Jamaican Diaspora: Cannabis Edition

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Jah Cure is known as the King of Lovers Rock and Roots Reggae. His first big break came in March 1997 when he released the single "King in this Jungle" which was a duet with Sizzla. The single was produced by Beres Hammond who went on to become his mentor. He then released a steady stream of singles that won him critical and popular acclaim. Beres eventually took Cure under his tutelage and began mentoring him and producing his music in the studio. In 1998, Cure performed on a European tour and visited several Caribbean Islands with Hammond and the Harmony House Family. His album The Cure was released in July 2015. It topped the Billboard Reggae Albums chart in its first week of release and was nominated for a Grammy Award for Best Reggae Album in 2016.

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Editor’s Note The cannabis business is a billion-dollar industry. Why should other groups benefit? Marijuana is now legal in many states in the US. Jamaica should do the same; after all, it grows naturally on the island. It is time we take advantage of this and produce many cash products such as food, clothing and oils. Take these steps to enhance your creative ideas when creating a type: Brand A brand is an identity marker. It can be a logo such as the Pepsi emblem or you’re a person such as Beyoncé. People cell be attracted or repelled by the brand. Here are 5 elements of a successful brand: Integrity Why should the public trust you? Is this a product or a service you would give your family? If not, don’t promote or produce it. Uniformity Will it be the same yesterday, today and tomorrow? A brand must have longevity in order to compel your audience into action. Alliances If someone is targeting your niche, do you become intimidated? Find a common ground with them and see if you can cross promote products without becoming competitive. Relevancy What are the economic or political needs do you want to fulfill? Satisfying a need will generate word of mouth, which means more customers coming to you. Sentiments How will your brand past the smell, taste or feel test? Your brand should create an emotion and this feeling must be positive in order to create the incentive to purchase. Janice K. Maxwell - editor 3

Contents

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Book Club Cinema Scene Musical Notes Recipe Corner

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Entrepreneurship in hemp production Marijuana benefits Ganja Legal Policies What marijuana really does to your body and brain? 12 Amazing Health Benefits of Marijuana

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iley was born in Bronx, New York and raised in Jamaica. His father is veteran reggae singer Jimmy Riley. He made his recording debut as a teenager. Riley has consistently racked up awards for his work. Among his accolades are Best Singer, Male Vocalist, Cultural Artiste, Song of the Year, and Best Song. Some of the awards institutions which have rewarded Riley include the Youth View Awards, The Star People's Choice Awards, EME Awards, and the Reggae Academy awards. Riley tours Europe once each year, performing on the major reggae festivals in several European countries. He worked with saxophonist and producer Dean Fraser on his 2014 album Love Situation, which he described as "a true tribute to the rocksteady era", and features guest appearances from URoy, Big Youth, Konshens and Mr. Cheeks.

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Cannabis Almond Milk

Ingredients Food processor

½ cup raw almonds 3 cups water, distilled Cannabis, coarsely ground (recommended 1-4 grams) Cheesecloth or tight strainer Method This recipe works best when the almonds you are using have been soaked in water for 8 hours (overnight is OK). Drain the water and rinse almonds before using in the recipe below.

Blend the almonds and water in a food processor until it resembles milk. Strain the almond milk through a cheesecloth or strainer. Add the strained milk to a saucepan and bring to a light boil. Add the ground cannabis and reduce heat. Simmer for 2 hours, stirring frequently. Remove from heat. Chill and serve, or use as a replacement for milk in any recipe. 9