Jamaica Travel Magazine Issue 1

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JAMAICA TRAVEL

1

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EDITORS NOTE

Hi and welcome to the inaugural edition of the Jamaica Travel Magazine.

Like many of my life accomplishments, my entree into the tourism industry was not planned. Though I love Jamaica, love to ‘Stay-cation’, love finding new and unexplored nooks and crannies, rivers and beaches, love spending weekends at cozy villas on the coasts, love meeting other Jamaicans, I never envisioned that with a law degree, that my passion for Jamaica would ever be realized as more than a hobby.

Thoughts of grandeur loomed momentarily when after being crowned Miss Universe Jamaica, I was approached by the Jamaica Tourist Board to manage an international ambassadorship program. Although the program never got off the ground, based on the excitement I felt with just the preliminary research, I decided that somehow, someway, I would one day be involved with the promotion and sharing with the world of my Jamaica. Fast forward three years later – and another unplanned moment, when after launching Jamaica’s first visitor TV channel, the Jamaica Travel Channel Group approached me to become a director in the company as well as to lead the creation of a signature magazine product that would compliment their TV channel, as well as lead a new thrust in tourism journalism. They never had to ask twice.

The Jamaica Travel Magazine’s mandate is to showcase as much of what makes Jamaica the most desired vacation destination in the Caribbean. There’s so much to say about this tiny little island with its very big feet that with a limited first edition of 32 pages, and a higher take up of industry participants than expected, I am already chomping at the bits to publish our second and larger edition this summer 2016.

Jamaica offers so much to see, hear and taste. From our internationally recognized cuisine, music and culture, to the island’s natural eclectic beauty, world class accommodations and excursions and most of all the vibe and energy of our people, our goal is to translate on paper the very essence and magic that makes Jamaica so special.

At Jamaica Travel Magazine, we want you to unfold your vacation beyond the confines of your hotel and delve deep into experiential discovery of an island like no other.

I hope our magazine offers you the motivation and direction to explore Jamaica’s countless moments of awe and to make extra special memories as it has for me and so many others. I hope you are inspired as you get to know us. There is no end to the adventures you can have here. You simply have to ask.

Many thanks to the Ministry of Tourism and Entertainment, the Jamaica Tourist Board, the JHTA, our several sponsors, co-workers, partners, friends and well-wishers.

Nuff Love,

Kerrie Baylis 4

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CONTENTS 06 08 10 12 14 16 18 20 22 24 26 28 30

ISSUE 01

TRAVEL TIPS

AN ISLAND WEDDING SOCIAL PAGE JAMAICA VILLA LIFE EVENT CALENDAR THE JAMAICA TRAVEL CHANNEL THINGS TO DO GOLFING IN JAMAICA SOUTH COAST DUTY FREE SHOPPING RUMBUSTIOUS PLACES TO EAT ISLAND LIFE

Publisher Jamaica Travel Channel Group Editor in Chief Kerrie Baylis Creative Director Kimani Robinson Layout & Graphic Designer Amanda Millington Contributors/Writers Aiesha Panton, Laura Henzell, Katrina Baylis, Candice Kerr, Kerrie Baylis, Daryl Roberts Contributing Photographers Robert Harriot (Cover Photo) Dwayne Watkins (Wedding Photography) Marvin Bartley Cover photo location - Reach Falls, Manchioneal, Portland. Operated by the UDC Partners JTB, JHTA, Jamaica Villa Life, Sugar Cane, FLOW Copyright 2016 Inspire Media 12 Altamont Crescent, Kingston 5, Jamaica – 876 579 6996 To Advertise, get further information, or to submit articles, please call 876.579.6996 or email jamaicatravelmagazine@yahoo.com All rights reserved. Reproduction by permission only.

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TIPS

Written By: Daryl Roberts

1.

Travel documents - Be sure to pack a valid passport and other forms of photo identification such as a driver’s license or work ID. Keep copies of each.

2.

Emergency contacts - Make sure that your friends and family know how to reach you and where in Jamaica you’ll be staying.

3.

Local laws - When going to a new country it’s a good idea to know what you can and can’t do. There may be things allowed at home that are not allowed here or the reverse!

4.

Know how to get around - Although Jamaica is a small island knowing how to get from place to place is important. Luckily this guide has you covered.

a) The two major international airports: Sangster International Airport (MBJ) - Named after former Prime Minister Sir Donald Sangster, MBJ is the larger airport on the island. Located in the heart of Montego Bay it is just a few minutes away from many of the major hotels, guest houses and villas in the area.

Norman Manley International Airport (NMIA) - Situated approximately 20 minutes from the heart of the capital city of Kingston it serves a wide range of travelers; foreign nationals ( for business and leisure) as well as non-resident and resident Jamaicans.

Tel: (876) 924-8452-6 Toll free from Jamaica 1 - 888 - AIRPORT www.nmia.aero

b) Car Rental – There are several car rental companies located across the island: Budget International Rentals – (876) 953-0534/952-3838 Hertz Car Rental – (876) 952-4250/979-0438 Island Car Rental – (876) 952-5771/952-7225 Avis Car Rental – (876) 952-0762/979-1060 Thrifty - (876) 952-1126/812-5989

c) Jamaica Urban Transit Company (JUTC) - buses run regularly through and around Kingston, St. Andrew and St. Catherine. There is usually at least one bus available every 15 to 20 minutes Tel: (876) 749-3192-9 JAMAICA TRAVEL

e) Jamaica Co-operative Automobile and Limousine Tours Ltd (JCAL) Tel: (876) 952-7574 www.jcaltours.com

f) Knutsford Express. With punctuality and fair rates, Knutsford Express makes travelling a hassle free experience.

Tel: (876) 971-1822 www.knutsfordexpress.com

5.

Start your days early - Jamaica’s beauty is breathtaking at all times of the day, but there’s something particularly picturesque about sunrise. The island wakes up with warm yellow light filling the contours between majestic hills and tranquil valleys.

6.

Emergency money - Anything can happen anywhere in the world. ATMs may not work or you could lose your purse or wallet in the carefree vibe of island life.

Stashing a little cash as a safety net can do wonders for your peace of mind if any unpleasant surprises interrupt your holiday fun.

7.

Be very careful with your belongings – and make use of the hotel safe. Avoid wearing jewelry on the road trips or excursions. Sometimes a mere slip while climbing up a waterfall or walking a nature trail can be enough to lose your precious pieces in nature.

8.

Tel: (876) 952-3124 www.mbjairport.com

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Tel: (876) 927-4534 (Kingston) (876) 952-0813/952-0623 (Montego Bay)

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Back everything up - It’s not so much the laptops, cameras and tablets that we can’t live without, but the work and memories stored on them. Be sure to back up all essentials as items of this nature can get misplaced.

9.

Meet the people - No one can give you a better tour than the locals. There is a living, breathing culture here: from music and rich history to hidden treasures that only locals know about.

10.

Try the food - So much of this island’s personality is in the food. Jamaicans, like other people around the world, love to eat and they know how to make an experience out of it. With nuanced flavours and textures galore, you are sure to find a recipe or two to take home to your own kitchen.

11.

Make notes - From the names of the people that you meet along your journeys, to hidden gems found off the beaten path, to the food you’ll enjoy, there are many things to jot down that will keep your memories as lively as your experiences.

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An Island Wedding Written By: Aiesha Panton (pussbackfoot)

Dwayne Watkins (Wedding Photography)

S

o he popped the BIG question and you said, “YES!” You’re floating and giddy with excitement as you’re officially on your way to spending the rest of your days with the love of your life. Somewhere in your wedding dreams, your toes are in the sand or you’re on a beautiful bluff with the most perfect sunset as your backdrop. Yes, that place is Jamaica, also known as Jamrock, Jamdown…a little island in the sun, rich with beauty, history, and culture far beyond which you would expect from a relative dot on the map.

It’s for sure…you know you want a destination wedding in Jamaica, with your nearest, dearest, and without a doubt, insanely fun family and friends. You of course, check to see the legal requirements for getting married in Jamaica and then the fun begins!

First up, pick your venue! The great thing about Jamaica is that you can plan a long weekend of varied activities, where you start on the beach, tour through the mountains, exchange vows in a centuries-old church; dine at a great-house and then dance the night away back on the beach where you started. Depending on how you would like to celebrate, you can choose a package at a hotel, opt for a villa, or choose a standalone venue.

Some all-time favorite wedding spaces are Golden Eye, a luxury villa resort of Ian Fleming, famed in Oracabessa for rustic elegance, Bellefield Great House on the outskirts of Montego Bay for romantic traditional charm and GeeJam for laidback chic in Port Antonio. Also yours for the taking is Frankfort Prospect Villa, a fabulous beach villa just outside Ocho Rios that offers the best of both worlds: lush gardens and a pristine white-sand beach that deliver a clean palate for you to play with. Laughing Waters near Ocho Rios has a similar appeal, with its sprawling lawns, beach and a waterfall in its backyard. Then there is Villa Del Mar and Caves in Negril, for cliff-side magic overlooking the Caribbean SeaThese beautiful, historic options include Prospect Chapel just outside of Ocho Rios, Our Lady of Perpetual Help in St. Ann’s Bay, St. Mark’s, a quaint chapel mountain-side in Irish Town or the most enchanting cathedral in Downtown Kingston for couples who wish to wed in the capital city.

So once you’ve done your research, I definitely recommend making a trip to the island to visit the places that interest you; just so you can feel comfortable that the space is right for you. You can also see for yourself any

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additional offerings and be confident they are to your liking.

The next must-do is to get a local wedding planner, particularly if you are a bride or groom who prefers a more customized wedding experience. One way to truly have a memorable destination wedding is to incorporate as much of the local culture into your celebration as possible. A good planner will be able to help you with that, as well as make recommendations about vendors who are a good match to execute your wedding day vision.

Here are just a few fun and unique ways to add Jamaican flair to your wedding:

• Host a welcome party or cocktail hour on the beach with Congo drummers donned in reggae-colored tribal costumes

• Light a bonfire, but give it a spin with mini fire pits where guests sit in a nook on the sand and roast their own rum-soaked pineapple kebabs, or drink from hand-made bamboo cups and straws

• Serve soups from hand-made calabash bowls

• Give your guests a treat and invite a dub-poet to perform some light-hearted poetry or invite the community choir to sing popular folk songs or locally-composed hymns

• Have a farm-to-table rehearsal dinner out on a farm or up in the mountain.

• There is also a host of activities that you can include in your wedding weekend, including a Bob Marley tour, a tour to a Maroon Village, Jamaican culinary lessons, a Blue-Mountain coffee tasting and so much more.

You can also incorporate some Jamaican wedding traditions like serving a delicious dark fruit wedding cake, baked with fruits that have been soaked in rum and wine for months! The best part of this cake is storing the top tier in the freezer and cutting it on your first anniversary. Interestingly, in older days there used to be a special procession for the cake, where it would be covered in lace and carried by older married ladies to the wedding reception!

As you can see, Jamaica is the ultimate wedding destination. No matter your style you will find an option to bring your wedding day dreams to life; truly making it the. best.day.ever!

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Jamaica Villa Life Written By: Kerrie Baylis

I

Imagine being welcomed at the door with tantalizing cocktails, choosing your own room with breathtaking panoramic views of the ocean, slipping straight into your swim gear, then heading over to your very own private pool, laying out in the sun, only to hear “lunch is served”. That’s just the start of your vacation, that’s the start of your week in the Jamaica Villa Life experience.

Travelers often stay in hotels because that’s what they hear about the most – and with Jamaica being the King of the All-Inclusive Hotel concept (swanky tropical beach hotels heavily marketed for its convenience and one off payment that allows for an all you can consume), the Jamaican hotel is always a no-brainer. However, for the more discerning traveler that cherishes privacy and individualized service and a bit more of the Jamaican lifestyle, the Private Villa is the only way to go.

World tourism statistics show that villa accommodations are on the rise.

This should come as no surprise to those who have stayed at a villa before.

Tailored to the traveler’s every desire, you can have most anything you want from chic beachfront properties, private pools, children friendly yard spaces, nannies, wedding venues, tennis courts, just to name a few - you name it, Jamaica has a villa to match it. Any group size, any occasion, any amenity and most 12

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importantly the range of villas available in Jamaica are quite vast. From highend luxury to blissful on a budget, from villas with a view to villas on the ocean.

Now depending on the size and level luxury villa you choose, here’s some of what you can expect from the Jamaican Villa Life.

SPACE: Your villa will be your home away from home, with the comforts of a kitchen, indoor and outdoor dining, inviting and cozy living rooms, deluxe air conditioned bedrooms, lush green gardens, a pool, a butler, a cook and all the elements for a relaxing holiday. Space is a big factor and the villa all yours.

PERSONALIZED: From the moment you arrive you will see that every detail of your stay is thoughtfully and seamlessly arranged. One of the most impressive elements is the attentive and professional staff that caters to your every whim. Don’t fancy cooking? Hate having to wake up early to catch breakfast hours? They don’t expect you to. From the making of a menu, the shopping list, preparation of food, clean up, laundry, bar service - your staff takes care of it all, on your time with true Jamaican hospitality. I should add that if the cook at your villa has been around the kitched once or twice, with a Jamaican menu on hand, you’re in for a special treat as real Jamaican food is to die for! What more could one want or need? Many of the staff have been with their villas for many years and are a large part of the villa experience; the villa staff is polite, unpretentious and authentic and will give you a good sample for the warm peoples that Jamaicans are.

PRIVACY: Sharing a pool is so overrated! Say goodbye to scrambling for sun loungers and being splashed by frolicking strangers. At a villa, privacy is everything! There is nothing like looking out at the lavish views from your villa and feeling as though you have the entire island all to yourself. We could tell you all sorts of reasons why privacy has its advantages, but we’re sure you’re already figuring these out for yourself… Topless tanning anyone? The point is, you have the freedom to do whatever your heart desires without being seen or disturbed , morning, evening and night. Relax and unwind to the sound of crashing waves and cheerful birds in the distance. Take advice from the WINTER 2015/16

legendary Bob Marley himself and “turn your lights down low and pull your window curtain”, sip champagne under the stars and coffee while the sun comes up. Who said doing absolutely nothing wasn’t enjoyable?

TURN UP: I hope we didn’t just take you off into thinking its all slumber, because if you want to turn up – nothing turns up more than a nice villa party! Remember, no one is there to bother you and no one there for you to bother. For those coming as a group be sure to update your mp3 playlist.

There are no better memories than drinking the day away with Jamaica’s finest rum, in the company of your finest friends, whining your waistlines as the sun sets in perfect paradise. If you fancy venturing out during the days, your villa concierge will plan a fun filled itinerary jam-packed with Jamaica’s most exciting tours and excursions and a personal driver to take you wherever you wish to wander.

VALUE: Now if you’re thinking that all of this splendidness must be expensive, you’d be pleasantly surpri sed to know that villas can of fer exceptional value for money considering the sheer space and added amenities available, which you can opt in or out for depending on your budget. Again, villas in Jamaica range from luxurious mansions right down to quaint cottages and everything in between. You can rest assured your villa agent will make sure all are up to quality standards. Villas are usually rented weekly rather than per person and or per night so traveling with a group and splitting the costs makes villas a very reasonably priced option, not to mention all prices are given upfront and you won’t get any surprises of hidden or extra fees.

Private villas in Jamaica are an ideal combination of five star amenities combined with the comforts and familiarity of home - the ultimate choice for a privately customized vacation that’s sure to cleanse the body, mind and soul.

When ready to book your villa vacation in Jamaica, we recommend you go visit JamaicaVillaLife.Com or contact them at US 786 453 6411 or JA 876 579 6996 to speak to one of their qualified villa expert who will assist you in experiencing the ultimate vacation.

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JAMAICA TRAVEL

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EVENTS

LOCATION

25-30 JAN

30th HIGH MOUNTAIN COFFEE 10K & 5K RAC

WILLIAMSFIELD

1-6 FEB 15 FEB

BOB MARLEY BIRTHDAY BASH SUGAR CANE BALL, ROUND HILL RESORT

NEGRIL HANOVER

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3 APRIL 6 APRIL 19-24 APRIL 24 APRIL

BACCHANAL CARNIVAL ROAD MARCH CARNIVAL OF SPEED, DOVER RACEWAY SENIOR TENNIS EVENT CURRY FESTIVAL

KINGSTON ST. ANN MONTEGO BAY WESTMORELAND

14 MAY 26 MAY

AMROCK 90 DAYS OF SUMMER KICKOFF OCHO RIOS INTERNATIONAL JAZZ FESTIVAL

ISLAND WIDE OCHO RIOS

3-5 JUNE 19 JUNE

CALABASH LITERARY FESTIVAL KINGSTONON THE EDGE ART FESTIVAL

SOUTH COAST KINGSTON

1 JULY 1– 24 JULY

INTERNATIONAL REGGAE DAY CPL T20 CHAMPIONSHIPS, SABINA PARK

WORLDWIDE KINGSTON

FEBRUARY 2016 MARCH 2016

APRIL 2016

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2016 EVENTS

JANUARY 2016

MAY 2016

JUNE 2016 JULY 2016

MARCH 10-12, 2016

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“launched in over 26,000 hotel and villa rooms (approximately 95% of all hotels and villas on island), as well as in 70% of all local cable homes along with a web stream currently receiving an unprecedented 100,000 hits per month” 16

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Hotel - channel 90

A

t long last, the Caribbean’s number one travel destination has its very own Tourism Visitor Television – THE JAMAICA TRAVEL CHANNEL! In July 2015, the Jamaica Travel Channel (JTC) launched in over 26,000 hotel and villa rooms (approximately 95% of all hotels and villas on island), as well as in 70% of all local cable homes along with a web stream currently receiving an unprecedented 100,000 hits per month. Through a strategic partnership with the Jamaica Tourist Board, the channel also streams from the front page WINTER 2015/16

of the visitjamaica.com website, easily one of the most popular tourism websites in the Caribbean and is set to broadcast on large digital screens in all the major sea ports, Falmouth, Montego Bay and Ocho Rios.

“The results to date have exceeded our expectations. Between the many ‘thank you(s)’ via email and social media we’ve received from our hundreds of thousands of viewers, to the strong and positive feed-back from Jamaican business owners who have seen the results in their numbers after only a couple of months, are way beyond what we had anticipated” said company Director Kimani Robinson.

So much so, the JTC has now partnered to produce this very magazine, the “Jamaica Travel Magazine” now the largest distributed tourism print media in Jamaica with a phone app scheduled to come on board in the first quarter of 2016.

But back to the channel… The first thing a tourist does upon entering their hotel room for their week’s stay, is to turn on the “AC” and next, the television.

According to a Neilson/Hilton report, 67% of all tourists then turn to watch the visitor channel. Thereafter, 58% then make a decision to engage and attend at least one of the excursions they’ve seen. It is also surmised that a visitor TV channel is the most effective means to create awareness and demand for products and services beyond the hotel gates. How better to explain than to show – or as it’s said at JTC, “once you look, you book”.

The JTC showcases excursions, things to do, places to go, what to eat, who to ask, where to shop etc., and then points all guests to their hotel tour desks where they can pay for same. For smaller hotels and villas, JTC has set up a hotline number to assist visitors.

A huge problem has been solved. “The Jamaica Travel Channel gives us a WINTER 2015/16

centralized way to speak to visitors once they are on the island. It also allows us to better showcase the diversity of our tourism product by displaying elements of Jamaica and entities that don’t necessarily have the capacity to showcase themselves by advertising directly to our visitors,” stated Minister of Tourism and Entertainment, the Hon. Dr. Wykeham McNeill

Since its launch some of the more known brands that have already partnered with the channel include Island Routes, Dunn’s River, Green Grotto Caves, Budget Car Rental, Mystic Mountain, Jamaica Tours Limited, Spring Garden Restaurant, Kiuki Tours, Appleton Estate and Appleton Tours, Marley Coffee, Walkerswood, a few Duty Free shops, just to name a few. Many of them are just as excited about the exposure they receive overseas from the 100,000 hits a month via the web-stream as much as they are about being in 95% of all hotels on island.

In response to the success of the channel being placed on the JTB’s website streaming to hundreds of thousands monthly, JTB’s director of Tourism Mr. Paul Pennicook says that, “Media visibility is an integral part of marketing a tourism product, and today’s travellers are relying to a large extent on internet based platforms for destination information. The Jamaica Tourist Board is therefore pleased to partner with the Jamaica Travel Channel on this strategy as the potential for increased international visibility is excellent.”

With a state of the art phone app underway - for the more tech friendly visitor, the Jamaica Travel Channel is by far the most widely distributed media platform in Jamaica, speaking and advising tourists on how to have fun while on the island. It’s all there - turn to channel 90 in your hotel room and you will be pleasantly surprised.

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THINGS TO DO n any vacation, your first thought after finding accommodation is usually what is there to do and see? Although Jamaica is not very large, it is an island of bountiful beauty and wonders, also referred to as “The Land of Wood and Water”. With endless adventures and experiences of a lifetime waiting at every turn, Jamaica is sure to remain in your memories forever. In fact, you’ll run out of vacation time before you run out of things to do on this island paradise. We’ve listed a few must see places to help you plan your time wisely.

O

APPLETON ESTATE TOUR Location: Naassau Valley, St Elizabeth Rates: $25 Adults, $12.50 Children Website: www.appletonrumtour.com 18

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CHUKKA TOURS HORSE RIDE AND SWIM Locations: Sandy Bay, Hanover & Ocho Rios Rates: Starting from US$79 Website: www.chukka.com

ISLAND ROUTES CATAMARAN CRUISE Location: Montego Bay Rate: TBD Website: www.islandroutes.com

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ISLAND ROUTES RIV- MYSTIC MOUNTAIN ER BUMPKN BICYCLE Location: TREK & KAYAKING Ocho Rios

ROSE HALL GREAT HOUSE

RICK’S CAFÉ

Location: Montego Bay Rates: TBD Website: www.islandroutes.com

Rates: TBD Website: www.rainforestadventure.com

Location: 20minutes outside of Montego Bay Rates: Adults US $20, Children US$10 Website: www.rosehall.com

PIER 1

BAMBOO RIVER RAFTING

GREEN GROTTO CAVES

DUNN’S RIVER FALLS

GOOD HOPE ESTATE PARK

BOB MARLEY MAUSOLEUM

JEWEL LAGOON WATER PARK

(Restaurant & Bar) Location: Montego Bay Website: www.pieronejamaica.com

GLISTENING WATERS (LUMINOUS LAGOON) Location: Trelawny Rates: Adults $25 Website: www.glisteningwaters.com WINTER 2015/16

Locations: Martha Brae River, Falmouth Rio Grande, Port Antonio Rates: Starting at US $75

Location: Trelawny, St Ann Rates: TBD Website: www.chukka.com

Location: Discovery Bay Website: www.greengrottocavesja.com RatesEntry Fee: Ages 13+ years and older US$20, Children ages 4 - 12years US$10

Location: Nine Mile, St Ann Rates: Starting at $19 Tel: 876-999-7003

(Restaurant & Bar) Location: Negril Rates: Free Entry Website: www.rickscafejamaica.com

Location: Ocho Rios Website: www.dunnsriverfallsja.com Entrance Fee: Adults US$20, Children US$12

Location: Runaway Bay Rates: Adults $90, Children $50 Website: www.jewelresorts.com A YAH SO NICE

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GOLFING IN JAMAICA Written By: Katrina Baylis

J

amaica, an island of endless sunshine, beautiful beaches, friendly laid back people and some of the finest resorts also makes its mark as the premier golfing destination of the Caribbean. Like many leisure activities in Jamaica, golfing provides another opportunity for the island’s unique character, personality and beauty to shine through. Over the years, Jamaica has become a popular golfing destination and it is easy to see why; playing on world class golf courses against a backdrop of lush vegetation, glorious white sands, turquoise views of the ocean and of course, after all that action relaxing with a cup of the finest coffee or cocktail. The aesthetics of any given location is always a major consideration when golfers set out to plan a golf vacation. Jamaica is one of those places where the scenery is beyond compare, and the golf courses…well, they are just as good.

One of the most exciting golfing destinations is in Montego Bay, the second largest city in Jamaica located in the north western section of the island. Montego Bay offers an enchanting experience with its range of luxurious resorts and rich quality of courses to choose from. It is considered a classic gem for the travelling golfer to experience the glorified cluster of three championship courses all within about 10-15 minutes drive of each other and just a short drive from the Donald Sangster International Airport. Even the many cruise ship guests who visit Montego Bay just for the day take advantage of these standout courses close to the city. The three courses which are members of the Rose Hall Golf Association offer guests exclusive access to 54 holes of great golf at the Half Moon, The White Witch and Cinnamon Hill.

The Half Moon Golf course opened in 1961 and was designed by the famous Robert Trent Jones Sr., but later underwent a modernization exercise in 2005, with Rulewich creating an even greater masterpiece. The course has gone on to host many PGA professional golf tournaments, and was named Jamaica’s Best Golf Resort in 2014 at the IAGTO World Travel Awards as well as Jamaica’s Best Golf Resort at the World Golfers Awards.

The White Witch is probably the most famous golf course on the island, and is also known for its historic tale and part in Jamaica’s rich culture. It was named after the White Witch of Rose Hall, Annie Palmer, who was an early 19th century mistress 20

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on a former sugar plantation. She is believed to have practiced voodoo, abused her slaves and murdered her three husbands. Legend has it that Annie’s ghost still roams the grounds, creating an alluring mystique that has fascinated not only Jamaicans but visitors for generations. The common phrase used by golfers, “Blame the White Witch”, can be heard when playing this challenging course. Despite the supposed Annie Palmer effect, the White Witch course has been described as magnificent. It was designed by Robert von Hagge and his partner Rick Baril and is set on over 200 acres of green hills with 16 of its 18 holes overlooking the Caribbean Sea. The final of this great trio, another of Robert von Hagge and Baril’s designs, is Cinnamon Hill. Cinnamon Hill has a historic tale attached to it, as well as it winds through what used to be a sugar plantation with a great house built in 1747. This historic and beautiful resort has elevations that give a sense of both links and inland golf, and is listed amongst the “Best in the World” by Golfers Magazine. Like the others in the trio, it has panoramic views of majestic blues and lush greens to be enjoyed around this challenging game of 18 holes.

Just outside of Montego Bay in the parish of Hanover is the world renowned Tryall Golf Club. The resort is world famous, known for alluring and inspiring people to perform their best with its exceptional sporting facilities. It is also known for hosting international golf tournaments including the prestigious Johnny Walker World Championship. Here you will also find some of the finest residences in the Caribbean, with stunning fully-staffed villas engulfed in a peaceful natural setting for all to enjoy.

Jamaica is an ideal all year round holiday destination, where golfers are spoilt for choice beyond just these three. Others to mention include the elite Sandals country club in Ocho Rios, The Caymanas Golf Club nestled in the hills of St. Catherine, Constant Spring Golf Club in Kingston, Negril Hills Golf Club and the Manchester Country Club, all of which also boast spectacular scenes, ambiance and overall greatness.

Jamaica currently has twelve golf courses on the island, with so much diversity, that there is something there for everyone. So why not give yourself the perfect golfers vacation in paradise?

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Jamaica’s SouthCoast Written By: Laura Henzell

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quidistant (approximate travel time is two and a half hours) from Montego Bay and Kingston, Jamaica’s rugged, undeveloped South Coast with dark golden sand beaches and desert-like landscapes, beckons the traveller seeking a Jamaica off the beaten track. The main attraction here: uninterrupted starry nights, smoldering sunsets and bay after bay of secluded coastline just waiting to be discovered. For this visitors trek to the sleepy seaside village of Treasure Beach awaits a series of six continuously joined bays, varied accommodation options and the warm welcome of authentic Jamaican hospitality. One of the most popular hotels here is Jakes Hotel, Villas and Spa- the south’s original bohemian getaway where laidback luxury and beach-chic barefoot vibes are the order of the day. Featuring an assortment of stand alone cottages, cabanas and rooms overlooking the sea, nestled in nature or elevated with sweeping views of the Caribbean Sea;any feature unique outdoor showers, some claw footed seaside bathtubs and roof decks. Each designed with a special artistic flare inspired by self-taught architect and designer Sally Henzell, whose husband Perry Henzell wrote anddirected the seminal Jamaican film The Harder They Come. The hotel also features a full service spa, a restaurant, bar, sister property (across the road) Jack Sprat Shack and destination restaurant Jack Sprat that serves the best seafood and pizza for miles.

For larger groups who want a bit more space and privacy, the hotel also rents several villas including the luxurious and generously appointed, off property, four-bedroom, Seaweed Villa. Perched on a bluff with near 360 degree views of the sea, Seaweed’s unique design includes locally made and inspired furnishings, an infinity pool and hot tub, a separate two bedroom cottage with a plunge pool and access to a semi private beach. Another property, also on the sea, but less than 10 minutes walking distance from Jakes is Calabash Bay Villa. Well appointed with all the amenities needed for a comfortable, family friendly getaway. The property also features ample grounds and outdoor entertaining areas perfect for weddings, reunions and other special events.

But the south isn’t just for relaxing. A short boat ride out to sea will take you to the world famous Pelican Bar – a drinking outpost a quarter of a mile offshore, pulling guests as far as Whitehouse for ice cold Red Stripes, friendly domino games, snorkeling, swimming. There’s also a cadre of fishermen with tall tales to tell. Make sure to tack on a trip up the nearby Black River, the largest protected wetland area in the Caribbean.It’s a great way for nature lovers to go on wildlife safari and see some of the 100 species of birds that make their homes in the mangroves and marshlands; not to mention the possibility to see the occasional crocodile basking in the sun.

Another popular day trip is a visit to the multi-tiered YS Falls where guests have the option to swim in three different natural pools, take a canopy tour above the falls, or swing Tarzan-style from the highest accessible point and jump into the pools below. Set in the middle of a working cattle and horse farm, theselesser known falls, with their secluded location offer a more personal experience with one of nature’s most beautiful phenomenons.

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Whether you choose to golf on the plunging greens of White Witch or among the ruins at Cinnamon Hill; be captivated by tales of the notorious Annee Palmer in her Great House or exchange wedding vows on this historic plantation... you are sure to delight in Rose Hall's unique flavour of Jamaica! www.rosehall.com

ments place on items that are imported into a country, and that tax is typically passed on to consumers. Jamaica has a long history of eliminating those taxes for its visitors. In essence, visitors not only get to experience the invaluable serenity of the region, but they can also treat themselves to deep savings on luxury goods.

Found Exclusively at Jewel and

DUTY FREE T Found Exclusively at Swiss Stores 24

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houghts of a tropical Jamaican getaway conjure up images of a lush paradise with some of the most beautiful natural wonders the world has to offer. It is certainly true that visitors often feel tranquil in the special beauty of the tropics, but they are also undeniably amazed at the exquisite retail opportunities the island has to offer. In reality, Jamaica has become a luxury shopping destination, and it offers some of the best duty-free shopping available anywhere.

Duty-free shopping might be a familiar term to the ear, but it’s important to know how it actually works. Duty is a tax that govern-

Time

What types of savings are we talking about? These shops offer their goods at 20 to 60 percent off retail prices seen in every other major shopping hub around the world. Rolex, Gucci, Hublot, Carrera y Carrera, Audemars Piguet, Gucci, Omega, Chopard, Harry Winston and John Hardy are just a few of the eye-catching designers you’ll see on display. The laid back Jamaican lifestyle is also on full display in the unimposing yet elegant shopping atmosphere the shopkeepers maintain. Many of these businesses have been run by the same families for several generations, and their pride and hospitality can be felt from the moment you walk through the door.

Tropicana Jewelers embodies this combination of luxury and cordiality as good as any shop on the island. With several locations across the island, they offer the finest selection of luxury watches and designer jewelry. Timepieces by Patek Philippe, Chanel, Chopard and David Yurman – among others – exemplify the rich collection of choices on hand. The knowledgeable staff can understand the preferences and needs of any patron and produce a number of attractive options. Blending style with technology, Tropicana is considered a must visit on our list.

Shoppers who want to experience prestige without pretentiousness cannot miss The Shoppes at Rose Hall located in Montego Bay. This outdoor mall includes nine of the most affluent duty-free stores in Jamaica. A must visit on our list is Jewels and Time as one of our favorite stores at this location, selling both watches and WINTER 2015/16

jewellery. They have provided superior service to visitors of Jamaica for more than 50 years, and their success has led to them also having several stores in all the major tourist towns, where they indulge each guest with a VIP experience. They offer quality options from their Hearts On Fire collection, Mark Henry, John Hardy Lifestyle Jewelry, Philip Stein, Alex & Ani and many other high-end brands that create timeless jewelry made from precious metals and exquisite stones. Customers are always satisfied here as Jewel and Time continue to explore the world to bring modern jewelry & watch brands at the best duty free prices.

Shade Shack occupies another one of the storefronts in this mall, and its inventory includes hundreds of designer sunglasses at duty-free prices. Oakley, RayBan, Michael Kors, Emporio Armani, Versace, Dolce & Gabbana, Prada and Coach are but a few of the popular brands available to try on and purchase. With a second location at the Historic Falmouth Cruise Port, these modern styles will protect your eyes, while setting you apart under the warm Jamaican sun.

If only one last opening remains on the itinerary, then it must be filled with a visit to the Taj Mahal Shopping Center, located in the heart of Ocho Rios.

Set against the traditional yellows and greens of its host country, this shopping destination is modeled after the grand palace architecture of its Indian namesake.

It also houses an array of outstanding duty-free options. The Royal Shop is one of these stores and features a lavish selection of bracelets, broaches, rings, necklaces and pendants from brands such as Kabana, Mikimoto and Asher. Equally impressive, this location offers a certified gemologist to explain the scale of stone clarity, ensuring you get the very best gem suited for your needs. If you need a quality diamond at a fantastic price, then the Royal Shop is definitely the place for you.

Casa de Oro Jewelers has also earned sincere respect from both locals and visitors alike. From rare stones to designer jewelry, luxury watches and accessories, you are sure to find the finest items accessible to any budget. Convey a sense of style and refinement by choosing a timepiece by Tag Heuer, Dior, Rado, Tissot and many others. What’s more, Cartier takes a prominent presence in the store with a full collection of watchers, eyewear, leatherwear and pens. The array of choices often leaves patrons with a smile on their faces. Finally, Casa de Oro is also known for its exclusive Mostesino Bracelet, a sterling silver hook bracelet displaying a tiny Jamaican flag.

With locations at the Montego Bay cruise ship terminal and Sangster International Airport, Jamaica Farewell has one of the largest duty-free selections, including Absolut Vodka, Appleton Rum and Crown Royal. They also offer unique tobacco grinders as well as cigar rolling paper and cigarette cases. The prices will make you want to celebrate and join in a toast the perfect Caribbean experience.

Without a doubt, Jamaica is a shopping paradise as much as an island paradise. It is a hunting ground for quality goods at the most reasonable prices found anywhere in the world. Come choose the perfect, luxury Jamaican souvenir that will serve as a reminder of the beauty, character and hospitality the island nation has to offer.

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RUMBUSTIOUS Written By: Simply Risa

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e selects his drink of choice – “a whites” and then instructs the man next to him to do the same. He then instructs the man after that and soon a round of loud chatter, confessions, bantering, jokes and several belly episodes of belly full laughter begins. If we haven’t already lost you at this point, a recording of the following is sure to prove one thing… you are at a Jamaican Bar. What better place to call home or to visit than the island rumoured to have more bars per square mile than any other country in the world? One of the many bastions of Jamaican culture, is the local connoisseur’s discerning palate which delights in the subtle nuances of oak wood and sugar used in the production of Jamaica’s very own. It was in the 15th century when sugarcane and the art of distilling were first introduced to Jamaica. With its perfect climate and fertile soil, Jamaica was the perfect place for sugar cane to flourish. As the centuries passed and the art of distilling refined, Jamaica gained the enviable reputation of being the source of the finest rum in the world.

The theory holds that in the process of manufacturing rum, the raw fiery alcohol was said to ‘light a blaze’ and provoke unruly RUMbustious behaviour. This romantic notion of how rum got its name is one that might compel you to agree that rum and the Jamaican go hand in hand, the spirit of a people being captured and bottled. The island boasts many rum manufacturers, and Appleton Estate is without a doubt Jamaica’s most popular and considered its finest. With the island’s largest and oldest distillery blending for over 260 years, generations of experts have

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been producing rums of exceptional quality on the island, continuing the tradition of hand crafting liquid amber with complex flavours such as vanilla, coffee, cocoa and hazelnut.

Since 1749, all Appleton Estate rums have been produced from a single 11,000-acre estate high in the Nassau Valley in the island’s parish of St. Elizabeth.

The valley boasts ideal conditions for growing sugar cane, its unique micro-climate providing warm and sunny mornings before the afternoons’ gentle rain showers.

The soil of the Nassau Valley is extremely fertile and fed by exceptionally soft water naturally filtered by the limestone hills of the Cockpit Country. This allows the estate’s varying species of sugar cane to flourish before providing the unique character imparted on Appleton Estate Jamaica rums that reaches your glass.

Unique natural resources coupled with legacy and tradition in the distillation process through methods handed down since the inception of Appleton Estate. Go beyond the bottle on the Appleton Estate Rum Tour and journey through time to learn more about the history of rum. Enjoy a guided tour of the distillery to see the copper pot stills that impart their distinctive character to the rums and visit the ageing house where rums rest sound in oak barrels. About 17 varieties are available for sampling at the estate’s John Wray Tavern, which makes great for lowering inhibitions and allowing for a wonderfully fun tour.

The Appleton Estate welcomes individuals and tour groups from Monday to Saturday, 9am to 4pm. Patrons must be 18 and over.

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Places to Eat

MONTEGO BAY

NEGRIL

OCHO RIOS

PIER ONE SEAFOOD RESTAURANT AND BAR, HOWARD COOKE BOULEVARD CUISINE: SEAFOOD, JAMAICAN Located in a picturesque peninsula overlooking both the water and the city, Pier One Seafood Restaurant and Bar has long been the most popular spot in Montego Bay .After 9 pm, prepare to go from dinner straight to the dance floor because Pier One has Mobay’s best nightlife.

FIREMAN’S LOBSTER PIT CUISINE: SEAFOOD Located on the beach, right outside the center of Negril, just steps away from Sandals, is the spot for the seafood lovers. Rated as one of the top places to eat, the name speaks for itself, keeping it simple with your choice of lobster or crab: curried, steamed or grilled.

CHRISTOPHER’S, HERMOSA LANE, PINEAPPLE CUISINE: JAMAICAN GOURMET At Christopher’s they don’t just feed appetites, they feed souls! Acclaimed Chef Conroy’s embrace’s the freshest local ingredients and the bounty of the Caribbean. Specialties include pimento-smoked beef tenderloin, curried goat ravioli and grilled lobster.

THE HOUSEBOAT GRILL, FREEPORT CUISINE: INTERNATIONAL FUSION RESERVATIONS RECOMMENDED The Houseboat Grill offers a unique setting for an intimate, one of a kind dining experience, enjoy dinner downstairs in the cozy dining living, on the upper deck under the stars or waterside.

RICK’S CAFÉ CUISINE: JAMAICAN/INTERNATIONAL Voted one of 10 best bars in the world, Rick’s café sits on the naturally formed cliffs of the West End of Negril. The restaurant serves up a large variety of munchies, entrees from buffalo wings to filet mignon and seafood dishes to ‘rasta pastas’ and desserts.

Enjoy the main entertainment of watching the professional cliff jumpers.

BAMBOO BLU, MAMMEE BAY ESTATE CUISINE: JAMAICAN FLARE Hidden away amid swaying palm trees, nestled on the beach, Bamboo Blu has established itself as the landmark restaurant and the venue for ultimate relaxation, privacy and great dining.

MARGARITAVILLE, HIP STRIP CUISINE: INTERNATIONAL Anchored by Jimmy Buffet’s brand of themed restaurants, Margaritaville is beach dining with a wide array of options from casual to fine dining with an electric mix of signature cocktails and nightlife. Margaritaville is also located in Island Village, Ocho Rios.

NORMA’S CUSINE: CARIBBEAN/NOUVEAU JAMAICAN Norma’s restaurant located at the Sea Splash Resort on the Seven Mile beach offers diners an eclectic fusion. Popular dishes on the menu include sashimi-like smoked marlin, sweet coconut chicken with jasmine rice, red snapper and coconut shrimp ect.

SCOTCHIES, FALMOUTH ROAD CUISINE: JAMAICAN JERK Scotchies is famously known for their succulent authentic Jamaican jerked chicken and jerked pork with relatively cheap prices. There are a few Scotchies restaurants located throughout the island including Ocho Rios and Kingston.

ZIMBALI’S MOUNTAIN COOKING STUDIO CUISINE: ITAL JAMAICAN If you’re looking for something different and off the beaten path this mountainside Rasta eco-retreat and organic farm offers a unique culinary experience where chefs demonstrate Ital (Rastafarian culinary focused on organic foods) right in front of you.

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SPRING GARDEN CAFÉ, BYPASS ROAD CUSINE: SEAFOOD, JAMAICAN, STEAK HOUSE The Spring Garden Café is the most critically acclaimed seafood restaurant in Ocho Rios. Fresh local dishes include fish, conch, lobster and shrimped which are all made to order. The chef ’s also just as well known for their steak and Jamaican dishes.

EVITAS CUISINE: ITALIAN Set in an authentic 1860’s Gingerbread house with wooden floors, a mahogany bar and a beautiful view overlooking Ocho Rios, Evita’s has been serving up fine Northern Italian food for over 30 years. Choose from a wide selection of unique Jamaican-Italian fusions of seafood, meat, vegetarian and pasta entrees.

Enjoy lunch or dinner indoors or outdoors on the verandah. Classic Jamaican dishes are also served.

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ISLAND VACAY UNIFORM Shorts, t-shirt, slippers and your sunglasses. This is all you’ll need – and oh, of course, your swimwear. You’re in the tropics, beat the heat, try and stay as cool and as easy breezy as possible. Jamaicans are a very unpretentious people anyways and so take pleasure in wearing any and everything comfortable and relaxing. Let it all hang out – we won’t judge.

ISLAND HUMOUR One of the many positive and endearing qualities we have as Jamaicans is our humour. No topic is out of bounds and or too reverent to be laughed at. In fact, the funniest jokes you will hear are of topics that are supposedly off limits according to proper etiquette and social graces. What is Political Correctness? The PC code doesn’t mean much here as Jamaican’s call it as they see it, very un-hypocritical and with a flair for the dramatics and an insatiable desire to bring laughter and amusement to friends, you are sure to hear a story or two, of real life situations with real life people, that will have you in complete laughter. As all Jamaican’s know and do, as you much as you laugh at another mans misfortune, be prepared to laugh at yourself when your time comes around.

ISLAND TIME 1) The One Hour Rule: Besides your transportation arrangements and a scheduled hotel or excursion appointment, if you happen to get invited to any other local event, party or happening, don’t be left wondering why a single person hasn’t shown up at the announced start time. It’s not because the host is unpopular or the event is a fail. Rather, Jamaicans usually arrive a tad bit late… depending on the event, up to an hour. Yes, this unwritten rule is Island Time and it is strategic and done purposefully. Ask any Jamaican why they don’t show up on time and they will tell you, “because no one will be there at that time”.

2) The Soon Come Rule: When asked the questions, “What time are you coming back” or ask say a waitress at a local restaurant “How much longer”, never expect an exact time. What you should expect is the popular answer to most questions time related, “soon come”. Jamaicans all have their own definition of what “soon come” means, but one thing’s for sure, it’s never at the time you consider soon.

This rebellion against time and urgency is contagious. After a few days on the island you will catch it. The symptoms may include falling asleep on the beach to the sounds of the waves crashing on the shore, no longer paying attention to your watch or leaving your phone inside your room. Physical changes may include extreme relaxation, sleep marks, larger smiles and even a well engineered sun tan.

Welcome to Island Time!

ISLAND LIFE Written By: Kerrie Baylis

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ust landed in Jamaica? Need some sun, sand and sea? Looking to escape the cold or just need a relaxing getaway? Whatever your reason for coming, we’re glad you’re here! We welcome you to Jamaica’s “Island Life”.

Things move at a different pace here; it’s a bit slower, the wind is gentle and easy, the days are longer and the vibe is as we say, “irie man”. It’s therefore no surprise that when you think of Jamaica, you think “no problem” as though Jamaica has its fair share of challenges, we still find time to smile and say hello, to love be loved and to wait on our moment to shine... As such, your biggest worries in Jamaica should be whether you put on enough sun block or if you will oversleep and miss this endless summer.

So if you’re wondering what we mean when we say “Jamaica Island Life”, here’s a quick 101 of a couple things you need to know and expect 30

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ISLAND NIGHTS In the daytime, Jamaicans are very laid back, easy going, with a “no problem man” outlook. But then like owls do, we seem to come alive at nighttime. With the most rum bars and public musical sound systems per capita anywhere in the world and music running through our veins and the roots, rock, reggae rhythm in our souls – we transform. Jamaicans love to entertain, be entertained and have a good time. You will find a Jamaican party in any town on any day of the week – and be prepared to go until the sun comes up.

ISLAND SUNDAYS On Sundays you may wonder where all the Island’s inhabitants are. The place is quiet and almost everywhere is closed. Sundays in Jamaica usually means one of the three things: church, family time or time to hit thebeach! In fact, it can mean all three on any given Sunday!

HAPPIEST PEOPLE ALIVE Jamaica ranks very high on the United Nations World Happiness Report for having the happiest people alive. When interacting with locals you will quickly observe our very pleasant and exuberant nature, with persons often singing, laughing and sharing even the little they sometimes have. With the absence of certain first world luxuries and conveniences and with a few social and economic challenges, many wonder why Jamaicans are so happy. Karen Blixen once wrote some very wise words, “The cure for everything: salt water… in one form or another. Sweat, tears or the salty sea.” Since we have all three in abundance it may be safe to say that Ms Blixen has found the answer.

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