10 ways to reduce bounce rate and increase conversion by rohithjain

DIGITAL MARKETING, SEO

10 ways to reduce bounce rate and increase conversion RAMYA S - MAY 14, 2018

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 Estimated Time : 4 minutes If you are struggling to increase search tra c for your site, to improve email signups, and to get more leads, it’s possible that your bounce rate is too high. In other way visitors and customers visit your landing page & bounce o , before they give you a chance to convert them. If you want to increase the metrics measures, then you don’t want a higher bounce rate, the only thing you need to consider is a good bounce rate. The one way to increase your conversion rate is just by having more landing pages. If you are seeing higher bounce rate on your landing pages, then it’s a signal that your site and content marketing strategy need a serious redesign. Reducing bounce rate helps to boost the conversion rate. It’s very important to understand the conversion architecture, so that you can develop a clear content strategy which will grow your business. Nowadays new way of digital marketing services have emerged which involves promoting companies through digital assets.

1. Improve your content’s readability:

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The big reason that your customers leave your site is just because of lack of readability, where user experience begins when your content is readable and also legible. I have seen some of the blog posts where there is a lot content but no formatting. Here I have explained some of the tips to help you in content format and make it more readable. Use subheadings to throw more light on your topic.

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Use plenty of charts, images, screenshots and quotes from industry experts, where appropriate. Bold keywords a few times (donâ&#x20AC;&#x2122;t overdo this). Ask a lot of questions in your content, to give readers an invitation to participate, instead of just read.

2. Avoid popups:

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Most of the people said that they have still found irrelevant popups to be annoying. Most of the people hate this popups, but still the owner and the marketer are in confusion whether to use popup or not. But I wonâ&#x20AC;&#x2122;t use popups because annoying users may lead to more bounce. Whenever people visit your site and popups may disrupt their reading & chances are there that may leave site immediately. Some of the popups are very aggressive or even bulling language, where some of the popups are designed well where they convert visitors into long term readers. Grow your business through SEO services in Bangalore.

3. Create compelling Call-to- Action:

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Only few websites have a clear call to action button where it takes 3 seconds or less than to see the site, you need to be one among them. If you are attract your visitors from the headline and build interest in your content, then donâ&#x20AC;&#x2122;t lose them by the weak CTA. We found that many B2B companies lack in CTA so they have high bounce rate and low conversion rate. You need to optimise the CTA it should compel with the user to click and see whatâ&#x20AC;&#x2122;s on the other side. When you are optimising the CTA each and every single element matters a lot, you may think it is small but it makes a huge di erence. You should remember that call to action increases the usability. We create an e ective digital marketing strategy for long term by analysing and aligning with marketing and business priorities.

4. Improve your brand storytelling:

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Storytelling will captivate the minds of your target audience. You need to remember that customers are wired to remember and responds to the good stories. You should recognise how the customers will read content; they’re mostly scanning a page, looking for something that stands out. It could be a subheading, a word, a term or an image. Storytelling can connect those eye-catching elements with the rest of your content.

5. Keep your blog fresh with the right content: Create PDF in your applications with the Pdfcrowd HTML to PDF API

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You should always keep your blog fresh with the right content, which increases the ROI. The business which updates with the fresh blogs regularly generates more leads than those who donâ&#x20AC;&#x2122;t. Itâ&#x20AC;&#x2122;s very important to di erentiate between the powerful content from the right content. Before Google added the responsiveness as the ranking factor, bounce rate is been about 60%, but now sites are displaying well on the smartphones, tablet and many other mobile devices, where bounce rate is been improved(i.e. reduced).

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Read Also â&#x20AC;&#x201C;Â How to Optimize Your Product Pages for Conversions

6. Target keywords with high value traffic:

Keywords can break your content marketing campaign. If you need to increase the search performance, then you have to target to the high value keywords. A perfect high-value keyword sits at the intersection of four important metrics: Tra c value Conversion value Persona value

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Brand value

7. Attract the right visitors:

If your content strategy isn’t yielding the right visitors and increased sales for you, it’s time to improve. There’s nothing as powerful as publishing custom content that’s “right” for your market, using a content strategy that takes each stage of the buying cycle into account. We help to rank your keyword in top of the Google search engine through our SEO services.

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8. Write attractive meta description for search users:

Many of the companies won’t optimise the Meta description of the search users; as a result they may decline in the click through rate. Meta description is very important when the user search for the keyword, any word that matches with the search keyword will be bolded, to di erentiate that from the rest and to tell the customer to consider that result.

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9. Create multiple landing pages for high volume keywords:

As said in the beginning of this article, the more landing pages you have, the better you can create richer experience for your users. One of the metrics thatâ&#x20AC;&#x2122;s analysed by Google

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Analytics is the exit page. If you look at your dashboard, you’ll probably notice that most people are exiting your site from the homepage. The rate at which users exit your site homepage often correlates to a high bounce rate.

10. Speed up your page load time:

The slower you’re landing pages load, the higher your bounce rate will be. And, Google is also concerned about site speed – you can slip in rankings, if your site is consistently slow to load, resulting in a higher bounce rate.

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These are some of the ways to reduce the bounce rate and to increase the conversion rates. 5ines being the leading digital marketing company in Bangalore helps you to get more leads to your company by using new tactics and technology. Our digital marketing services include SEO services, SMS marketing and many more. To know more about us visit www.5ines.com

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TAGS | DIGITAL MARKETING SERVICES, DIGITALMARKETING COMPANY BANGALORE, HOW TO REDUCE BOUNCE RATE, SEO COMPANY IN BANGALORE, SEO SERVICES IN BANGALORE, TIPS TO INCREASE CONVERSION

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Ramya S I help start-ups,small & medium sized businesses through Digital Marketing Services, SEO,SMO, Website Design,Development

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