How To Diagnose Marketing Strategy Issues Through Analytics? Jain Technosoft Digital marketing is no doubt very complicated, and marketers are always trying their best to provide the right content to the right people at the right time. However, this is not as easy as it may seem. With an enormous amount of data that they need to keep up with, it becomes even more difficult to plan up a perfect digital marketing strategy. Marketers need to keep up with the latest updates in order to improve on their campaigns. So, how can one analyze where the current campaigns must be tweaked and improved upon to better serve the audience? One of the major reasons why you may want to alter your marketing strategy would be lesser amount of traffic coming in or decreasing number of leads. Let us take a look at two main areas where you need to focus upon in order to implement the best possible changes to your campaigns and better solve your pain points. However, remember that any changes you make should be tailored to your industry and specifically to the needs of your audience.
Content promotion Assess your content creation and promotion plan to make sure you are getting the most out of it. Whether it is email, social media, or anything else, you must analyze the success of all your promotion channels and how they are performing to promote your existing content. However, you need to make sure that you assess your content promotion channels through the eyes of your ideal customers, considering how they use those channels in their everyday life. Start by checking the conversion rate by channel source so that you can recognize the channels that are not capturing the ideal audience for your business any more. This will also help you know the