Made in Jamaica Catalogue GO GLOBAL by Deika Morrison

GO GLOBAL EDITION

/REDSTRIPEJAMAICA

Made In Jamaica Catalogue

Table of Contents 10

FILM The Harder They Come: A Treasured Piece of Cinematic History - by Ruth Chisholm

FASHION Profile: Carly Cushnie

Contributors

Editor’s Note: Go Global! - by Deika Morrison BRAND JAMAICA: BEYOND GLOBAL Profile of a Brand Jamaica Ambassador Jamaica: Crossing Borders and Continents - by Marlon Hill

Profile: Anna Ruth Henriques - by Emma Sharp Dalton-Brown

SPORT Jamaica and The Penn Relays – A 50 Year Relationship

NEW MEDIA Cyber Chat with Rochelle Thwaites: Nomino Makes 53 its Debut in the App World

The Business of Sport: Building a Brand - by Carole Beckford

EXPLORE JAMAICA diG into Jamaica!

FOODIE FEATURES Cooking By The Book - by Kellie Magnus

Land of Wood, Water and Healing 20

Which Wine To Drink With Jamaican Food - by Christopher Reckord

Hot Spots for Cool Fusion Dishes in Jamaica - by Emma Sharp-Dalton Brown

Kingston Kitchen: A New Way To Experience Food - by Leisha Wong

LOCAL EMERGING INNOVATORS A Bold Move to Support Manufacturing

Exceptional Entertainment Furniture - by Emma Sharp Dalton-Brown

ART Coffee Chat with Adrian Creary

MUSIC A Conversation with Shaggy: Gone Global - Shaggy’s Way - by Deika Morrison

Sound Systems: Pioneers of Jamaican Music - by Deika Morrison

Moonstone Blue Ltd. The Guango Tree House | 29 Munroe Road, Kingston 6 Tel.: 876.970.4108 I Fax: 876.977.5999 Email: info@jamaicacatalogue.com

INDEX OF ADVERTISERS

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Publisher Moonstone Blue Ltd. Printer Pear Tree Press Ltd.

Conversation Piece - by Aiesha Panton

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Editor-in-Chief Deika Morrison Graphic Design Kaizen Interactive Contributors Carole Beckford Ruth Chisholm Adrian Creary Emma Sharp Dalton-Brown Marlon Hill Kellie Magnus Deika Morrison Christopher Reckord Aiesha Panton Leisha Wong All photographs are attributed and reprinted with permission courtesy of Adrian Creary, Anna Ruth Henriques, Justine Henzell, Rodney Hill, Kellie Magnus, Terri-Ann McKenzie, Aiesha Panton, Leisha Wong, Ademke Group, Busha Browne, GraceKennedy Ltd., Nomino Ltd., ProCommLtd., Regency Bar and Lounge, Roe, The Gleaner Co. Ltd., Walkerswood All other artwork has been provided by the advertisers ISSN: 0799-2963

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Made In Jamaica Catalogue

Contributors Carole Beckford has more than 20 years as a print and broadcast journalist covering a wide range of local, regional and international sporting events. She published her first book, Keeping Jamaica’s Sport on Track, in 2007. She is the CEO for Carole Beckford & Associates, a company that specialises in image building, branding and marketing. Her second book, Jamaica is in - Sport and Tourism is due out this summer.

Kellie Magnus is the founder and Editorial Director of Jackmandora, a children’s media company. The author of more than a dozen children’s books, including the Little Lion series and several titles in the Jamaican Ministry of Education’s Literacy 123 Series, she is the Publishing Director of the Book Industry Association of Jamaica and sits on the Council of the Caribbean Publishers’ Network (CAPNET).

Ruth Chisholm is a writer and communication specialist, who has focused on community and social development programmes. She has been published in Kuya Magazine, Frontlines - a global USAID publication - and the World Disaster Report. She contributes to Let’s Eat Out Magazine, CaribLit.org and is co-editor of the Do Good Jamaica blog. Ruth is a trained journalist and holds an M.A in Communication for Social and Behaviour Change.

Educated at Harvard University and the University of Pennsylvania’s School of Engineering and Applied Science and The Wharton School, Deika Morrison holds four degrees in business and engineering science. This former Senator, Deputy Finance Minister and trade adjudicator advocates private sector led economic growth. She is Managing Director of her consulting firm, Mdk Advisory and Consulting Ltd., Moonstone Blue Ltd. and founder of the charity, Do Good Jamaica.

In his 4 years as a photographer, Adrian Creary has become known as one of the most versatile photographers in Jamaica. He has numerous corporate clients. With concert and event photography as the main focus of his portfolio, he has leveraged his experience into other areas like TV productions, portraiture and food photography. He is the Official Photographer for Jamaica Jazz & Blues and Reggae Sumfest. Emma Sharp Dalton-Brown holds a bachelor’s degree in Philosophy from the London School of Economics, a Food & Wine Diploma from Leith’s in London, and a Certificate in Journalism from New York University. In London, she appeared regularly on the live television cooking show, Good Food Live and wrote for the BBC Good Food and Best magazines. She is a freelance writer and editor, and has been published in The Gleaner, Jamaica Observer, macocaribbean.com, MACO Caribbean Living and FRESH magazines. Born in Kingston, Jamaica and a past student of St. George’s College, attorney Marlon A. Hill graduated from Florida State University Colleges of Business and Law. He is a founding partner at the law firm of delancyhill, P.A., Miami, Florida. He is a past president of the Caribbean Bar Association, and past Jamaican Diaspora Advisory Board Member for the Southern United States. Marlon currently serves as the advisor/mentor to the Florida Caribbean Students Association and is a weekly civic commentator for D’ Peoples Politics, on Caribbean Riddims, WZAB 880AM, and a guest Opinion Pages columnist with The Miami Herald.

Aiesha Panton is the owner of pussbackfoot, an event design boutique and also a director of Conversation Piece, a pop-up experience celebrating Jamaican art and lifestyle. Aiesha has a formal educational background in Accounting and holds an MBA in Entrepreneurship and Marketing. She has been in the event industry for the past 5 years and has also attended several luxury wedding conferences during this time. Christopher Reckord is an Entrepreneur, Wine Enthusiast, Photographer, and Writer. A leading voice on wines, he has a weekly wine column in the Jamaica Observer. His entrepreneurial ventures includes founding a leading IT solutions provider Innovative Corporate Solutions, Bin 26 Wine Bar, Devine Wine Services - Wine Education and Edu-tainment. His current day job is Director of Sales, Marketing and Business Development with Jamaica’s only pure play Managed IT Services Provider - tTech Limited. Leisha Wong has worked as a journalist at the New York Daily News, and the Jamaica Observer, as well as associate editor at Florida International Magazine and editor of publications at Creative Communications, publishers of SkyWritings, Air Jamaica’s in-flight magazine. She is currently the editor of KGN. Kitchen magazine, as well as a cofounder of the culinary lifestyle brand, Kingston Kitchen. She is also a freelance writer, editor and communications consultant, and has recently written for MACO Caribbean, KUYA and Our Jamaica.

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Made In Jamaica Catalogue

Editor’s Note Published biennially to support EXPO Jamaica - the premier trade exposition of Jamaica’s world-class products and services - we are delighted this year to help promote the theme: “Brand Jamaica to the World!” with our Go Global Edition. Our Jamaican songstress, Tessanne Chin, inspired our Go Global content when she uttered the famous Jamaican expression on the first episode of The Voice – “this is my ‘bread an buttah’” to explain that she made her living through music. In that moment, and the journey to victory that followed, Tessanne epitomized what is actually Jamaica’s ‘bread an buttah’ – food, music and culture. ‘Bread an buttah’ resonated loudly in Jamaican communities all over the world. Jamaicans, at home and in the diaspora, sprung into action to help Tessanne garner enough votes to become the winner of The Voice. Here was a Jamaican – the only non-US citizen in the history of the show – competing to be ‘the best’ on the global stage with unquestionable talent and an authentic old-time Jamaican personality of charm, humility and grace. She delivered flawless performances but could not win without votes. And Jamaicans rose to the occasion to help.

In an unprecedented way, Jamaicans rallied and organized, calling on our family and non-Jamaican friends to vote, and even using our culture and music to mobilize - with voting parties complete with actual bread and butter. Our #TeamTessanne Twitter parties captured the attention of international media, including MTV and the Miami Herald front page with its headline “Jamaicans, Social Media Rallied Singer to Victory on ‘The Voice’”. It is likely that no other diaspora of any nationality has ever worked in such a highly coordinated way. As one of the leaders of the #TeamTessanne mobilization movement, it became clear to me that successfully ‘Going Global’ rests with the passion of our people. Moreover, our food/beverage, music and culture are not only common bonds that galvanize us into action across borders, they are incredibly powerful global forces that represent what is truly the best of Brand Jamaica – unique, creative, excellent, unforgettable and yes, somewhat magical. For outstanding examples of “going global”, just look at the brand equity of Red Stripe, one of the world’s most iconic beers, or Bob Marley who changed the face of music with a new form, reggae. And if you talk about being the best of the best, Jamaica boasts the fastest man and woman on the planet – Olympic superstars Usain Bolt and Shelly-Ann Fraser Pryce. Our publication has traditionally focused on art, books, fashion, film, music and sports to highlight Jamaican uniqueness, creativity and excellence on a global scale. This year we look beyond these cultural elements and explore the related business industries. For sport, we look at the business of sport and what it takes to build a brand. For music, we peek into the unique role that sound systems have played in creating and exporting Jamaican music. We also hear directly from Shaggy, one of Jamaica’s most successful international recording artistes about what going global means in today’s music industry. For film, we go behind the scenes of the classic hit “The Harder They Come”, and share insights from filmmaker, Justine Henzell about the film industry. For fashion, we feature Jamaicans in the Diaspora - Carly Cushnie and Anna Ruth Henriques - who are making astounding global waves. For art, we take a snapshot of the young talented photographer, Adrian Creary, who learned his craft from the internet. Digitally, Jamaicans are making great strides. We feature the Nomino smartphone app developed by three California-based Jamaican friends who are individually successful

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Made In Jamaica Catalogue

Brand Jamaica: Beyond Global Editor’s Note (cont’d)

upcoming manufacturers that is the initiative of National Bakery.

in non-IT fields. And we highlight the website, diGJamaica. com, created by our company, Mdk Advisory and Consulting for The Gleaner. diGJamaica.com plays a pivotal role in keeping the Jamaican community together virtually across borders by sharing the ‘stuff’ behind the news with current facts and figures, as well as information from The Gleaner’s incredible 180 year old archive.

As always, advertisers’ placements are the heart of the catalogue. Some of them have chosen to incoporate Augmented Reality so you can connect with them digitally with just a scan of the page using the Layar App.

Our #TeamTessanne efforts confirmed that the power to Go Global lies in the ability to leverage our incredible talents and networks. For the first time, Made in Jamaica Catalogue provides perspectives from the Diaspora – profiles of their incredible work making global waves and also in their own words. Be sure to read the perspectives of Marlon Hill, a former Diaspora Board member and my #TeamTessanne mobilization co-captain in Miami, Florida, as well as Terri-Ann McKenzie, an unofficial Brand Jamaica Ambassador in Irving, Texas. While Terri-Ann used Jamaican rum to reward her non-Jamaican colleagues for voting for Tessanne, Team Jamaica Bickle has used our Jamaican food to sustain the nutrition and spirit of our athletes at the iconic Penn Relays for twenty years. The role of our local manufacturers in taking Brand Jamaica to the world cannot be overstated. The companies not only provide jobs, earn foreign exchange and contribute to growth, they also create and export products that are themselves Brand Jamaica ambassadors. Whether it’s our Blue Mountain coffee, rums, bread, jerk seasonings, sauces, soft drinks or a cold Red Stripe, these brands are household staples at our dinner tables, special events, social gatherings and in our gift baskets. In our special foodie feature we highlight famous Jamaican books about culinary traditions and recipes. We explore the global reach and multicultural nature of our food - pairing traditional favourites with international wines, and creating fusion delights leveraging the fact that we are a melting pot of cultures. As a social culture, we had to also focus on foodie events that raise the bar from a global perspective.

We are incredibly grateful to the manufacturers and service providers who are all proudly ‘Made in Jamaica’ – whether they are organically producers of Jamaican goods and services, or local operators of global multinationals – who have supported our publication, the only one of its kind showcasing the best of Brand Jamaica. Let’s all continue to be official Brand Jamaica Ambassadors, purchasing their goods and services and sharing them with friends and family all over the world.

Profile of a Brand Jamaica Ambassador In the Fall of 2013, Jamaican songstress Tessanne Chin became the first non-US citizen competitor in NBC’s The Voice, the American reality television singing competition. Even with unquestionable talent, there was no way she could advance or win unless she managed to get the most votes and most song purchases in the specified voting periods each week. Jamaicans went above and beyond to bring victory to our fellow Jamaican, Tessanne Chin. We voted every possible way, bought the songs multiple times, called family and friends to vote, held and participated in real parties and Twitter parties – all meant to demonstrate without a doubt that we would bring out the vote for our girl to take home the trophy. And with our help, Tessanne became the winner of Season 5 of The Voice. For many, the competition provided a welcome excuse to reconnect with each other across borders, and share our culture with our non-Jamaican friends and colleagues. Hear from #TeamTessanne “Troop” Member: volunteer, Terri-Ann McKenzie.

One of the events that elegantly combines ‘Made in Jamaica’ products is Conversation Piece. It is one of our features dedicated to cottage industries – individuals and companies showing incredible talent and innovation. So be sure to have a look also at Ademke Furniture and our feature on The Bold Ones, a generous program to support

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Where do you live? What’s your connection to Jamaica? I live in Irving, Texas. I was born and raised in Jamaica, but migrated to the United States as a teenager and have lived here for many, many years. My husband is

Made In Jamaica Catalogue

Brand Jamaica: Beyond Global Jamaican and we visit Jamaica every opportunity we get. Why did you join #TeamTessanne? When? What did you do to help Tessanne Chin win The Voice? I joined #TeamTessanne from the beginning of The Voice season. I had never watched a season of The Voice prior to this. I was already following Tessanne’s Facebook page from a couple of years ago. I saw the post announcing her audition on The Voice. I made it a point to watch because as a fellow Jamaican, I planned on supporting her. Although I wasn’t aware of the #TeamTessanne hashtag until almost halfway through the season of The Voice, I was promoting the weekly viewing of the show and urging friends to vote, vote and vote from the first day. Each week I’d post the number to call on my Facebook and Instagram (Twitter also later on in the season) pages as well as text friends and family. Everyone in my household voted. My step-mom in New York received my weekly text reminders to vote. Once, I even texted the phone number to my coworker who was on vacation. He voted. My husband, Facebook friends and coworkers thought I was nuts, but they admired my passion and dedication that lasted the entire season of the show. I was asked once if Tessanne was my cousin because of my commitment to promoting the vote. I also contacted a few local Jamaican restaurants requesting that they host a Voice watch party and ultimately got the agreement of one. The watch party was promoted and held each week as the contest got closer to the finale. In addition to above, I purchased all of her songs on iTunes; even gifting songs to family members who didn’t have iTunes. What motivated you to help Tessanne? The main reason was because her voice is amazing! I absolutely believed in her strength and felt she really had a chance at doing well. She also exhibited humility throughout the entire season, which I admired. As I told the person who asked if she was my cousin, I was just a fellow Jamaican trying to help. If she had failed, Brand Jamaica would’ve failed. I had the ability to vote and help get votes, so I felt it was my responsibility as a fellow Jamaican to do so. We saw that you gave your co-workers Jamaican products as gifts. Why? So because of the weekly badgering of my co-workers to vote for a singer unbeknown to them, I was compelled to do something nice to show my heartfelt thanks. Did I mention that my co-workers didn’t even watch The Voice?

Photo Credit: Adrian Creary

Tessanne Chin

They were just taking my weekly phone number and dialling because I asked. I felt that a gift from my country was appropriate considering that I, a Jamaican, was pestering them to vote for another Jamaican. I gave them each a bottle of Appleton rum with a cocktail recipe attached. What better way to try and capture a little piece of Jamaica? What’s more irie than rum? Outside of mobilizing support for Tessanne, what other ways have you spread the word about Jamaica - the people, country, products and services? How have those messages been received? Everyone who knows me knows that I’m Jamaican. I speak highly of my country and always recommend it as a place to visit. I share and discuss the food with coworkers. I talk about the culture. I encourage people to visit local Jamaican restaurants. I talk about the music. I’m the “go to” person in the office and among my nonJamaican friends for any questions regarding Jamaica.

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Made In Jamaica Catalogue

Brand Jamaica: Beyond Global Profile of a Jamaican Ambassador (cont’d)

Being in the airline industry, employees are always seeking new places to visit even on a moment’s notice. Jamaica is ALWAYS at the top of my list. I’m often asked about recommendations for hotels, resorts, restaurants, site seeing, etc. I even wrote an article once about Jamaica that was posted on my company’s internal site and viewable by over 70,000 employees at the time of publication. People just love Jamaica. As an unofficial ‘Brand Jamaica Ambassador’, what would you like to share with readers about how they too can be unofficial ambassadors? There’s not much work needed for being an unofficial ambassador. All that has to be done is for Jamaicans or those who love Jamaica to share and embrace what they love – the food, the people, the music, all of the culture – and others will be curious. When they finally get to experience Jamaica, they’ll realize why we love it so much and fall in love too. Terri-Ann McKenzie is a Senior Financial Analyst at the world’s largest airline, American Airlines Group. A member of the Caribbean Employee Resource Group, she works at AA corporate headquarters in Fort Worth, Texas and resides in Irving, Texas with her husband and children. She holds a Masters of Management from the University of Dallas and a MBA from the University of Phoenix. She enjoys traveling and has visited 29 countries to date. She’s presently pondering where her 30th country to visit will be.

Jamaica: Crossing Borders and Continents by Marlon Hill Jamaica IS a global phenomenon. As one of the smallest countries on Earth, we have been blessed to captivate the world with examples of our musical genius, academic and athletic excellence, culinary creativity, and entrepreneurial passion. This visibility of our heritage is not only captured through the population of over 7 million persons of Jamaican descent worldwide, but reflective of a spirit of a people; a culture that transcends a geographic dot on your GoogleEarth map. This is the essence of anything or

anyone considered to be MADE IN JAMAICA. Though many products may be physically manufactured or created in Jamaica, Brand Jamaica lives proudly in the various groupings of Jamaicans and their extended families on all continents. After the voluntary and involuntary migration of peoples from Africa, the Middle East, Asia and Europe to Jamaica before and after the transatlantic slave trade, Jamaicans travelled in the reverse to the United Kingdom and later to the United States, Canada and even to territories in Latin America and the African continent. These groupings (both large and small) of Jamaican immigrants planted seeds of cultural influence and transformation that would resonate across generations. In the United States, Jamaicans planted deep roots during the early 20th century development of New York City, and in Harlem, and inspired a cultural renaissance of authors, poets, artists, and musicians. During the civil rights era, Harry Belafonte leveraged the popularity and artistry of his Jamaican heritage to fund grassroots efforts that would ultimately transform the emotions of a nation. In the 1970s, Jamaicans rocked their boom box sound systems on the street corners and blocks in the Bronx that would breathe life into the birth of hip-hop. Today, throughout the tri-state area, Jamaicans and persons of Jamaican descent yield considerable influence in the worlds of entertainment, media, manufacturing, entrepreneurship, academia, and politics. Likewise, in the deep south of the United States, the heightened immigration periods of mid 1970s and early 80s gave rise to Jamaican neighborhoods in Atlanta, Houston, Orlando, and South Florida. Today, South Florida boasts one of the largest per capita communities of small business owners driven in large part from Jamaican-owned business in healthcare, real estate, finance, horticulture, and food service businesses. In addition, the Southern United States has spawned a number of popular music, arts, and food festivals showcasing the best of Brand Jamaica including the Jamaican Jerk Festival, the annual Best of the Best Concert, and countless other community events. Across the waters, in the United Kingdom, Jamaicans revolutionized the labor unions in fighting for the rights of workers in British shipyards and factories. These Jamaicans laboured long days to afford an opportunity for their children to pursue higher education in British academia. Today, Jamaican influences are evident in the multiple generations of Black Brits, mostly born in Britain, with

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Made In Jamaica Catalogue

one of the largest Jamaican Diasporas in the world with residences in the neighborhoods of London, Birmingham, Bristol, Brixton and other towns. Given the distance and nostalgia for Jamaica, the import of Jamaican produce and cooking of Jamaican delicacies are bustling industries to satisfy the Jamaican taste buds with brands such as Walkerswood and Grace Foods. Equally, the power of Jamaican ska and reggae music has shaped the British music scene and produced music labels such as Blue Beat Records and the famous Island Records. Britain is also known for producing famous Diaspora reggae artists such as Steel Pulse, Musical Youth, and Aswad. Just north of the United States, Jamaicans imported Brand Jamaica to Canada, travelling as students, domestic servants, laborers, and entrepreneurs over the years, to settle primarily in the provincial neighborhoods of Ontario. As one of the largest foreign born groups in Canada, our influence is wide at all levels of society, in finance, law, education, arts & culture and entrepreneurship. The Jamaican spirit and passion is one which endears other cultures. With one of the oldest and most organized high school track and field competitions in the world â&#x20AC;&#x201C; Champs, Jamaica has invaded the world stage with the fastest humans on Earth. Neither snow nor sleet could prevent an island of sun, wood, and water from producing multiple bobsled teams and even a participant in the Alaskan Iditarod. Chefs and restaurants worldwide have been seduced under the aromatic seasoning of our spices and jerk seasoning flavors. Most famously, the power of reggae music is heard and adopted on every continent of the Earth. Beyond the visible Diasporas of the United States, United Kingdom and Canada, the Jamaican footprint is obvious in the DNA of the coastal communities of Central America, the pop culture of Japan, and the warm embrace of the African continent. Brand Jamaica travels through the instruments, mixing bowls, the heart, and spirit of our people. This transfer of culture across borders stretches the boundaries of the definition of what epitomizes what we know as MADE IN JAMAICA. We are trendsetters, risk takers, and innovators. After the Summer & Winter Olympics and the final episode of NBCâ&#x20AC;&#x2122;s The Voice, there are no limits for Brand Jamaica going GLOBAL. We are already on the stage. The next chapter awaits us.

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Made In Jamaica Catalogue

Sport Jamaica and the Penn Relays - A 50 Year Relationship The track is in glorious condition. The athletes are fresh, well fed and excited for the day’s events. They look up proudly to see the Jamaican flag soaring alongside the flag of the United States of America. Are they at the National Stadium in Kingston, Jamaica? No! These student athletes have travelled over 1,500 miles to the City of Brotherly Love, otherwise known as Philadelphia, Pennsylvania to compete in the Penn Relay Carnival. The Penn Relay Carnival was first held on April 21, 1895 and has been held every year since. It has become one of the most well attended and exciting track and field events in the world with over 110,000 persons visiting Franklin Field to see more than 22,000 competitors. Only the World Championships and the Olympics surpass attendance of the three-day Penn Relay Carnival.

In 1994, Jamaicans in the diaspora, led by attorney Irwin Clare Sr., became aware that competing athletes needed nutritional support at the Relays. Out of this, Team Jamaica Bickle, a not-for-profit, 501(c)(3) organization, was formed to play an active role in the development and care of the athletes.

Wolmer’s Boys Medal Ceremony at Penn Relays

The organization that began by serving lunch and dinner to student athletes from an 8-foot trailer now occupies a 2,400 square foot tent at the Relays. Team Jamaica Bickle is now a Participating Sponsor of the Penn Relay Carnival. The organization has also hosted a delegation from the Penn Relays directorship to visit the Jamaican High School Athletics Championships and donated US$100,000 to GC Foster College in Jamaica. In its twenty years of service, Team Jamaica Bickle has impacted over 12,500 student-athletes and served over 100,000 meals. The group has worked hard to raise over US $2 million to perform these activities with an additional US $2 million of in-kind donations from volunteers and well-wishers, none more prominent than the Vincent Hosang Family Foundation.

The Relays were forever changed in 1964 when the high school programme added anGrace Village outside Franklin Field Stadium other international participant This year, the organization will cater to – Jamaica, represented by Kingston College. This was in about 800 athletes and officials, serving between 2,000 no small part due to the gold-medal Olympic relay perforand 2,400 meals daily from Thursday to Saturday. The enmances put on by former Penn Relays participants Herb tity has organized approximately two hundred hotel rooms McKenley (University of Illinois) and George Rhoden (Morunder management in the area and it has expanded, as the gan State). Relays now hosts teams from Trinidad and Tobago, Grenada and St. Vincent & the Grenadines. In 2014, Team JamaiSome of Jamaica’s greatest sprinters emerged at the Reca Bickle will launch a medical and dental pavilion for the lays – Lennox Miller, Donald Quarrie, Veronica CampbellBrown and Sherone Simpson, just to name a few. In fact, Lennox Miller, Herb McKenley and Inez Turner of Vere Tech are the only individual Jamaican inductees in the Penn Relays Hall of Fame. To put Jamaican high schools success in perspective, since their introduction, Vere Tech has won the most female championships with the next nearest high school alltime being Holmwood Tech. Jamaican male high schools champions include Calabar, St. Elizabeth Technical High School, Camperdown, St. Jago, Kingston College, Wolmer’s High and Jamaica College.

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A section of the crowd at Penn Relays

Made In Jamaica Catalogue

Sport Jamaica and the Penn Relays (cont’d) benefit of the athletes and officials. One of the major sponsors of Team Jamaica Bickle is Grace Foods, which will be marking its 15th year of association with Penn Relays. Grace Shelly-Ann Fraser-Pryce at Penn Relays 2013 with provides prodDerrick Reckord, General Manager, Grace Foods uct support for International and Lowell Hawthorne, President & athletes, sponCEO of Golden Krust Caribbean Bakery & Grill sors championship events and also provides an experience for patrons. The Grace Village is the place for patrons to sample products, hear music, play games and enjoy giveaways. In 2013, Grace used the Penn Relays as the staging ground for the launch of its new all natural coconut water in the convenient, recyclable Tetra Pak. Olympic champion Shelly-Ann Fraser-Pryce, Grace’s official brand ambassador, was on hand at the booth signing autographs and taking pictures with track and field fans throughout the meet who were no doubt thrilled to watch her anchor the Jamaica’s 4x100m women to victory at the Nike sponsored USA vs the World race. In celebrating Jamaica’s 50th anniversary of independence, the organizers of the Penn Relays hoisted the Jamaican flag to fly permanently at the games alongside the flag of the United States of America. Jamaica is the only country to have this honour, and on hand to witness that historic moment were the Prime Minister of Jamaica, the Minister of Tourism, senior executives of Grace and senior members of Team Jamaica Bickle.

The Business of Sport: Building A Brand By Carole Beckford Athletes can no longer be satisfied with just displaying excellent performances in their respective sporting areas. In today’s world, they have to focus on building a brand - capturing the right opportunities at the right time and maximizing those opportunities for top earnings. Experts say that a professional athlete has an average lifespan of just ten years. A good brand can provide economic opportunities for a lifetime. The world of sport is no longer just physical. Athletes now need a combination of brain, brawn, sex appeal and many other factors which create a complete lifestyle package. The athlete’s role as an ambassador and/or superstar has become a more meaningful expectation as the athlete is viewed as the hero. Athletes dominate the airwaves, television screens, big screens and massive billboards across the globe. How then can an athlete build a valuable brand in this globally competitive $600 billion sporting industry? A few tips: • • • •

Those points can best describe ‘The Business of Sport’ – taking sustainable steps to ensure that an athlete’s name is synonymous with talent and everything else positive to make a favourable overall public impression.

In 2014, the 120th Penn Relay Carnival marks the 50th anniversary of Jamaica’s participation in the Relays as well as the 20th anniversary of Team Jamaica Bickle. This will truly be a momentous occasion for the athletes, Team Jamaica Bickle, GraceKennedy and the diaspora who have supported this great event and Jamaica’s spectacular athletes for decades. Good luck to Team Jamaica!

Be competitive on the field of play Surround himself or herself with a knowledgeable team of professionals who will seek out the best opportunities Pick a mentor - one who will guide him/ her in making better business decisions in preparation for retirement Explore developing a diverse package to appeal to a wider cross-section of fans

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Foodie Features Cooking by the Book By Kellie Magnus There’s no denying it: food and drink are an integral part of Jamaican culture. From our national dish, ackee and saltfish to our favourite Jamaican rum, Jamaicans love to celebrate with our stomachs. It’s no wonder then that books about Jamaican food and drink have been a popular staple in the island’s book industry, wooing both local readers and visitors to our island eager to take the taste of Jamaica back with them. According to Novelty Trading Company, the leading national distributor, the best-selling Jamaican book of all time isn’t a work of fiction or a controversial memoir. It’s Enid Donaldson’s Real Taste of Jamaica (Ian Randle Publishers). First released in 1993, it was a risky move for its publisher, which was then primarily focused on academic titles. It went on to become a market-leading title for decades, was reissued in 2000 and still sells well today.

Real Taste elevated its author Enid Donaldson-Mignotte to the status of a culinary legend. Before passing away in October 2013, she had amassed a slew of awards for her contributions to Jamaican cooking, including the Chairman’s Award at the Jamaica Observer Table Talk Food Awards in 2003. The secret to the book’s success? “The recipes resonate,” says Ian Randle Publisher’s Christine Randle. “Mrs. D was a beloved figure and a pioneer in writing about Jamaican food. Real Taste is Jamaica’s version of The Joy of Cooking. Everybody who cooks has to have it. It’s more than recipes; it’s an introduction to the food and its history. Especially for people abroad, it provides a tangible and practical connection.” Even non-cooks have weighed in. Anthropologist and historian, Barry Higman’s Jamaican Food: History,

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Made In Jamaica Catalogue

Foodie Features Biology, Culture (UWI Press) offers a rigorous analysis of why Jamaicans eat what we eat; while my book Street Food strays far from the kitchen and takes readers on a tour of Jamaican food available in the streets. Whatever their angle, it’s the enduring appeal of Jamaican food guarantees these titles a place in Jamaican homes, says LMH Publishing’s founder, Mike Henry. Food and drink titles are a central part of the LMH catalogue. Henry himself, co-wrote Jamaican Cooking and Menus with his now deceased brother Leonard (Sonny) and his wife Dawn; and collaborated with his sister-in law Alice and niece Michelle on Gifts from a Jamaican Kitchen. For Henry, food and books are integrally and equally important as proponents of culture. “As a publisher, I’ve always fought against limiting Jamaica to sun, sand and sea,” says Henry. “Jamaica’s food and drink put us on the global stage on par with major world cuisines. These books have a long shelf life and introduce our country and culture to increasing audiences.” “There’s still a lot of opportunity for Jamaican writers and publishers to do books about food,” says Novelty’s Gillian Morgan. “Some of the Jamaican cookbooks that do well are published overseas, but the ones that stand out are the ones that are authentic.”

“These books are more than books,” says Henry. “They’re a celebration of Jamaican culture. They allow us to package and preserve some of the things we love the most about life here and share it with friends near and far.”

RECIPES Tropical Guava BBQ Chicken 1 – 2 tbs Walkerswood Mild Jerk Seasoning 3 tbs Walkerswood Guava Jam 1 Whole chicken quartered & cleaned 1 tbs olive oil 1 1/2 cups orange juice 1 tsp fresh Jamaican ginger - minced 1 clove garlic - minced 1 tsp fresh thyme leaves 1 tbs tomato ketchup DIRECTIONS • Rub chicken with Jerk Seasoning and olive oil, allow to marinate for 1 hour (preferably overnight) • To make tropical guava BBQ sauce - combine remaining ingredients into a sauce pan and simmer on medium heat for 15 minutes • Cook chicken on BBQ grill for 45 minutes until cooked through • Baste chicken repeatedly during the final 10 minutes of cooking.

The anthropologist and historian Higman has also noted the opportunity for more to be written on the role of food in Jamaican society and religion, in festivals and rituals, and in politics and culture.

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RECIPES Busha Browne’s Smokey BBQ Beef Slider 4 oz Busha Browne’s Jerk Smokey BBQ Sauce 2 lbs premium ground beef (80% lean / 20% fat) 1 tsp sea salt 1 tsp ground black pepper 3 tsp fresh garlic minced 1 tbs olive oil, plus extra for brushing the grill 2oz mayonnaise 1 dozen slider rolls or dinner rolls 6 oz romaine lettuce leaves 3 med. tomatoes cut into 1/8” slices 2 med. purple onions cut into 1/8” slice DIRECTIONS • Combine the beef, salt, pepper, garlic, 2oz Jerk Smokey BBQ Sauce & olive oil – mix gently with a fork. • Shape the meat into 12 patties and place in your freezer while you light your BBQ and get to med/high heat. • Oil the grill just before putting the patties to cook for 5 - 6 minutes per side, depending on your preference for medium to well done. • Combine mayonaise and remaining Jerk Smokey BBQ Sauce and dress top & bottom of slider rolls. • Dress sliders with lettuce, tomato and purple onion.

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Foodie Features Which Wine to Drink with Jamaican Food By Christoper Reckord Describing Jamaican food is like reciting an adjustment of our national motto - “Out of Many One People”; with influences from every nationality that has inhabited our beloved country including the Spanish, British, Africans, Indian, Chinese and also the original inhabitants – the Tainos. While rum and beer have been the drinks of choice in years gone by, fine wine has been growing as a preferred drink of choice to accompany a meal on our tables. Wine and food were meant to be. However, for many, it always seems to be a challenge to choose which wine when faced with the wine list in a restaurant or when you are standing in front of hundreds of bottles in a wine store or in the supermarket aisle. The industry attempts to over-simplify the selection process by putting wine in style categories in order to make wine purchasing decisions reasonably easy. When restaurants organize their wine list in this way, it is called a “progressive wine list”: I. Off dry or slightly sweet wines to sweet wines: Riesling, Moscato, Gewürztraminer, Sauternes; Chenin Blanc (Vouvray) II. Dry, light body fruity white wines: Pinot Grigio, Sauvignon Blanc III. Dry medium to full body white wines: Chardonnay, Pouilly-Fume, White Bordeaux IV. Light body low tannin red wines: Pinot Noir, Beaujolais, Sangiovese V. Medium to full body red wine: Merlot, Cabernet Sauvignon, Shiraz/Syrah, Malbec, Zinfandel VI. Sparkling wines: Champagne, Prosecco The first rule of wine and food pairing is that there are NO rules. Today, it’s no longer: “white wine with fish and red wine with meat”. Drink what you like with what you like to eat. However, there are a few guidelines that will make the experience much more enjoyable. Food almost always changes the taste of wine, so make a decision on the wine based on what you are eating. Jamaican food tends to be ‘spicy’ or ‘peppery’ so do you want to complement this flavor or contrast it? If you try

a big powerful red wine like a Cabernet Sauvignon from California or Chile with your pepper shrimp or jerk chicken, you might NOT like it as the tannins in the full body red wine will make the pepper more pronounced. However, if you try a slightly sweet Moscato with the same food, you will experience that explosion of flavour that the contrast of components will cause in your mouth. What ‘style’ of wine should Jamaican food lovers try? Try wines from Categories I, II, IV and VI with Jamaican foods. Avoid wines from category III and V. In other words, if the food is peppery – avoid full body wines. Try these traditional Jamaican favourites with these wines: Stew Peas: Choose light bodied red wines - Pinot Noir, including Red Burgundys. Also look for wines made with Sangiovese, including Chiantis from Italy and Beaujolais wines from France. Curried Goat: Best choices are light off dry white wines including gewürztraminer, Riesling, viognier. If you prefer red wines, choose Beaujolais or fruit forward Zinfandel based wines. Cheers! Now go forth and keep trying new wines.

The Jamaican Epicurean Escape Food, Wine and Music Festival Held in St. Ann, the Jamaica Epicurean Escape takes place May 22 to 25, 2014 and is an international food wine and music festival that creates a melting pot of international and Caribbean food with popular and traditional Jamaican cuisine taking pride of place, all complemented by a variety of wine, beer and spirits, and featuring top class local and international musical performers. The festival is a versatile family event targeting an extensive profile of patrons including food and wine enthusiasts, culinary specialists, music and art lovers, trendsetters and just those persons seeking a relaxing and entertaining day with friends and family. Patrons can choose to enjoy food stations, seminars, chef demonstrations, and more.

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A history of commitment to excellence KPMG, and its predecessor partnerships, have served the Jamaican business community for over a century. We currently have two fullservice offices, with resident professionals, located in: Kingston P.O. Box 76 6 Duke Street

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Foodie Features Hot Spots for Cool Fusion Dishes in Jamaica By Emma Sharp Dalton-Brown Once only a necessity for survival, eating has become a form of entertainment, a pleasurable pastime that pretty much transcends every other form of fun. While Jamaican cuisine makes its way through the kitchens of the rest of the world, international fare is in full force on our home ground. Our restaurants have taken tokens of this and interlaced it with Jamaican favourites.

Crispy Onion; Beef or Chicken with Sauteed Mushrooms & Onions. They also have Seafood Sliders - Escoveitch Fish; Shrimp Fritter with Caper Aioli Slaw; and Crab Cake with jalapeno vodka mayo. The chefs have cleverly incorporated a traditional French Pissaladiere (pizza), with bites of slow roasted mahogany duck and sweet Asian sauce, topped with mozzarella. They’ve come up with Lobster Beignets, deep-fried in a light ginger batter, served with spicy lemon caper aioli. And they have even outdone themselves by creating an Oxtail Tart, placing marinated boneless oxtail, stewed with miniature spinners, into a French shortcrust pastry shell. Deeeeelish! Renowned Chef Gariel Ferguson, of G’s BBQ in Market Place, has incorporated Asian flavours with two of Jamaica’s favourite foods: Wood Smoked Asian Glazed Pork served with Escoveitch Pickle; and Panko-Crusted

Accompong Roll at Roe

Newly opened Roe, a Japanese restaurant run by Kaz and Michiko Asonuma, and situated in Sovereign North, has rolled out four specialty sushi rolls: Bamboo Walk with ackee, salmon skin, escallion and eel sauce; Marilyn Monroll - with salmon, plantain, sweet marinated lime, red masago all wrapped in a pink sushi sheet; Maroon - okra, plantain and spicy mayo; and Accompong - plantain, avocado and spicy mayo. Selena Deleon, a fitnessinstructor who partly owns this new venture, has been a powerful player with tying healthy Jamaican-Asian choices into the sushi-based menu. The regal and award-winning Regency Room at Terra Nova Hotel, serves up two appealing appetizers: Curried Ackee in a Cumin-flavoured Crepe, with mango chutney; and Spicy Stuffed Crab Back with Asian Slaw. To finish off with a sweet bite, they’ve included the Italian Coconut Panna Cotta with Papaya Gelee. A few steps away, in the same hotel, the hip and happening Regency Bar & Lounge has topped that with fiercely delicious fusion food such as: Meat sliders - Lamb with Madras Curry Aioli; Jerk Pulled Pork with Pepper Jelly &

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Oxtail Tart at Regency Bar & Lounge

Made In Jamaica Catalogue

Foodie Features Fried Fish with Bammy Fries & Pickled Onions Rising Chef Conroy Arnold, who runs the kitchen of Christopher’s in Hermosa Cove Hotel, in Ocho Rios, has similarly brought an Asian flare to his fare: Curried Goat Ravioli with Coconut Cream Sauce; and Jerk Chicken Spring Rolls, served with Soy & Scotch Bonnet Dipping Sauce. He’s also put together a Wood-fired Brick Oven Pizza with his own Smoked Bacon & Ackee topping. A new breakfast favourite for us Jamaicans perhaps? It seems that there is so much more we could do with ackee, as Carrie Sigurdson, co-owner of Tea Tree Creperie in Kingston & Montego Bay, also demonstrates with Jamaica 50 Crepe - ackee & salt fish over a bed of cream cheese and pepper jelly, folded into a crepe and topped with steamed callaloo. Did someone say this was one or two meals? The same could be said for the overly generous portions at Chris Gayle’s Triple Century sports’ bar in New Kingston. Getting more than a bargain for the buck, the Oxtail Quesadilla and the Oxtail Fajita will wipe out any yearnings to eat Mexican food somewhere else; and the Ackee Spring Rolls manage to wrap Jamaica up with the Far

East in a neat and scrumptious starter, fit for the beginning of a cool culinary fusion tour of the hot spots of our increasingly diverse island!

In a country characterized as a melting pot of cultures, it should be no surprise that fusion dishes are our speciality. And what happens when you mix that with athletics? You get a one of a kind experience at Usain Bolt’s Tracks and Records. What makes Tracks & Records really unique, and genuine, is how the lay out, interior design, menu, and serving team, have all been brought together to create a stadium-like atmosphere. On the menu you will find traditional and fusion specials; Island Nachos (using plantain chips), Jerked Pork and Curried Seafood Crock Pot for example. Usain Bolt’s Tracks and Records is the first of a series of establishments by the KLE Group that leverages encapsulating food, athletes, music, and culture, as part of promoting Brand Jamaica.

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Foodie Features Kingston Kitchen: A New Way to Experience Food By Leisha Wong into this arena for the first time. It allows people a space to showcase their hidden talents to the wider crowd, and on a manageable scale. The Emporium is the heart of Kingston Kitchen. We love to share the success stories that have come from it. Kelly Lue’s pepper jelly started in The Emporium, as did Stush in the Bush. Both artisans can now be found in major supermarkets, with an evergrowing range of products.

Sample of the foodie goodies

For any food lover suffering from wanderlust, the market is a must-stop destination when in a new country. To know the food of a country is to know it’s people, and that most authentic experience is most often found in the markets. From fresh vegetables and herbs, fish and spice markets, to the more recent food market, these markets are dedicated to the simple mission of bringing authentic, fresh food to the diners. It is under these intentions that we launched Kingston Kitchen two years ago, in December 2011 at Hope Gardens.

With two hugely successful markets each year, Kingston Kitchen has also branched out to host premium dining events with its Signature Series - the first featuring international celebrity chef Roblé Ali, as well as online with their website, blog, and magazine. It is a true culinary lifestyle that promises to spread its arms even wider in 2014.

The Kingston Kitchen team L to R: Jacqui Sinclair, Melanie Miller and Leisha Wong

Food has for so long been entrenched in the culture of Jamaica that it was almost surprising that nothing like this had been done before. Yes, there were food events that delivered stellar culinary experiences, and that also bought authentic food to the patrons, but what set Kingston Kitchen apart, was that we truly tried to draw in diners from all walks of life. From the bank teller, to the executives of the bank, Kingston Kitchen was just about good, affordable, locally-produced food, created by talented and creative culinary geniuses, some of whom had never cooked for anyone outside of their home kitchens. With two sections to each market, we cater to all levels of culinary enthusiast. The restaurants, caterers, chefs and cafés set up in our Pop Up Kitchen area. These individual tents serve as temporary kitchens, and the chefs create a special menu for the day, often at discounted prices. For those home cooks, and small-batch vendors, we created The Emporium. This large tent space made participation at Kingston Kitchen less daunting for those getting

Patrons at Kingston Kitchen Night Market

International celebrity chef Roblé Ali and his team, with popular Jamaican chefs Colin Hylton & Brian Lumley at the Inaugural Signature Series

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Local Emerging Innovators A Bold Move To Support Manufacturing Eight Jamaican companies have been honoured as the New Champions of Manufacturing by National Baking Co. Ltd in their Bold Ones programme. They are Springvale Enterprises, Lincoln Gordon and Sons, EcoFarms Jamaica Limited, Lifespan Company, Irie Rock Limited, Journey’s End Wine Company, Bartley’s All in Wood and D’Nex Step Sandals and Accessories. This is the third such programme, bringing National Bakery’s total sponsorship of some twenty-seven new manufacturers to almost $90 million. During 2014, the selected companies will receive multimedia promotional packages, extensive advertising and publicity – including being featured graphically on the sides of the national baking trucks as they traverse the island – and will be hosted by National at its Pavilion at the upcoming JMAJEA EXPO 2014. At the January 2014 launch, Mr Hendrickson, Chairman of National Bakery, said the selection team was impressed with the professionalism and enthusiasm demonstrated by the entrepreneurs whom he urged to “be Jamaican without apology, but put forward the best of Jamaica.” Advice for the entrepreneurs came also from two of the initial Bold Ones, Michelle Smith of Chocolate Dreams, and Dennis Hawkins of Spur Tree Spices.

Lincoln Gordon and Sons manufactures jerk sauces, range of seasonings, spices, cereal, teas and specialty flours that have no MSG, artificial colours or flavours.

Calling the programme “a dream come true” Smith said that the inclusion in the programme has had a significant positive impact on her company. “We recently completed a mini-expansion at our plant, have also increased our presence in the retail market through outlets at Loshusan Supermarket in Kingston and at the Sangster International Airport in Montego Bay, and we recently completed our first export order, to Antigua.”

Springvale Enterprises vinaigrettes includes a line of gluten-free, MSG-free dressings, with four flavours - sorrel, june plum, guava, and the recently introduced otaheite apple.

Irie Rock Limited facial line features a facial scrub, a deep pore cleanser and a refreshing toner. These all natural products incorpotae papaya, mango, coconut, vanilla, coffee and citrus. Cocoa butter, coconut oil, and essential oils are bought in Jamaica, while ingredients such as shea butter are imported.

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Local Emerging Innovators For his part, Hawkins, speaking on behalf of business partner Mohan Jagnarine, said that since its Bold Ones campaign in 2010, the sauces and spices company had moved to a much larger base, had quadrupled output, more than doubled sales and had grown exports to the point where they now accounted for 70% of total sales revenue. Speaking on behalf of the eight chosen companies, Sandra McLeish, of Springvale Enterprises thanked National Bakery for “the wonderful opportunity provided by the programme. “Your incredible generosity has made us all very happy, and are excited to embark on this tremendous journey.” The entrepreneur also acknowledged the previous Bold Ones for sharing their experiences and said that the companies were eager to learn from their more established counterparts and from the National team.

Lifespan water is naturally-occurring high-alkaline spring water that has a light yet distinct effect on the palate. Available in four convenient sizes, from an easily portable 12 –oz single-serve bottle up to the 5-litre container.

EcoFarms Jamaica Limited (left and above) manufactures honey derived products, like HoneyStix, and wine. Jamaica’s first Mead (Honey Wine) is available in exotic tropical flavours including sorrel, otaheite apple and star fruit (known locally as ‘jimbilin’).

Bartley’s All In Wood designs, manufactures and sells quality 100% Jamaican handmade wooden traditional and contemporary furniture, jewelry including the woogie – the functional hair trinket - and household items.

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Local Emerging Innovators Conversation Piece By Aiesha Panton Conversation Piece (CP) is a curated popup experience that celebrates the best Jamaican or Jamaica inspired artists and designers; meeting the need for fresh and inspiring experiences, that put Jamaican Art + Design on a world class stage, where it belongs. The first installation of CP was the 2011 HOLIDAY EDITION. Fresh off its third installation, the holiday edition is in the format of a popup luxury boutique at The Spanish Court Hotel in Kingston. Guests have the opportunity to shop for hidden gems from a curated selection of The Rock’s most inspiring artists. CP directors Aiesha Panton, Creative Director at Pussbackfoot, and Stephanie Campbell, Branding Expert of Half Way Tree Roots, came together to create the CP experience because of a shared passion for Jamaica, its culture, the

Journey’s End Wine Company started with ackee wine and has since expanded to other Jamaican staples. There is a Sorrel Blush wine, Coffee wine, Ginger and Sugar Cane wine – the latter not to be confused with rum.

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Local Emerging Innovators Conversation Piece (cont’d)

beautiful things that are of Jamaica and the deep talent that lives in Jamaica. One of the main objectives of CP is to revere local artistic talent. To showcase them, in a way not often done, against the backdrop of a uniquely elegant atmosphere, for which their work is well suited. CP is an intimate affair, where the designers are specially invited to be a part of the experience and guests are able to interact with them in a meaningful way. There is a focus on new talent while paying homage to the classic greats. CP designers hail from the disciplines of art, ceramics, food, fashion, photography, paper artistry and jewellry. So far, the CP experience has been in the format of a pop up shopping experience, but will soon also be enjoyed on other platforms such as lifestyle events, e-commerce and popping up in other places to service the diaspora and other lovers of Jamaican culture.

2: Work of Dana Baugh, Baughaus

Join the CP experience at www.conversationpiecejm.com

3: Work of Dana Baugh, Baughaus

4: Work of Alia Orane, Aliamichele

1: Work of Victoria Silvera, Touch by VLS

5: Work of Victoria Silvera, Touch by VLS

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6: Work of Sara Hsia Hall, Nyamist

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Local Emerging Innovators Exceptional Entertainment Furniture By Emma Sharp Dalton-Brown ommends that his clients, “give the chairs a light sand and reseal every six months, once they are left outside in the rain.” If well maintained, “the chairs, in a commercial environment, will still be great after ten years,” Justin added, speaking of the outdoor furniture, which he started making in 1994, that has stood the test of the last decade. While individual customers tend to purchase a pair of the chairs at any one time, hotels such as Sandals will buy in bulk. “I like to think that we are giving support to Jamaica’s biggest earner - tourism,” the staunch nationalist, who has contracted a team of Jamaican craftsmen in Bog Walk, proudly spoke. Thanks to Sandals, Ademke furniture can also be found in most of our neighboring Caribbean nations - Bahamas, Turks and Caicos, Antigua, St. Lucia and Grenada. For more information on Adirondack Chairs and other outside furniture, contact: Justin Samuda - justin@ademke.com

The Ademke Group signature chair

Jamaicans love entertainment and, more importantly, we love to entertain. Sure, going to a local watering-hole with friends is part of what we do, but we like to stay at home and have people over for a beverage, or two! We take pride in our domains, and we like the place to look good. Luckily for us, there are numerous local crafts’ men and women who design, and make furniture and household accessories, such as placemats, coasters and hand-painted coffee mugs. One such entrepreneur is Justin Samuda, who brought to Jamaican-lifestyle the American Adirondack chair, by refreshing it with over-sized armrests for drinks and his signature pineapple ‘cut-out’ in the backrest of this beautiful and practical lounge chair. “We make the chairs out of local hard wood - teak or wild tamarind,” the owner of Ademke Group Ltd. told Made in Jamaica Catalogue. Finished off with a wood stain or water seal, the timber, which is sourced from lumber yards in Jamaica, will not become dry, nor brittle. However, Justin rec-

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Art Coffee Chat with Adrian Creary Hard to believe Adrian Creary is 24 years old when he speaks about his passion and profession, photography. Made in Jamaica Catalogue had a chat with Adrian about how he got started, where he’s headed and what advice he has for his peers. How did you get started in photography?

reality, is key.

It came unexpectedly. I was at UWI doing business studies but wasn’t very enthusiastic about it. An aptitude test implied I was more inclined to film, so I started doing some short courses about film at CARIMAC. I liked the people, environment and creativity. So I moved on the Media Technology Institute and continued studies online. I don’t do film now, but I learned photography online.

What kind of photography do you do?

Lynda.com and Kelby Training offer great courses that are affordable and convenient. The courses are taught by world class professionals in their fields. I am a monthly subscriber and have probably watched over 100 hours of training. Anything I want to learn, I just check those sites and learn from the best.

On my website, adriancreary.com you will see four categories – concert, event, portraits and food. Concert is the largest section. Food is my latest project. Why food? I happened into it. My family puts on The Jamaican Epicurean Escape - Food, Wine & Music Festival. I was working on that event doing graphic design. I got to know the chefs and saw the photographs they were submitting. I thought there was an opportunity to make their food look more globally appealing. So I went online and learned techniques for food photography.

When did you get your first camera? 2009. Nikon D5000, Kit Lens. Was photography ever a hobby for you? Never. Always knew it would be business. Yes, I have a passion for it but I’ve studied it a lot. Photography is a science and an art – you need to understand light, physics, cameras, f/stops etc. You also have to understand artistic aspects of photography that separate average snapshots from professional work. Knowing how to bring the vision from your mind, or client’s mind into

Photo Credit: Adrian Creary

Who are your clients? I’ve done a wide range of projects. I work directly with companies and with PR and Advertising Agencies. In a given week I could be photographing an event for a multinational, a concert with local and international superstars, a corporate announcement and a foundation’s tree planting. (adriancreary.com/about-page)

Photo Credit: Adrian Creary

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Art What advice would you give to your peers who would like to pursue a career in photography? From my own experience, start broadly, see what resonates with you and keeps your interest, you don’t want to go into something and realize you aren’t as interested as you thought. Keep eyes open for opportunities that could take you in a new direction. Put passion above money. Don’t feel the need to be locked into a predefined category. Look at me, I have a passion for music and photography and have combined the two as my profession. Photo Credit: Adrian Creary

Damian “Jr. Gong” Marley at Reggae Sumfest

What’s your favourite type of photograpy? Concert photography. In the last 12 months alone, I’ve done Jamaica Jazz and Blues, Reggae Sumfest, Sting, Rebel Salute, Shaggy and Friends and Tessanne Chin’s homecoming concert. I am the official photographer for Reggae Sumfest and Jamaica Jazz & Blues and have been for several years.

Don’t be deterred by what you don’t know – use the internet and learn online. The internet is convenient, affordable and provides access to learning at a global standard. Good technique is the foundation but learn the hard stuff as well. Master fundamentals to create and realize your own niche. Work with other photographers. Gain from their experience since you can’t learn experience online. Never stop learning. Every job you go on use it as an opportunity to advance your craft and do things in a more creative way. That is key

How do people know about you? How do you get clients? When I first started in photography I was working in graphic design at Main Event Entertainment and got referrals through them. I maintain good relationships with my clients so they come back to me again and again. I also have professional relationships with photographers and we help each other. Ishaka Shango (ishangophotos.com) for instance, is the one who really got me started in events. He was overbooked with work, saw my potential and needed help. I helped out and the rest is history. Where do you see yourself in 5 years? I’d like to do concert photography all over the world. And with the right equipment, more portrait work, especially with musicians – album covers, artist headshots, photography for posters etc. I also have an interest in learning and sharing knowledge. I’ve done two lectures on concert photography at UTECH then UWI and I would like to do more, perhaps even via the internet. I’d also like to publish a book of my work. Right now, whatever I earn I reinvest in my skills and equipment so in 5 years I expect to be able to realize these goals.

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Art Coffee Chat (cont’d) for learning and growing your business.

Why do you love photography?

What’s your latest gadget?

It is an excuse to go on adventures (laughs). I get to go where typically people do not get to go. I was face to face with the Prime Minister in two days at two different events just a few weeks ago. Then there are athletes, musicians and other celebrities. I get to have new experiences like going out on a boat at the marlin tournament or planting trees in the Blue Mountains for a foundation in the same week. I get to be behind the scenes at my favourite TV shows and concerts. And then I bring all those experiences to people through photography as if they were there. It is a huge privilege to be able to work as a photographer.

10-20mm lens. I got it for Jamaica Jazz and Blues Festival. It’s an ultra wide lens that allows me to shoot the entire crowd. What’s your signature style? I like to use photography to tell stories. So if I do an event, you will see the photographs and feel like you were there. From the entrance to the exit and all details in between – the setting, décor, crowd, faces, reactions and more. I like people to know what different people would have seen. So I mix close up details with wide area shots. I also try to look for a shot or two that no other photographer will have.

Adrian Creary’s InCase DSLR Camera Bag • • • • • •

Nikon D7100 and D5100 2 Nikon SB 700 flashes 3 Sigma lenses 10-20 mm f/4-5.6, 17-70mm f/2.8-4 OS, 50-150mm f/2.8 OS. An assortment of filters Rogue FlashBender diffuser LensPens

Photo Credit: Adrian Creary

Photo Credit: Adrian Creary Celine Dion at Jamaica Jazz and Blues

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John Legend at Jamaica Jazz and Blues

Made In Jamaica Catalogue

Music A Conversation with Shaggy: Gone Global – Shaggy’s Way By Deika Morrison

Leveraging technology to communicate across borders, Shaggy and I had a chat - him in New York on tour, me in Jamaica with my MacBook Pro – about his global career - past, present and future – as well insights he had to share for artists who want to go global.

help their music crossover. I did the same thing in a modern way using samples – for example, “Oh Carolina” sampled Duane Eddy’s “Peter Gunn” and “Mr. Boombastic” sampled Marvin Gaye’s “Let’s Get It On”. Integrating what was familiar, accepted and popular created a ‘diluted’ form of a new Jamaican sound that could cross over more easily.” This powerful technique helped in another way other than just popular acceptance – it had a direct impact on dollars and cents. “In the global music business, there is only one reggae slot and a lot of people competing for airplay in that slot. Reggae-infused sounds have many more options. It is a better business decision purely on the way the global music industry works ” Shaggy explained. For up and coming artists, this understanding of how the

Photo Credit: Adrian Creary

Without a doubt, international reggae-pop superstar Shaggy is making a unique mark across the globe. Born in Kingston, Jamaica as Orville Richard Burrell, he moved with his family to Brooklyn, New York at 18 years old and later served in the United States Marine Corps. So although not deliberate, his early years set the stage for a career that would be global and marked with discipline necessary for success. And that success has included two multiplatinum albums, eight No. 1 hits, twelve top-10 singles worldwide, a diamond-selling album and a Grammy for Best Reggae Album. Shaggy’s first global hit was his remix of the old ska classic “Oh Carolina” which appeared on his first album, “Pure Pleasure” released in 1993. Looking back, it is not surprising that Shaggy’s first hit would be a twist on a pure Jamaican music form as his signature style has been to “globalize” authentic Jamaican music. When I asked him why he thought his music had been so well received across the globe – regardless of culture, language, location etc. – he didn’t hesitate. “You can’t walk your music into other people’s cultures and expect to be accepted. In the 1960’s Chris Blackwell brought in special American musicians to play with The Wailers to

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Made In Jamaica Catalogue

Music A Conversation with Shaggy (cont’d) in new team members, which sometimes causes friction with your loyal longstanding team. Shaggy readily acknowledged that and noted “You Shaggy is the only certified DiamondWhen I asked Shaggy about what selling Dancehall Reggae artist. Shaggy have to make hard decisions that are good Jamaican music industry profession- fourth album “Hotshot” went Diamond for you and the business, and not driven by als need to think about if they want worldwide and Platinum 6 times in the emotion.” to be popular and more importantly, United States. Notable singles from paid, Shaggy noted: “We are a mi- that album included number one hits Is working hard and promoting innovativenority music form, the underdog. We “It Wasn’t Me” and “Angel”. Shaggy ly enough? No, says Shaggy because the have to work ten times harder than has won numerous awards, including global music industry is all about branding. everyone else to make music that is the Grammy for Best Reggae Album for For example, just look at Dr. Dre who report“Boombastic”, his second album that edly now makes more money from the Beats ten times better and promoted ten went certified platinum. By Dre brand than his music. Players in the times better with a fraction of the Jamaican music industry have to think about budget that others have.” how they can move global brands and how they themselves are brands. Working harder also means working smarter. “You have to keep up with the times. How I promoted “Oh Carolina” Shaggy was firm. “We are yet to be seen as viable for movis not how I can promote a record today. For example, ing global brands in a big way. Think about Gwen Stefani, social media wasn’t around then but it is now and it is for instance, as an American female pop artist with a regkey. You have to be innovative and relevant. “ gae song. A corporate boardroom can more easily agree Shaggy and I discussed how sometimes it is hard for artto have a Gwen Stefani represent their brands than a Jamaican. Why? No Jamaican artist has done it yet and ists to keep up with the times when it means bringing global music industry works is critical to achieve international success.

Photo Credit: Adrian Creary

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Music A Conversation with Shaggy (cont’d) we have to ensure that the whole image – the package - that we project is one that Akon, Bob Sinclar, Chaka multi-million dollar brands will Khan, Cindy Lauper, Eve, want to be associated with. Janet Jackson, Jay Sean, Today’s global industry is not Ne-Yo, Nicole Scherzing- just about talent and records. er, Patti Labelle, R Kelly, You have to be able to move Samantha Cole, will.i.am. brands. Let’s face it: If your image is violence and weedsmoking, you can’t represent family brands. ”

nered with Ne-Yo and Tango. We are collaborating with international artists and some of the original people who worked on Hot Shot album. We are seven songs in and target release for the end of the year.”

Part of this understanding of branding requires sensitivity to how we express ourselves to the world. Shaggy explained, “We have to realize that things we do that are culturally “normal” to us can be misinterpreted. Look at Usain Bolt beating his chest when he crossed the finished line at the Olympics. Jamaicans got it right away and we didn’t think anything of it. Other people paused. So we have to think about how our actions are interpreted.”

An integral part of what I call “Shaggy’s Way” is what he does for others.

Shaggy’s international collaborators include:

But consider this. Shaggy continued, “On the other hand, we have to have confidence in ourselves and believe that we are superstars because the odds will always be against us. We have to realize that Jamaica is a global brand with immense power. So nobody is saying don’t be Jamaican. Definitely be Jamaican, but realize how the industry works.”

And his next move is logical, given that it’s just a manifestation of what I will call ‘Shaggy’s Way” – a model of partnership and collaboration with other cultures, sounds, voices that is inclusive in its reach across the globe. It didn’t have a name but it is his signature style that has brought him global success.

First, there are the children of Jamaica. Shaggy’s work with his Make a Difference Foundation has become one of the biggest reasons why Shaggy is so loved, certainly in Jamaica. “I have a lifetime commitment to Bustamante Children’s Hospital. No matter what, if I can help I will. Rebecca and I want to do other projects for Jamaican children but we think the best way to approach that right now, given commitment constraints is to leverage the resources we have at Shaggy Foundation to help other organizations. We have ideas and will work with people on good projects.”

It is not surprising that this would be the next step for the Shaggy Foundation. After all, it is that same inclusiveness and collaboration that has raised more than US$1 Million for Bustamante Hos“We all have to appreciate how in- pital, the only pediatric hospital in the credibly powerful we are as a united English-speaking Caribbean, through force. And we have to help ourthe star-studded Shaggy and Friends selves. No one will take Jamaica as Benefit Concert. seriously as we do because we live

So how is Shaggy doing all of this? In the last four years, we have seen a “reinvention of Shaggy” as he explains it. It’s no secret that he changed management and personnel virtually “walking away” from what he had built. “I needed to move in a different direction with the it and have lived it – whether you times” he explained. “It was difficult but I draw live in Jamaica now or in the Dias- Second, there are up and coming artinspiration from people like Dr. Dre and Tina pora. Jamaicans for Jamaica.” ists. The most famous and recent exTurner who started over”. ample is Tessanne Chin on the Voice. Shaggy is the one who used his conRanch Entertainment was re-launched with a specific tacts to get her an audition, mentored her throughout the strategy. Shaggy wanted to produce an authentic regentire competition and called on colleague music supergae sound with street credentials and so collaborated stars to voice their support for her as part of the effort to with Sly and Robbie to produce Out of Many One Music get out the vote. featuring Damian Marley, Beres Hammond, Cocoa Tea, Chronixx, Konshens, Tarrus Riley, Peetah Morgan and When I asked if he would encourage other Jamaicans to Tessanne Chin. enter televised reality competitions, Shaggy didn’t hesitate “Absolutely. The exposure is great. You don’t even have to As he moves on to the next album, the plan was always win. There’s no downside. A lot of people get exposed to to do pop next. He explains, “It makes sense. I’ve partyour talent in the process, including the Diaspora which is

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Made In Jamaica Catalogue

Music key for long-term support”. He cautioned though that The Voice has been done by Tessanne in such a remarkable unprecedented way so it might be best - to avoid comparison - to try other programs. And it doesn’t have to be music – cooking and fashion are just two examples of televised reality shows that provide an incredible opportunity for Jamaican talent. At the end of the day, Shaggy is a nation builder doing his part through his music, his charity and helping however he can. His final words were a message to Jamaicans: “Tessanne’s performance on The Voice was historic”, Shaggy explained. “She is the first non-US citizen to compete. The Voice heard her talent and changed the rules for her. And Jamaicans rallied support to make it one of the best seasons ever in the history of The Voice in terms of ratings and viewers.”

we have to help ourselves. No one will take Jamaica as seriously as we do because we live it and have lived it – whether you live in Jamaica now or in the Diaspora. Jamaicans for Jamaica.” I couldn’t agree more.

For more about Shaggy visit shaggyonline.com. Follow him on: Facebook: Shaggy Twitter: @direalshaggy Instagram: direalshaggy

Insightfully, Shaggy noted, “We all have to appreciate how incredibly powerful we are as a united force. And

Bob Sinclar, a French producer who has his origins and specialty in house, funk and hip hop, made his debut in the Grammy Reggae category with his first ever reggae album. His album “Made in Jamaica” with Sly and Robbie was nominated for a 2011 Grammy Award for Best Reggae Album. Recorded entirely in Jamaica, the album includes top Jamaican musicians - Mickey Chung, Robbie Lynn, Sticky Thompson, Dean Frazer and Sly and Robbie who played all music live in studio with an authentic sound of reggae. It also featured the talents of Shaggy, Queen Ifrica,Tony Rebel, Steve Edwards and more. “Made In Jamaica” was recorded at Anchor studios owned by well known producer Gussie Clarke. The sound, mix, production and quality of this was unique. With all production from Bob Sinclar, the album was entirely A&R”d and artistically coordinated by Rodney Hill, a Jamaican now living in New York.

NEGRIL • JAMAICA SAtuRdAy 6 dECEMbER 2014 racedirector@reggaemarathon.com

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Music Sound Systems: Pioneers of Jamaican Music By Deika Morrison Sound systems first became popular in the 1950s/60s in transitioned from vertically integrated producer and redowntown Kingston. DJs would import foreign records cord seller into a key source for producers to find new to play on turntables with augmented artists as the sound system recorded ‘dub sound through amplifiers and huge Popular sound system operators who plates’ or ‘specials’ for their own self-prospeaker boxes. Sound systems were became music producers to fill that motion. big and profitable businesses employ- void included Duke Reid who founded ing, on average, fifteen people – music Treasure Isle and Clement ‘Sir Coxsone’ Sound systems became an integral means selectors, truck driver, engineers, men Dodd who founded Studio One – de- of reinforcing and circulating Jamaican to lift speaker boxes etc. Their events scribed as the “Motown of Jamaica”in music and culture all over the world. In the 1960s and 70s producing some of attracted thousands of patrons with a the most well known ska, rocksteady, many ways, there would have been no lowinning value proposition: nice vibes reggae, dub and dancehall global hits. cal music industry had it not been for sound with good music, food, drinks and systems – encouraging Jamaican talent to company for a minimal entrance fee. produce and also providing an outlet locally and globally for that Jamaican talent to be As their events became popular in Jamaica, sound sysheard, loved and importantly, paid. tem operators became producers of local music. Notoriously fiercely competitive, sound systems would have an edge if they had access to the newest music – which they could create and not have to rely on foreign music release cycles. It was a business decision that was an ideal symbiotic relationship – sound systems needed to keep their thousands of patrons entertained and local music needed the sound systems to play their music to gain popularity and sell records. Popular sound system operators who became music producers to fill that void included Duke Reid who founded Treasure Isle and Clement ‘Sir Coxsone’ Dodd who founded Studio One – described as the “Motown of Jamaica”in the 1960s and 70s producing some of the most well known ska, rocksteady, reggae, dub and dancehall global hits. To the equal delight of Jamaicans in the Diaspora and foreigners, these sound systems started to tour the Caribbean, US, Canada and the UK taking with them local Jamaican music. They also transplanted the cultural experience that is a sound system ‘dance’ and therefore played a critical role in reinforcing ties between Jamaicans within Jamaican communities overseas and also across borders. By the late 1980’s, cassettes of popular sound systems like Stone Love, for example, could be found in every corner of the globe. At its hey day in the 1990s – fuelled by dancehall - the most popular sound systems had an overseas date every other weekend. The sound system

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Made In Jamaica Catalogue

Music Having made sound systems so popneeded to cover airfare, accommodaular in other countries, local sound Sound systems became an integral means tion and related expenses necessary systems now find themselves com- of reinforcing and circulating Jamaican to export the music and importantly, peting with sound systems set up in music and culture all over the world. In give patrons the authentic experience. other countries, for example King Ad- many ways, there would have been no local dies in New York, and Mighty Crown music industry had it not been for sound But it is more than the music and the in Japan. In a more recent develop- systems – encouraging Jamaican talent to experience that are at risk. Historiproduce and also providing an outlet locally ment, technology has enabled a DJ and globally for that Jamaican talent to be cally, sound systems have rallied local to use a computer to get a dance or heard, loved and importantly paid. communities and have been powerful party rocking without a sound syscommunication vehicles for educating tem. The sound will be inferior to a people and getting messages across. sound system, but if you never knew Jah Love Musik, for example, was fathe difference you wouldn’t miss it. Still though, the almous for deliberately trying to raise the consciousness ternatives simply cannot produce an ‘authentic Jamaican of the people. sound system experience’. Given the critical importance of sound systems in the In Jamaica today, sound systems struggle for survival in evolution and globalization of Jamaican music as well as the face of prohibitive legislation like the Noise Abatethe reinforcement of Jamaican culture around the world, ment Law and a challenging economy that leaves pait is imperative that we look at preserving and promottrons with less disposable income for this form of entering this significant art form that is part and parcel of our tainment. At the end of the day, if sound systems can’t cultural identity. do well in Jamaica financially, they can’t raise the funds

Studio One Artistes Burning Spear Delroy Wilson Dennis Brown Dillinger Freddie McGregor Gladiators Heptones Horace Andy Jackie Mittoo John Holt Johnny Osbourne Ken Boothe Lee “Scratch” Perry Marcia Griffiths Michigan and Smiley Sugar Minott The Ethiopians The Skatalites The Wailers Toots and the Maytals Wailing Sounds

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Film The Harder They Come: A Treasured Piece of Cinematic History By Ruth Chisholm the status quo. But it bore a global concept of someone having a dream of success and who was ready to do anything to achieve it. The Harder They Come tells the story of Ivan Martin who travels to Kingston following his grandmother’s death. He arrives with big dreams and stars in his eyes and is rearing to become famous. Elsa, Ivan’s love interest, calls him a dreamer. But he is focused and his antics even lead him to practice his songs in the church hall after hours. Despite being poor, Ivan has the demeanour of a star. Nothing would sway his confidence. Even the prowess of the top record producer in town is no match for Ivan’s zeal. But the self-acclaimed musician who is ready to make musical hits, quickly realizes the obstacles ahead. Unable to find work, city life hit hard and Ivan turns to crime. He becomes an outlaw walking the tightrope of the ganja trade and shooting his way out from the long arm of the law. He eventually gets his wish and makes a song that tops the charts, while adversely becoming one of the most wanted men in Kingston. Unique, Groundbreaking and Fearless: The Path to ‘The Pie in the Sky’ Considering its popularity and supported by a best-selling soundtrack, some persons may not be aware of the film’s humble beginnings. 103 minutes of authenticity and artistry, The Harder They Come, directed by Perry Henzell and co-written by Trevor Rhone was released in 1972. It is the first full length feature film shot in Jamaica. The Harder They Come portrayed Jamaican life at the time in a real way. This was not palatable for some who had grown accustomed to only beach and seaside backdrops of Jamaica on screen. The scenes, the people, the dialect and energy were in true form. The country boy turned city rude boy who chased a dream was played by the renowned Jimmy Cliff, who brought charm, confidence and a bevy of lyrics that gave rise to some of the top selling reggae songs of all time. It was as beautiful as it was gritty and challenged

Financing was the hardest part. There were several occasions where production had to stop. The crew and cast all did their parts to ensure the film got made even on limited resources. Actors even accepted promissory notes for their work. Studio space was provided at cost and actors juggled props to make each shot count. Perry’s friends and colleagues all seemed to believe in his vision. His motivation and conviction were enough to keep it all on course. Perry Henzell believed in it and so the film had to be made. Justine Henzell, daughter, independent producer and a director of International Films Management shed some light on the creation of The Harder They Come.

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Film “Perry had made several commercials and so was very experienced in production in general. But he sought Rhone out for his writing skills after seeing his theatre productions. The part of Ivan wasn’t actually written for Cliff,” she added. “Ivan’s character became a singer once Jimmy Cliff was cast. Perry saw an album [cover] where Jimmy looked serious on one side and charming on the other side and that is what made him curious.” It was also the “pie in the sky” line from the title song that led Perry to hold fast to the final title. It seemed to capture the essence and heart of the story. The cast was not comprised of professional actors yet the performances were memorable and thrilling, particularly that of the self-assured record producer played by Bob Charlton. According to Justine, Perry selected persons based on “their energy, charisma and a certain star quality.” Showtime “In Jamaica it literally caused a riot when it was released at Carib theatre. It was a huge success,” said

Justine. Cast and crew members stated that nearly 40,000 people surrounded the then 1500-seat theatre. It was chaos, and even a plethora of VIPs struggled to get in, but to them it was exciting to see the support that the film had generated. The Harder They Come was no overnight sensation when it hit the London theatre scene. In fact the theatre in Brixton was empty on the opening night. Perry handed out flyers himself and led his team through a myriad of radio interviews. To generate buzz around the film. The second night the theatre was about half full. A few nights later the film drew the attention of a London theatre critic. Then the word of the Jamaican hit spread among Jamaicans and non-Jamaicans alike. Distribution was another hurdle that Perry hit head on. He visited 43 countries and personally drove distribution opportunities for the film. It took six years for the return on the film’s investments to come to fruition. The film went on to win the Cork and Venice Film Festivals in Ireland and Italy respectively. According to Justine Henzell there are plans for a sequel and a stage musical in the

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Film The Harder They Come (cont’d) United States. A Magical Place in History Other than being Jamaica’s first feature of its kind, the film is indomitably special and has carved out its own place in Jamaica’s history. The Harder They Come had comedy, drama and action. There was something special there for everyone. Jamaicans saw and heard people who looked and sounded like they did. For those who had never touched Jamaican shores it was undoubtedly a fascinating take on island life. The music is a character on its own. The best-selling soundtrack was as authentic as the look and feel delivered by the film. In addition to Jimmy Cliff’s hits Many Rivers to Cross, Sitting in Limbo and the title track, the soundtrack featured The Melodians, Desmond Dekker, Toots and the Maytals and other reggae icons. Audiences were enthralled by the film’s scenes showing singers actually in the recording studio. Now over 40 years later these same musicians continue to pack concert halls. The film’s cultural offerings have been compared to Black Orpheus, the film creation that brought the favelas (slums) and bossa nova of Brazil to the big screen.

In observance of Jamaica’s 50th year of Independence, Justine Henzell released the documentary One People: The Celebration. The documentary highlights the achievements of Jamaicans all over the world. From economists to scientists and artists, the documentary captures the essence of contributions made by Jamaicans in the Diaspora and beyond. “As a Jamaican filmmaker I didn’t want our 50th year to pass without making a contribution. The response has been fantastic in terms of those who have seen it but we are waiting on music licenses to be able to sell it commercially. Once we have the rights to produce DVDs and sell the product we will tap into the diaspora market initially as they have been very eager to get copies.” Henzell affirmed that the profits from the sales will go towards establishing a documentary film fund for Jamaica.

The Harder They Come has also been compared to The Wild One, and other iconic North American feature films about rebellion and the romance between the audience and the outlaw. More for Jamaica’s Film Industry The Harder They Come and subsequent films have blazed a trail for Jamaican filmmakers, whether for full length features or otherwise. The industry has come a long way. But Henzell feels there is so much more to be done. “We have come a long way in terms of technology and the affordability of making films but we are not producing as much content as we should for a country so rich in storytelling. We need more screenwriters and we need a defined distribution channel once the films are made.” Henzell continued, “The focus should really be on diversifying the stories and investing in and developing wide distribution networks overseas.”

Justine Henzell

Credit: The content in the documentary Hard Road to Travel directed by Chris Browne also provided background information for the development of this article.

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Fashion Profile: Carly Cushnie In a world that is fickle and fluid, Carly Cushnie has her feet planted firmly amongst fashionâ&#x20AC;&#x2122;s leading talents, defining a bold and sensual yet understated aesthetic for the modern woman. Cushnie, born and raised in London, England, by Jamaican parents, began her fashion journey at Parsons School of Design in Paris, before finishing at the Parsons School in New York. She interned with such design houses as Oscar de la Renta, Proenza Schuler and Donna Karan, and upon graduation, she joined company with other such Parsons School alums as Tom Ford, Donna Karan, and Marc Jacobs. Crafting designs that are tailored for the fierce, confident and sophisticated woman, Cushnie and her design partner Michelle Ochs are in fact the poster children for their own design aesthetic. However their list of celeb fans is impressive, including Alicia Keys, Rihanna, Selena Gomez, Kerry Washington, Lupita Nyongâ&#x20AC;&#x2122;o, Jessica Alba, Olivia Wilde, Reese Witherspoon, and the First Lady of The United States Michelle Obama. In fact, the list goes on. Most importantly, their talent has been recognized by the international fashion industry. Cushnie et Ochs was named a CFDA/Vogue Fashion Fund Finalist in 2011 (only four years out from Parsons School of Design where the two met, and three after they launched their line), as well as winners of the 2009 Ecco Domani Award, and nominees of the 2013

Above: Carly Cushnie (left) and Michelle Ochs

Cushnie et Ochs

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Cushnie et Ochs

Made In Jamaica Catalogue

Fashion

Cushnie et Ochs

CFDA Swarovski Award. In 2012, Cushnie topped the list of Forbes Magazine’s “30 Under 30 — Art & Style”. The annual list recognizes young talents who are leading in their fields, and also included the Olsen twins, Alexander Wang and Joseph Altuzarra. In between the galas and awards ceremonies, Cushnie et Ochs produce four sexy-chic, edgy and bold collections each year (that also recently included a swimwear line), which are produced in New York and sold in more than 50 stores worldwide — from Lebanon to Moscow, and Hong Kong to Italy, as well as throughout the United States, and online. Their international popularity garnered their invitation to the Mercedes-Benz Fashion Days Zurich recently where they showed their Spring/ Summer 2014 collection. With plans to diversify into bags, shoes and other accessories, the design duo are sure to continue on the rise for fashion stardom. In truth, it is their consistent delivery of flawless, inspirational designs that keeps the fashion world buzzing about them, and this is only set to grow.

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Fashion Profile: Anna Ruth Henriques By Emma Sharp Dalton-Brown “When I read that Leonardo da Vinci and I shared the same birthday (April 15th), I knew my fate was sealed,” Jamaican-born Anna Ruth Henriques revealed to Made in Jamaica Catalogue. “I was seven years old,” the artist, who loved drawing and painting from a very early age continued. Henriques followed her passion, and as an adult has become a wellknown and recognized artist both at home and in the diaspora. Anna’s art often tells a story about her own life, or opens a window through which the viewer may become empowered. These attributes ring true in her jewelry designs, which she happened upon through fate, again. “A friend asked me to do a wax carving class with her in jewelry design,” Ms. Henriques informed us. “I took the class with her, and one thing led to another...” The creations of Anna Ruth Henriques are more about art than the bog standard retail jewelry we see in high-street shops and malls. While she will do a standard solitaire diamond set in platinum, for an individual customer, her pieces have a unique creativity about them. The artist jeweler proclaims that, “Jamaica is my soul, and my soul comes through all of my work. If people’s souls are open, then they immediately love my work.” Growing up outdoors in Jamaica has been a huge influence to Henriques’ artistry, much of which is na-

ture-based. For example, hand-painted images of butterflies and dragonflies are sealed behind conflict-free gemstones encased in pendants and rings, and tiny 18K gold spiders are set on the gemstones of droplet earrings. “The difficult part of my work is coming up with pieces that gives something that is relevant to a client and has some sort of meaning to them,” Anna admitted. “I want to inspire the wearer, to make them feel better or stronger about themselves,” she went on. The meaning behind this artist’s ‘canvas’ is everything to her, but she enhances the beauty of her pieces by paying attention to the details of the form she is creating. Anna Ruth Henriques lives in Manhattan, New York, and continues to paint, write and design. Many of her jewelry pieces contain her original paintings and drawings she has done in the past. She makes frequent trips back home to Jamaica, and is currently working on several projects with fellow Jamaicans.

More about Anna’s Jewellery Pieces can be found at: Fragments (New York), Gallery of Jewels (San Francisco), Talisman Collection (California), Reinhold Jewelers (Puerto Rico), Fireworks Gallery (Canada) as well as the Museum of Arts and Design (New York), and the Museum of Natural Science (Houston), Les Artisans (St. Barts) and more. Word has been featured in Vogue, Harper’s Bazaar, Marie Claire, Oprah and more. Clients include Madonna, Mariska Hargitay, Jennifer Connolly, Whoopie Goldberg and more.

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Made In Jamaica Catalogue

New Media Cyber Chat with Rochelle Thwaites: Nomino Makes Its Debut in the App World Can you describe Nomino for us in 140 characters? Nomino changes the way we share photos - one challenge at a time. Create your own challenges, solve your friends’, win points, redeem prizes! Why an app? Why not a website? Today everything revolves around smartphones and mobile apps are an extension of that. For Nomino, developing a mobile app was the ideal choice. Apps are easily accessible, convenient and extremely powerful in reaching our demographic. We launched with iOS for iPhone but our next goal is to launch on Android. What was the inspiration for Nomino? Was there a problem you were trying to solve? Or an experience you hoped people would have?

Nomino is an app that was founded by three Jamaican friends living in Los Angeles - Rochelle Thwaites, designer, Talitha Watkins, marketing executive and Dule Hill, actor/producer. Made in Jamaica Catalogue caught up with Rochelle Thwaites, CEO/Founder of Nomino, and asked her to share some insights about the Nomino App - what it is, why it was created, how three friends became inspired to create an app and what advice she had for other Jamaicans who would like to develop apps.

The inspiration came from a spectacular view I came across while driving through the Malibu canyons in Los Angeles. I instantly thought, if I were to post this, I wonder how many people could guess where I am? After researching it, I realized that taking photo sharing to the next level by adding a gaming element to it had great potential. We weren’t trying to solve a problem, just saw an opportunity to fill a void. Why did the three of you decide to work together on this app? When was that “aha” moment that three friends with established careers could try something as new and exciting as this together? We are all very good friends who just happened to possess the right ingredients to bring the idea of Nomino to life. With my creative vision and background, Talitha’s digital and marketing expertise, Dule’s social media expertise and industry experience, it was a no brainer. Working on this together has been an amazing experience. What is the most important thing you hope users get out of this app? Enjoyment. Photo sharing has become such an integral part of our lives, that I love that Nomino adds the element of being fun and challenging to it.

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New Media Cyber Chat (cont’d) What is the first benchmark for success that you have you set yourselves? There are many but I think the most notable was having the opportunity to launch with USA Networks’ TV show Psych. Where do you see yourselves in 5 years in the mobile app space? More apps? Social only or other kinds? 5 years is a long time in the app world. We are just taking it one day at a time and seeing where the future takes us. You are all Jamaican. How do you think your cultural heritage has helped you or will help you in this journey? We are all very driven, focused and determined. I believe those qualities definitely stems from our Jamaican culture. If you could say anything to the Jamaicans in Jamaica and in the Diaspora who are making apps or would like to, what would that be? If you have an idea, act on it. Things happen very quickly in this industry so it’s crucial that you stay ahead of the game.

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Explore Jamaica diG into Jamaica! Jamaica is much more than sand, sea and sun. It is a land of nearly three million people, with another four million or so around the world constantly keeping in touch. Jamaica is a pulsating, vibrant, land of knowledge, history and wisdom; that is, if you know where to look. If this is the Jamaica you seek, the place to start is diGJamaica.com. diGJamaica.com is a free-to-use information website from The Gleaner Company Limited that brings you the ‘stuff behind the news’ – research, historical information, data & statistics and much more, to help you get the most out of today’s topical issues or find out more about our engaging past. diGJamaica.com is modeled on the popular but now out-of-print Handbook of Jamaica and was The Gleaner’s gift to the nation on its Golden Jubilee in 2012. ‘diG’ stands for ‘digital information from The Gleaner,’ whose unequaled 180-year-old archive provides unique contextual information for current events. The name is fitting because diGJamaica.com spends a lot of time ‘digging up’ information for you and also encourages you to ‘dig’ through the website for the details you need.

A sample diGJamaica.com chart on Net International Reserves

There is a wide variety of information intended to appeal to just about everyone. Students can use diGJamaica.com for academic research in areas such as history, civics and social studies, business and economics and more. Any Jamaican, living here or in the Diaspora, can ‘dig up’ information on how to find a Justice of the Peace, register a business, adopt a child, “clear a barrel”, find education guides, scholarships and more. Those with a specific interest in statistics will find the data section and IMF Special quite comprehensive and informative. The infographics and blog posts are designed to help you have a better understanding of what facts and figures

Screenshot of diGJamaica.com

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Explore Jamaica diG into Jamaica! (cont’d) really mean. Regardless of who you are and where you’re from, diGJamaica.com has something for you. Information is presented in different formats to make your virtual journey interesting and engaging - text, photos, databases, static and motion charts, historical archives, slideshows, timelines and more. diGJamaica.com’s most popular feature is the diGBlog, where dialogue about Jamaica is encouraged by helping users see the immediate relevance of the information on the site. The November 2013 Food Month special, 30 Recipes In 30 Days, generated a lot of buzz with features on traditional and more avant garde local fare – ackee soup, anyone? The February 2014 Reggae Month special, #idiGreggae, brought people together virtually across borders in celebration of the sweet sounds of the island. Follow diGJamaica.com on twitter @digjamaica, on Instagram @digjamaica. Do you want to start diGging? Visit the website, www.digjamaica.com, and see what you can diG up.

Famous Faces: Jamaican Roots Source: diGJamaica.com

Politics and Public Service Diane Abbott created history in 1987 when she became the first black woman ever elected to the British Parliament as the MP for Hackney North and Stoke Newington. Rosemary Brown became the first black woman to be elected to a Canadian provincial legislature in 1972. Dr. Una Clarke became the first Caribbean-born woman elected to the New York City legislature in 1991. Yvette Clarke succeeded her mother, Dr Una Clarke, as a member of the New York City Council, representing the 40th council district in Brooklyn. This was the first mother-to-daughter succession in city council history. Claudia Gordon was appointed the associate director in the White House Office of Public Engagement in July 2012. Kamala Harris became the first woman, the first African American, and the first South Asian to hold the office of Attorney General in the history of California in January 2011.

Usain Bolt

Bob Marley

Colin Powell was the first African American appointed to the position of United States Secretary of State (2001-2005), where he served under President George W. Bush. Angella Reid, a hospitality industry veteran, was appointed the first female White House chief usher in October 2011.

The Arts Corbin Bleu is best known for playing the character ‘Chad Danforth’ in Disney’s hugely successful High School Musical series. Doug E Doug has appeared in a number of films, but is most popularly known locally for playing Sanka Coffie in Cool Runnings, the Disney film loosely based on Miss Lou

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Made In Jamaica Catalogue

Explore Jamaica

Jamaica’s first bobsled team.

Thinkers and Teachers

Garth Fagan is a highly regarded founder and artistic director of Garth Fagan Dance, an award-winning and internationally acclaimed modern dance company based in New York. Carlton ‘Jackie’ Guy is a Jamaican dancer, choreographer and teacher who has been based in the United Kingdom since the mid-1980s. Naomie Harris’ Jamaican accent was spot on in the Pirates of the Caribbean movies and with good reason: the British actress was raised by her Jamaican-born mother, screenwriter Lisselle Kayla.

Alvin Day is the author of the motivational book If Caterpillars Can Fly, So Can I and one of the most sought-after motivational speakers and authors in the world. Malcolm Gladwell is the author of several best-selling books – The Tipping Point, Blink,Outliers, What the Dog Saw and David and Goliath. Louis Farrakhan, the controversial leader of the Nation of Islam (NOI) in the United States, was born Louis Eugene Wolcott in the Bronx, New York, to Caribbean immigrant parents.

Clive ‘Kool Herc’ Campbell is the man credited with originating hip hop music in the US in the early 1970s.

Sports

Dule Hill is an actor and tap dancer best known for his roles in the television shows The West Wing and Psych, in addition to Broadway performances in The Tap Dance Kid.

Donovan Bailey is regarded as one of the world’s all-time greatest sprinters and was named sprinter of the decade by sport bible Track and Field News in the 1990s.

Nalo Hopkinson’s most popular works include the novels Brown Girl in the Ring,Midnight Robber and The Salt Road.

Ato Boldon remains Trinidad and Tobago’s biggest track star and is the national record holder in the 50m, 60m and 200m events.

Claude Kelly has been nicknamed the ‘Studio Beast’ because of his knack for penning chart-topping singles for an eclectic clientele, which includes Kelly Clarkson, Britney Spears, Carrie Underwood, Leona Lewis.

Linford Christie is the only British man to have won gold medals in the 100m event at the Olympics, World Championships, European Championships and the Commonwealth Games.

Claude McKay published three novels in his lifetime: the award winning Home to Harlem (the first novel by a black American to become a best seller), Banjo and Banana Bottom.

Jessica Ennis-Hill is the current Olympic heptathlon champion and current British national record holder for the heptathlon, the indoor pentathlon and the 100m hurdles.

Sheryl Lee Ralph’s career took off on Broadway in 1982, where she played Deena Jones in the original musical, Dreamgirls.

Kelly Holmes won her 800m and 1500m medals at the 2004 Olympic Games in Athens, Greece.

Kerry Washington, star of the popular ABC drama Scandal, is the first African-American woman to lead an American network drama series since 1974.

Lennox Lewis is “the last undisputed world heavyweight champion.”

Pete Wentz is the bassist and spokesman of the rock band Fall Out Boy.

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Made In Jamaica Catalogue

Explore Jamaica Land of Wood, Water and Healing In the age of over-medication and pills for every ailment known to mankind, Jamaica offers something much more; something natural. One of the most brilliant gems in the Caribbean, Jamaica also known as Xaymaca by its Tainos descendants is commonly known as the land of ‘wood and water’. Breath-taking waterfalls and lush forest paired with sandy beaches give way to amazing features that go far beyond the superficial. Jamaica is known to carry health spots that have been touted as all natural, healing and cleansing. The water in our ‘land of wood and water’ comes from spots such as the Bath Mineral Springs in St Thomas, the Firewater Mineral Healing Spring in St Ann, the Milk River Spa in Clarendon, the Rockfort Mineral Spa in Kingston and Doctor’s Cave in St James which are reported to have mystical healing powers. A combination of healing minerals and soothing waters have been viewed as a cure to many illnesses, aches and pains including rheumatism, gout, arthritis, back pain etc.

Jamaica is blessed with crystal clear mineral springs such as the springs in Doctor’s Cave in St James which has been the place to bathe and seeking deep healing since the 1920’s. Water is not the only gift bestowed on Jamaica. Healing herbs known to the island, the ‘wood’ of Jamaica are the second source of healing and health. If you have an interest in holistic health, herbs such as Dandelion, Cerasee, Fever Grass, Leaf of Life, Aloe Vera and even Sour Sop leaf are for you. In fact, they are for everyone. Sour sop leaves help to regulate the nervous system, relieve insomnia, lower blood pressure, aids persons suffering from kidney and gall bladder problems, colds, and fevers. Bissy (kola nuts) relieves menstrual cramps, headache, gout, rheumatism, jaundice, nausea, vomiting, and indigestion. Cerasee reduces the risk of heart disease, lung cancer, and high blood pressure. No doubt that Jamaica is set apart in our natural ‘gifts’. Travel to Jamaica and get your own healing experience.

A sort of mystery surrounds these healing waters and scientists have found that the waters from these healing health spots contain pure minerals that can contribute to overall physical well-being. Our very own Rockfort Mineral Spa is rated among the highest rated freshwater mineral spas in the world and should be on every ‘Things to do in Jamaica’ list when you visit.

Bitter Melon or “Momordica Charantia” known in Jamaica as Cerassee

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Made In Jamaica Catalogue

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Made In Jamaica Catalogue

Index of Advertisers National Continental Corporation

Pear Tree Press

Reggae Marathon Ltd.

Reggae Sumfest

Spanish Court Hotel

Supreme Ventures Ltd.

Swiss Stores

The Bone and Eye Clinic

The Gleaner Co. Ltd.

Walkerswood

Wisynco Group Ltd.

Amerijet

Bank of Nova Scotia Jamaica Ltd.

Busha Browne Budget Rent A Car Caribbean Broilers Group of Companies

DIAGEO - Red Stripe

2, 3, 4, 5

Digicel

Do Good Jamaica

Factories Corporation of Jamaica

GraceKennedy Ltd.

Gray’s Pepper Products

King Pepper Products

KPMG

Lasco Manufacturers Ltd.

Mdk Advisory and Consulting Ltd.

Moonstone Blue Ltd.

Companies Mentioned Endorsed By:

Ademke Group Ltd. Bartley’s All in Wood Conversation Piece Cushnie et Ochs D’Nex Step Sandals and Accessories EcoFarms Jamaica Ltd.

35 33 34 50 30 32

Irie Rock Limited

Journey’s End Wine Company

Lifespan Company

Lincoln Gordon and Sons

Nomino Springvale Enterprises

53 30

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communicate and

connect with

clarity

Made In Jamaica Catalogue Go Global Edition 2014