South Alabama Athletics Mission statement To complement and support the University’s overall institutional mission while developing leaders who achieve academic and athletic excellence.
Core Values • • • • • • •
Work Ethic Selflessness Respect Diversity Fairness Integrity Transparency
Guiding Principles
• Commitment to Graduation • Commitment to Citizenship • Commitment to Championships
vision The Department of Athletics will be a model intercollegiate athletics program recognized for its academic and competitive excellence. Our operations and culture will be student-centered and managed with sound educational and business practices. Sport programs will provide a source of pride and unity among students, alumni, faculty, staff, and the community we serve.
Joel Erdmann, Ph. D. Director of Athletics/Executive Director Jaguar Athletic Fund
JagNation
Sports Marketing The Facts • Throughout the years, an average of over 183,000 fans pass through the gates at South Alabama sporting events. • South Alabama Athletics offers an opportunity to create integrated marketing with customized, well-rounded, campaigns to reach your businesses goals. • Sports marketing reaches all demographics through the sports loyal fan base. • Strategically planned year-around marketing platforms. • Over 29 million college sports fans nationwide earn more than $100,000 annually. • Sport sponsorships support the community and students • College sports fans are loyal and more likely to purchase through “Cause Marketing”. • Well-rounded customized campaigns through radio, television, sporting facilities, promotions, social media, and through usajaguars.com.
By The Numbers University of South Alabama Degrees Awarded: 77,839 Student Enrolled: 16,000 + Patients Treated Annually: 250,000 Employees: 5,600 Annual Economic Impact: $3 billion Annual Payroll: $400 million, one of the largest in Mobile area
The University of South Alabama makes a lasting impact on the region through: • • • • •
An educated workforce Economic stimulation and jobs creation Health care contributions Research and partnerships Enhanced culture and quality of life
South Alabama Athletics - 2014 Football: 101,826 Basketball ‘13: 37,118 Baseball: 29,402 Softball: 8,107 Non-Ticketed Sports: 5,863 Total event attendance: 182,316
Athletic Venues Ladd-Peebles Stadium Ladd Peebles Stadium is the home field for South Alabama Football, Senior Bowl, and the GoDaddy Bowl. It opened in 1948 and had a seating capacity of 33,471. On September 13, 2014 South Alabama hosted Mississippi State in front of a capacity crowd of 38,129, the Jaguars first sell out! It was originally named for Ernest F. Ladd, a local banking magnate who died in 1941. In 1997, it was renamed to honor E.B. Peebles, a civic leader who was instrumental in the revitalization of the Senior Bowl. In addition to football, the stadium is also used for concerts (maximum capacity 50,000), boxing matches, high school graduations, trade shows, and festivals.
Stanky Field Eddie Stanky Field is home to the South Alabama Jaguars baseball team and it is among one of the top facilities in the nation. The ballpark has a capacity of 4,500 people. The second floor Stadium Club is a beautiful gathering place for South Alabama supporters. It features air conditioned comfort, along with leather couches and chairs, adding to the South Alabama baseball’s first-class experience. In 2013, the Jaguars ranked 41st among Division I baseball programs in attendance, averaging 1,537 per home game.
Mitchell Center Mitchell Center is a 10,041-seat multi-purpose arena on the campus of the University of South Alabama. It was completed in 1998 and is the home court for University of South Alabama Jaguars basketball teams. The Center is named for the Mitchell family, local real estate developers who have given to various University causes, including $1 million for construction of the Center. The venue can seat 3,500 for theatrical presentations, 7,354 for front-of-arena concerts, 8,777 for the circus and auto racing, and full-arena concerts. Since 2000, this venue has held a concert “Winter Jam” which brings in an average attendance of 7500 per year.
Sun Belt Conference 2015-2016 Membership
Non-Football Members
Football Members
football Season Tickets 2015 South Alabama Football Season Ticket Seating Chart GATE 3W
GATE 2W
I-J
G-H
F-G
E-F
D-E
South Alabama 10
20
30
40
50
40
30
20
10
0
20
10
0
EAST STAND
M
L
M-N
East Ticket Booth
4E GATE
3E GATE
G
H
2E GATE
$100 “Pride”
$2,500 “Red”
$300 “Team”
$5,000 “White”
$1,000 “Coach”
$10,000 “Blue”
$120 - JAF* $120 - West Sideline $100 - East Sideline $100 - East Corner/Family $60 - Endzone Students Band Visitors Not For Sale
L-M
N
O
P
Q
N-O
R
O-P
S
P-Q
S-T
T-U
40 50 40 30 Visitor’s Bench
Q-R
Y1
V
T
30
R-S
U
20
F
Season Ticket Pricing:
W5
U-
K
W4
10
VIP Tent
W3
0
E
H-I
J
WEST STAND
SOUTH STAND
Y5
I
W2
Y4
H
D
W1
Y3
G
C
NORTH STAND
Y2
B 0
V
GATE 5
C-D
B-C
A-B
GATE 6
A
F
E
D
Donation Levels of JAF Sections
West Ticket Booth and Will Call
PRESS SECTION SUITES
C
GATE 1W
J-K
GATE 4W
1E GATE
Looking for something a little extra? Need season tickets? Want to bring your entire company out for a game? Mention your sponsorship status and receive special pricing!
Basketball Season Tickets
Baseball Season Tickets
box seats
$ 150
reserved seats $ 75 general admission $ 50 BOX SEATS
$10.00
RESERVED SEATS
$8.00
GENERAL ADMISSION
$5.00
SENIOR/YOUTH (AGES 2-12)
$4.00
sample multi-sport packages Jag Packages
Freshman Sophomore
Junior
Masters
Doctorate
Sponsorship
Sponsorship
With logo on cover With logo on cover With logo on cover Game Sponsor In Game Sponsorship
Senior
Football Full Page Ad (Game Day Program) Basketball Full Page Ad Baseball Full Page Ad Public Address Mention (All Venues) Video Board Mention (All Venues) JAF Membership Dugout Membership Season Tickets (All Venues) Parking Pass (All Venues)
Pride Level
Pride Level
Team Level
Coach Level
Red Level
White Level
Base Hit
Base Hit
Triple Play
Triple Play
Home Run
Grand Slam
4 1
6 2
8 2
12 3
16 4
Grandstand Banner 300 Level Permanent
A-Frame Sideline
A-Frame End zone
A-Frame Goal Line
A-Frame Goal Line
Fascia Permanent Video board Rotating
Fascia Permanent Scoreboard
Video board Permanent Video board Permanent
Old Shell Road Outfield Wall
4 1
Football Signage Basketball Signage Baseball Signage
Concourse
1
:30 Radio In Game Broadcast (All Sports) :30 Radio Coaches Shows (All Sports)
Video board Rotating
1 1
:30 TV Spot - Coach Joey Jones Show Giveaway Event Customer Appreciation Event (All Venues)
2 2 1
3 3 2
Standard
Premium
1
2
$33,500
$50,000
:30 Video Board In Game Commercial Raido Broadcast Segment Sponsorship (All Sports)
Tuition
$6,000
$9,500
$14,500
$21,500
MEET OUR TEAM
TRAVIS TOTH Associate Athletic Director External Affairs
MIKE GIEDLIN Assistant Business Office Manager
J.D. BYARS Director of Broadcast/ Corporate Sales Executive
PAT GREENWOOD Director of Multimedia/ Corporate Sales Executive
ASHLEY EHLERT Account Executive
LLOYD MEYERS Assistant Director of Marketing
TYLER FOLKS Multimedia Production Specialist
MARY BETH HARTLEY Graduate Assistant
The mission of Jaguar Sports Properties is to generate revenue through sponsorships that support the Jaguar Athletic Fund while expanding our awareness, growing our fan base and solidifying our brand.
CALL 251-461-1573 | EMAIL TOTH@SOUTHALABAMA.EDU