Moving Through History: From Classic to Electric Icons
Generation Classic
A Classic, Redefined with a Modern Heart
Technology Solutions by Everrati
The Everrati Brand
Our Process
An Iconic Team
Voyager
Selected Partners
Voices of Everrati: What the World is Saying
Exciting Horizons: Driving Into The Future
“Everrati: The ultimate expression of sustainable, exhilarating, quiet luxury.”
Where hand-built iconic artistry meets EV technology, nostalgia blends with modern utility, and bespoke craftsmanship is paired with advanced propulsion.
1Quiet luxury is a lifestyle characterized by understated elegance and refined consumption, emphasizing exclusivity and discerning taste without overt displays of wealth. Wikipedia.
The Name: Everrati
The name ‘Everrati’ captures our vision of creating vehicles that stand the test of time, inspiring generations to come.
EVER
Reflects our mission to keep iconic cars on the road — forever — to be enjoyed by enthusiasts today and for generations to follow.
RATI
Rati’ (pronounced ‘Ra-ti’), symbolizes passion, love, and desire.
At Everrati, we believe cars are more than just a mode of transportation; they are masterpieces of design in motion, evoking emotions of excitement, desire and admiration.
Our portfolio embodies this philosophy, transforming timeless icons into electrified works of art, seamlessly blending heritage with cutting-edge technology.
The Logo: Flying ‘V’
Our logo reflects the heart of Everrati’s mission: sustainability and environmental consciousness through zero-emission vehicles.
The Everrati Flying ‘V’ is more than a symbol; it is a subtle nod to the electric heartbeat that powers each and every Everrati.
Electricity — the life force found in every living being — drives the beat of the human heart, stimulated by emotion, energy, and exertion. In our cars, this same pulse symbolizes the harmony of analogue craftsmanship and digital innovation, passion and precision, tradition and progress.
The Flying ‘V’ is subtly integrated throughout Everrati designs, appearing on interiors, badges, and even inspiring ideas for signature stitching in our bespoke fabrics.
It serves as a unifying emblem of the electric energy and timeless design ethos that defines Everrati’s core DNA.
redefine
/riːdɪˈfʌɪn/ verb
To change the meaning of something or to make people think about something in a new or different way
Everrati is not a converter.
Unlike converters, we do not simply replace the engine with a motor and batteries.
Our painstaking redefinition process is performed by our expert team, many of whom have designed EV & hybrid powertrains for new electric supercars.
Each new model we release takes up to 6,000 hours to develop and then test to exacting standards. We also continually develop our systems and technologies, ensuring your car can be updated over its life.
CHAPTER ONE
Moving Through History: From Classic to Electric Icons
“There are around 900 million cars in the world and thousands of models. But there are only a handful of icons..”
Dieter Zetsche – Chairman Daimler-Benz 2006-2019.
CHAPTER ONE
Moving Through History: From Classic to Electric Icons
In the automotive sense, the word ‘icon’ refers to those cars which, over time, have cemented their positions at the very pinnacle of aesthetic design or performance.
And the word ‘time’ is the key to this definition. To become an iconic car there needs to be a passage of time significant enough to show undiminished admiration from those who appreciate or love cars or for their achievements to simply endure. Icons don’t lose any status over time, and no event or association connected with them influences their standing and perception. To be truly iconic is to be immovably established as the purest of automotive aspirations for generations to come.
In many ways, this makes the selection process of the perfect iconic cars for Everrati’s dream portfolio easier than you’d think.
“There are around 900 million cars in the world and thousands of models. But there are only a handful of icons..”
Dieter Zetsche – Chairman Daimler-Benz 2006-2019
Everrati, in bringing their highly advanced engineering and technology skills to the world of iconic classic cars, have focused their attention on four cars, each of which are instantly recognisable and unquestionably iconic.
THE CARS
The Land Rover Series ‘Classic’
THE CARS
The Land Rover Series ‘Classic’
The Land Rover Series, often referred to as the Land Rover ‘Classic,’ was initially produced by the Rover Company and later by British Leyland, which renamed it the ‘Defender.’ The original Land Rover featured a central driving position and was conceived as a replacement for the Willys World War II Jeep, widely repurposed as a post-war agricultural vehicle.
Designed for practicality, the vehicle was soon developed into standard right-hand and left-hand drive configurations for mass production. It became the first civilian four-wheel-drive car available with doors and a hard roof, making it a pioneer in its category. Land Rovers were constructed with corrosion-resistant aluminium alloy bodies, ensuring remarkable durability — a crucial feature for their primary use on farms and smallholdings. With paint supplies limited after the war, the initial production vehicles were painted in surplus aircraft cockpit greens — resulting in their signature early color palette.
The Series II, IIA, and Series III Land Rovers introduced significant advancements and upgrades, including the option of a long wheelbase. At the same time, the design expertise of David Bache, head of the Rover Design Studio, elevated the Land Rover’s functional aesthetic to iconic status.
The Land Rover’s versatility and appeal have made it a cultural symbol. It has been employed by Special Forces, served as a backdrop for Hollywood legends like Marilyn Monroe, and been embraced by the British Royal Family. Modern-day icons, including David Beckham, are also among its admirers.
Highly versatile and instantly recognizable, the Land Rover is more than just a vehicle—it’s one of the most celebrated and enduring designs in automotive history.
THE CARS
Porsche 911 (964)
THE CARS
The Porsche 911 (964)
The Porsche 964, a model of the legendary Porsche 911, was manufactured and sold between 1989 and 1994. Few cars in history are as instantly recognizable and universally admired as the Porsche 911. Originally introduced in 1964, the 911 quickly became a global icon, redefining what a sports car could be.
Designed by Ferdinand ‘Butzi’ Porsche, son of Ferdinand ‘Ferry’ Porsche, the 911 was a masterpiece of simplicity and elegance, perfectly capturing the spirit of its time. Its clean, understated lines predated the ‘aerodynamic age’ that would later define automotive design, including Colin Chapman’s groundbreaking Formula 1 Lotus Type 49 in 1967.
With its unmistakable silhouette and enduring legacy, the Porsche 911 stands as one of the most iconic and celebrated cars in automotive history—a timeless symbol of performance, innovation, and style.
The Porsche 911 (964), designed by Benjamin Dimson, was introduced in January 1986 as the successor to the Porsche 930. The Turbo model featured flared fenders and a distinctive aerodynamic spoiler, famously known as the ‘whale tail.’ This design became synonymous with the iconic 911 silhouette, embodying Porsche’s unparalleled power and performance. The 964 represented freedom and status, making a bold statement as the ultimate be-spoilered dream machine of its era. It was, without question, the consummate super sports car.
Icons attract other icons, and the Porsche 911 has long been a magnet for luminaries from various fields. From David Beckham to Bill Gates, the late Steve McQueen to Rihanna, and Tom Cruise to Maria Sharapova, the Porsche 911 has captured the hearts of countless celebrities. Its appeal transcends industries and eras, solidifying its place as one of the most admired and coveted cars in history.
THE CARS
Mercedes-Benz W113 SL ‘Pagoda’
THE CARS
The Mercedes-Benz W113 SL ‘Pagoda’
The Mercedes-Benz W113 is a two-seat sports tourer that debuted at the 1963 Geneva Motor Show and was produced from 1963 to 1971. Developed under the leadership of Mercedes-Benz Technical Director Fritz Nallinger, Chief Engineer Rudolf Uhlenhaut, and Head of Styling Friedrich Geiger—renowned for designing the iconic 500K/540K and 300 SL—the W113 SL embodied a perfect blend of innovation and elegance.
The W113’s standout feature was its patented, slightly concave hardtop, designed by Paul Bracq, which earned it the nickname ‘Pagoda.’ During the 1960s and 1970s, the Pagoda SL epitomized stylish, opentop motoring, becoming a symbol of sophistication and luxury.
Its timeless appeal has attracted an array of celebrity owners, including John Lennon, Audrey Hepburn, and legendary racing driver Juan Manuel Fangio. Contemporary admirers include Jennifer Aniston, Kate Moss, F1 drivers George Russell and David Coulthard, as well as Harry Styles of One Direction fame. The Pagoda SL continues to be a beloved icon of automotive history.
THE CARS
The GT40
The GT40 THE CARS
The GT40 is a high-performance, mid-engine racing and road car originally designed and built for the Ford Motor Company to compete in 1960s European endurance racing. With its extraordinary history, the car has become so iconic that Hollywood immortalized it in a film starring Christian Bale and Matt Damon. The movie highlights the legendary battle between Ford and Ferrari at the 1966 Le Mans race.
The GT40’s primary purpose was to defeat Ferrari, a goal spurred by Enzo Ferrari’s alleged use of Ford as a pawn in his dealings with FIAT. Ferrari had dominated the prestigious 24 Hours of Le Mans, winning six consecutive years from 1960 to 1965.
Ford’s racing efforts began in 1964, culminating in World Championship victories from 1966 to 1968. The first of these wins came in 1966, when three GT40 Mk.II prototypes—built in the UK—crossed the Le Mans finish line together, securing Ford’s place in motorsport history.
Everrati has brought this icon into the modern era as the first official Shelby-registered electric GT40. This groundbreaking transformation retains the car’s legendary performance and design while embracing the future of sustainable motoring.
CHAPTER TWO Generation Classic
CHAPTER TWO
Generation Classic
The automotive industry is undergoing the most transformative shift in over a century. In the late 19th and 20th centuries, the internal combustion engine revolutionized transportation, replacing earlier forms of mobility such as horses, steam, and early electric vehicles. It also opened up an extraordinary opportunity for the public to experience and appreciate technology—both mechanical and electrical—up close. Culturally, the car became a marvel, representing a leap forward in lifestyle for millions of people.
As automotive design evolved, shaped by both innovation and adversity, the automobile transformed into a true art form. Now, over 140 years since the birth of the motor car, we are left with a stunning collection of iconic automotive masterpieces. Like all forms of art, the appreciation of these cars varies, yet their lasting impact and beauty remain universally recognized.
Classic car culture is documented to have begun in the 1960s, primarily in the USA. The trend spread rapidly globally and, as years passed, more and more enthusiasts became engrossed in the restoration and preservation of classic and vintage cars.
Passion, Nostalgia, Experience, Exhibition, Pride and Investment are the principal motivations for classic car enthusiasts. All of which already exist and are, in fact, increasing in younger generations. For some time, many industry experts had been concerned and predicted a probable reduction in classic car enthusiasm as the Baby Boomer generation became less active and younger generations were believed to be motivated in other areas.
Helped by the exponential growth of social media and the relentless demand for new content, 60% of Gen Zs have now become classic car enthusiasts of varying levels of commitment. 57% of Millennials are now known to be enthusiasts and 49% of Generation X are confessing to having been bitten by the highly seductive classic car bug. Social media is now shaping the classic car industry, providing wonderful opportunities for the professional online content creators.
(*Source: Hagerty 2020 ‘Why driving matters.’)
Today’s classic car enthusiast is more discerning than ever—perhaps even more so than the fastidious Concours d’Elegance competitors of the past. While period authenticity remains important, the modern enthusiast places greater emphasis on reliability, functionality, and convenience—essentially, usability.
The contemporary classic must not only meet these standards but also maintain its ability to make an extraordinary visual impact and deliver a powerful presence on the road. Modern “must-haves” include technology found in almost any new car, as well as sophisticated driving enhancements that elevate the experience to match the iconic styling and legacy of the model.
At Everrati, the final stage of our redefinition process involves installing a high-performance, purposebuilt EV powertrain—meticulously engineered to complement the unique character of each vehicle. Crafted with premium components, assembled by experts, and rigorously tested, every Everrati creation is designed to endure and be cherished by future generations.
CHAPTER THREE
A Classic, Redefined with a Modern Heart
CHAPTER THREE
A Classic, Redefined with a Modern Heart
At Everrati, we have one simple benchmark: our cars must drive as beautifully as they look. The icons we’ve chosen are already some of the most stunning cars ever created. Each one carries a unique story and history, and it’s vital that our engineering and technology only enhance, never diminish, those legacies.
Our mission is to enrich each car by adding a new chapter to its already remarkable automotive biography. When you sit in the driver’s seat of any Everrati, it’s a truly special experience. It’s the perfect fusion of state-of-the-art technology seamlessly integrated into classic cars that, by their very nature and iconic status, are already regarded as works of art.
Everrati cars are highly sophisticated works of techart in their own right — masterfully blending simplicity with complexity. Our cars are a juxtaposition of classic and contemporary, new and old and we encourage the playful nature of our clients to create something truly unique. They embody a unique paradox: an advanced digital powertrain seamlessly integrated into an analogue vehicle platform, while the original chassis remains perfectly preserved, ensuring the car is better than new yet unmistakably authentic.
Shifting the car into ‘Drive’ engages a powertrain so sophisticated that it delivers a precise driving experience perfectly aligned with the car’s character. Our highly refined resto-engineering enhances handling, braking, and overall performance, dialling out any unpleasant ride or handling idiosyncrasies without ever compromising the vehicle’s original essence. What began as engineering from 50 or more years ago is now elevated by modern dynamics and driving refinements — preserving the soul of the classic car while infusing it with 21st-century innovation utilising, for example, the latest in 3D printing technology combined with unmistakeable hand craftsmanship.
CHAPTER FOUR
Technology Solutions by Everrati
CHAPTER FOUR
Everrati is an advanced engineering and technology company
Our team of internationally renowned engineers and expert technicians bring together expertise across powertrain, electrical, mechanical, body, vehicle dynamics, ride and handling, NVH, and software engineering. With a skill set as versatile as it is precise, the team was carefully assembled to position Everrati as the leader in its field, dedicated to crafting extraordinarily engineered vehicles for our clients. Our team combines experience from some of the automotive world’s most esteemed names — McLaren, Bentley, JLR, Rimac, Williams Advanced Engineering, Singer Vehicle Design, Rolls Royce, Mercedes-Benz and Arrival, in addition to the former CEO of Aston Martin Lagonda — resulting in over 100 years of OEM engineering and production expertise.
This strength and depth of experience allows us to deliver electric powertrains and advanced systems that complement and elevate the character of each vehicle, resulting in cars that reflect both unparalleled craftsmanship and technological sophistication. Our technical solutions for the adaptation of established iconic classic cars are as complex as they are elegantly simple, embracing the juxtaposition of old and new. Our choice of powertrain components includes both proprietary and specialist solutions. Much like other car manufacturers, Everrati relies on a trusted network of specialist suppliers to ensure the highest quality in every detail.
Our motors, inverters, and battery packs represent some of the most advanced technology available globally. Sourced through exclusive partnerships with leading suppliers to both hybrid and EV automotive manufacturers, every component is high-performance rated and has undergone rigorous testing to ensure reliability and durability.
The notion that electric vehicle drivetrains are simpler and less technically demanding than internal combustion engines is entirely dispelled by Everrati’s innovative approach. At the core of every Everrati is our bespoke Vehicle Control Unit—the brain behind the most advanced operating software found in any car.
While EVs are sometimes criticized for being overly ‘digital,’ implying a sanitized and diminished driving experience, Everrati completely redefines this narrative. We deliver a driving experience that meets and exceeds the tactile, analogue expectations of true enthusiasts. These cars are crafted to deliver an unparalleled driving experience in every sense.
This is made possible through thousands of miles of rigorous testing and development, real-world client feedback, and the seamless integration of cutting-edge automotive technology with the original period engineering of each vehicle. At Everrati, every innovation supports our unwavering ethos: our cars must perform as beautifully as they look.
In terms of visual aesthetics, Everrati doesn’t indulge in unnecessary ‘restomod’ design statements. Our appreciation of the classic iconography of our cars prevents any wild customisation which would detract from the aesthetic of the original. Painting sunglasses on Da Vinci’s Mona Lisa could create a significant pop art impact, but should you put her in a bikini?
Everrati work with a number of highly established restoration and vehicle body specialists. From Aria Group, based in Irvine in California, whose reputation for the production of advanced composite bodies and panels is almost legendary, to the workshops of Mercedes specialists ‘Hemmels’, based in the UK, whose metal shaping, sculpting and restoration skills were established over decades of dedicated precision craftsmanship. Everrati chooses expert artisans and craftspeople worldwide to ensure that the combination of ‘work of art’ and ‘state-of-the-art’ are perfectly matched before the Everrati badge is placed on the car.
Each of these iconic cars was originally hand-built, even on the pre-automated production lines of the 1950s to 80s. For their next chapter, every Everrati car is meticulously hand-assembled, making them, effectively, ‘better than new.’ Our commitment to extraordinary attention to detail, using only the finest components—from nuts and bolts to washers— ensures each Everrati is crafted for generations of enjoyment.
But Everrati goes even further. With technology advancing at an unprecedented rate, we ensure that every Everrati is equipped with the latest proven technology, designed for future upgrades or to be restored to its original ICE specification. This level of commitment demands exceptional engineering and development for the powertrain modifications, with no corners cut or quick fixes applied. Everrati cars are among the most meticulously engineered and technologically advanced vehicles in the automotive world.
CHAPTER FIVE
The Everrati Brand
CHAPTER FIVE
The Everrati Brand
When the founders of Everrati first conceived “electrifying icons” — the concept of taking supremely iconic classic cars and re-engineering them with perfectly designed EV drivetrains — they recognized that the company’s brand identity must always communicate and instil total technical confidence in our clients and the wider automotive industry.
We understood that our approach might be seen by some as automotive vandalism. But the world is changing. The automotive industry, albeit sometimes reluctantly, is moving towards a more environmentally conscious and carbon-efficient future. A future where technology integration takes center stage, with active connectivity and increasing vehicle autonomy — driven by the shift from fossil fuel-powered internal combustion engines to fully electric, integrated drivetrains.
At Everrati, we believe every car has its own character and personality. Many car enthusiasts have criticized electric vehicles, claiming they lack character or personality. However, electricity is the fundamental force of life itself—electrical impulses drive the processes of all living things. Using Everrati’s proprietary Vehicle Control Unit (VCU) software, we enhance the character of classic cars, giving them a driving personality that complements the aesthetic of the original vehicle.
We don’t need to overstate a car’s performance. Instead, we create a unique driving dynamic, where there’s a harmonious connection between the car, its drivetrain, and the driver—an unmistakably analogue experience that truly brings the car to life.
The Everrati brand is defined by an unwavering commitment to technology, focused on delivering the ultimate driving experience in iconic classic and performance cars. With the unmatched versatility and dynamic potential of the most advanced components, we fulfill our mission to provide our clients with complete technical confidence in every Everrati vehicle.
Our brand is committed to integrity in advancing the global cause of decarbonisation and responsible sustainability. Zero emissions are just the beginning of our environmental engineering focus. The original car has already addressed its own carbon footprint and now represents the pinnacle of sustainability in its fully restored form.
At Everrati, we use as many environmentally recognized components as possible. From the world’s lowest carbon leather, sourced from Bridge of Weir in Scotland, to natural fibre bio-composites and recyclable metals, every part of the restoration process reflects our sustainability commitment. Any components from the original car that are not reused are recycled or repurposed.
We are obsessed with the details — both in technology and environmental impact. Driving an Everrati is a guilt-free experience, one to be enjoyed for many years, even generations.
CHAPTER SIX
Our Process
CHAPTER SIX
Our
Process
The creation of an icon redefined by Everrati is a unique and immersive experience, offering the opportunity to own one of the most exciting cars in the world. Every Everrati is hand-built by the finest and most exclusive build partners, who bring decades of expertise, craftsmanship, and attention to detail. Each car undergoes a meticulous strip and rebuild (S&R) process of the highest quality to seamlessly integrate our cutting-edge EV powertrain and technology into its iconic host.
STAGE ONE
Consultation
The journey begins with a client consultation (sometimes several), a pre-stage high-touch relationship meeting of minds in a shared passion for an Everrati creation to be discussed, articulated and realised. Everyone at Everrati is passionate about what we do and the process of becoming an Everrati client and joining our community starts with lots of discussion, dreaming, imagining and then deciding.
STAGE TWO
Order
Once Everrati receive a signed order and down payment, either directly from our client or through one of our trusted Everrati Agents, our global network of Agents works closely with us and our clients to bring their dream Everrati to life.
This collaboration ensures our clients have a local point of contact throughout the process, while also providing direct access to Everrati for any inquiries or updates.
STAGE THREE
The Chosen Classic
Many of our clients don’t already own the classic car they wish to redefine. That’s where Everrati steps in, with our specialists on hand to help source the perfect vehicle to serve as the foundation for their Everrati.
We access the global classic car market to find the ideal blank canvas that matches the client’s vision and chosen specification. Throughout this process, we work closely with our clients, keeping them involved at every step to ensure their dream car takes shape exactly as imagined.
STAGE FOUR
The Creation Atelier
Everrati offers a fully bespoke specification experience, bringing each client’s unique vision to life. From sustainably sourced, premium leathers by Bridge of Weir to an extensive selection of paints and OEMgrade finishes, every detail is meticulously tailored to meet the client’s exact preferences.
While we are committed to preserving the original character of each classic, the final design, feel, and technology integration reflect the personal desires of our clients. Our bespoke process also allows for the inclusion of modern features and advanced technology, elevating the Everrati driving experience while preserving the car’s timeless allure.
To guide clients through this creative journey, Everrati’s own expert automotive designer works directly with them to explore materials, colours, and finishes, ensuring every detail is considered and perfected.
STAGE FIVE
Strip & Rebuild (S&R)
Each Everrati creation begins with a complete disassembly of the chosen classic car, taking it back to its bare chassis. Every component is carefully assessed, replaced or restored to deliver a build of exceptional quality.
Our skilled build partners always preserve the car’s original integrity and ensure it meets Everrati’s high standards for safety, performance, and aesthetics. This process celebrates the car’s legacy while elevating it to a standard that feels better than new.
While Everrati makes precise engineering improvements to optimize the driving experience, the car’s iconic character remains untouched. Each vehicle undergoes intense analysis and fine-tuning to ensure it drives as beautifully as it looks- striking the perfect balance between legacy and innovation.
STAGE SIX
Electrification
Everrati’s EV powertrain is the result of thousands of hours of meticulous engineering, built to deliver enhanced performance, drivability, and safety. We are not mere converters; we operate with the precision, focus and sophistication of an OEM designing a brand-new car.
Our process carefully considers the vehicle’s original weight, weight distribution, handling, and Centre of Gravity (CoG) balance to preserve its authentic feel while introducing cutting-edge technology. Using the finest OEM-grade components, we enhance the car’s character with thoughtful, analytically driven improvements.
An Everrati isn’t just a car — it’s a masterpiece of engineering and design, delivering an electrifying driving experience that redefines iconic motoring. Additionally, our systems are built to be future-proof, ensuring every Everrati remains at peak performance and can be updated throughout its lifetime.
STAGE SEVEN
Delivery
At the start of the process, Everrati works closely with each client to finalize delivery details, including any special arrangements required. We partner with the finest detailers and paint protection service providers to ensure the car remains in pristine condition long after completion. If an Agent is involved, they collaborate with us to ensure a seamless handover.
Before delivery, every Everrati undergoes meticulous pre-delivery testing to guarantee perfection. Once the final payment is made, the car is unveiled, turning the client’s dream into a reality.
Welcoming every Everrati client into our community means more than an occasional phone call. Everrati Life includes the opportunity to maintain a close connection to the company, through selective events and opportunities to come-together as like-minded enthusiasts celebrating unique possessions and a shared passion.
After-Sales Support
Our commitment to our clients doesn’t end with delivery. Everrati’s network of service centres, supported by our Agents, ensures that routine maintenance and technical issues are handled with ease. In rare cases requiring extensive attention, our “flying mechanic” service can be dispatched.
In the unfortunate event of an accident, clients can contact us directly, and we’ll assess the technical requirements to restore the car to its original splendour.
Everrati’s entire process is designed to be as enjoyable and immersive as the cars themselves, ensuring each client feels fully involved in creating their extraordinary electric masterpiece.
CHAPTER SEVEN
An Iconic Team
CHAPTER SEVEN
An Iconic Team
Everything that Everrati has become and intends to be is because of the extraordinary team operating from the company’s ex-USAF base in Oxfordshire as well as in Los Angeles, California, USA. If it wasn’t for this amazingly talented group of engineers, technicians and visionaries the realisation of Everrati wouldn’t exist.
The benefit of being located at Upper Heyford is the proximity of the business to the ‘Motorsports Triangle’, a part of the UK where the majority of highend automotive and motorsports companies are based and therefore where the very top talent can be found. The Everrati team includes members from some of the best-known automotive and motorsports companies, attracting exceptional talent based on the company’s ethos, focus on sustainable and environmental engineering, and the groundbreaking technical challenge of creating a completely new breed of automotive experience.
The advanced technology integrated into Everrati cars is both highly complex and meticulously engineered for unmatched reliability, ensuring the perfect Everrati driving experience, time after time. The creative and technological challenges faced by our engineers and technicians are vastly different from those of traditional internal combustion engine and gearbox installations. It’s a new language, with its own unique nuances, and Everrati is leading the way in crafting the new dictionary of automotive innovation.
In 1966, the England football team dominated the World Cup, hosted at Wembley Stadium. This iconic team was made up of players from various clubs, each successful and globally renowned in its own right— Manchester United, Liverpool, Blackpool FC, West Ham, Leeds United, and more—who came together to create a world-winning team. Everrati follows a similar principle, assembling the best engineers and technicians from McLaren, Rimac, Bentley, Lotus, Jaguar, Ferrari, Lamborghini, and beyond. This exceptional team of ‘winners’ is dedicated to delivering the Everrati experience as envisioned by our founders and current leadership.
As an aside, 1966 also marked the year when Stirling Moss, Formula 1 legend and friend of the England football team, collected his Mercedes W113 SL ‘Pagoda’ from Stuttgart. It was also the year the Ford GT40 triumphed over Ferrari at Le Mans.
CHAPTER EIGHT
Voyager
CHAPTER EIGHT
Justin Lunny has been a car enthusiast for as long as he can remember. His grandfather was a motorcycle dispatch rider during the Second World War and tried to share his passion for motorcycles with his young grandson. However, growing up, Justin’s mother successfully scared him away from the perceived dangers of motorcycles, as she thought them unsafe, pushing him willingly into the welcoming arms of motorcars, which then became the focus of his petrolpowered obsessions.
Fast forward to the present, and Justin, a serial entrepreneur with a passion for cars, technology, and design, and a father of two young children, became increasingly conscious of the impact driving combustion-engine cars was having on their future and the wider environment. At the time, electric cars were just beginning to ascend, but while Tesla and others were impressive, they weren’t exciting from an aesthetic perspective.
In a coffee shop nestled in the leafy London suburb of Virginia Water, Justin met automotive executive Nick Williams to discuss a vision for a new business. Both deeply passionate about cars, fascinated by technology, and very much aware of the need for the world to decarbonise, the concept that would become Everrati was born. The premise of marrying truly iconic classic cars with ultra-advanced EV technology aligned perfectly with their collective vision of a future where technically improved cars could be used and enjoyed without conscience or restriction. It also matched their aspiration to own and drive dynamically exciting, aesthetically beautiful cars that provided the same joy in driving as they did in simply standing back and admiring them—just as you would with any great work of art.
By this time, Justin had been researching and working on the classic EV concept for over three years and had been impressed by the electric Jaguar E-Type used for The Duke and Duchess of Sussex’s wedding at Windsor Castle. This sparked his interest in the concept of an electric ‘classic,’ so he began an extensive search for companies that could sell him a high-quality, beautifully engineered, and finished transformed car — but none existed.
Lunny wanted the same experience with truly iconic cars, but also aimed to offer the experiential art of ‘driving perfection’ alongside the aesthetic. With Lunny’s background in technology and Williams’ career at Audi and Mercedes-Benz, the two created a set of aspirational product definitions and standards that the company remains true to today. And so, Everrati was born.
All Everrati cars must drive as well as they look. The first development car was always going to be the Porsche 964 — the classic bedroom poster 911.
Lunny commissioned a small group of independent engineers to begin work on a unique drivetrain for this first Everrati, while also starting the search for the perfect engineers and technicians to build the Everrati team. Fellow enthusiasts would join the journey, either as investors, clients, or both. Highly qualified boardlevel advisors also came on board, bringing significant experience from the boardrooms of Aston Martin, Automobili Lamborghini, and Formula E.
The core team was further strengthened by the addition of Rhodri Darch, a highly experienced executive and early Everrati investor. Darch brings operational discipline from his early career in the Army and decades of experience in scaling software businesses internationally. Coming from a motorsport and auto industry family, he joined from an auto finance tech business. With a deep historical connection to Lunny, Darch became the natural choice to structure, administer, and shape the business for its inevitable rapid growth.
In 2021, Everrati opened its first Engineering Centre of Excellence at Upper Heyford, strategically located within the Motorsports Triangle near Oxford to attract some of the best and most innovative engineers and technicians from the UK’s top automotive and motorsports companies. That same year, the Porsche 964 redefined by Everrati was launched in London at Joe Macari’s showrooms in Wandsworth, South London, with the remarkable addition of exhaust pipes playing the engine sound of a barking 3.6-litre flat-six. The sound was completely synthesised and played through the car’s unique network of internal and external speaker systems.
Since launching the redefined 964, Everrati have subsequently presented the beautiful classic Land Rover Series and the outstanding Ford GT40. The latest addition of the Mercedes-Benz W113 ‘Pagoda’ SL completed a pattern of powertrain configurations which now cover mid, rear, front and SUV. Everrati has also launched its subsidiary technology advisory and consultancy business, ‘Powered by Everrati’. This innovation hub is an engineering division of the company, providing turn-key EV powertrain solutions and technology, and appealing to specialist OEMs moving into the EV sector.
With an expanded presence, Everrati now operates in the USA, strategically based in Southern California. This prime location enables the company to collaborate with leading specialist partners across North America and showcase its expertise at prestigious luxury car events, including Pebble Beach during Monterey Car Week and The Bridge in Bridgehampton.
Everrati is building its brand thoughtfully and strategically, with a global, evidence-based approach. The company is steadily establishing a reputation for unparalleled quality, meticulous attention to detail, and most importantly, fulfilling its promise to deliver truly iconic cars that not only look exceptional but also drive seamlessly - sustainably and without compromise.
CHAPTER NINE
Selected Partners
ARIA
Aria Group has peerless craftsmanship expertise in low-volume, high-end vehicle engineering and manufacturing, supporting world-leading OEMs and reimagination specialists. Having direct experience creating vehicles for Singer Vehicle Design, Aria Group is the natural partner for Everrati and its discerning clients. Aria is also a composites specialist, producing some of the most beautiful composite panels and components in carbon fibre and sustainable composite material systems.
GULF OIL
A globally recognised and trusted brand, Gulf, traditionally known as a downstream oil company, is synonymous around the World with high-quality products, innovation and technical excellence, but is now actively moving into the e-mobility/electric vehicles sector aligning directly with Everrati’s attributes. Gulf has chosen to promote its eFLUIDS products in conjunction with Everrati presenting a formidable partnership and test bed for the electrified future of the automotive world.
MICHELIN
Michelin is a French multinational tyre manufacturing company based in ClermontFerrand in the Auvergne-Rhône-Alpes région of France. Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world.
BRIDGE OF WEIR
Bridge of Weir Leather has been at the forefront of the automotive industry for over a century. Their high-luxury, low-carbon leathers create next-level interiors that continually raise the bar for performance and design. Bridge of Weir are artisans in the production of lightweight, flawless interior materials, offering bespoke luxury at the highest possible standard and are respected worldwide.
BANNENBERG & ROWELL DESIGN
Bannenberg & Rowell Design is a renowned design studio, globally celebrated for creating luxurious, bespoke yacht interiors. Their exceptional ability to merge innovative design, fine craftsmanship, and functional elegance results in truly unique spaces that redefine luxury at sea. With a shared clientele of discerning individuals who value the finest craftsmanship, Bannenberg & Rowell and Everrati collaborate to offer an unparalleled bespoke luxury service that elevates the ownership experience to extraordinary levels.
HEMMELS
Everrati starts with perfection and enhances it with their commitment to making iconic classic cars drive as well as they look. Hemmels specializes in the ‘new birth’ of stunning classic Mercedes-Benz cars, holding the enviable reputation of being among the best in the world. They’ve developed their unique Neugeboren Restoration Process, ensuring absolute lasting perfection. Hemmels works closely with Everrati to consistently deliver the highest levels of quality, complementing the advanced technology and engineering incorporated into every Everrati vehicle.
Edmiston is a leader in the superyacht brokerage industry, renowned for their expertise in the sale, charter, and management of the world’s most prestigious yachts. With an extensive portfolio and an impeccable reputation, Edmiston delivers unparalleled service to clients who demand the very best in luxury. Both brands offer a seamless experience for a shared clientele, ensuring that every aspect of bespoke luxury is meticulously tailored to exceed expectations. SUPERFORMANCE
Superformance offers a full line of highperformance rolling continuation cars celebrating some of the most iconic race vehicles of all time. All vehicles are built under license from trademark holders SAFIR GT40, adding authenticity and value. A Superformance car can be configured with heritage or modern drivetrains which includes the Everrati electric drivetrain. Combining extraordinary heritage with an Everrati state of the art mechanical package delivers an out of this world automotive experience.
The GT40 by Superformance is so authentic, that it can legally use the name “GT40”. The GT40 also carries the GT40/P chassis number and is eligible for the official GT40 registry. The GT40 continuation is built to exacting standards — in fact over two thirds of the rolling chassis’ parts are interchangeable with that of an original car, including the ‘monocoque” style chassis.
Electric power is the future. With over 20 years of experience in engineering, building, and delivering electric drive systems, we are leaders in next-generation solutions, providing our most advanced drive motors to support the Everrati drivetrain
CHAPTER TEN
Voices of Everrati
AUTOWEEK
“Everrati is an interesting company doing unique work on some of the coolest cars in automotive history at a time when the industry itself is in the middle of its biggest transition ever. It’s also our hope that an electric future can still be fun”
Mark Vaughn, Autoweek
GQ MAGAZINE
“Tesla has fitted its cars with some amusing gimmicks, but they all look the same. Other manufacturers are offputtingly earnest. The danger is the new car market starts to look like a fridge freezer sale – all identical white goods, and no fun to be had. Everrati proves electric cars can still be a laugh. They are masters at turning beautiful classic cars into stunning EVs.”
Adam Hay-Nichols, GQ
TIMES LUXURY
“Many of Everrati’s clients run a Tesla or Lucid as their daily driver, but when, say, a tech entrepreneur fancies a weekend warrior car, it’s hard for them to justify a smoke-belching sports car… even if it is a classic. That’s where Everrati can step in. It’s a fascinating product, and for many driving a perfectly restored Pagoda in near silence will reignite that classic car daydream.”
David Green, Times Luxury
T3
“I can see myself spending many happy hours at the wheel of Everrati’s electrified Mercedes Pagoda. It isn’t a car intended to be driven hard, so the joys of working an engine through the gears were never there in the first place. It’s a car to cruise, smoothly and quietly, through cities or along country lanes. It’s a classically-stylish, zero-emission alternative to a contemporary supercar.”
Alistair Charlton, T3
ROBB REPORT
“Everrati’s 1968 Mercedes-Benz ‘Pagoda’ SL is an EV restomod that’s better than the original. The electric drivetrain only serves to enhance the car’s easygoing charm. Besides, the slower you go, the more people can stop, stare, and appreciate this work of automotive art. Beauty is its own excuse for being, but sharing it with others can feel equally special.”
Tim Pitt, Robb Report
MOTOR TREND
“Everrati has also gone to town with the suspension on the 964, doing a brilliant job. TracTive Touring Line kit with ACE control system over Eibach springs — a fantastic combo. A few taps and you’re able to radically alter the ride and steering of the car. Cool stuff. Lots of carbon fiber pieces (fenders, wing) with the option to do the roof and hood. Great interior with cool custom EV gauges. This is a serious EV restomod, one that I thoroughly enjoyed.”
Jonny Lieberman, Motor Trend via Instagram
CHAPTER ELEVEN
Exciting Horizons: Driving Into The Future
CHAPTER ELEVEN
Exciting Horizons: Driving Into The Future
Everrati continues to push the boundaries of what’s possible. Our latest endeavour marks a pivotal moment in the automotive world: introducing the groundbreaking collaboration with renowned superyacht designers Bannenberg & Rowell and superyacht specialists Edmiston, unveiling the electric Shore Tender by Everrati.
This innovative project concept showcases Everrati’s ability to transform iconic vehicles into modern electric masterpieces. The Shore Tender is based on the classic Land Rover Defender platform, redefined with our bespoke, zero-emission electric powertrain. Designed for sustainable transportation across varied terrains, it offers quiet, clean transportation from sea to shore with seamless charging capabilities.
With regenerative braking and both AC and DC fastcharging options, the Shore Tender delivers not just innovation, but also environmental responsibility. This project exemplifies our commitment to integrating advanced EV powertrains with classic vehicle charm, while maintaining the rugged elegance the Defender is known for.
The Shore Tender’s interior includes luxury touches such as a custom champagne chiller and picnic hamper, with sustainable details like reclaimed ocean plastic floor panels and contemporary upholstery. Customisation extends to the exterior, with bespoke paintwork and personalised sailcloth duffel bags that echo the yachting experience.
With each project, we are not just redefining vehicles—we are shaping the future of sustainable luxury, one bespoke creation at a time.
Acknowledgements/Credits
Thoughtfully crafted with sustainability in mind—our product and packaging are responsibly sourced to protect the planet.
ACKNOWLEDGMENT DISCLAIMER
PHOTOGRAPHY AND CREATIVE CONTRIBUTIONS
While we have made every effort to recognize and credit individuals, teams, and collaborators who have contributed to the creation and realization of Everrati’s vision, we acknowledge that it may not be possible to include every name.
We extend our deepest gratitude to everyone who has supported and inspired us along this journey, from our dedicated team members to our partners, suppliers, and advocates.
Thank you for your unwavering commitment, creativity, and shared passion for redefining iconic classics with sustainable, quiet luxury at their core.
• Gunhil Studios
• Matt Vosper
• Freddy Atkins
• Harvey Lloyd Productions
• Rich Pearce Photography
• All other photographers whose exceptional work has been featured in this book
BRAND PARTNERS
COPYRIGHT
We are proud to acknowledge our valued brand partners, including:
• Bridge of Weir
• Michelin
• Gulf International
• Stephen Selzler, a distinguished artist and designer, has established himself as a prominent figure in the realms of automotive culture, concours events, and motorsport.
• And all other esteemed partners listed on our website
Special thanks to Jai Taylor, Director of Jaijo Ltd, for his creative expertise in shaping our brand.
The ‘Everrati’ logo and Flying ‘V’ symbol are trademarks of Everrati Automotive Limited.
Explore Everrati’s product range of electric classics, each uniquely engineered and meticulously restored. Custom-made for automotive excellence. Everrati™ restores and modifies existing classic and iconic cars for its clients to enable them to be used and enjoyed in a low carbon world. Everrati™ does not manufacture vehicles. Everrati™ is not sponsored, associated, approved, endorsed, nor, in any way, affiliated with the manufacturers of the cars they restore. All brand names, logos and crests along with any other products mentioned are the trademarks of their respective holders. Any mention of trademarked names or other marks is for purpose of reference only.
