We know that Google Analytics is a Web analytics service offered by Google that tracks and reports website traffic. But, what is Google Analytics Goals? You know that anything without a goal is a total failure, right? Similarly, your Google Analytics account without a goal is also of no use. Obviously, with your Google Analytics account, you can track how many people visited your site and where they came from, but what do you want to gain from these metrics? What actions do you expect your visitors to take that you want measure? If you have an answer to these questions, these are your Google Analytics Goals. And, if you don’t have these answers yet, you need to find them first. Professional SEO services in India can help you with all your goals and SEO elements if you are in need of assistance.
Every business would have a different goal, and you need to find out yours. Using different types of goals in Google Analytics, you can track things like how many people downloaded your catalogue, how many users played your video, how many people purchased from you, etc. You can also track negative metrics like how many users left without taking the particular action you wanted them to take. This way you can analyze how perfectly or poorly performing your pages are. Once you have decided upon a goal for your website, you need to know how you can track your goals. There are four ways to track goals in Google Analytics, namely pages/visits, duration, events, and destination. Let us look at each one of them in detail.