Socia media for customer engagement

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What is Customer Engagement? ď Ź

Customer engagement (CE) is the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline.


What are Social networking sites? ď Ź

Social networking sites are any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile. Social networking sites can be used to describe community-based Web sites, online discussions forums, chatrooms and other social spaces online.


Social Media For Customer Engagement ď Ź

Social platforms such as Facebook, Twitter, and others provide an additional layer for customer engagement. A recent Social Engagement Index showed 15% of companies say 25%+ of customer service inquiries are initiated over social channels. As these platforms continue to evolve and drive consumer conversation, keeping up can be a daunting task. On Live Communications consolidates all contact


Top most social networking sites


Facebook

ď Ź

Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online. Originally designed for college students, Facebook was


Twitter ď Ź

Twitter is an information network made up of 140character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about. Twitter contains information


Pinterest

ď Ź

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images known as pins and other media content (e.g., videos and images)


Advantages

 

Facilitates open communication. Allow people to discuss their ideas and ask questions. Provides an opportunity to widen business contacts.

Target a wide audience.

Improve business reputation.

Expends business research.


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