DESIGN IS MY LIFE My name is Jake Braghini. I am a gradutae of Industrial Design from Brigham Young University in Provo, Utah. Through my studies design has become the core of who I am. Life is better when it is surounded by well designed products. Design is what will change the world. I believe that. Design and critical thinking will create a better life. Whether designing soft goods or hard goods, I feel thought must be poured into it. I want to challenge the way things are and ask the hard questions. In 5-10 years, I would like to be a design manager or have my own soft goods and footwear brand. Currently, I work at Miche Fashion Company analyzing trends, designing bags, creating technical packages and working with overseas factories to have soft goods produced successfully.
JACOB BR AGH INI industrial designer email - jbraghini@yahoo.com Cell - 540.931.6796 INsta gram - @thependentive
exp erie nc e Industrial Designer / Miche LLC / South Jordan, Utah / June 2014- Present -Analyzing trends and applying them appropriately to future product -Ideating numerous bag concepts per line assigned -Developing bags that fit in to color themes -Illustrating custom prints based on trends when needed -Selecting trending materials based on previous product and price per yard -Creating detailed tech packs of bags approved by management -Communicating with overseas factories, answering products questions and ensuring quality -Working on a commitee that meticulously considers product to be released, questioning validity
industrial designer / TESSEL LLC / Provo, Utah / may - sept 2014 -Aided in marketing strategies during the release of the Anti-Gravity Pack -Offerred critique on designs and presentations -Ideated on new concepts for future releases based on childhood stories -Lead an intern, teaching tech pack creation and sketching technique
industrial design intern / modaliti / SLC, UTAH / may-august 2013 -Contributed 2 ideas per client presentation under direction of Lead Designer, had several selected -Ideated products ranging from footwear and soft goods to consumer electronics and web graphics -Gave weekly presentations on inspirational design trends and artwork -Developed two self directed projects, collaborating with Lead Designer
industrial design intern / sprout kids furniture / provo, UTAH / may 2012-January 2013 -Collaborated with the owner to redesign the aesthetic of Sprout’s entire furniture line -Researched customers, sales and related products to develop 2 new furniture pieces -Compared designs to Henry Dryfuss’s Humanscale measurements -Created full sized prototypes of all pieces to be be produced -Brought all designs to CAD to prepare pieces for production
EDUCAT IO N BFA INDUSTRIAL DESIGN / BRIGHAM YOUNG UNIVERSITY / 3.7 GPA / PROVO, UTAH / 2010-2014
S ki lls Collaboration, Innovation, Strategy, Adobe Creative Suite, Sketching, Sketch Book Pro, Prototyping, Solidworks, Rendering, Illustrating, Graphic Design, Soft Goods, Tech Pack Creation, Photography
acknowle d ge m ent s -Guest lecturer at Brigham Young University, teaching figure drawing September 2015 -Had abstract “Honesty in Design” selected by the EDPE 2014 Conference in Denmark -Personal project “Let’s Be Honest” accepted to Salt Lake City Design Week 2013
Changing the game industrial designer / Miche llc / june 2014- present When I started my design internship with Miche, I had the opportunity to rethink the bags when it comes to shape, size and construction. This section will show some of the process of the redesign.
SOLD OUT This bag was the fourth bag I sent out as an intern. I never believed that one of my first bags would sell out within the first two weeks - 1600 bags total.
MY AESTHETIC industrial designer / Miche llc / june 2014- present These are my favorite bags and they speak to my identity as a designer. I focus on SIMPLE DESIGN ELEMENTS and BEAUTIFUL PROPORTIONS.
process These bags were my first attempts at Miche bags. I tightened up the proportions and gave the bag structure. I looked at classic Chanel bags from the 70’s versus the bags Miche was presenting to customers and realized that we can offer a Miche product, but with great classic styles. Once my superior saw the potential I saw, I was allowed to further experiment. I start with TREND ANALYSIS, moving to SKETCHING, then RENDERING, TECH PACK CREATION, and SAMPLING.
prints and MATERIAls industrial designer / Miche llc / june 2014- present While at Miche, I had the opportunity to make several custom prints. Pictured here are some of my favorites. I also had the opportunity to design several packs using materials that Miche had never used before, to meet youth trends.
dainty floral This print was made for spring and was geared toward a younger demographic.
REAL FLOWERS This print was pretty complicated. The print required 15 colors and had never been attempted by Miche. I thought it was necessary to progress the comapny. And because I like irony the interior of the bag is dirt colored.
Two Different girls, Two different trends These bags came from different trends, that worked for two different types of girls. The trend mixed traditional materials with a pop of tribal color.
THANK YOU