Jambu & Co. Portfolio Spr/Smr 2017

SPRING/ SUMMER

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PORTFOLIO

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Established in 2010, Jambu & Co. is rooted in the tropical rainforests where the Jambu fruit thrives and flourishes.

Our shoes are known for style and comfort. Our designs are defined by customer needs that allow them the freedom to explore and have great adventures on their own terms in comfort that is uncompromising.

Jambu & Co. is the parent company of the sister brands Jambu, JBU, and Jsport. Style embodies Jambu’s premium looks, the trendy looks of JBU (Just Be You), and the sporty, casual looks of Jsport.

All three brands provide an easy readiness to the function and a friendly ease of wear with hook & loop, bungee, and zipper closings. Our Memory Foam insoles guarantee comfort, while the All-Terra Traction outsoles allow no slipping or sliding. Many upper designs are constructed of only the finest soft, supple leather; others are vegan and use no animal products. Enhanced further by the use of eco-friendly, recycled materials, Jambu & Co., like you, is conscious of the environment and protecting the planet.

How will you Jambu?

SPRING/SUMMER ‘17

DIGITAL

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PRINT

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SOCIAL

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EMAIL

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CO-OP

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Jambu & Co. has a recognized presence across key marketing platforms. Our footwear is always fresh and contemporary – for a fit and look that go with dresses or jeans and all modes of attire in-between.

Our tone and messaging is progressive and succinct, capturing our fashion-forward styles and our focus on comfort and quality. We create content that illustrates the integrity of our footwear and builds authentic brand loyalty with our customer base.

We look forward to seeing continued growth as we expand into new territory, one step at a time!

DIGITAL

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Digital media allows us to connect with our customer at every level of their online shopping experience. We build out marketing campaigns that keep us front and center on the web, featuring our latest styles and offerings.

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Jambu & Co. Website Launch

We’ve improved our web site with striking photos of our footwear and lifestyle pages that detail the versatility of our footwear. We offer a user-friendly site with more unique filters and opportunities to connect with customers.

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Partnerships

Kind Traveler

Lifestraw

TV/Online Media Features

Wanderful

TV and Media spots help us expand our brand outreach into new customer segments across

Partnering with

a variety of entertaining programs.

travel sites and other brands for special giveaways allows us to drive more traffic to our site and build our customer list.

Hallmark Winterfest

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Hallmark Hearties

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Cross-Promotional Ads

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Amazon E-Commerce

Hallmark Partnership

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Targeted Ad Campaigns

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WMI Banners

Live Intent Banners

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PRINT

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Function marries fashion in our print advertising. We cover stylistic features of our footwear, showcasing Jambu within our niche print sector, ensuring we reach a diverse audience. Our engaging imagery tells the story of life in a pair of Jambus.

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Leading Magazine Ad Features

FN is the ultimate destination for industry insiders and shoe lovers alike. From power players to style stars, FN draws on seventy years of history to offer a feet first look at what’s next in shoes. Breaking the latest stories, offering expert analysis and on-trend seasonal coverage, FN is connecting leaders to the topics that matter most.

July 2017. Front Cover.

Footwear News Outdoor Issue

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Leading Magazine Ad Features

ADVERTISEMENT

WHAT KIND OF ADVENTURER ARE YOU?

HUNTER OR GATHERER? BAILEY

Bailey

Spain

HIKER OR TREE-HUGGER?

Pick your own: Memory Foam in every sole. Adjustable ankle strap for any fit.

Just breathe that air!

In the criss-crossiest, most breathable trekking shoe ever.

SPAIN

Ava ilab

le at

:

SERAFINA

ROMAN

WADER OR WAVER?

PARTIER OR PRETTIER?

Go ahead, make a splash in the ultimate, and cutest, water shoe—mesh upper, vegan leather and All Terra Traction® soles!

Kick it up. These are your happy heels—as dressy or dancey as you want to be.

JAMBU.COM | CUSTOMER SERVICE: 877.541.5337 JAMBU IS A REGISTERED TRADEMARK OF VIDA SHOES INTERNATIONAL, INC. © 2017

JAMBU.COM | CUSTOMER SERVICE: 877.541.5337

SPARROW

IRIS

JAMBU IS A REGISTERED TRADEMARK OF VIDA SHOES INTERNATIONAL, INC. © 2017

April 2017. Full Page Ad. Southern Living

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March, May 2017. Advertorial.

Good Housekeeping

May 2017. Full Page Ad. Southern Living

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SOCIAL We stay connected to our customers by offering authentic content on social platforms where we understand engagement is a must.

We provide added value by staying on top of trends and giving a voice back to all of our Jambu fans.

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FACEBOOK

INSTAGRAM Facebook Live w/Jambu Team

Gone are the days of people looking at billboards.

They live on their phones, on Instagram. We have over 80 bloggers supporting Jambu footwear. This is a great platform for our shoppers to post shots of their shoes and tag us with #jambufootwear. Instagram also lets us share live stories so our customers get to know a little more about what happens behind the scenes!

Reaching over 1.8 billion active users, we use Facebook to connect our business with people all over the world.

A majority of our customers exist on this platform, so we aim to keep engagement up with giveaways and sweepstakes partnerships. We post news about our footwear, highlight tradeshows, and invite you to get to know the Jambu & Co. family.

Brand Video Shoot 24

Instagram Page Feed

Fall 2017 Preview 25

YOUTUBE

PINTEREST

Jambu & Co. Promotional Ads

With over a billion online users, we use YouTube to reach our customers with video content that they can view, upload, rate, share and comment on. This is a great way to get the word out about our footwear. With targeted videos, we can also expand our audience and create more buzz for the Jambu & Co. brand.

Pin it. Create digital boards. Share it. We use this platform to showcase our footwear. Our digital boards are easily accessible and highlight the culture for Jambu, JBU, and Jsport. With a predominantly female audience, we can reach our target customer with our “Pinnings� of footwear that marries fashion with comfort.

Jambu Spring 2017 Brand Video 26

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EMAIL We keep our email advertising current with content that features our latest styles. Hiking, biking or on a metropolitan stroll, our emails showcase our footwear and speak to many holidays, outings and special events that engage our target market.

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Customer Journey Emails

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Social Campaigns

Welcome Series

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Themed Email Messaging

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Holiday/Event

Eco-Messaging

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Ongoing Campaigns

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Seasonal-Based

Sale-Driven

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CO-OP

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We use co-op advertising as an opportunity to get the word out about our shoes through lasting partnerships with shared value. We aim to leverage our presence in the marketplace by working with brands that can extend our outreach of fashion-forward, comfortable footwear.

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Large-Scale, Regional Signage

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Schuler’s Shoes

Peltz, Threads, Duluth Trading Co., Birkenstock

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Online Ad Placements

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SALES CARRIE PAWLUS SALES MANAGER - SOUTHEAST Cell: 904.610.6286 Email: cpawlus@vidagroup.com

FRED RILEY ZAPPOS SPECIALIST - BLUE SKY REP GROUP Phone: 805.443.8409 Email: fred.riley@blueskygroup.org

KRIS FERNANDES SALES MANAGER - SOUTHWEST Phone: 214.621.8089 Email: kris.fernandes@vidagroup.com

MARNI WEAVER NORDSTROM SPECIALIST Phone: 646.379.1266 Email: marni.weaver@vidagroup.com

DEB COLEMAN NORTHEAST ACCOUNT MANAGER Phone: 508.612.6238 Email: deb.coleman@vidagroup.com

GLENN BRINKMANN KEY ACCOUNT EXECUTIVE - WEST Phone: 314.660.9780 Email: glenn.brinkmann@vidagroup.com

GREG TUDOR MIDWEST ACCOUNT MANAGER Phone: 740.632.2083 Email: greg@vidagroup.com

JOHN STELLATO KEY ACCOUNT EXECUTIVE Phone: 516.238.5024 Email: john.stellato@vidagroup.com

ELIANA RAMSAY NORTHWEST ACCOUNT MANAGER Phone: 612.840.1566 Email: ramsay@vidagroup.com

PAUL VIGIL DIRECTOR OF SALES - JAMBU & CO. Phone: 972.742.5179 Email: paul.vigil@vidagroup.com

CUSTOMER SERVICE

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PRODUCT MANAGEMENT SUSAN JASIO BRAND DIRECTOR Phone: 212.246.1900 ext. 195 Email: susan@vidagroup.com

CRISTINA ESPOSITO BRAND MANAGER Phone: 212.246.1900 ext. 128 Email: cristina.esposito@vidagroup.com

MARKETING

CANDY WILHITE CUSTOMER SERVICE MANAGER Cell: 817.614.9879 Email: candy@vidagroup.com

ANGELA CROFT CUSTOMER SERVICE REPRESENTATIVE Toll Free: 877.541.5337 Email: acroft@vidagroup.com

YETZALEE MAZZA MARKETING DIRECTOR Phone: 212.246.1900 ext. 194 Email: yetzalee@vidagroup.com

ALIAA ZULKIFLI DIGITAL MARKETING MANAGER Phone: 212.246.1900 ext. 127 Email: aliaa@vidagroup.com

CHERIE SEAMSTER CUSTOMER SERVICE REPRESENTATIVE Toll Free: 877.541.5337 Email: cherie@vidagroup.com

KATHY GOTCHER CUSTOMER SERVICE REPRESENTATIVE Toll Free: 877.541.5337 Email: kgotcher@vidagroup.com

ARIEL COELLO SENIOR PRODUCTION DESIGNER Phone: 212.246.1900 ext. 224 Email: ariel.coello@vidagroup.com

MARY GRACE SEAMANS DIGITAL MARKETING COORDINATOR Phone: 212.246.1900 ext. 241 Email: marygrace@vidagroup.com

CHARLOTTE HALLECK CUSTOMER SERVICE REPRESENTATIVE Toll Free: 877.541.5337 Email: charlotte@vidagroup.com

SPENCER WOODS CUSTOMER SERVICE REPRESENTATIVE Toll Free: 877.541.5337 Email: pt.spencer.woods@vidagroup.com

LISA BERNSTEIN ECOMMERCE MANAGER Phone: 212.246.1900 ext. 115 Email: lisa.bernstein@vidagroup.com

SHAHRZAD AMRI MARKETING & DESIGN ASSOCIATE Phone: 212.246.1900 ext. 202 Email: shahrzad.amri@vidagroup.com

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