How Google Analytics Can Help to Increase Web by rohithjain

DIGITAL MARKETING, SEO

How Google Analytics can help to increase website conversion rates RAMYA S - MAY 26, 2018

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 Estimated Time : 3 minutes Google analytics is very helpful because it o ers an incredible amount of insights into your website visitor activity. Being a free tool it is not a robot or in depth as some of the paid tools such as webtrends, but most of the webmaster and marketing professionals can reasonably a ord the higher end solution where it gives you a plenty of information upon which you can make educated business decisions. Many people use Google Analytics but they fail to utilize all the functionality of it. Perhaps it’s all because they don’t understand the features or even know they’re there. We being the leading Digital marketing Company in Bangalore help you to convert your website into a conversion machine through our unique tactics and technology. In this article we are explaining some of the tips to increase the website conversion rates through Google Analytics.

Keep a track on timelines of users visits:

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You need to look for the trends. Whether your users tend to visit your website during or after the work hours? Do they have a higher conversion rates on the weekends? Whether your outbound emails are more successful on certain days of the week? If you have a quanti able data, then you have to plan out your e orts. We provide the best SEO services in Bangalore to generate more leads and conversion rates to your company.

Â Use advance technology for comparing organic visitors with other groups:

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Everyone wants to compare with the di erent group of users but they donâ&#x20AC;&#x2122;t know how, or donâ&#x20AC;&#x2122;t nd the particular group with the standard set of that Google provides? Consider an example if mobile tra c accounts for 20% of overall tra c, but it is very di cult i.e. 62 % less e ective in converting the visitors when it is compared with the non-mobile visitors. If you want to see how the organic search visitors compare with the paid search visitors then it is very easier to compare and contrast with the di erent groups when you want to see them side-by-side. Moreover you can currently view and compare upto four advanced segments at a time. If you are here reading this, it means you are in the right track.

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The E-commerce reports will enable insights into your shoppers’ journey from entry to conversion for businesses that sell products through an online shopping system. You should set up e-commerce tracking and implement the required code to utilize these reports. The Product Performance section in the E-commerce reports understands what is converting at the highest rate and allows you to analyse user interactions with products.

Read Also – Top 10 crucial elements of Conversion Rate Optimization

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Itâ&#x20AC;&#x2122;s very helpful to know about the signi cant swings in the tra c conversion rates, revenue, etc. Google builds automatic alerts, but if there is any particular metrics you need to track, then you can create custom alerts as well. Consider an example, if you need to be alerted when tra c from the particular advanced segment drops by more than the 25%, and then you can set it up and be alerted by the email or by the text message.

Keep a track on all the events:

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Do you want to know how many times your PDFs is been downloaded, or how many times the play button is been clicked on the ash video or how many times the people play a mobile game in a single session? Event tracking will allow you to see all the kinds of the interesting moments which do not end up at a thank you or by the conformation page with its URL.

Create a custom report for all the data:

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If you have been frustrated to have a jump back and forth between the several reports to see the data which might think would be visible within a single report. Thatâ&#x20AC;&#x2122;s where the custom reports come in.

Track from where and why people are coming to your site:

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Remitment: Are you are getting tra c from the inbound links or from other websites? Why or why not? You need to spend some time in the referrals section. Then you may be surprised at how that much tra c is been getting from the few websites. Drill down the pages that are linking to see what anchor text is been used and to what pages are they linking from their site. Exploration:

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If search drive as a signi cant portion of your tra c, keywords reports is been an invaluable source of data, where people are searching for early stage buying information like best digital cameras where they want to see di erent information than people searching for late stage buying information. Expedition: If you have been properly tagging the outbound emails, paid search e orts etc. then it will show up here, by giving you the quick place to compare all the campaigns against each other. In order to increase conversions on your website, it’s very important to have a full understanding of who your visitors are, where they’re coming from, and what they do once they arrive on your site. By examining the reports you’ll be able to make informed decisions about your marketing and use it to grow your business. 5ines being the best SEO company in Bangalore follow right SEO techniques to rank websites high in search engines than your competitors. If in case you are looking for a best SEO company in Bangalore to drive your potential customers to your website, then you have landed in the right spot. Know more about us @ www.5ines.com

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TAGS | DIGITAL MARKETING COMPANY BANGALORE, HOW TO INCREASE WEBSITE CONVERSION RATES, HOW TO USE GOOGLE ANALYTICS TO INCREASE THE SALES, IMPORTANCE OF GOOGLE ANALYTICS, SEO COMPANY BANGALORE

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Ramya S I help start-ups,small & medium sized businesses through Digital Marketing Services, SEO,SMO, Website Design,Development