2016 Marketing Brochure

Page 1


South Alabama Athletics Mission statement To complement and support the University’s overall institutional mission while developing leaders who achieve academic and athletic excellence.

Core Values • • • • • • •

Work Ethic Selflessness Respect Diversity Fairness Integrity Transparency

Guiding Principles

• Commitment to Graduation • Commitment to Citizenship • Commitment to Championships

vision The Department of Athletics will be a model intercollegiate athletics program recognized for its academic and competitive excellence. Our operations and culture will be student-centered and managed with sound educational and business practices. Sport programs will provide a source of pride and unity among students, alumni, faculty, staff, and the community we serve.

Joel Erdmann, Ph. D. Director of Athletics/Executive Director Jaguar Athletic Fund


JagNation


Sports Marketing The Facts

• Over the past seven years, an average of over 185,000 fans each year pass through the gates at South Alabama sporting events. • South Alabama Athletics offers an opportunity to create integrated marketing with customized, well-rounded, campaigns to reach your businesses goals. • Sports marketing reaches all demographics through the sports loyal fan base. • Strategically planned year-around marketing platforms. • “The Jag” Home of Jaguar Athletics now originates via 99.5 The Jag FM / Fox Sports, an iHeart Radio Station covering Mobile, Alabama. • Sport sponsorships create unique and effective emotional connections “Cause Marketing” between businesses and passionate fans numerous times per year. • JagNationTV, the Jaguars all-access video website, produced over 328,000 hits for 2015 and is featured on usajaguars.com and our social media outlets.


By The Numbers University of South Alabama Degrees Awarded: 82,000 Student Enrolled: 16,400+ Patients Treated Annually: 250,000 Employees: 6,000+ Annual Economic Impact: $3 billion Annual Payroll: $400 million, one of the largest in Mobile area

The University of South Alabama makes a lasting impact on the region through: • • • • •

An educated workforce Economic stimulation and jobs creation Health care contributions Research and partnerships Enhanced culture and quality of life

South Alabama Athletics - 2015 Football: 93,688 Basketball ‘14: 43,648 Baseball: 42,148 Softball: 7,885 Non-Ticketed Sports: 7,246 Total event attendance: 199,615


Athletic Venues Ladd-Peebles Stadium Ladd Peebles Stadium is the home field for South Alabama Football, Senior Bowl, and the GoDaddy Bowl. It opened in 1948 and had a seating capacity of 33,471. On September 13, 2014 South Alabama hosted Mississippi State in front of a capacity crowd of 38,129, the Jaguars first sell out! It was originally named for Ernest F. Ladd, a local banking magnate who died in 1941. In 1997, it was renamed to honor E.B. Peebles, a civic leader who was instrumental in the revitalization of the Senior Bowl. In addition to football, the stadium is also used for concerts (maximum capacity 50,000), boxing matches, high school graduations, trade shows, and festivals.

Stanky Field Eddie Stanky Field is home to the South Alabama Jaguars baseball team and it is among one of the top facilities in the nation. The ballpark has a capacity of 4,500 people. The second floor Stadium Club is a beautiful gathering place for South Alabama supporters. It features air conditioned comfort, along with leather couches and chairs, adding to the South Alabama baseball’s first-class experience. In 2015, the Jaguars ranked 43rd among Division I baseball programs in attendance, averaging 1,505 per home game.

Mitchell Center Mitchell Center is a 10,041-seat multi-purpose arena on the campus of the University of South Alabama. It was completed in 1998 and is the home court for University of South Alabama Jaguars basketball teams. The Center is named for the Mitchell family, local real estate developers who have given to various University causes, including $1 million for construction of the Center. The venue can seat 3,500 for theatrical presentations, 7,354 for front-of-arena concerts, 8,777 for the circus and auto racing, and full-arena concerts. The Mitchell Center has an average of 300,000 people coming to events each year.


Sun Belt Conference


The jag - sports radio

Sun Belt Conference

Football - Mens basketball - womens basketball - baseball softball - coach’s show - special features




football Season Tickets

Football Season Ticket Seating Chart - Player Pass Gate -Recruits -HS Coaches

GATE 4W

GATE 3W

GATE 2W

$110 - Sideline *JAF Donation applies

GATE 1W

Donation Levels of JAF Sections

-Customer Service

West Ticket Booth and Will Call

PRESS SECTION SUITES

30

40

50

40

30

20

10

0

40 50 40 30 Visitor’s Bench

20

10

0

EAST STAND

M M-N

N-O

L L-M

N

O

P

Q

O-P

R

P-Q

S

Q-R

S-T

T-U

V

T

30

R-S

U

20

W5

10

F

G

H

$100 Pride Donor up to 4 seats

$2,500 Red Donor up to 12 seats

$300 Team Donor up to 6 seats $1,000 Coach Donor up to 8 seats

$5,000 White Donor up to 16 seats $10,000 Blue Donor up to 24 seats

$110 - Sideline 2 for $99 - Mix 99.9 “BOGO” $60 - Endzone Students Band Visitors

W4

Y1

K

W3

0

U-

J-K

G-H

E-F

D-E

20

E

I-J

J

South Alabama 10

D

H-I

I

WEST STAND

SOUTH STAND

Y5

H

W2

Y4

G

W1

Y3

F

E

NORTH STAND

Y2

B

0

V

GATE 5

C-D

B-C

A-B

GATE 6

A

C

F-G

C

D

2016 Season Tickets

East Ticket Booth -Customer Service

4E GATE

3E GATE -Visiting Team Will Call -Visiting Team Pass lIst

2E GATE

1E GATE

May be subject to change based on demand, availability of seats and/or other reasons as deemed necessary by the University of South Alabama

-STUDENT ENTRANCE

Revised January 4, 2016

Want to bring your entire company out for a game? Mention your sponsorship status and receive special group pricing!


Basketball Season Tickets 7

W8

1-12

1-12

1

1

4-1

105

104

14

103

E11 E12

E13 E14

(309) 1-28

(307) 1-28

10 11

9

310

12

13

309 308

14

307

301

102

302 (303) 1-20

4-1

328

114 (301) 1-31

108

112

327

0

(315) 1-31

113

) 1-2

(313) 1-20

W2

101

E9

E10

326

1

(325) 1-21

W4 W3

111

106

311

3 2

(323) 1-28

12

107

312

4

1

110

(311) 1 -20

5

W6 W5

109

314 313

(321) 1-28

W7

316 315

6

20 (319) 1-

325

(327

(317)

8

324

W

317

1-20

318

321 322 323

E16

320

319

303

2015-2016 Men’s Basketball Season Ticket Pricing $150 / $135 (Fac/Staff/Alumni) $130 / $115 $ 95 / $85 $ 80 / $70 $ 50 Students

E15

15

16

306

20 (305) 1-

304

305

Revised 1.22.14


Baseball Season Tickets

box seats

$ 150

reserved seats $ 75 general admission $ 50 BOX SEATS

$10.00

RESERVED SEATS

$8.00

GENERAL ADMISSION

$5.00

SENIOR/YOUTH (AGES 2-12)

$4.00


sample multi-sport packages Jag Packages

Freshman Sophomore

Junior

Masters

Doctorate

Sponsorship

Sponsorship

With logo on cover With logo on cover With logo on cover Game Sponsor In Game Sponsorship

Senior

Football Full Page Ad (Game Day Program) Basketball Full Page Ad Baseball Full Page Ad Public Address Mention (All Venues) Video Board Mention (All Venues) JAF Membership Dugout Membership Season Tickets (All Venues) Parking Pass (All Venues)

Pride Level

Pride Level

Team Level

Coach Level

Red Level

White Level

Base Hit

Base Hit

Triple Play

Triple Play

Home Run

Grand Slam

4 1

6 2

8 2

12 3

16 4

Grandstand Banner 300 Level Permanent

A-Frame Sideline

A-Frame End zone

A-Frame Goal Line

A-Frame Goal Line

Fascia Permanent Video board Rotating

Fascia Permanent Scoreboard

Video board Permanent Video board Permanent

Old Shell Road Outfield Wall

4 1

Football Signage Basketball Signage Baseball Signage

Concourse

1

:30 Radio In Game Broadcast (All Sports) :30 Radio Coaches Shows (All Sports)

Video board Rotating

1 1

:30 TV Spot - Coach Joey Jones Show Giveaway Event Customer Appreciation Event (All Venues)

2 2 1

3 3 2

Standard

Premium

1

2

$33,500

$50,000

:30 Video Board In Game Commercial Radio Broadcast Segment Sponsorship (All Sports)

discount % is Shown in package total

Tuition

$6,000

$9,500

$14,500

$21,500



MEET OUR TEAM

TRAVIS TOTH Associate Athletic Director External Affairs

MIKE GIEDLIN Assistant Athetic Director Business Operations

J.D. BYARS Director of Broadcast/ Corporate Sales Executive

PAT GREENWOOD Director of Multimedia/ Corporate Sales Executive

ASHLEY EHLERT Account Executive

TYLER FOLKS Multimedia Production Specialist

LLOYD MEYERS Assistant Director of Marketing / Promotions

JT CRABTREE Social Media Coordinator

CORTNEY MOORE Graduate Assistant

The mission of Jaguar Sports Properties is to generate revenue through sponsorships that support the Jaguar Athletic Fund while expanding our awareness, growing our fan base and solidifying our brand.


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