LSAD 2012 Degree Show

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Research >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Research > Existing promotional material

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Research > LSAD Building

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

I wanted to move away from the current style being used to promote the LSAD in order to give the University a bolder and clearer identity inspired by the building’s architecture which I’ve studied and been inspired by, and to put my own stylistic stamp on it all.

So for the promotional material I’ve come up with a new typographic and visual approach that mirrors the buildings clean, modern and minimalist interior combined with it’s strong architectural exterior...

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Typography >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Replica Bold AaBbCcDdEeFf GgHhIiJjKkLlMm NnOoPpQqRrSsTt UuVvWwXxYyZz 0123456789

The Replica type family was created in 2009 by Lineto type foundry.

My reasons for adopting this type family is to reference the clean cut modern look of the LSAD building.

Replica has subtle touches to the edges of some letterforms which make it much more interesting and modern, like the structure of the LSAD building.

I currently only have the Bold version of Replica so for the promotional and potential future art direction of the ADA to stay fluid and consistent I will require funding to attain the other type weights.

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Poster >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Invite >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

You are cordially invited to the Liverpool School of Art & Design 2012 Degree Show Private view, taking place on Thursday 24 May, from 5pm.

Showcasing the creative endeavours of students from: ARCHITECTURE/FASHION DESIGN/ FASHION COMMUNICATION/FINE ART/ GRAPHIC ARTS/INTERIOR DESIGN/ PRODUCT DESIGN/ During the evening there will be a Fashion Catwalk at 5pm & 8pm, brought to you by the Fashion Design students, flaunting future trends, accompanied by alchohol a plenty.

We hope to see you there!

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Web Banners >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

LSAD LSAD

Liverpool School of Art & Design 2012 Degree Show May 24—15 June 2012/ 10—4PM/Mon—Fri/

-FINE ART -INTERIOR DESIGN -PRODUCT DESIGN -GRAPHIC ARTS -POPULAR MUSIC STUDIES -FASHION

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Additional Materials & Ideas >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Degree show handouts >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

LSAD

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Signage & Wayfinding >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

FINE ART

GRAPHIC DESIGN & ILLUSTRATION

SPACIAL DESIGN

POPULAR MUSIC STUDIES

ARCHITECTURE

HISTORY OF ART

FASHION

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Website >

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Website > Needs updating with new visual look and needs to be updated with new posts regularly

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Printing>

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

All printed material will be risograph printed with the exception of the large format posters being screen printed in house.

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Paper stocks>

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Poster: Invite: Handout:

GFSmith Colorplan White 350gsm Colorset White 250gsm Cocoon 100gsm

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Costings>

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Costings> Subject to number of units required.

I’ll gather quotes from printers if successful with pitch.

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Aspirations>

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Aspirations> LSAD Fellowship Program

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

j.falkingham@2009.ljmu.ac.uk

Progress>

http://lsad-promotional.tumblr.com/

http://ay-up-creative.co.uk

LSAD Degree Show Publicity Brief

@jamesfalkingham

Pitch: 13/02/12

http://lsad-promotional.tumblr.com/

j.falkingham@2009.ljmu.ac.uk

Progress> http://lsad-promotional.tumblr.com/