5 Amazing Tips to Increase Your Business Ranking on Search Engines
Search Engine Optimization (SEO) helps improve your site’s ranking in order to guide more people to your site. Optimization is key for your online store as it will help you to build traffic to your site and convert more of leads. For instance if someone is looking for information from websites in your niche, if your site is optimized for search engines it will pop up amongst the top on the search list. Having an excellent traffic and conversion will likely determine the success of your website.
Let’s delve right in and discover the 5 amazing tips to increase the ranking of your business on search engines.
Optimize Your Data Feed Optimizing your site is key. Make use of regular expressions to generate rules within your feed. You need to optimize your data feed to allow you to match many characters while using one string. RegEx refers to a series of characters that define a search pattern, mainly for use in pattern matching with strings, or string matching. Also, make use of the wordpress logo slider plugin if you are running a WordPress site. It helps you manage your logo.
Make Use of Sales and Merchant Promotions
If you have products on a long sale of provide free shipping, Promotions are the way to go. Google provides proper instructions on promotion creation and there are likely answers to most questions. People are attracted to sales and merchant promotions leading to a higher rate of clicks as their buying habits shoot up.
The promotions can run for months on end without updating. Most run for up to four months. This translates to lower cost per conversions.
Optimize Your Titles Headlines and titles are a big deal. Make sure your product titles are as optimized as possible based on the categories available. Users’ searches rely heavily on product title optimizations. To get it right, make the most of your headline. Invest a lot of thought and time in your product titles to make your ads relevant to users.
Proper Use of Color To optimize your website or product feed make use of color in the feeds. It is a great idea to create your feed colors such that they match those of the landing pages. Ensure that you use common color names so that your users do not get mixed up.
Choose the Right Images Go for the best product and lifestyle images that work best for your brand. Eyeballs tend to roll towards interesting images and Product Images are the first thing users notice when your ad pops up. Make sure your images are visually appealing by selecting high quality pictures and ensuring the color, size and material match the picture.
It is also important to ensure that text displayed over the picture such as watermarks do not distort the images. You can select the best picture using an image selector tool that the DataFeedWatch offers and decide which product suits your ad best.
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