SAMPLING
2017
WHAT’S OUR OBJECTIVE?
Implement a Sampling Initiative in Key Markets by leveraging Massive Events that are tied to the Brand’s Equities and Personality
WHAT’S OUR PERSONALITY IN THE US?
INTENSIDAD
TRADITIONAL APPROACHES? TRADITION Customs, Rituals, Traditions
HERITAGE Deep Roots to his origins
AUTHENTICITY Tied to a Culture or Place
THE 4TH COMPONENT TRADITION
HERITAGE
Customs, Rituals, Traditions
Deep Roots to his origins
SWEET SPOT “MEXICAN INTENSITY”
AUTHENTICITY Tied to a Culture or Place
MEXICANIDAD What Set us Apart, Intensity
INTENSIDAD MEXICANA
MEXICANOS INTENSOS
PASSIONATE
FULL OF ENERGY
BOLD
AUTHENTIC
LIVELY
AUDACIOUS
UNIQUE
ORIGINAL
FANATICS
FIERY
JOYFUL
RISQUÉ
BRAND PERSONALITY
INTENSIDAD
INTENSIDAD MEXICANA
WHAT’S OUR APPROACH?
FOCUS ON FIESTA PATRIAS EVENTS 1
Brand is Highly Relevant in this Type of Events
2
Ability to Reach a Large Number of Target Consumers
3
It is Easy to Expand to Other Markets
4
Events are Tied to our Brand Personality, “Intensidad Mexicana”
LOSANGELES
CINCO DE MAYO LOS ANGELES
ATTENDANCE
150,000
WHITTIER NARROWS REGIONAL PARK
5/5
FIESTAS PATRIAS LOS ANGELES
ATTENDANCE
150,000
PICO RIVERA SPORT ARENA
9/13
DALLAS METRO
CINCO DE MAYO DALLAS METRO
ATTENDANCE
70,000
LONE STAR PARK AT GRAND PRAIRE
5/13
FIESTAS PATRIAS DALLAS METRO
ATTENDANCE
70,000
LONE STAR PARK AT GRAND PRAIRE
9/20
HOUSTON METRO
CINCO DE MAYO HOUSTON METRO
ATTENDANCE
70,000
SAM HOUSTON RACEPARK
5/5
FIESTAS PATRIAS HOUSTON METRO
ATTENDANCE
70,000
SAM HOUSTON RACEPARK
9/18
TOTAL BUDGET
CALENDAR SAMPLING CINCO DE MAYO
5/5 Cinco de Mayo Los Angeles
5/6
12PM TO 6PM 12PM TO 6PM
Cinco de Mayo Dallas Cinco de Mayo Houston
5/13
12PM TO 6PM
CALENDAR SAMPLING FIESTAS PATRIAS
9/13 Fiestas Patrias Los Angeles
9/18
12PM TO 6PM 12PM TO 6PM
Fiestas Patrias Dallas Fiestas Patrias Houston
9/20
12PM TO 6PM
UNIFORM BAS
6 BA + 2 Helpers
SAMPLING DGARI
30,000 Samplings per event served on 2.7 Oz cup with lids and spoons included
LAYOUT Refrigerator
Skydancer
10 x 10 Tent Blow Flag 16”
Blow Flag 16” Table 8 x 2
ACTIVATION
Canopy Tent 10x10
REFRIGERATION
SMALL REFRIGERATED TRUCK TO PREVENT GELATIN FROM MELTING
ACTIVATION
Blow Flag 16”
Sky Dancers
Backpack Ad
FRISBEE TOSS Participants will have the opportunity to throw the frisbee 2 times, the second shot being the final result unless in the first shot the disc is inserted through the 100-point slot. If the participant passes the disc through the slot of the 100 points will receive the maximum prize, and so on with the slot of 50 and 25 points. Each person just to participate will receive a promotional giveaway.
100
50
100
25 50
100 p = 1 Gelatin Mold Ring 50 p = Frisbee 25 p = Promotional Giveaway
25
GIVE AWAYS Gelatin Mold Ring
Pens
Pencils
Cups
Custom Text Wristband
Water bag
ACTIVATION DESCRIPTION
In order to be able to realize the objective of this activation in the different festivals, realized in Los Angeles, Dallas and Houston, we will expose the D'gari brand to the events with more massive assistance in the mentioned cities. Dracko will have its organizing capacity to carry out the delivery of 30,000 samples of gelatin per event, each sample will be prepared on 2.7 oz cup with lid and spoon included, to achieve this we will have to use 105 boxes of 24 units each, for a total of 2500 individual bags. These samples will be delivered by our 4 ambassadors in the main tent of the event and helped by 2 collaborators on foot that will allow us to reach people who do not approach our spot. The main tent was surrounded by 2 16’ blow flags and one sky dancer. Our ambassadors will also invite to play a game called Frisbee Toss, to the assistance, where they will give the opportunity to win prizes such as jelly molds, glasses, frisbees and more sponsored giveaways.
MUCHAS
GRACIAS 2727 LBJ Freeway Ste 825 | Dallas TX 75234 | 214-550-0231 | www.dracko.com