ikea_carbon_experiance

T

S

W

?

EET FEE

T

SWEET

T SW E E E F

E

FEET

SWEET FEET ONLINE GAMING SERVICE TO REDUCE CO2 EMMISIONS OF IKEA CLIENTS AND GAIN FEDILITY

BACKGROUND BACKGROUND what is a carbon calculator types of interface customising the calculator for different targets ways of personalisation, creating your profile SWEETFEET ikea habit ikea lifestyles sweet feet objective game varibles how does it work

E

T

FEET

S

EE F

EET FEE

T SW

W

E

COMMUNICATION

T

SWEET

BACKGROUND THERE ARE MANY WAYS ON CALCULATING YOUR ECOLOGICAL FOOT PRINT ALL IN SOME FORM INVOLVE FILLING OUT A QUESTIONNAIRE.

EET WE SW ET T S T

TT SSWW EEEE EE FF

EEEETT FFEEEE WW

F T EE ET FE T S T E S E

BACKGROUND DIFFERENT GRAPHIC LANGUAGES ARE USED ASKING QUESTIONS REGARDING LIFESTYLES AND HABITS OVER LOCATION.

E

T

FEET

S

EE F

EET FEE

T SW

W

E

MENU CATAGORIES

T

SWEET

BACKGROUND

E

T

FEET

S

EE F

EET FEE

T SW

W

E

THESE CAN BE DESIGNED FOR A CERTAIN TARGETS AND LIFESTYLE AS THESE EXAMPLES TARGET AN OFFICE OR A SCHOOL GOER.

T

SWEET

BACKGROUND THERE ARE A NUMBER OF WAYS TO PERSONALISE YOUR FOOTPRINT, EACH FACTOR WILL EFFECT THE CALCULATION OF ALGORITHM.

IKEA HABIT

E

T

FEET

S

EE F

EET FEE

T SW

W

E

DURING PROJECT DEVELOPMENT WE CAN EXPAND ON DIFFERENT ‘IKEA HABITS’ UPON REGION AND DISTANCE FROM IKEA STORE.

T

SWEET

IKEA HABIT SCENARIO CIAO CHIARIA, YOU WANT TO COME TO IKEA AFTER WORK TODAY

E

T

FEET

S

EE F

EET FEE

T SW

W

E

CIAO CARL, ME AND VIKKI ARE GOING TO IKEA AFTER WORK, WANA COME,

AHH, SI, I NEED GET SOME SHELVING FOR THE OFFICE, HOW DO YOU GET THERE?

THAT’S COOL, I ALSO NEED SOME STUFF FOR THE KITCHEN. i CAN COME AND COLLECT YOU YOUR PLACE AT 19 - IS THAT OK?

OH, SHELVING, WE WON’T BE ABLE TO CARRY THAT ON VESPA!!!

OH, MAYBE I’LL GIVE CARL A CALL, HE HAS A CAR...!

GREAT - I’LL TELL VIKKI TO BE THERE, WE’LL BUY YOU DINNER IN CAFE?

this scenario highlights many typical ikea visits from families and college students who group together and share transport means.

Result 3 people use one means of transport – dividing emissions, becomes more social, 3 friends more lightly to have a drink or snack in ikea bar.

T

SWEET

SWEETFEET SWEETFEET ONLINE LOOKS TO PROMOTE THIS ACTIVITY. THROUGH A ‘BENCHMARKING’ PROCESS, SWEETFEET CAN CALCULATE THE BEST POSSIBLE MODE OF TRANSPORT FOR YOU FROM YOU LOCATION AND BACK TO YOU HOME OR OFFICE.

E

T

FEET

S

EE F

EET FEE

T SW

W

E

BY TRAVELLING IN GROUPS OR USING CLEAN TRANSPORT MEANS, YOU CAN GAIN POINTS IN THE ‘SWEET FEET’ CLUB

T

SWEET

OBJECTIVE

AN ONLINE GAME TO TARGET ‘IKEA HABITS’ THE GAME DIFFERS FROM THE PREVIOUS EXAMPLES WE SAW. WE OBSERVE ‘IKEA HABITS’ FROM HOME TO STORE AND BACK TO HOME WITH PRODUCTS, THAT HAS 4 MAIN OBJECTIVES! 1 TO EDUCATE PEOPLE HOW THEY CAN REDUCE THEIR CARBON FOOTPRINT WHEN GOING TO IKEA. 2 GIVE THE CONSUMERS A SERVICE TO CALCULATE THE MINIMUM 3 TO PROMOTE IKEA SERVICES IN REDUCING CO2, CREATE A FIDELITY CO2 OPTION. (WIN POINTS)

E

T

FEET

S

EE F

EET FEE

T SW

W

E

4 PROMOTE COMMUNITY.

‘BEST

PRACTICE’,

AND

THE

SWEETFOOT

T

SWEET

we can create algorythems placed on the below varibles over the distance of inhabitant and nearest ikea store

VARIABLES

PLACE OF LIVING HOW MANY PEOPLE YOU SHOP FOR. 4 IKEA

MODE OF TRANSPORT TO ARRIVE AT IKEA

PURCHACE TYPE THE BULK OF YOUR PURCHAS

z

+

MODE OF TRANSPORT TO RETURN GOODS AND PEOPLE TO HOME DESTINATION.

PLACE OF RETURN, HOW MANY DELERERIES IN YOUR LOCALITY.

HOW IT WORKS step 1

step 2

step 3

step 4

benchmark

noticeboard

gain

service options

benchmark your location by selecting you location and nearest ikea store.

check the noticeboard in your local community or friends that may need some goods from ikea.

check transport methods to arrive to ikea to minimise your footprint. in doing so you gain points

browse ikeas service options and select what could be best for minimising your carbon impact. depending on location of visitor, and distance from ikea, the service can suggest places of interest, places to visit over the distance.

DESIGN CALCULATION TOOL

DESIGN COMMUNITY INTERFACE

DESIGN ALGORITHMS OF CALCULATION

CREATE DATABASE OF SERVICE OPTIONS

COMMUNICATION

S W

EET F

?

E E

T

SWEET

T SW E E E F

E

T

FEET

THERE ARE A NUMBER OF WAYS WE CAN COMMUNICATE THIS NEW SERVICE. UPON DISCUSSING THIS DOCUMENT - WE CAN BRAINSTORM DIFFERENT IKEA HABITS, AND TARGETS, SUCH AS IKEA FAMILY, IKEA STUDENTS, IKEA OFFICE ...

ON THIS WE CAN REDEFINE THE SERVICE BLUE PRINT AND DESIGN COMMUNICATION TOOLS AND EVENTS TO PROMOTE THE ‘SWEET FEET’ SERVICE. THANK YOU