Why Live Chat is Auspicious for Customer Service Businesses are engaging with multifarious customers through online. Now, more than ever, businesses need fully support of the online customer experience and provide them quality online support. In addition to phone call, email, social media customer support channel, live chat is a great tool for online customer support that can lead to happier customer, increased conversions and a reduction in service cost. A customer frustration or need that has yet to be filled is called a pain point, and a live chat provide immediate access to customer pain points. When customer use live chat, they will try to ensure that a product will perform as advertised or that a promotion will provide a discount they want. In addition, as live chat representative talk to customers, they can also find out ways to improve a company's products and services. Although live chat functionality is a relatively new tool, but this does not mean they are not widespread benefit for your company. Adding live chat functionality to your website allows customer to chat with a business in a real-time to ask questions, get advice and build confidence during their shopping experience, while improving conversion rates for your business. Here are some reasons why live chat is beneficial for business today Real-Time Convenience for Customer live chat offers convenience for customers right from your website without looking for extra assistance like on the phone call, email or social media. By communication with customers right from the product page on your website, your business is most likely to address their concerns and it directly impact on their confidence shopping in your website since they know someone is always there to help. Live chat is vital for answering customer issues and also very effective in business growth. Cost Efficient Live chat is cost effective because it often increases the average order value of customer purchases since many of these customers are getting helpful advice and insight of what to shop for match with their interests as well as answer to any product or service questions they might have. This increased confidence, helps customer and they will feel better about what they are purchasing, since this product/service is more likely what they are looking for. Today, live chat are some of the most affordable services for small to medium sized business, as they offer different packages that are priced completely to meet the needs of your staff and the amount of customer communication you are dealing with on a daily basis. Customers Love Live Chat Live chat is one of the best way to get instant communication with the company. It has become not only the leading method for online support, but also yields to the highest satisfaction rates among customers. When they are engaged with a live chat representative, the overall experience is quick and simple. Customers welcome the ability to easily enter order numbers and confirmation codes into a chat box for faster service. Customer can continue browsing and easily view online content while chatting. With live chat, agents have access to each customer's browsing history, shortcuts/macros or co-browsing features and multitudinous tools. This means chat agents can help the customer with the context of customer's history and activity. Use a Help desk Center as a Community FAQ Having an online help desk where your customers can go to see commonly asked questions that
can be extremely helpful to you as an e-commerce store owner. Not only will it answer a customers question, but also help to diminish support debt. This means less time on answering questions and more time focusing on sales and marketing. Develop Customer Relationships Customer retention is very critical to the long-term growth of your business. Returning customer often spend more, refer friends and family members in their network and remain a loyal customer for long term depending on your industry and the competitive landscape in that market. Live chat can help to promote long term relationships because it shows your company truly cares about your customers input and happiness. There are many ways for customer support agents, marketing and sales department to use live chat to make customers happy, increase online sales or conversions and reduce service costs. Certain business have product or services that fit best with email-support, phone support and social media channel. Although, Live chat is good fit for many, but may not fit for everybody.