Chapter One: Moving Through History: From Classic to Electric Icons
Chapter Two: Generation Classic
Chapter Three: A Classic without all the issues of owning a Classic
Chapter Four: Technology Solutions by Everrati
Chapter Five: The Everrati Brand
Chapter Six: The Process
Chapter Seven: An Iconic Team
Chapter Eight: Voyager
Chapter Nine: Key Partners
Chapter Ten: Voices of Everrati: What the World is Saying
Credits
“Everrati: The ultimate expression of sustainable, exhilarating, Quiet Luxury.”
Where hand-built iconic artistry meets EV technology, where nostalgia blends with modern utility, and bespoke craftsmanship is paired with advanced propulsion.
1Quiet luxury is a lifestyle characterized by understated elegance and refined consumption, emphasizing exclusivity and discerning taste without overt displays of
The Name: Everrati
EVER
The name “Everrati” embodies our aspiration to create vehicles that stand the test of time, resonating with future generations.
RATI
It also draws inspiration from the Sanskrit term for an eternal muse, symbolizing timeless appeal and innovation.
Rati (pronounced “Ra-ti”) is the goddess of love, passion and desire. At Everrati, we believe that cars are more than transportation; they are masterpieces— evoking emotions of passion, excitement, and desire. Our iconic portfolio reflects this philosophy, transforming timeless classics into electrified works of art.
The Logo: The Flying “V”
Our logo was designed to reflect the heart of Everrati’s mission: sustainability and environmental consciousness through zeroemissions vehicles. The Everrati Flying “V” is more than a symbol; it is a subtle nod to the electric heartbeat that powers each and every Everrati.
Electricity—the life force found in every living being—drives the beat of the human heart, stimulated by emotion, energy, and exertion. In our cars, this same pulse symbolizes the harmony of analogue craftsmanship and digital innovation, passion and precision, tradition and progress.
CHAPTER ONE
“There
are around 900 million cars in the world and thousands of models. But there are only a handful of icons..”
Dieter Zetsche – Chairman Daimler-Benz 2006-2019.
CHAPTER ONE
Moving
Through History: From Classic to Electric Icons
In the automotive sense, the word ‘icon’ refers to those cars which, over time, have cemented their positions at the very pinnacle of aesthetic design or performance. And the word time is the key to this definition.
To become an iconic car there needs to be a passage of time significant enough to show undiminished admiration from those who appreciate or love cars or for their achievements to simply endure. Icons don’t lose any status over time, and no event or association connected with them influences their standing and perception.
To be truly iconic is to be immovably established as the purest of automotive aspirations for generations to come.
In many ways, this makes selection of the perfect iconic cars for Everrati’s dream portfolio easier than you’d think.
“There are around 900 million cars in the world and thousands of models. But there are only a handful of icons..”
Dieter
Zetsche – Chairman Daimler-Benz 2006-2019
Everrati, in bringing their highly advanced engineering and technology skills to the world of iconic classic cars, have focused their attention on four cars, each of which are instantly recognisable and absolutely iconic.
The Land Rover Series ‘Classic’ OUR PRODUCTS
OUR PRODUCTS
The Land Rover Series ‘Classic’
The Land Rover Series II/IIa, Series III, or simply the Land-Rover ‘Classic” was produced by the Rover Company and later by British Leyland who renamed it as the ‘Defender’. The original Land Rover had a central driving position and was designed to replace the Willys World War II jeep which was being used as an ad hoc post-war agricultural vehicle. Developed into a standard RHD and LHD format for production, it became the first massproduced civilian four-wheel drive car available with doors and a hard roof. It used a sturdy fully box-welded frame and, due to a post-war steel shortage and aluminium surplus, Land Rovers were built using non-rusting aluminium alloy bodies which, considering their intended use on farms and small holdings, guaranteed their greater longevity.
With paint in short supply after the war, the first production run were painted in the available aircraft cockpit colours of green or green!
The Series II, IIa and Series III Land Rover incorporated numerous advances and upgrades, including the introduction of the long wheelbase. At the same time, the styling skills of David Bache, who headed up the Rover Design Studio, took the Land Rover’s original functional design brilliance and made it iconic. The Land Rover’s uses and celebrity owners have also become iconic, from applications with Special Forces organisations to a backdrop for Marilyn Monroe and a vehicle of choice for the British Royal family. The Land Rover is nothing if not highly versatile, and one of the most iconic shapes in motoring history.
