Every user differs from the other in terms of choices, preferences and interests. To target various user segments, marketers have been providing content and more to aim for people of different ages, genders, economic backgrounds, etc. But, with today’s technology and customization, individualized targeting has become possible where every individual user can be efficiently targeted based on his choices and interests. However, before learning about the techniques and tools that can help, you must first be able to analyze your users on an individual basis.
HOW TO ANALYZE INDIVIDUAL USER’S INTERESTS AND PREFERENCES? Previous purchases Achieving information about previous purchases can provide you with insights on the types of products/services users are interested in. You may have noticed how many eCommerce sites show ‘similar products’ and ‘related searches’ sections at the bottom of every page. You can also install these intuitive sales features on your site to help users feel that your site understand their needs, and cares about them, thus leading to increased sales and greater customer loyalty.