Dgari presentacion

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SAMPLING

2017


WHAT’S OUR OBJECTIVE?

Implement a Sampling Initiative in Key Markets by leveraging Massive Events that are tied to the Brand’s Equities and Personality


WHAT’S OUR PERSONALITY IN THE US?

INTENSIDAD


TRADITIONAL APPROACHES? TRADITION Customs, Rituals, Traditions

HERITAGE Deep Roots to his origins

AUTHENTICITY Tied to a Culture or Place


THE 4TH COMPONENT TRADITION

HERITAGE

Customs, Rituals, Traditions

Deep Roots to his origins

SWEET SPOT “MEXICAN INTENSITY”

AUTHENTICITY Tied to a Culture or Place

MEXICANIDAD What Set us Apart, Intensity


INTENSIDAD MEXICANA


MEXICANOS INTENSOS

PASSIONATE

FULL OF ENERGY

BOLD

AUTHENTIC

LIVELY

AUDACIOUS

UNIQUE

ORIGINAL

FANATICS

FIERY

JOYFUL

RISQUÉ


BRAND PERSONALITY

INTENSIDAD

INTENSIDAD MEXICANA


WHAT’S OUR APPROACH?

FOCUS ON FIESTA PATRIAS EVENTS 1

Brand is Highly Relevant in this Type of Events

2

Ability to Reach a Large Number of Target Consumers

3

It is Easy to Expand to Other Markets

4

Events are Tied to our Brand Personality, “Intensidad Mexicana”


LOSANGELES


CINCO DE MAYO LOS ANGELES

ATTENDANCE

150,000

WHITTIER NARROWS REGIONAL PARK

5/5


FIESTAS PATRIAS LOS ANGELES

ATTENDANCE

150,000

PICO RIVERA SPORT ARENA

9/13


DALLAS METRO


CINCO DE MAYO DALLAS METRO

ATTENDANCE

70,000

LONE STAR PARK AT GRAND PRAIRE

5/13


FIESTAS PATRIAS DALLAS METRO

ATTENDANCE

70,000

LONE STAR PARK AT GRAND PRAIRE

9/20


HOUSTON METRO


CINCO DE MAYO HOUSTON METRO

ATTENDANCE

70,000

SAM HOUSTON RACEPARK

5/5


FIESTAS PATRIAS HOUSTON METRO

ATTENDANCE

70,000

SAM HOUSTON RACEPARK

9/18


TOTAL BUDGET


CALENDAR SAMPLING CINCO DE MAYO

5/5 Cinco de Mayo Los Angeles

5/6

12PM TO 6PM 12PM TO 6PM

Cinco de Mayo Dallas Cinco de Mayo Houston

5/13

12PM TO 6PM


CALENDAR SAMPLING FIESTAS PATRIAS

9/13 Fiestas Patrias Los Angeles

9/18

12PM TO 6PM 12PM TO 6PM

Fiestas Patrias Dallas Fiestas Patrias Houston

9/20

12PM TO 6PM


UNIFORM BAS

6 BA + 2 Helpers


SAMPLING DGARI

30,000 Samplings per event served on 2.7 Oz cup with lids and spoons included


LAYOUT Refrigerator

Skydancer

10 x 10 Tent Blow Flag 16”

Blow Flag 16” Table 8 x 2


ACTIVATION

Canopy Tent 10x10


REFRIGERATION

SMALL REFRIGERATED TRUCK TO PREVENT GELATIN FROM MELTING


ACTIVATION

Blow Flag 16”

Sky Dancers

Backpack Ad


FRISBEE TOSS Participants will have the opportunity to throw the frisbee 2 times, the second shot being the final result unless in the first shot the disc is inserted through the 100-point slot. If the participant passes the disc through the slot of the 100 points will receive the maximum prize, and so on with the slot of 50 and 25 points. Each person just to participate will receive a promotional giveaway.

100

50

100

25 50

100 p = 1 Gelatin Mold Ring 50 p = Frisbee 25 p = Promotional Giveaway

25


GIVE AWAYS Gelatin Mold Ring

Pens

Pencils

Cups

Custom Text Wristband

Water bag


ACTIVATION DESCRIPTION

In order to be able to realize the objective of this activation in the different festivals, realized in Los Angeles, Dallas and Houston, we will expose the D'gari brand to the events with more massive assistance in the mentioned cities. Dracko will have its organizing capacity to carry out the delivery of 30,000 samples of gelatin per event, each sample will be prepared on 2.7 oz cup with lid and spoon included, to achieve this we will have to use 105 boxes of 24 units each, for a total of 2500 individual bags. These samples will be delivered by our 4 ambassadors in the main tent of the event and helped by 2 collaborators on foot that will allow us to reach people who do not approach our spot. The main tent was surrounded by 2 16’ blow flags and one sky dancer. Our ambassadors will also invite to play a game called Frisbee Toss, to the assistance, where they will give the opportunity to win prizes such as jelly molds, glasses, frisbees and more sponsored giveaways.


MUCHAS

GRACIAS 2727 LBJ Freeway Ste 825 | Dallas TX 75234 | 214-550-0231 | www.dracko.com


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