Become the destination for evening and wedding wear.
To radiate beauty and con dence in those who wear our garments
“Aden” is a mixture of two names, ‘Amber’ and ‘Eden’. e whole concept behind the brand is to mix certain things togther, hence a micxture of two names.
e basic idea behind the logo is similar to a pie chart. Pie charts are used to show the combination of elements and the outcomes of said combination. Furthermore, the logo isnt a perfect circle because the idea that the brands wants to portray is that nothing is perfect. ere is no perfect body shape. Perfection is an illustion and nothing is perfect.
Ensure to prioritize customers and take into account their needs and feedback. Produce a good relationship with customers and increase communication
Secure good quality materials to use in the manufacturing process
Provide satisfactory work conditions for employees. Have a pleasent work atmosphere. Be sure to provide open communication within the workplace and look into the employees needs and t houghts as well.
Establish a satisfactory method of recycling waste from the manufacturing process to reduce environmental negativity.
To radiate con dence and grace from those who wear our garments
Ensuring worth and sending a message that “beauty in all body types”.
Raise self-con dence
e atmosphere of ADEN is to create a sense of con dence in women. ADEN provides bridal wear along with evening wear. A wedding day is when most women consider it to be one of the most memorable daysof their lives and it is our vow to make one feel con dent and elegant on that day. We intend to full ll the promisewhen one wears our evening gowns as well.
e essence of ADEN is to prove that everyone is beautiful in their own way by creating garments throught the aspect of fusing di erent elements together such as cultures and timelines.
ADEN believes that beauty is subjective just as perfection is an illusion. No one thing is perfect. If uniqueness and di erence were not to exist, beauty would be meaningless.
e problem that we, as a brand, focus on is the “high beauty standards” and “low self-esteem” issues people face today. We have a commitment we intend to uphold to disperse the idea of unrealistic beauty standards and guarentee a feeling of grace and elegance when one wears our garments.
- Margaret Wolfe Hungerford-
ADEN would address the social beauty standard by catering to all body sizes. In addition to that, ADEN would use a more diverse approch by having models of di erent body sizes and skin tones which would aid in advertising and promotions
Promotional items. Items which are a part of the nal collection. ese items alone would draw the attention of the consumer base thereby increasing demand for the products
Attractive product packaging. e packaging needs to excite the consumer and highlight the product. Like the iconic blue Ti any & Co bag, the packaging needs to show the personality of the brand while simultaneously capturing the consumers eye. Packaging draws the consumer to the brand just as much as the products do.
Personalisation. Allowing personalisations in the consumer experience in the following ways. 1- thank you cards with the customer's name after they've brought products
2- loyalty cards with consumers name
Have a social media presence. e brands consumer base spends a majority of the time online In addition to that,the internet is becoming the go-to for shopping nowadays to the consumers , given the current pandemic, hence why having a noticeable presence on social media and a website would be very bene cial for the brand. Operation in various social media platforms and having an up to date website with attractive visuals would enable the brand to attract more consumers.
Famous personalities. Use in uencers to promote the collection and review the products and garments
Photoshoot photos. Giving the out t creative visuals such as photos from the collection photoshoot. In doing so they are able to truly see and appreciate the look of the products thereby increasing the demand.
