reach new customers, and achieve breakthrough advertising success with the power of advertising.
As part of the program, Castle will offer a reimbursement of up to $1,000.00 per location for sponsorship, participation, or donation. The program will be offered: February 1st - September 30th, 2020.
The Castle Media Advertising Program, offers members the opportunity for a subsidy for local promotion on radio, TV, billboard, and print. Advertise your store and brand name in products to your community and beyond and be eligible for up to $1,000.00 towards your media buy in conjunction with participating vendor partners. The program will be offered: April 1st - September 30th, 2020.
FEBRUARY 1 ST – SEPTEMBER 30TH , 2020
APRIL 1 ST – SEPTEMBER 30TH , 2020 Castle Building Centres Group Ltd. 100 Milverton Drive, Suite 400, Mississauga, Ontario L5R 4H1 castle.ca
Jennifer Mercieca Director of Communications T 905.564.3307 x 220 E jmercieca@castle.ca
Contests at a Glance
WEEKEND WARRIOR CONTEST:
THE GREAT CANADIAN FALL HOME RENOVATION CONTEST:
The Castle Weekend Warrior Contest is back by popular demand giving your customers the chance to win a Weekend Warrior Grand Prize valued at approximately 25K.
The Great Canadian Fall Home Renovation contest offers your customers the chance to with $5,000.00 in products or services to put towards a home renovation.
The Weekend Warrior Contest includes one grand prize which is awarded nationally.
The contest will be promoted nationally online and in print and prizes will be redeemed at the participating Castle Building Centres location.
The lucky winner chooses from three amazing weekender prizes; A Sporty Fishing Boat, A Comfortable Travel Trailer or a Slick Touring Motorcycle.
The contest will run from September 14th - November 13th, 2020 and will be open to all Castle customers who enter at participating Castle locations.
The contest will be advertised nationally in print, television and on the web. Participation includes, in-store ballot and/or entry cards, poster and digital graphics so you can promote the contest in-store and online.
Participation Fee: $199.00
Contest Open May 1st - August 1st, 2020. Participation Fee: $499.00
MAY 1 ST – AUGUST 1 ST, 2020
SEPTEMBER 14TH – NOVEMBER 13TH , 2020 Castle Building Centres Group Ltd. 100 Milverton Drive, Suite 400, Mississauga, Ontario L5R 4H1 castle.ca
Maryam Bashir Marketing Coordinator T 905-564-3307 x 219 E mbashir@castle.ca
December
Photo Courtesy of Glen Dimplex Canada
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
December T U E S DAY
M O N DAY
W E D N E S DAY
2019
T H U R S DAY
F R I DAY
S AT U R DAY
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28
Early Bird Starts
22
CHRISTMAS EVE
29
30
31
NEW YEAR ' S EVE
CHRISTMAS DAY
BOXING DAY
January
Photo Courtesy of Metrie Canada Ltd.
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
January T U E S DAY
M O N DAY
W E D N E S DAY
1
2020
T H U R S DAY
F R I DAY
S AT U R DAY
2
3
4
NEW YEAR ’ S DAY
5
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WRLA Buying Show BMO Centre, Stampede Park Calgary, AB January 23-24 Western Canada Calgary, AB
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31 Early Bird Ends
February
Photo courtesy of Goodfellow Inc.
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
February T U E S DAY
M O N DAY
W E D N E S DAY
2020 T H U R S DAY
S AT U R DAY
F R I DAY
1 Community Recognition Program Begins
2
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11
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Ontario King City, ON
9
10
Quebec Saint-Sauveur, QC
VALENTINE' S DAY
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25
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29
FAMILY DAY
23
24
Orgill Spring Dealer Market Orange County Convention Centre Orlando, FL February 27-29
March
Photo Courtesy of All Weather Windows
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
March T U E S DAY
M O N DAY
2020
W E D N E S DAY
T H U R S DAY
S AT U R DAY
F R I DAY
1
2
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5
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14
ABSDA Building Supply Expo Halifax Convention Centre Halifax, NS March 11-12
Atlantic Canada Halifax, NS
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25
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28
SAINT PATRICK’ S DAY
22
23
24
Spring Cottage Life Show Toronto International Centre Toronto, ON March 26-29
29 Spring Cottage Life Show Toronto International Centre Toronto, ON March 26-29
30
31
Castle Annual General Meeting JW Marriott Nashville Nashville, Tennessee March 25-28
April
Photo courtesy of PPG Architectural Coatings
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
April T U E S DAY
M O N DAY
2020
W E D N E S DAY
1
T H U R S DAY
S AT U R DAY
F R I DAY
2
3
4
9
10
11
Media Advertising Program Begins
5
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8
GOOD FRIDAY
12
EASTER SUNDAY
19
13
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16
18 Ottawa Cottage Life & Backyard Show EY Centre Ottawa, ON April 17-19
EASTER MONDAY
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Ottawa Cottage Life & Backyard Show EY Centre Ottawa, ON April 17-19
26
17
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May
Photo Courtesy of Steers Distribution Limited
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
May T U E S DAY
M O N DAY
2020
W E D N E S DAY
T H U R S DAY
S AT U R DAY
F R I DAY
2
1 Contest Opens
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30
MOTHER ' S DAY
17
VICTORIA DAY
24
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25
June
Photo Courtesy of Regal Ideas
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
June T U E S DAY
M O N DAY
1
2
2020
W E D N E S DAY
3
T H U R S DAY
4
S AT U R DAY
F R I DAY
5
6
Central Buying Expo JW Marriott Rosseau Muskoka Resort & Spa Lake Rosseau, ON June 3-5
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Western Buying Expo The Fort Garry Hotel Winnipeg, MB June 23 – 25
FATHER ' S DAY
ST. JEAN BAPTISTE DAY (QC)
NATIONAL INDIGENOUS PEOPLES DAY (NT )
28
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30
July
Photo Courtesy of Spectrum Brands — Pfister
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
July T U E S DAY
M O N DAY
2020
W E D N E S DAY
1
T H U R S DAY
S AT U R DAY
F R I DAY
2
3
4
CANADA DAY
5
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August
Photo Courtesy of Gentek Building Products
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
August T U E S DAY
M O N DAY
2020
W E D N E S DAY
T H U R S DAY
S AT U R DAY
F R I DAY
1 Contest Closes
2
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5
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11
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CIVIC HOLIDAY
9
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Atlantic Expo The Delta St. John's St. John’s, NL August 10-12
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Orgill Fall Dealer Market Sands Expo and Convention Center Las Vegas, NV August 27-29
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September
Photo Courtesy of VELUX Canada Inc.
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
6
September T U E S DAY
M O N DAY
7
W E D N E S DAY
2020 T H U R S DAY
S AT U R DAY
F R I DAY
1
2
3
4
5
8
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12
15
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24
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26
LABOUR DAY
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14 Contest Opens
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27
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30
Community Recognition Program Ends Media Advertising Program Ends
October
Photo Courtesy of Steel-Craft Door Products Ltd.
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
October T U E S DAY
M O N DAY
2020
W E D N E S DAY
T H U R S DAY
S AT U R DAY
F R I DAY
1
2
3
4
5
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THANKSGIVING
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Fall Cottage Life Show Toronto International Centre Toronto, ON October 23-25
25 Fall Cottage Life Show Toronto International Centre Toronto, ON October 23-25
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31
HALLOWEEN
November
Photo Courtesy of CanSave
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
November T U E S DAY
M O N DAY
W E D N E S DAY
2020 T H U R S DAY
S AT U R DAY
F R I DAY
1
2
3
4
5
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Contest Closes
REMEMBR ANCE DAY
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30
December
Photo Courtesy of Jeld-Wen Windows & Doors
EVENTS
CONTESTS
CASTLE EVENTS
PROMOTION S
S U N DAY
December T U E S DAY
M O N DAY
W E D N E S DAY
2020
T H U R S DAY
S AT U R DAY
F R I DAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
CHRISTMAS EVE
27
28
29
30
31
NEW YEAR ' S EVE
CHRISTMAS DAY
BOXING DAY
Photo courtesy of Jeld-Wen Windows & Doors
N OTES
2 0 2 1 AT A G L A N C E JA N UA RY S
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APRIL S
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M AY
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JUNE T
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S
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M
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31
1
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22 23 24 25 26
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N OV EM B ER
T
18
5
O C TO B ER S
S
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AU G U S T T
F
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J U LY S
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22 23 24 25 2
D E C EM B ER F
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28 29 30 1
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1