In North America, romance novels are the most popular literary genre, comprising almost 55% of all paperback books sold. According to The Daily Mail, sales of Young Adut and New Adult Romance Novels jumped almost 150 per cent in just six years. Figures compiled by Neilsen BookScan are even more dazzling: In 2014 more than 3 million books in the category were sold, compared to only 981,000 in 2006! Whereas it is estimated that women buy up to 90% of all adult romance books, Young Adult and New Adult romance books have managed to attract a considerable number of male readers.