A passion to help you succeed
ABOUT Jake Riley is a leading international consultancy that helps leading companies, public sector bodies and social sector organizations in Nigeria to build, improve their performance and tackle the challenges they face. We have the unique ability to connect clients with their target audience and create direct access to qualified prospects. Our team of experts have a wide range and depth of experience in key business issues and can advise clients on key strategic issues as well as help solve their toughest and most critical business problems.
OUR APPROACH
OUR VALUES
Our aim is to help our clients make innovative and substantial improvements to their performance in the long term.
We apply the same values to every project, every client:
We believe we can do this by:
• Accountability
• Putting the client’s interest ahead of our own.
• I ntegrity • Passion about our clients’ success
• Behaving professionally at all times.
• E xcellence in everything we do
• Keeping our client’s information and projects confidential.
•C ommitment to providing the best client experience with measurable results
• Telling the truth as we see it. • Delivering the best of our firm to every client as cost effectively as we can.
At Jake Riley Ltd, we aim to establish close relationships with our clients because it is a key element to reaching total solutions. We cultivate each client relationship from the initial concept to completion, often maintaining this contact years after a project is finished. We believe successful consulting is achieved through a balance of significant experience, a working knowledge of today's best practices, and access to cutting edge technology.
We offer expertise that goes beyond practice to include innovative solutions. Accordingly, we take a proactive approach to staff recruitment and development. As we continue to grow, our vision is to become the best at what we do while maintaining our client’s interests as central to our operations. We are here today thanks to the confidence and trust our clients have in us. Our objective is to become a company that every shareholder and customer can be proud of. Funmi Ogbue (Mrs) CEO
HOW OUR VALUES BENEFIT YOU We aim to make positive improvements to our clients’ record of achievements by providing fresh thinking, new perspectives and a dynamic approach to their business development challenges.
WHAT WE DO / OUR SERVICES Directly engaging with relevant consumers is a challenge faced by every business and building these relationships takes time. At Jake Riley, we have unique relationships with CEO’s, business leaders, entrepreneurs, celebrities and philanthropists, enabling us to reach key decision makers and target respected influencers. We help you solve business problems and shape your world. Jake Riley is your key to making your business idea, project, or new product launch, new global campaign, secure access to the right people, secure speakers to motivate your teams, or open up new sales channels in Africa.
We have the right access and connections into African markets to help you succeed with market entry, business growth or executing your projects.
Whatever services you require, we can source, and whatever skills you need, we can find.
CHANGE MANAGEMENT To succeed, your organization needs to be efficient and effective. Moving with the tide of change is important, but so is having an anchor. At Jake Riley, we believe the most successful institutions and businesses are those that understand how to combine change and continuity. We help to strengthen core identity and image, optimize internal and external communications and systems, and develop dynamic strategies for continuous service improvement or business growth. Jake Riley is a catalyst for change, helping clients to stand out in their field through strong, clearly defined strategies, simplified management and optimum communications. Our approach is:
We keep things simple and straightforward, ensuring that all changes are relevant, sustainable and high-impact.
Our creative strategies promote advancement at all levels, using a wide variety of approaches and channels.
We look at the whole picture, from the daily working environment and operations through
to global positioning, to provide fully integrated solutions that bring all levels of staff together under a shared vision.
Jake Riley has established a strong reputation in the field of change management. Our team includes specialists in organizational development, talent management and strategic branding and marketing. We also have a well-established focus on African public sector organizations. Combined with our wide-ranging international experience, this makes Jake Riley a leading provider of world-class change management solutions for African institutions.
OUR PROCESS Information- gathering, to establish a strong understanding of the organization’s key values, objectives, strengths and target audiences.
We research and design a strategy. We establish effective plans for your organization, teams and individuals. We define budgets, targets, roles and more.
We develop our strategy based on the markets it will serve. We determine what kind of player your company will be in the market and help you develop a dominant presence.
Finally, we implement the agreed plan. This may include publishing, advertising, fundraising, merchandising, events, - whatever it takes to get your organization to where it needs to be.
BRANDING & MARKETING To be successful, an organization needs to know what it is for. So do its customers – and that means strong brands and good communication. Jake Riley works closely with clients to strengthen core identity and image by developing powerful, dynamic and effective materials for external and internal communications. Our team of creative experts offer a full range of branding and design solutions, including rename, rebrand, refresh your image, logo and design work across multiple platforms. We know the African environment well and have an established reputation for making African organizations better. Combined with our wide ranging international experience, Jake Riley is the ideal partner for world-class branding, design and marketing solutions for Africa-based institutions.
•B randing and Graphic Design • Packaging •D igital and Print Design •W eb Development and Build •R etail Design • Photography • Video Production • Customer Communications •C orporate Brochures, Newsletters and Website Design
THE POINT OF DIFFERENCE Jake Riley’s international group of consultants provide cost-effective solutions for organizations that want to be recognized for service excellence. Our goal is to make our clients stand out and thereby become respected and successful institutions. The key to successful change is individual empowerment. We include all staff members, at all levels, in the process of change to align staff behaviours to corporate values. This means providing tools and frameworks to empower people to bring about change themselves. This transparency helps spread understanding of the organization’s core values and targets for the future, strengthening relationships and ensuring the whole workforce shares in the reasons for and advantages of change. Empowered employees deliver enhanced performance.
TARGETED INTERVENTION FOR LASTING EFFECT There’s no ‘one size fits all’ when it comes to change management. Every institution is different, which is why we place so much emphasis on research. We gather data from all areas of the organization – including internal work culture, market environment, systems and procedures, management practices and performance indicators. That means we can identify the most relevant and high-impact solutions for your organization. We turn internal messages into high impact external solutions.
THINK POSITIVE We embrace the Appreciative Inquiry (AI) model, which views positivity as a key tool in bringing about effective change. In practice, this means asking the questions ‘What are we doing well?’ and ‘How can we do even better?’, rather than ‘What’s going wrong?’ The contrast is huge. Bringing people together to focus on positives rather than negatives is one of the most powerful tools for effective, sustainable progress. We have worked with a wide range of clients, including public bodies and national corporations, in Nigeria and elsewhere.
Our commitment to you We know that our track record speaks for itself, but we never forget that our reputation depends as much on our next client as our last. That’s why we’re determined to offer you the best strategies to help meet your needs.
While advertising sets out a brand’s promise, it’s our job to produce content that fulfils that promise. This informs our work across all channels. We use our editorial thinking to define a brand’s content strategy then use our expertise to deliver that content, whatever your message, whatever your audience. We have worked in this vital area with clients across a diverse range of sectors and markets, but in each case the key aims were the same: to communicate the organization’s core strengths, vision, identity and unique selling point. Each project is centered on a strong understanding of the institution and its target customer base. The results are professional, user-friendly, high-impact ambassadors for each organization, whether online or on the printed page.
Magazines and newsletters Successful organizations sometimes want a publication that’s a little more subtle in getting the message across, while still presenting a strong brand. That’s where Jake Riley’s experience in producing high-quality magazines for clients as varied as a government health care agency and the aviation sector can help. A highly readable mix of sector-related articles and general features have proved one of our trademark successes in magazine design and production.
Books When the message needs to be more detailed, there are few substitutes for a well-written and attractivelydesigned book. We have produced and published books for organizations and individuals, with themes ranging from the informational to the inspirational.
Consulting At Jake Riley, we specialize in working as a business consultant with new start-ups, established small to medium sized businesses as well as government departments and non-governmental organizations which have a specific goal. This may be to accelerate business growth and profitability, expand the business, explore and move into new market sectors or aim to survive and consolidate in this ever challenging climate. We work in close collaboration with clients, and use our experience and business-process knowledge to create and implement solutions that deliver results. Environmental and global business requirements We link businesses with high-profile contacts, providing business intelligence and matching partners.
Events Our sole purpose is to create an engaging event With our experience, we can bring your vision to life. Jake Riley’s events team can organize strategic events, designed to complement the overall marketing strategy. Past projects have included grand openings, product launches, staff retreats and organizational development workshops. We provide: • Event Logistics – On hand support for both Nigeria and International events. • Event Production - Audio visual production service. • Event Management - Consultative approach on the one hand, event doers on the other. • Event Digital - Multimedia solutions required to bring your brand to life.
Fundraising
Human Resources
We are a leading fundraising consultancy – with experience managing successful annual, capital and legacy campaigns for charities and not-for-profit organizations.
As a HR Consultancy, Jake Riley has built its reputation on delivering a highly professional recruitment service to a large number of leading businesses. Our offices in Abuja and London offer a comprehensive range of services from high-volume recruitment campaigns, training and specialist senior assignments, across a wide range of sectors.
We know that one size does not fit all and so we work together with our clients to tailor campaigns to their needs and requirements. We can offer a bespoke service which incorporates a blend of methods that best suits our clients. Jake Riley Ltd. provides expert help with strategy & planning, ‘hands-on’ support & services to raise funds. We provide several fundraising services including: • Audit and review of your fundraising. • Research and develop a fundraising strategy. • Establish effective fundraising plans. • Research and produce an exhaustive report of all possible funding streams and targets.
We pride ourselves in providing support that is business focused throughout. Our consultants are accomplished professionals with many years of experience in human resources. Members of our team have previously held senior HR positions in large multinational companies, and have vast experience in providing long term consultancy or interim support to a wide range of organizations, in both the private and public sectors. Jake Riley has recruited for and trained staff for some of the biggest companies in Nigeria including MSP and Nigerian Machine Tool. At Jake Riley, your HR issues will be dealt with on time and in a completely professional manner. Whether you just need additional HR expert advice to complete a specific project or require HR consultancy services on an ongoing basis, we can help.
PR & Online Reputation Management We’re the PR company that manages, promotes and protects your most valuable asset ‐ your brand reputation. Whether you want to engage with your internal and external audiences, influence people’s perception of your company / brand or overcome reputation management issues, we can help you with innovative and results focused PR strategies and campaigns. At Jake Riley, that’s what we’re all about, creating a buzz, getting people interested and talking. Our experience and knowledge allows us to offer these services: • Corporate PR / Reputation Management • Consumer / Lifestyle PR • Social Media Strategy • Crisis and Issues Management • Internal Communications • Event Planning and Management Media Monitoring and Evaluation
Procurement It’s never been more important to save money while retaining quality. At Jake Riley, we engage effectively with all stakeholders in order to deliver increased value and sustainable efficiency. We help our clients to map and realign costs, processes and operating models using our experience. Our specialities lie in the Oil & Gas and Aviation sectors as well as Defence and Security through Libra Security, a leading security solutions company, specializing in providing support to the Nigerian armed forces where security and safety risks are considered a strategic threat. To find out more about our procurement services, contact us today.
THE JAKE RILEY CORE TEAM
Mrs Funmi Ogbue CEO
As CEO of Jake Riley, Funmi brings her wide experience as a human resources professional, facilitator and change manager. She is passionate about implementing change, revitalising and restructuring companies to drive them forward to maximise their potential. She brings her dynamic energy to Jake Riley, where her previous 23 years project work experience for multinationals in West Africa gives her a strong basis for developing business for Jake Riley. She successfully led the HR restructuring by Jake Riley for the NPHCDA (National Primary Health Care Development Agency) in 2010, featured elsewhere in this brochure. Her previous roles include HR Director at British American Tobacco, responsible for the development of HR strategy and execution in four countries (Nigeria, Benin, Niger and Togo). She has also worked in senior HR positions in multinational companies, developing and implementing strategies to support HR and change programmes in corporations such as Shell, Canadian Occidental Petroleum in Calgary, Canada, Ibadan Distribution Company, and Mercer Mergers and Acquisitions in the US and the UK. Funmi has a MSc. in Organizational Change and Development from the University of Manchester and a BSc. In Sociology, from the University of Lagos.
Bose Oladeinde – Abiodun Executive Project Manager
Born in Nigeria and educated in the USA, Bose has a BA in Marketing Communications and over 15years experience in the professional services sector. In her role as executive project manager at Jake Riley Limited, Bose is spearheading the planning, advertising, public relations, product development and research for our clients in both the private and public sectors.
FEMI ADEFILA
Head of Public Relations and Media Femi Adefila’s career has been spent on both sides of the political media, first as a newscaster and reporter for the Broadcasting Corporation of Osun State, then as executive media assistant and spokesperson for the Osun State government. A former Special Assistant to the Minister of State for Defence, and a public relations expert specializing in government and political communications, with roles including press relations, political marketing and international relations. His academic qualifications include an MSc in peace and humanitarian studies and an MCA in media and public relations from the University of Ibadan.
Endre Buzogany
Creative Services Director An award-winning creative services specialist with over 20 years’ industry experience and in-depth knowledge of print and digital management processes. Endre has worked in sectors including Art, Automotive, Finance, Healthcare/Pharma, Hospitality/Tourism, Luxury Goods, Natural resources (Oil & Gas), point of sale, publishing and events/exhibitions (both B2B and B2C). He is a developer of proven production processes (concept to implementing) and proficient in current industry standard software. As an accomplished multi-faceted professional, strategic thinking and improved output are at the heart of everything Endre does. He is driven by the desire to further potential, streamline performance and promote innovation as value creation tools for business success.
Elsie Boateng
Head of Editorial Elsie has over 7 years experience as a marketing and communications executive working with some of the biggest brands in the UK. A journalist and copywriter by training, her specialities include executive and marketing communications, advertising and social media management, Proofreading (EN-GB) and translation (EN-US etc. to EN-GB), reviewing, rewriting, creative copy, branding and identity, account management, project management and digital marketing. Elsie has a BSc from the University of the West of England, Bristol and a Masters degree from the University of East London.
No organization can succeed without satisfied clients and customers. At Jake Riley, we pride ourselves on our record of positive outcomes with a wide range of organizations we have helped to realise their full potential. The list is growing all the time but we will never stop being grateful to the institutions and companies that we have worked with in the past to help them in their plans for the future.
STRATEGIC BRANDING & CORPORATE MESSAGING Midwives Service Scheme National Primary Health Care Development Agency We provided branding solutions for this initiative, as well as help launch it nationwide.
Representing Nigeria’s progress on meeting Millennium Development Goals at the United Nations General Assembly Special Session 2010 National Primary Health Care Development Agency We were charged with communicating the progress already being made in Nigeria toward meeting health-related Millennium Development Goals..
Transforming Nigeria’s aviation industry Federal Ministry of Aviation We were the masterminds behind the media campaigns, events and publications like JetLife Nigeria Magazine that has raised the profile of Nigeria’s aviation sector.
Product segmentation campaign UBA Group We provided a compelling multi-strand media campaign to help the UBA Group segment its products to provide more individualized banking.
Dansa Save a Million Lives programme Federal Ministry of Health We have worked with the federal government in promoting its programmes to improve the health of Nigerians.
We designed and implemented an advertising campaign for Dansa’s ‘Kool Sip’ soft drink brand across multiple media platforms.
CORPORATE BROCHURES, NEWSLETTERS & WEBSITE DESIGN Compact Manifold and Energy Services (CMES) We worked with CMES to produce a new corporate brochure to project the company’s capabilities to potential new partners, home and abroad.
Design Studeo We redesigned Design Studeo’s logo and produced a range of promotional material including a new brochure, and corporate stationery.
Federal Ministry of Petroleum Resources We produced two major publications for this key ministry. The Petroleum Industry Review 2012 and the Petroleum Reform Post.
LEKOIL We worked with Nigerian oil exploration and production company LEKOIL to produce its new brochure, and recently to improve their website.
Nidogas We were asked to refresh the company’s image by designing a new logo and producing a 26-page promotional brochure and a range of company stationery.
In 2012, we redesigned the corporate image and produced a brochure, fliers and stationery. TOP100 I N
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We worked with Habiba Balogun to refresh its image and produce a brochure.
We produced all branding solutions for the launch of the Support Our Troops Foundation. We continue to provide both digital and traditional advertising solutions for the Foundation.
ULO Consulting Ltd We developed a new brochure and marketing collateral to intensify messaging, and helped to recruit external candidates into four key posts.
Ontario Oil & Gas
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Support Our Troops Foundation
We conceptualized and produced the Top 100 Businesses Initiative. We also provide ongoing branding and marketing solutions in both print and on digital platforms.
Val’s - The Dance Studio We were tasked with introducing Val’s – The Dance Studio to the world. We designed the logo, business cards, brochures and invitations to the launch of the studio. We also spearheaded the studio’s entry into the digital world by creating it’s website and social media platforms.
EVENTS TOP100 B U S I N E S S E S
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Top 100 Businesses in Nigeria Dinner Midwives Service Scheme Launch
We were responsible for managing and promoting the event both in the press and online.
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NPHCDA We were tasked with branding and launching this initiative nationwide. The campaign included billboards, banners and signage, information packs, corporate merchandise and TV and radio broadcasting, as well as a quarterly printed publication..
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We produced this star-studded campaign launch event in Abuja. We also produce the accompanying magazine, and distribute to an international readership, on behalf of the ministry. A0-LogoReveal.indd 1
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Exclusive charity fashion show
Fascinating Nigeria @ World Travel Market London, ExCeL We organized the launch of this campaign. We also designed and managed the Fascinating Nigeria stand at the 2013 World Travel Market in London ExCeL.
Fifth Chukker Polo & Country Club We produced and managed the launch of the Fifth Chukker Magazine, as well as an exclusive fashion show at the club in Kaduna.
Support Our Troops Launch Event
Access Bank Day Polo Event Ham Polo Club We organized this exclusive event in London as the first Fifth Chukker Polo & Country Club event outside Nigeria for UNICEF’s work in northern Nigeria.
We produced, managed and launched this prestigious charity. We continue to provide print and digital advertising solutions.
Business Breakfast Forum series UBA Group We were tasked with the branding and messaging of the Business Breakfast Forum event Series.
CHANGE MANAGEMENT Hygeia HMO Abuja Investment Company Limited (2009) We implemented a company-wide redevelopment of branding, vision and organization structure. These changes were introduced to employees at an all-staff launch retreat in Abuja.
Abuja Market Management Limited We identified changes needed in portfolio segmentation, staff reorganization (including departures and recruitment of new staff) to facilitate service delivery, overhead reduction and increased revenue and profitability.
Abuja Urban Mass Transport Company Ltd We were engaged to revamp performance. As a result we performed an organisational review, redesign of their organisational chart and personnel assessment. This led to recommendations that produced a leaner and more efficient organization.
We were called in to help identify essential changes to improve performance. At a Group Leadership Alignment Retreat, we worked together towards changes in business culture, internal communication, processes and personnel management in order to reposition the company for a more dynamic future.
National Primary Health Care Development Agency We worked with the NPHCDA to create a resultsorientated organization. We conducted annual management board and management teambuilding sessions that enabled the agency develop their strategic leadership agenda, focus areas and what they wanted to achieve as a team. We also helped with recruitment, development of performance targets and psychometric assessments of all management staff of the agency.
EXECUTIVE RECRUITMENT Past clients have included the Nigerian National Primary Health Care Development Agency (please see details on other pages) and, in the private sector, ULO Consultants, UBA Group and Zain. The latter, a Kuwait-based mobile telecommunications giant (formerly known as MTC) operating in 22 countries across the Middle East and Africa, engaged us to conduct the search for two senior customer experience executives for their expanding Nigerian operation.
In 2012 we were appointed by Nigeria Machine Tools, the leading manufacturer of machine tools, machine accessories, mechanical spares and after sales support provider in West Africa, to find candidates for three key senior positions – General Manager/Chief Operating Officer, Production Manager and Head Production Engineering. From 48 applications, we provided a shortlist of six candidates for interview.
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BUSINESS DEVELOPMENT United States African Development Foundation (USADF) Working as advisors and consultants with USADF, we were closely involved in the development of Liberia’s private sector. USADF gives financial and technical support to small and medium-sized enterprises (SMEs), helping them realise their goals of becoming competitive, profitable businesses, while swtimulating job creation and economic growth. We provided management advisory support to several SMEs, identifying ways to build up their operational, financial and marketing capacity.
Business Partnerships Overseas firms who have found business with Nigerian partners through our services include Beumer/Crisplant (baggage handling systems, Denmark), Ammeraal Beltech, (baggage belting systems, The Netherlands), L-3 (airport security systems, USA), I-SEC (security systems, The Netherlands), VCS (specialist vehicles, UK) and Fraport (airport management services, Germany). More recently, We helped Biloritz Nigeria, an indigenous oil and gas EPC company, to refine its corporate presentation to demonstrate its introduction of market-leading RFID technology, increasing its attractiveness to potential overseas investors and partners.
TRAINING Over the years, Jake Riley Ltd has assisted clients in delivering in-house and tailor-made training courses. Such customized training solutions not only give a cost benefit to the respective client, but also provide the added advantage of adapting the course to address their specific requirements. With our experience, we are in an ideal position to develop almost any course in the fields of business and management. In order to ensure that the client derives maximum benefit from such training, our experts work closely with the organization to design a comprehensive package.
TEAM BUILDING EVENTS & RETREATS A well-planned, inclusively conceived, effectively executed team building event or retreat is often the best way to address some of the more challenging issues facing any organisation. Jake Riley will help you achieve an environment that will allow members to challenge assumptions, rethink systems, begin a planning process, tackle difficult issues, forge camaraderie, and improve performance. We will help you to: • Provide a platform to critique change • Create a new shared vision and agree milestones to achieve the vision • Communicate and launch a new vision • Provide a forum for engagement with vision, investment objectives and new processes • Create a change plan • Create excitement
General Management Programmes • Advanced Management & Leadership Programme •M anagement Acceleration Programme • Managerial Accounting and Control • Technical Management Academy • International Marketing •S trategic Management • Interpersonal Skills & Team Building • Advanced Project Management
Why Choose a Jake Riley Course The unique selling points of the Jake Riley training courses are:
•S olid, theoretical, grounding with well-researched concepts, yet practical execution. • All trainers are former professionals who know the industry on a global scale • Demonstrated high energy level which leads to a high motivation and learning impact with participants • Learning by doing approach by using “impromptu” drills and case studies • Concepts are international yet tailored to the Nigerian market
Leadership Programmes •S trategic Leadership Programme •H igh Performance Leadership Programme • Programme on Negotiation and Procurement
Strategy & Change Programmes • Technical Management Academy •S cenarios Programme • Human Resources Management • Team Building • Industrial Relations
OUR CLIENTS
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We create content that helps brands keep their promise
www.jakeriley.org info@jakeriley.org