Top 5 Latest Google AdWords Updates of 2017 | Jain Technosoft Google has been continually introducing updates in Google AdWords because the search engine has realized the continuous increase in popularity of AdWords and its concentration in the hands of the big players in various industries. Let us take a deeper look into the top 5 AdWords updates seen this year.
A simpler version of Google AdWords for small businesses Google had recently made a confession that AdWords is a very complicated technology that is not easy for small businesses to understand and operate. Even though it comes with amazing technologies and capabilities for every industry, Google’s Product Marketing Manager and other insiders have admitted that small businesses and beginners have a tough time dealing with AdWords. This confirms that Google understands the requirement of a simpler version of AdWords to be introduced in the digital marketing world for the betterment of smaller players too. For a professional digital marketing company in India, it is easy to deal with any version of AdWords –simple or complex, but non-technical people and small businesses find it very difficult. This is why Google has come up with a simpler yet effective version of AdWords for beginners and small businesses.