If you believe that SEO and PPC are two completely opposite things that can’t be used together, you are wrong. There are lots of ways in which both of them can work together for the best benefits, especially when it comes to optimizing Google Ads. So, let us take a look at some of the ways in which both PPC and SEO can be used together for a better overall Google experience.
Keyword usage It is commonly believed to put in lots of keywords, all having the same sort of theme. But instead, it should be done in a way like taking the most important keyword and breaking it down into a much more specific ad group, which gives much more control. You need to have a consistent theme while knowing where you are spending your money on, what keywords you are spending it on, what your ads are, and having a much better landing page to ad match. Now, you will say that doing this will bring you ten times more number of keyword groups to manage. But remember, it’s easier to manage ten times more keyword groups that are well organized rather than lesser badly organized groups.
Match type Next, you need to pick the right match type, choosing from broad match, broad match modifier, phrase match, and exact match. Broad match – This is something you shouldn’t ever use. This is because this is just writing out the keyword, and then letting Google display whatever it feels is relevant for that particular search. Broad match modifier – This is just like the broad match, but with additions. You provide a number of keywords and then let Google use them in any order.